LEGEND: Everyone has a Dream and one s own way to achieve it! «SKLANKA» can be handy at?mes of joy and pleasure

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2 LEGEND: Everyone has a Dream and one s own way to achieve it! «SKLANKA» can be handy at?mes of joy and pleasure from victory. Set your own goals and achieve your dreams! Forward to your Dream! A real sailor does not struggle with the sea but transforms it into his own strength to make it serve his own purposes. The breath of the sea is pure and life-giving. Both in the endless space of the sea and in the real life only the brave can win! travel the world, discover new experience, stay on your own, find real friends, try this world and explore the Enigma! The word SKLANKA originated from naval terminology and meant ringing the ship s bell aper turning an hourglass to tell?me aboard the ship. Seafaring is associated with strength, courage, desire to explore something new, and strong will to fulfill one s dream and achieve freedom. SKLANKA vodka s design is intended to complement your aspira?on to win.

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4 VODKA KEY CHARAKTERS IMPORTANT FOR CONSUMER: Well spelling all languages. The name look like ringing of the glasses Its crea)ve design is a physical representa)on of icy cleanliness and smoothness of drinking associated with premium brands of SKLANKA vodka. It s a premium quality product with patented recipes and a wide range of taste varie)es, popular with consumers at target markets. Quality is our commitment. Client sa)sfac)on is the most important. First-in-class quality of supplies. The cap is designed to adract a consumer s conscious purchase. The bodle dis)nc)ve shape symbolizes aesthe)c pleasure, quality, taste and a high-status feeling for a consumer. The label conveys a feeling of inspira)on to pay for a premium product. It s a product affordable for purchase by an average consumer. It s for a customer who is aden)ve to package design and product quality. It s also for a client, who is not ready to pay just for the brand name, but ready to pay for the name, quality and design.

5 SKLANKA is a first-in-class vodka, dis)lled and bodled in Ukraine, one of the birthplaces of vodka. Product line of SKLANKA Trade Mark comprises a range of six brands dis)lled by Ukrainian tradi)onal methods to match most of consumer taste and design preferences.. Assortment: 1. vodka CLASIC SKLANKA 2. vodka GRAIN SKLANKA 3. vodka MELT WATER SKLANKA 4. vodkafjord SKLANKA 5. vodka ICEBERG SKLANKA 6. vodka SEA BUCKTHORN SKLANKA Two types of packaging is avaliable: 0,5 l. = 12 bodles in a case 0,7 l. = 9 bodles in a case The main goal in crea)on: 1) Constant and high quality in vodka, equipment, du not leave a standard price segment. 2) Whole and congruent design and product with forwarding to standards in category in consumers meaning.

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7 #1 Why a consumer prefers SKLANKA? When a customer buys a bodle of vodka, he needs not SKLANKA vodka exactly, but a cheerful party )me without morning headache. A customer looks for pleasant emo)ons, friends respect, and proof that his choice was correct. Our consumer seeks aesthe)c pleasure from the product, confirma)on of his social status among peers, and crea)on of an image of having desirable personality traits that could be inspired in a way by VODKA SKLANKA look and feel. #2 Who is the buyer of VODKA SKLANKA? Age: Gender: Male Income: average / average + Geography: large/mid-sized/small towns Frequency of purchase/reason: holidays, mee?ngs with friends on weekends. Purchase is more than twice a month. Consump?on can be both at home and in public places: bars, restaurants with average/average+ bill. Sphere of consumer ac?vity: specialized worker, mid-level supervisor, line manager with career perspec?ve. Consumer aftude influencing his purchasing decision: A buyer perceives a brand, making a purchasing decision based on visual ahrac?veness and image of the product. Repeat purchase is made due to recollec?on of a posi?ve experience. Point of sale operator s task is to create as large displays as possible and use addi?onal product exposi?on in points of sale. Target audience: FOCUS: men y.o. with average income, apprecia?ng cozy par?es, preferring quality and not ready to pay only for a brand name. It s important for such customer to prove his manliness, level of exper?se and knowledge about the product. Group 1: Aesthe?cs, who are ahracted by design and image of the product and its story. Group 2: Innovators, who wish to discover a new brand in a category and are ahracted by the product price and its image integrity.

8 DESCRIPTION OF MANUFACTURING: SKLANKA vodka it is union of technologies and leading design in packaging WHAT IS IMPORTANT: 1) WATER; 2) PURE SPIRITS; 3) FILTRATION. Vodka SKLANKA is made using an advanced produc)on process producing smooth vodka, rich in taste, with slight notes of wheat and herbs. Its bodle is designed to represent icy cleanliness and smoothness of drinking. SKLANKA vodka is dis)lled from LUX-GRADE grain neutral spirit and carefully filtered water. Water for SKLANKA vodka undergoes mul)-stage purifica)on consis)ng of aera)on, filtra)on with sand filters, sobening, demineraliza)on with a reverse-osmosis membrane, and mixing demineralized water with sobened water. The modern method of filtering SKLANKA vodka ensures crystal clearness and par)cular delicacy of vodka aber it is flowed three )mes through carbon filters. Ac)vated carbon makes the scent and taste more delicate and clear to become a REAL VODKA TASTE.

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10 ASSORTMENT OF TRADE MARK

11 Водка классическая SKLANKA 40% Extremely round and absolutely typical in aroma and taste vodka. Whole grain aroma is more bright, but the most adrac)ve is abertaste- long, warm, balanced from mineral to fresh notes, even a lidle bit sweat.

12 Водка пшеничная SKLANKA 40% This vodka stands out for its clarity, notes of wheat, bread, and spices and excep)onally harmonious aroma. It has a pleasant and smooth abertaste achieved due to use of whole grain as the best basis for wellbalanced

13 SKLANKA на талой воде 40% Sob and kind taste. Fresh, even fruit tone in aroma, round and harmonic. It is excep)onally smooth and sob on the palate with a round mouth-feel. The aroma is very harmonious.

14 Водка особая ord SKLANKA 37,5% excep)onally balanced and pure vodka. The aroma is smooth and delicate, a lidle bit miniral mouth-feel aber. Taste is good example of balance and purity.

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16 Водка iceberg SKLANKA 40% Достаточно ровная и хорошо структурированная водка с вполне «живым», но не навязчивым спиртом. Некоторая «плодовость» ощущается во вкусе тонкие «свежие» ноты, но они хорошо и плавно закрываются энергетикой спирта. Особенно хорошо это ощущается в послевкусии.

17 SKLANKA ICEBERG VODKA bodle changes color at different temperature from frosted white under room temperature to dark blue at +8 C and lower. The temperature of +8 C degrees is recommended for this vodka drinking, that s why the bodle is designed to change color at this temperature.

18 Водка особая на облепихе SKLANKA 40% very elegant taste with straigt berry aroma. Smouth and fresh in the begining and well rounded of sea buckthorn in the end. Abertaste is straight with certain fruity sweetness

19 FORWARD TO YOUR DREAM