5 Steps to Creating a Culinary Culture Catharine Powers, MS, RDN, LD Wisconsin School Nutrition Association March 15, 2018

Transcription

1 Objectives 5 Steps to Creating a Culinary Culture Catharine Powers, MS, RDN, LD Wisconsin School Nutrition Association March 15, 2018 List the benefits of incorporating a culinary culture into the school nutrition community. List five steps to building a culinary culture. Outline a plan to build a culinary culture in the attendee s school nutrition program. Healthy Kids Collaborative What is a culinary culture? Food-based and focused on food. Embraces the unique food contributions of a region. Preparing and serving foods in collaboration with your customers and based on taste, presentation and nutrition. Moving from a compliance culture to a culinary culture Why Incorporate a Culinary Culture? Increase participation Increase student satisfaction Address new generations preferences Increased staff confidence Source: New York Times, April 4,

2 Who is Our Gen Z Customer Gen Z and Food Born 1997 or later Digital natives - spurred a demand for ingredient transparency Most culturally and ethnically diverse - nearly 50% of gen z are non-caucasian 85% use social media to learn about new products Driving ethnic food Prefer ingredients they recognize Gen Z and Food 70 Shifts with Cultural Foods Boomers Gen X Gen Y Gen Z From Cuisine Japanese To Foods Ramen 10 0 American Southern Korean Vietnamese Indian Mexican Tacos Source: Colleen McClellan, Datassential, Gen Z and the Food Trends Driving Their Selection. Interest in Specialty Grains Five Steps to Creating a Culinary Culture 78%+ of K12 menus offer Less than 12% of K12 menus offer Familiar Enjoys Dislikes Brown rice 92% 58% 23% Whole wheat pasta 91% 57% 22% Grits, polenta 72% 31% 24% Cous cous 59% 27% 14% Quinoa 62% 27% 16% Hominy 60% 20% 19% Bulgur 43% 13% 14% Train Staff Follow Trends Facilitate Customization Collaborate Share Successes Source: Colleen McClellan, Datassential, Gen Z and the Food Trends Driving Their Selection. 2

3 Step 1: Train Staff-Culinary Competencies Train Staff: Increased Value Train Staff: Resources The Institute of Child Nutrition Culinary Techniques for Healthy School Meals Healthy Cuisine for Kids Cooks for Kids Train Staff: Resources Local Culinary Schools Blackhawk Milwaukee Area Fox Valley Waukesha County Madison Area Resource: ACFchefs.org Step 2: Follow Trends Trends in Foodservice Restaurants Cafes Quick Service Quick Casual & Universities 3

4 Top 20 Food Trends 2. House-made condiments 3. Street food-inspired dishes 4. Ethnic-inspired breakfast items 10. Ethnic spices 12. House-made/artisan pickles 16. Ethnic-inspired kids dishes 19. Ethnic condiments 20. Ancient grains Top Breakfast/Brunch Trends 1. Ethnic-inspired breakfast items 2. Avocado toast 3. Traditional ethnic breakfast items 4. Overnight oats 5. Breakfast hash Source: National Restaurant Association, Source: National Restaurant Association, Global Flavors 1. Authentic ethnic cuisine 2. Peruvian cuisine 3. African flavors 4. Filipino cuisine 5. Ethnic fusion cuisine Handheld Flavor Fusion Globetrot with Hot Pot Drink to Your Wellness Japanese Izakaya Eats A Bite of East Africa Source: National Restaurant Association, Source: McCormick, A Bite of East Africa Berbere Paprika Salt Allspice Cinnamon Coriander Ginger Onion powder Red pepper Black pepper Cardamom Source: McCormick, A Bite of East Africa Berbere Spiced Roasted Vegetables Cauliflower Carrots Okra Red onion Cherry tomatoes Oil Berebere seasoning Source: McCormick, 4

5 Bars Potato Pasta Taco Salad Flavor stations Sauce selections Cheese Queso Marinara Spinach pesto Topping bars Sandwiches Yogurt parfait Tacos 5

6 Step 4: Collaborate with Students Step 4: Collaborate with Colleagues Step 4: Collaborate with Farmers and Other Producers Step 4: Collaborate with Local Food Companies 6

7 Step 5: Share Success with Stakeholders Administration Staff/Teachers Parents Students Step 5: Share Success with School Nutrition Community Pinterest WSNA newsletter TIPS for School Meals (Facebook) Action Plan List 3 things you will do in the next 6 months to create a culinary culture in your school district Thank You Powers@CulinaryNutritionAssociates.com 7