The Insiders Guide to Wine Country

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1 C O N C I E R G E The Insiders Guide to Wine Country

2 Filled with lavish illustrations and packed with information and insider tips, Concierge Wine Country and Concierge East Bay reach affluent Bay Area visitors as they make plans in the comfort of their hotel rooms. Found in the region's premier hotels, inns, and B&Bs, Concierge Wine Country guides visitors through world-renowned Napa and Sonoma, and Concierge East Bay spotlights urban and suburban delights. Arts & Entertainment The Bay Area is a cultural hotbed of vibrant music, art, dance, theater, films, festivals, and events throughout the year. Concierge puts the region's tempting diversions at visitors' fingertips. Shopping Browsing and buying are favorite leisure-time activities of the savvy traveler. Concierge directs these affluent visitors to the hip clothing boutiques, specialty gift stores, and trendy home and accessory emporia found in the region's charming towns and shopping districts. Dining Fresh, local, sustainable and delicious the Bay Area is the birthplace of California cuisine. From farmers markets to casual snacks and fine dining, Concierge's listings and menu guides help visitors sort out the delectable options. Wine With some of the world's finest wineries within a stone's throw, wine tasting and winery visits are high on the list of many travelers. Concierge provides extensive listings, information, and tips for sampling the region's best. Excursions From golfing to hiking to kayaking, Wine Country and the East Bay abound with opportunities for the active traveler. Concierge's talented writers lure visitors outdoors to enjoy the area's spectacular natural beauty. Spas Vacationers come to the Bay Area to relax as well as sightsee and nothing could be more relaxing than some personal pampering at one of the area's many extraordinary spas. Concierge presents all the enticing possibilities. Maps Visitors applaud Concierge's easy-to-use city maps and comprehensive road maps, which make getting around a piece of cake.

3 The Insiders Guide Concierge The Insiders Guide to Wine Country is the premier hardcover in-room visitors guide to Napa and Sonoma counties. Written from a local perspective, Concierge offers insider information on restaurants, wineries, spas, day trips, shopping, recreation, and counties, Concierge of what to see and do in Wine Country. Distribution Bonus Distribution Convention and Visitors Bureaus Chambers of Commerce Premier Wine Country events, fundraisers, and festivals Luxury transportation vehicles Wine Country Airport Executive lobbies Deadlines For more information, contact your Diablo Publications account executive at (925) or at general@maildiablo.com. Added Value for Advertisers Inclusion in editorial listings for Wine Country businesses that match Concierge listing categories culture, shopping, recreation, spas, food, and wine. Inclusion in online database on travel page of diablomag.com website.

4 Distribution Concierge The Insiders Guide to Wine Country Napa County Calistoga Calistoga Ranch* Calistoga Village Inn & Spa CasaLana Comfort Inn, Napa Valley EuroSpa & Inn Indian Springs Resort & Spa Mount View Hotel & Spa Silver Rose Inn & Spa Solage Calistoga Stevenson Manor Inn Napa AVIA Napa Beazley House Blackbird Inn Carneros Inn* Chablis Inn Elm House Inn Embassy Suites Napa Valley Fairway Condos at Silverado Gaia Napa Valley Hotel & Spa Hawthorn Inn & Suites, Napa Hennessey House Hilton Garden Inn John Muir Inn La Belle Epoque La Residence Country Inn Marriott Napa Valley The Meritage Resort at Napa Milliken Creek Napa Inn Oak Knoll Inn River Terrace Inn Riverpointe Resort Silverado Country Club & Resort* Vino Bello Resort Rutherford Rancho Caymus Inn St. Helena Harvest Inn Hotel St. Helena The Inn at Southbridge Meadowood* Wine Country Inn & Gardens* Yountville Bordeaux House Fairway Condos at Silverado Lavender Inn Maison Fleurie Napa Valley Lodge Petit Logis Yountville Inn Sonoma County Bodega Bay Inn at the Tides Sonoma Coast Villa Forestville Farmhouse Inn Geyserville Geyserville Inn Glen Ellen Gaige House Inn The Vineyard Cottage at Sullivan Birney Winery Healdsburg Dry Creek Inn Duchamp Hotel Healdsburg Les Mars Hotel Madrona Manor Occidental Inn at Occidental Petaluma Quality Inn Sheraton Sonoma County Rohnert Park DoubleTree Sonoma Santa Rosa Courtyard by Marriott FountainGrove Inn & Hotel Garden Inn Hilton Sonoma County Holiday Inn Express Hotel La Rose Vintners Inn Sea Ranch Sea Ranch Lodge Sebastopol Fairfield Inn & Suites Sebastopol Inn Sonoma Cottage Inn and Spa El Dorado Hotel Fairmont Sonoma Mission Inn & Spa Hidden Oak B&B Inn at Sonoma Ledson Hotel The Lodge at Sonoma MacArthur Place Inn & Spa Ramekins B&B Sonoma Chalet B&B Sonoma Creek Inn Sonoma Hotel Sonoma Valley Inn Swiss Hotel Marin County Courtyard by Marriott Novato Embassy Suites San Rafael Hotel Sausalito Solano County Courtyard Fairfield Homewood Suites Staybridge Suites Quality Inn Bonus Distribution Bureaus fundraisers, and festivals lobbies and luxury transportation vehicles * Concierge The Insiders Guide to Wine Country is available at the concierge desk.

5 Set Your Sites Showcase your downtown business to affluent visitors to Wine Country. The Set Your Sites special advertorial section features your business with the location highlighted on the Concierge The Insiders Guide to Wine Country is the region s premier hardcover in-room visitors guide. Distribution Bonus Distribution Convention and visitors bureaus Chambers of Commerce Premier Wine Country events, fundraisers, and festivals Luxury transportation vehicles Wine Country Airport Executive lobbies Rates address, phone, and website. For more information, contact your Diablo Publications account executive at (925) or at general@maildiablo.com Deadline

6 Ad Materials Specs Publication: Printing: Binding: Full-page bleed: Full-page bleed safety: Concierge visitors guides Web offset SWOP standards apply Perfect bound Extend bleed Type and other image area not intended to bleed or trim must be held at least The following advertising materials specifications facilitate quality control of magazine printing on high-speed web All ads must be four-color process: cyan, magenta, yellow, and black. If a PMS color is desired, special arrangements must be made and additional specifications provided before submitting ad materials. All Pantone Matching System series color requests incur additional charges over the four-color rate. Specify matched colors from the PMS series, with process inks. Digital Specifications with a high-quality hard copy SWOP-standard proof are the preferred advertising material formats. If the document cannot be readily opened, or its components are substandard, the disk will be returned. All ads must be sized exactly and fractional ads must be bordered, or charges may apply. Clients will be advised of appropriate production charges that apply if a disk does not meet specifications. Acceptable Processed File Formats: PDF:

7 Acceptable Native File Formats: InDesign: Illustrator: Photoshop files are acceptable for images only. Ads created in Photoshop are not advised and charges may apply. When submitting ads in Native File Format, include all fonts and high-resolution images with the file. All images must be production fees may be charged to convert the ad to a usable format. Also, use only standard Adobe fonts in PC Native File Format ads the use of uncommon fonts may render the Native File Format PC document unusable. Proof Requirements Shipping Instructions Pack disk to prevent breakage during shipment. Proofs must accompany all materials and should not be folded across illustrations. Contents of the package should be identified on the outside with publication name and date. Ship materials to: Advertising Production Coordinator, Diablo Publications, 2520 Camino Diablo, Walnut Creek, CA Include a copy of the insertion order with materials. Speak to your Advertising Production Coordinator for FTP electronic ad file submission instructions. Materials Return Camera ready advertising materials will not be returned unless requested. Advertising Unit Dimensions Width Height Questions? general@maildiablo.com.

8 Menu Guides Show off your restaurant and share your menu or a signature recipe with more than 1.3 million visitors looking to experience the best that Wine Country has to offer during their visit. Concierge The Insiders Guide to Wine Country directs travelers to local restaurants where they can enjoy Wine Country s finest dining experiences. Each menu guide includes a selection from your menu, and full-page ads also include your wine list or chef bio. Showcase your restaurant in Concierge, available in the finest hotel rooms in the area. Distribution Bonus Distribution Convention and Visitors Bureaus Chambers of Commerce Premier Wine Country events, fundraisers, and festivals Luxury transportation vehicles Wine Country Airport Executive Lobbies Rates Four-color, formatted advertisements Rates are net and include space, color, and production (photography is not included). For more information, contact your Diablo Publications account executive at (925) or at general@maildiablo.com Deadlines

9 Menu Guide Production Materials Specs Delivery and Contact Send materials to: Concierge The Insiders Guide to Wine Country Questions about production? Contact Barbara Rousseau, Advertising Coordinator, at: NOTE: Materials submitted to Concierge The Insiders Guide to Wine Country after the last due date are subject to late charges. Electronic media will not be returned unless requested. Image Submit one color digital photo, print, transparency, or color slide for half-page ad spaces. Please provide two images for full-page ad spaces. must accompany the disk. Color match cannot be guaranteed without a high-resolution proof. We do not recommend using photographs from brochures and catalogs as this will compromise the quality of your advertisement. Orientation of image for half-page ad spaces, please submit an image with a horizontal orientation. For full-page Menu Guide ad samples on the second page of this form when choosing appropriate images. Size of image: Inset image: Body Copy Please submit copy to your ad coordinator or account - Copy should include: Half-page ads: Full-page ads: For half-page and full-page ads provide two words describing cuisine type. For example, California Cuisine. Proofread your copy carefully. You will receive one composed proof to review for typographical errors. Additional text changes may incur additional production charges. This is a formatted section. Individual font and style requests cannot be accommodated. Body Copy Maximum Word Count Half-page: Full-page: Any additional addresses or contact information may require a cut in the body copy and will be included in the maximum word count. Diablo Publications reserves the right to make editing decisions when submissions are longer than the stated maximum word counts. Menu or Recipe Highlights Please submit your menu or recipe highlights along with your body copy. Half-page ads: Full-page ads: For Menu Highlights: Please provide three categories. For example, Starters, Entrées, and Desserts. Menu category headers will count as one line. Please start a new line for each menu item and description. For Recipe Highlights: Please follow Diablo Menu Guide measurement style: lbs., oz., c., tbsp., tsp. For recipe text, start a new line with each new ingredient item. Start a new line with each new paragraph of cooking instructions. Full-page ad spaces can accommodate information on your chef or wines. This copy will be counted toward the overall maximum menu highlights line count. Allow one line for a headline and seven words per line of copy. Diablo magazine reserves the right to correct typographical and grammatical errors to maintain the quality and consistency standards of the publication. Logo Logos are not a part of this special section.

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