Welcome to earth s only mayonnaise store! Empire Mayonnaise Co. 564 Vanderbilt Ave., Brooklyn, NY 11238
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1 Welcome to earth s only mayonnaise store! Empire Mayonnaise Co. 564 Vanderbilt Ave., Brooklyn, NY The Empire Mayonnaise Company makes gourmet, small-batch mayonnaise in Brooklyn, New York. Using all-natural ingredients, and exotic seasonal flavors, it s made by hand, with humanely raised eggs and non-gmo oils, and it s the first brand of its kind. Empire Mayo is created by Chef Sam Mason and managed by Designer Elizabeth Valleau. Co-founders and friends, Sam and Elizabeth, had a vision of mayonnaise made different. They knew that homemade and flavored mayo could transform the simplest dish into a gourmet treat. Through the combined talents of the Chef and the Designer, the concept for an entirely new mayonnaise was crafted. They started the brand small and local in The famed Brooklyn Flea and Smorgasburg events were taste testing grounds before opening a commercial kitchen and retail lab a year later in the Prospect Heights section of Brooklyn, New York. Opening a production facility in a retail space generated a tremendous amount of press interest by making Empire Mayonnaise the world s first mayonnaise store and demand has increased exponentially. As of 2014 Empire Mayo can be found in several regions of Whole Foods and over 200 independent groceries in the US, and has begun international distribution in Japan, Singapore, and China. sales@empiremayo.com (MAYO)
2 THE DESIGNER CO-FOUNDER, ELIZABETH VALLEAU As Co-founder and CEO of the Empire Mayonnaise Co., she s led the company from a tough little startup to national recognition. Elizabeth has made a name in several industries, winning industry awards in branding, design and marketing. She combined those skills with her lifelong passion for delicious, sustainable foods when creating Empire Mayo. Elizabeth runs the busines, managing everything from development to packaging and retail design. Elizabeth excels at strategic thinking, visual presentation and team leadership. She seeks to promote the spirit of innovation in her teams, as well as the balance of craftsmanship and collaboration. Sales@EmpireMayo.com (MAYO) EmpireMayo.com
3 THE CHEF CO-FOUNDER, SAM MASON Co-founder and Executive Chef Sam Mason, develops recipes and oversees production for the Empire Mayonnaise Company. Sam made a name in the gourmet industry as the pastry chef at the 3 Michelin star, molecular gastronomy restaurant WD-50. He was nominated for the James Beard award for pastry and has competed on the Iron Chef. He then went on to start his own restaurant Tailor, as well as hosting the television series Dinner with the Band on IFC. Along with Empire Mayo, Sam runs Lady Jay s bar, and gourmet ice-cream shop, Oddfellows, in Brooklyn, New York. Sales@EmpireMayo.com (MAYO) EmpireMayo.com
4 Company Information Empire Mayonnaise makes gourmet, small-batch mayonnaise in Brooklyn New York. We make the mayonnaise with all-natural ingredients and in a wide range of exotic seasonal flavors. It s made by hand, with organic eggs and non-gmo oils... and it s the first brand of its kind. Product Empire Mayonnaise: White Truffle, Bacon, Sriracha, Roasted Garlic, and Classic. Available in 4oz glass jars. 9 months shelf stable, refrigerate after opening. Product description All-natural mayonnaise Non-GMO Hand-made Small batch Exotic flavors Gluten Free Locally sourced ingredients Ingredients White Truffle: non-gmo canola oil, cage-free local egg yolks, extra virgin olive oil, white truffle oil, vinegar, salt, guar gum, xantham gum Bacon: non-gmo canola oil, cage-free local egg yolks, heritage applewood smoked bacon, vinegar, salt, applewood smoke powder, mesquite smoke oil, guar gum, xantham gum Sriracha: non-gmo canola oil, cage-free local egg yolks, vinegar, ripe jalapeño chili, sugar, salt, garlic, xanthan gum, guar gum Roasted Garlic: non-gmo canola oil, cage-free egg yolks, vinegar, roasted garlic, garlic, salt, guar gum, xanthan gum Classic: non-gmo canola oil, cage-free egg yolks, extra virgin olive oil, vinegar, salt, organic lemon oil, guar gum, xanthan gum 1
5 Fact sheet continued. Price 4oz, MSRP: $ Location Manufacturing facility and retail lab located at: 564 Vanderbilt Ave, Brooklyn, NY, Major Retailers and Distribution: Whole Foods Markets (Northeast, Mid-Atlantic, Southern Pacific, North Pacific, and South West Regions) Dean and Deluca West Elm Tonys Fine Foods (West Coast distribution) KeHE (Southwest distribution) Avenue Gourmet (Mid-Atlantic distribution) Associated Buyers (North east distribution) Hankyu / Sakai Foods (Japanese distribution) Jones the Grocer (Singapore distribution) Statistics In the USA, mayonnaise is the #1 condiment, at $977MM (Bloomberg, 2013) Mayonnaise counts for 61% of the top ten condiments and 52% of the top twenty-five (Bloomberg, 2013) Updated May 1st, 2014 sales@empiremayo.com (MAYO) 2
6 PRINT 2014 Print campaign, Empire Mayonnaise Co. Photography: Davey Wilson Creative Directior: Elizabeth Valleau Producer: Corinne Butler Make-Up: Dani Fonseca / The Body Of Art Hair: Bananya Photography Assistant: Alex Nathanson Models (R-L): Shein Lee; Anna Amalthea; Paula Kaiser All images available for high-resolution download at empiremayo.com, or sales@empiremayo.com to request prints/pop materials Sales@EmpireMayo.com (MAYO) EmpireMayo.com
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