The Insiders Guide to Wine Country

Transcription

1 Volume 7 c o n c i e r g e c o n c i e r g e HOTEL COPY - PLEASE DO NOT REMOVE t h e i n s i d e r s g u i d e t o w i n e c o u n t r y Published by Diablo Publications The Insiders Guide to Wine Country

2 2010 Concierge Wine Country The Insiders Guide Concierge The Insiders Guide to Wine Country is the premier hardcover in-room visitors guide to Napa and Sonoma counties. Written from a local perspective, Concierge offers insider information on restaurants, wineries, spas, day trips, shopping, recreation, and attractions. Placed in 5,600 upscale hotel and inn rooms throughout Napa and Sonoma counties, Concierge provides more than 1.3 million overnight travelers with their first impression of what to see and do in Wine Country. Distribution Circulation, annual 5,600 rooms Readership 1,301,616 Bonus Distribution Convention and Visitors Bureaus Chambers of Commerce Premier Wine Country events, fundraisers, and festivals Luxury transportation vehicles Wine Country Airport Executive lobbies Deadlines 2010 space deadline February 1, 2010 Last day production materials due February 8, 2010 Last day camera-ready materials due February 15, 2010 Publication date April 2010 For more information, contact your Diablo Publications account executive at (925) Added Value for Advertisers Inclusion in editorial listings for Wine Country businesses that match Concierge listing categories culture, shopping, recreation, spas, food, and wine. Inclusion in online database on travel page of diablomag.com website. CNBoverview10

3 Concierge Wine Country Distribution Concierge The Insiders Guide to Wine Country is distributed to 5,600 inn and hotel rooms each year and read by more than 1.3 million upscale leisure and business travelers. Napa County Calistoga Calistoga Ranch Calistoga Village Inn & Spa CasaLana Comfort Inn, Napa Valley EuroSpa & Inn Indian Springs Resort & Spa Mount View Hotel & Spa Silver Rose Inn & Spa Solage Calistoga Stevenson Manor Inn Napa 1801 Inn Beazley House Blackbird Inn Carneros Inn* Elm House Inn Embassy Suites Napa Valley Fairway Condos at Silverado Gaia Napa Valley Hotel & Spa Hawthorn Inn & Suites, Napa Hennessey House Hilton Garden Inn John Muir Inn La Belle Epoque La Residence Country Inn Magnolia Napa Valley Marriott Napa Valley The Meritage Resort at Napa Milliken Creek Napa Inn Napa River Inn Oak Knoll Inn Riverpointe Resort Silverado Country Club & Resort* Vino Bello Resort Rutherford Auberge du Soleil* Rancho Caymus Inn St. Helena Harvest Inn Hotel St. Helena The Inn at Southbridge Meadowood* Napa Valley Cottages Oliver House Rose Garden Inn Wine Country Inn & Gardens Yountville Bordeaux House Castle in the Clouds Lavender Inn Maison Fleurie Napa Valley Lodge Petit Logis Yountville Inn Sonoma County Bodega Bay Bodega Bay Lodge & Spa Inn at the Tides Sonoma Coast Villa Geyserville Cottage Grove B&B Geyserville Inn Glen Ellen Above the Clouds B&B Cottage Grove B&B Gaige House Inn Glenelly Inn The Vineyard Cottage at Sullivan Birney Winery Healdsburg Dry Creek Inn Duchamp Hotel Healdsburg Les Mars Hotel Madrona Manor Occidental Inn at Occidental Petaluma Quality Inn Sheraton Sonoma County Rohnert Park DoubleTree Sonoma Santa Rosa Courtyard by Marriott Flamingo Resort FountainGrove Inn & Hotel Garden Inn Hilton Sonoma County Holiday Inn Express Hotel La Rose Hyatt Vineyard Creek Hotel Vintners Inn Sea Ranch Sea Ranch Lodge Sebastopol Holiday Inn Sebastopol Inn Sonoma Bungalows 313 Cottage Inn and Spa El Dorado Hotel El Pueblo Inn Fairmont Sonoma Mission Inn & Spa Hidden Oak B&B Inn at Sonoma Ledson Hotel The Lodge at Sonoma MacArthur Place Inn & Spa Ramekins B&B Sonoma Chalet B&B Sonoma Creek Inn Sonoma Valley Inn Starwae Inn Swiss Hotel Marin County Courtyard by Marriott Novato Embassy Suites San Rafael Hotel Sausalito Solano County Holiday Inn Express Hotel Holiday Inn Select Bonus Distribution Convention and Visitors Bureaus Chambers of Commerce Premier Wine Country events, fundraisers, and festivals Wine Country airport executive lobbies and luxury transportation vehicles * Concierge The Insiders Guide to Wine Country is available at the concierge desk. CNBdist09

4 Concierge visitors guides Ad Materials Specs Publication: Printing: Binding: Concierge visitors guides Web offset SWOP standards apply Perfect bound Trim size: 8 ¼" x 10 ¾" Full-page bleed: Full-page bleed safety: Extend bleed 1 8" beyond trim on all sides Type and other image area not intended to bleed or trim must be held at least 1 4" in from trim The following advertising materials specifications facilitate quality control of magazine printing on high-speed web presses. All requirements are based on Specifications for Web Offset Publications (SWOP). All ads must be four-color process: cyan, magenta, yellow, and black. If a PMS color is desired, special arrangements must be made and additional specifications provided before submitting ad materials. All Pantone Matching System series color requests incur additional charges over the four-color rate. Specify matched colors from the PMS series, including the 800 series metallic and fluorescent inks. Publisher reserves the right to match special color requests with process inks. Anticipate a 24 percent dot gain, +/-4 percent, as measured in the 50 percent target 150-line screen and prepare material accordingly. Total four-color dot density should not exceed 280 percent with no more than one solid color. Maximum screen density for any color: 85 percent; a required value over 85 percent should be made solid. Total twocolor dot density in any area: 170 percent, with no more than one solid. Digital Specifications Diablo Publications is a Macintosh format Computer to Plate (CTP) environment and Adobe InDesign is the primary page layout program used. PDF/X-1a and Macintosh formatted InDesign documents submitted on disk (CD or DVD) with a high-quality SWOP-standard proof are the preferred advertising material formats. A completed Digital Pre-press Form must accompany all digital files request a Digital Pre-press Form from your account executive or the advertising production coordinator. Ads submitted without a completed Digital Pre-press Form and required documentation will be assessed a $25 processing fee. If the document cannot be readily opened, or its components are substandard, the disk will be returned. All ads must be sized exactly and fractional ads must be bordered, or charges may apply. Clients will be advised of appropriate production charges that apply if a disk does not meet specifications detailed on the Digital Pre-press Form. Acceptable Processed File Formats: PDF: PDF/X-1a is the preferred PDF format. PDF version must be 1.3 (Acrobat 4.0 compatible), images CMYK and between ppi at 100% of final image size used. (continued on side two) Diablo Publications 2520 Camino Diablo Walnut Creek, CA (925) Fax (925)

5 Acceptable Native File Formats: InDesign: Version 3 and greater preferred. QuarkXPress: Version preferred. If using version 7.0 or greater, submit a PDF/X-1a file. Illustrator*: Illustrator CS2 preferred. Photoshop files are acceptable for images only. Ads created in Photoshop are not advised and charges may apply. Ads created in programs other than InDesign, QuarkXPress, or Illustrator may be incompatible and production fees may be charged to convert the ad to a usable format. When submitting ads in native file format, include all fonts and high-resolution images on the disk. All images must be CMYK and between ppi at 100% of final image size used. Use only standard Adobe fonts in PC-format native-file documents. The use of uncommon fonts may render the PC format native file document unusable. *Illustrator.eps or.ai files generated from Illustrator C2S or higher are the preferred Illustrator formats. If you are using Illustrator version 9 or higher and using transparency functions, your file will be flattened at the time of output please submit the.ai files as backup. Do not down-save files with transparency functions to Illustrator version 8. Proof Requirements A hardcopy high-quality digital proof that meets SWOP specifications (e.g. Kodak Approval, Epson Proof or other SWOP-standard composite proof) must accompany all materials submitted electronically or on disc color printer output is not acceptable for color match. Color match attempts are not guaranteed when a substandard proof is provided. For full-page ads, if a SWOP-standard proof is not supplied, Diablo Publications will produce one at a cost to the advertiser of $60. Shipping Instructions Pack disk to prevent breakage during shipment. Proofs must accompany all materials and should not be folded across illustrations. Contents of the package should be identified on the outside with publication name and date. Ship materials to: Advertising Production Coordinator, Diablo Publications, 2520 Camino Diablo, Walnut Creek, CA Include a copy of the insertion order with materials. Speak to your Advertising Production Coordinator for electronic ad file submission instructions. Materials Return Camera ready advertising materials will not be returned unless requested. If you would like your materials returned, include a self-addressed, stamped envelope with your ad submission. Advertising Unit Dimensions Width Height 2-page spread, trim 16 ½" " Full-page, non-bleed 7 3 8" 9 3 4" 2/3-page, vertical " 9 3 4" 1/2-page, horizontal 7 3 8" " 1/4-page, square 3 5 8" " Questions? Further questions can be addressed to the Advertising Production Coordinator at (925) CVGAdSpecs09

6 2010 Concierge Wine Country Menu Guides Show off your restaurant and share your menu with more than 1.3 million visitors looking to experience the best that Wine Country has to offer during their visit. Concierge The Insiders Guide to Wine Country directs travelers to local restaurants where they can enjoy Wine Country s finest dining experiences. Each menu guide includes a selection from your menu, and full-page ads also include your wine list or chef bio. Showcase your restaurant in Concierge, available in the finest hotel rooms in the area. Distribution Circulation, annual 5,600 rooms Readership 1,301,616 Bonus Distribution Convention and Visitors Bureaus Chambers of Commerce Premier Wine Country events, fundraisers, and festivals Luxury transportation vehicles Wine Country Airport Executive Lobbies Rates Four-color, formatted advertisements Menu Guide: full-page $1,450 Pick-up from another Diablo Publications product 950 Menu Guide: 1/2-page horizontal 950 Pick-up from another Diablo Publications product 750 Rates are net and include space, color, and production (photography is not included). For more information, contact your Diablo Publications account executive at (925) Deadlines 2010 space deadlines February 1, 2010 Last day production materials due February 8, 2010 Last day camera ready materials due February 15, 2010 CRMA Diablo magazine 2005 Subscriber Study, MRI Custom Division CNBmenuguide10

7 Concierge Wine Country Menu Guide Production Materials Specs Delivery and Contact Send materials to: Concierge The Insiders Guide to Wine Country 2520 Camino Diablo Walnut Creek, CA Questions about production? Call (925) or fax (925) NOTE: Materials submitted to Concierge The Insiders Guide to Wine Country after the last due date are subject to late charges. Electronic media will not be returned unless requested. Image Submit one color digital photo, print, transparency, or color slide for half-page ad spaces. Please provide two images for full-page ad spaces. Digital image must be high-resolution ( ppi at 100% of final image size used) and a hardcopy color proof must accompany the disk. Color match cannot be guaranteed without a high-resolution proof. We do not recommend using photographs from brochures and catalogs as this will compromise the quality of your advertisement. Orientation of image for half-page ad spaces, please submit an image with a horizontal orientation. For full-page ad spaces, please submit both a vertical (for main image) and a vertical or horizontal image (for inset). Reference the Menu Guide ad samples on the second page of this form when choosing appropriate images. Size of image: Half-page: 4³ 8" x 2 5 8" Full-page: main image 4½" x 5³ 8" Inset image: 2¼" x 1¾" for horizontal 1¾" x 2¼" for vertical Body Copy Please submit copy to your ad coordinator or account executive via attachment (as a Microsoft Word document). Copy should include: Half-page ads: 1) restaurant name 2) one address 3) one phone number 4) one web address Full-page ads: 1) restaurant name 2) maximum two addresses 3) maximum two phone numbers 4) one web address For half-page and full-page ads provide two words describing cuisine type. For example, California Cuisine. Proofread your copy carefully. You will receive one composed proof to review for typographical errors. Additional text changes may incur additional production charges. This is a formatted section. Individual font and style requests cannot be accommodated. Body Copy Maximum Word Count Half-page: 60 words Full-page: 85 words Any additional addresses or contact information may require a cut in the body copy and will be included in the maximum word count. Diablo Publications reserves the right to make editing decisions when submissions are longer than the stated maximum word counts. Menu Highlights Please submit your menu highlights along with your body copy. Half-page ads: maximum 26 lines (seven words per line) Full-page ads: 52 lines (seven words per line) Please provide three menu categories. For example, Starters, Entrées, and Desserts. Menu category headers will count as one line. Please start a new line for each menu item and description. Full-page ad spaces can accommodate information on your chef or wines. This copy will be counted toward the overall maximum menu highlights line count. Allow one line for a headline and seven words per line of copy. Diablo magazine reserves the right to correct typographical and grammatical errors to maintain the quality and consistency standards of the publication. Logo Logos are not a part of this special section. CNBMenuGuideSpecs09

8 2010 Concierge Wine Country Set Your Sites Showcase your downtown business to affluent visitors to Wine Country. The Set Your Sites special advertorial section features your business with the location highlighted on the adjacent downtown map. Placed in 5,600 upscale hotel rooms in Napa and Sonoma counties, Concierge The Insiders Guide to Wine Country is the region s premier hardcover in-room visitors guide. For more information, contact your Diablo Publications account executive at (925) Distribution Circulation, annual 5,600 rooms Readership 1,301,616 Bonus Distribution Convention and visitors bureaus Chambers of Commerce Premier Wine Country events, fundraisers, and festivals Luxury transportation vehicles Wine Country Airport Executive lobbies Rates Advertorial includes approximately 25 words plus business name, address, phone, and website. 1/10 page $600 Deadline 2010 Space deadline February 1, 2010 Last day copy due February 8, 2010 CNBsetsites09

9 set your sites: Downtown Napa n Ave First Street Second Street Third Street Oak Street Laurel Pine Street Jefferson Street Street Main Street Brown Street NAPA TOWN CENTER Seminary Street Wilson Street Elm Street CITY HALL Even Street 3 10 Franklin Street 8 Coombs Street Third Street Randolph Street Coombs Street Soscol Avenue COUNTY OFFICES Division Street Brown Street. 1st Street Napa River NAPA FAIRGROUNDS Soscol Avenue A trip to the Napa Valley would not be complete without a visit to the town of Napa, the commercial center of the valley. The charming downtown, which sits right on the banks of the Napa River, recalls Napa s history as a busy Gold Rush and shipping hub, and today the historic buildings house everything from delicious restaurants to quaint shops to soothing spas and wine-tasting centers. Spend the afternoon browsing the shops for some Wine Country wear or a unique memento. If relaxation is your goal, pamper yourself with a luxurious treatment at one of several spas. Find out about the region s most famous pastime by visiting one of the town s wine-tasting rooms or wine shops. Or, for a cultural experience, take in a show at the newly restored historic Napa Valley Opera House, which offers headlining performances throughout the year. And be sure not to miss a visit to Copia: The American Center for Wine, Food & the Arts, where you can take in the latest art exhibit, grab a bit to eat, do some wine tasting, or simply stroll the amazing edible gardens. Whatever you re looking for, we ve got it here in Napa! Silverado Trail 1 Baker Street Downtown Locals and visitors smoking their cigars will attract you to this English-style tobacco, clock, and gift shop for discerning men and women. Open seven days a week, including evenings First Street (at Main Street) (707) Copia: The American Center for Wine, Food & the Arts Discover Wine Country then take it home to share. This center offers wine and food tasting, cooking demonstrations, festivals, restaurants, a gift shop, and lots more! 500 First Street (888) Greenhaus European Day Spa Do You Spa? Germantrained owner Sonja Akey and her international staff take pleasure in offering personalized services that are tailored to each individual s wellness needs Pearl Street (707) JV Wine & Spirits A destination wine shop, JV boasts some 3,400 wines (700 from small wineries), 1,200 wines online, and the largest selection in rotation at its tasting bar. 301 First Street (707) P h o t o g r a P h y b y K a t h e r i n e Z i m m e r, n a P a C h a m b e r o f C o m m e r C e 5 Maintain Youth Day Spa Dedicated to providing a holistic experience, Maintain Youth Day Spa helps ensure that your treatment has a truly lasting and beneficial effect on your health and well-being. 888 Brown Street (877) The Napa Valley Opera House Experience diverse performing arts, featuring music, theater, dance, and comedy, in this intimate setting of a newly restored, historic, two-story theater located in downtown Napa Main Street (707) Napa Valley Wine Train The Wine Train offers daily gourmet excursions aboard lavishly restored Pullman rail cars. Lunch and dinner are freshly prepared onboard. Cocktail service and 100+ Napa wines available McKinstry Street (800) Robert Craig Winery Tasting Room Robert Craig s magnificent mountain Cabernets are yours to savor in a personalized sit-down tasting and barrel sampling at this hidden treasure of a tasting room. Open by appointment Mon. Sat. 10 a.m. 4 p.m. 880 Vallejo Street (707) , Ext Vintage Sweet Shoppe Try delicacies such as the Food Network award winning wine truffles and chocolate covered wine bottles at this quaint shop, in Napa for over 30 years. Also at the Nut Tree in Vacaville. 530 Main Street (707) com 10 Williamson and Company Menswear Updated classics perfect for the Wine Country. Feel yourself relax when you put on clothing from such makers as Tommy Bahama, Nat Nast, Zanella, and Scott Barber Napa Town Center (707)