Media information. audited circulation. Visit us on facebook: KonditoreiCafe

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1 Media information audited circulation 2019 Visit us on facebook: KonditoreiCafe

2 The trade magazine for confectionery & café With its modern design, premium quality and professional expertise, KOCA is tailored to its target audience: pastry shops, confectionery shops, cafés and ice cream parlours. Discover the attractive advertising environments of KOCA.

3 The trade magazine for the entire industry of sweets and pastry in Germany! Every month, KOCA offers... a professional magazine innovative recipes food photography of highest quality more than 80 pages of concentrated expert knowledge Every month, KOCA inspires... more than 3,000 1 professional and qualified specialists from confectionery and café most of them business owners and decision-makers 2 experts and trendsetters, opinion leaders and disseminators of information in terms of pleasure and tastiness, high quality and classiness Sources: 1 IVW 3/ KOCA reader study,

4 Title portrait Title: KOCA Das Magazin für Konditorei & Café Magazine format: 210 mm width 290 mm height Brief characteristics: KOCA Das Magazin für Konditorei & Café, is Germany s unique trade magazine for pastry shops, confectionery shops, cafés and ice cream parlours. All relevant fields of the sweets and pastry producing trade are covered including new trends from abroad, wich are shown in the section Seitenblicke. Another focus is the coffee sector in all its facets, including its implementation in practice. Besides cutting-edge recipes, comprehensive magazine specials cover major topics like e.g. baking technology, new trends in praline confection and so on. Market economy and business administration topics, company news and product innovations are adequately taken into account as well. As partner of the trade organisation we report on the institutional life and events within the professional body or guild and perceive ourselves as information and discussion platform. Volume: 72nd volume 2019 Subscription price: Membership: Publishing house: General Manager: Monthly subscription price 25 including statutory VAT Media-Datenbank der Deutschen Fachpresse (media database of the German trade press) Matthaes Verlag GmbH Ein Unternehmen der dfv Mediengruppe PO Box , Stuttgart, Germany Silberburgstraße 122, Stuttgart, Germany Joachim Eckert, Markus Gotta Head of Sales Maximilian Wustmann and Marketing: Phone: m.wustmann@matthaes.de Editor-in-Chief: Arnulf Ramcke Phone: a.ramcke@matthaes.de Target group: Senior management and decision-makers in the confectionery trade. The major part of all pastry chefs who are associated members of the federal trade organisation belong to the KOCA readership 1. Distribution: Frank Hanna Phone: f.hanna@matthaes.de Publication frequency: 12 times a year Source: 1 Own analysis based on subscribers directory, September

5 Circulation and distribution analysis Circulation control: The German Audit Bureau of Circulation (IVW) has neutrally and objectively recorded and audited the distribution of advertising media since With the establishment of the IVW, media providers (publishers), advertisers and advertising agencies created an effective controlling system which is under their joint supervision. 1 Circulation analysis: Copies per issue (average) for the period from 1st July 2017 till 30th June 2018 Printed circulation: 3,733 Actually distributed copies: 3,534 thereof abroad: 258 Paid circulation: 1,738 thereof abroad: 207 Subscription copies: 1,484 thereof abroad: Sale by retail: Other sales: 254 Complimentary copies: 1,796 Remainders, morgue and voucher copies: 199 Geographical distribution analysis: Portion of actually distributed copies Economic area Nielsen 1: Schleswig-Holstein, Hamburg, Bremen, Lower Saxony Nielsen 2: North Rhine-Westphalia Nielsen 3a: Hesse, Rhineland-Palatinate, Saarland Nielsen 3b: Baden- Württemberg Nielsen 4: Bavaria Nielsen 5: Berlin Nielsen 6: Mecklenburg-Western Pomerania, Brandenburg, Saxony-Anhalt Copies 9.24 % % % % % % % 133 Nielsen 7: Saxony, Thuringia 4.60 % 162 Foreign countries: 7.31 % 258 Source: 1 Actually distributed circulation: 3,534 5

6 Editorial calendar and time schedule KOCA 1 Date of publication: Ad closing date: KOCA 2 Date of publication: Ad closing date: KOCA 3 Date of publication: Ad closing date: Snack business/ small meals Tableware/glass/ porcelain Frying systems, convectomats Grill technology Knifes, small appliances Snack ingredients Tableware, glasses, mugs, cutlery Serving plates, bowls, buffet equipment Disposable tableware Table decorations, table linen, napkins, food and beverage menus Fairs & congresses: SIGEP, Rimini (Italy), Ice cream Open air catering Ice cream machines, cream makers Branded ice cream Dispensers and other small appliances Aromatics, toppings, marbelizers, fruit pastes Wafers, tubs and bowls, sundaes, cones Tables, chairs, room partitions, conservatories Weather protection (sunshades, mushroom heaters...) Lighting systems Service equipment Cash register systems Takeout snacks, dishes and beverages Juices, soft drinks, alcoholic drinks Sauces & dips INTERNORGA special Packaging/decoration/ promotional items Sales and delivery vehicles/logistics Cardboards, bags Accessories Deco flowers Window displays Labelling systems Vans, refrigerated vehicles, sales vehicles Vehicle equipment Counters, signs Mobile cash register systems Navigation devices, route planning Fair issue INTERNORGA Fairs & congresses: INTERNORGA, Hamburg,

7 KOCA 4 Date of publication: Ad closing date: KOCA 5 Date of publication: Ad closing date: KOCA 6 Date of publication: Ad closing date: Chocolate: Basic materials/ technology Cream cookers/ cream whippers Chocolates Hollowware Enrobing machines Tempering devices, small appliances, accessories Cream disintegrators Cream, milk Cream dispensers Cream cookers, small appliances, accessories Coffee & tea, cold drinks Coffee machines Tea Coffee Coffee & tea concepts Tableware, glasses, mugs Portafilter coffee machines Filter machines Thermos jugs Accessories Cold drinks Refrigerators, refrigerated counters Shop fitting/ equipment for cafés Baking ovens Shop and café furnishing Chairs, tables, lighting systems Shop and sales concepts Baking ovens for production Instore baking ovens Baking ovens/convectomats for small kitchens Basic materials/ convenience products Almond paste Cremes, masses Flour, baking mixtures Fresh products Couvertures Pastries Pralines Fruit preparations 7

8 Editorial calendar and time schedule KOCA 7 Date of publication: Ad closing date: KOCA 8 Date of publication: Ad closing date: KOCA 9 Date of publication: Ad closing date: Cash register systems/ digitalisation Cakes/decoration Cash register systems, hardware, software, cashless payment, apps Business administration programs Weighing technologies Photo cakes Decoration elements Small appliances, accessories, photo and 3D printers Packaging Pralines/petits fours Industrial hygiene: dish washers/cleaning concepts Semi-finished products Technology, small appliances, accessories Equipment Dish washers for production Dish washers for shops, cafés, bistros Cleaning devices Cleaning agents Pest control südback special Workwear Interior design/ ambiance/tableware Work clothes, protective clothing Aprons and clothing for the serving staff Shoes Tables, chairs, room partitions Lighting systems Table linen Decorations Concepts for hiring/ leasing Fair issue südback Fairs & congresses: südback, Stuttgart, BakerMaker-Award, September

9 KOCA 10 Date of publication: Ad closing date: KOCA 11 Date of publication: Ad closing date: KOCA 12 Date of publication: Ad closing date: Chocolate in patisseries Refrigeration technology Chocolates Dessert ingredients Small appliances, accessories Freezers Refrigerators Refrigerated counters Ice cube making machines and others Coffee & tea, cold drinks Coffee machines Tea Coffee Coffee & tea concepts Tableware, glasses, mugs Portafilter coffee machines Filter machines Thermos jugs Accessories Cold drinks Refrigerators, refrigerated counters Insurances/taxes/law/ consulting Insurance solutions for craftsmen Retirement provisions, disability insurance, accident insurance Training, coaching Consulting Pastry production: beating, mixing, dressing, filling, spraying, enrobing Mixing machines Depositing machines Filling machines Glazing machines Chocolate enrobing machines Spraying devices, airbrush technology Chocolate enrobing machines 9

10 Insertion prices 1/6 Page 1/4 Page 1/3 Page Type area advertisements 56 mm 120 mm vertical 180 mm 40 mm horizontal 87 mm 120 mm vertical 180 mm 60 mm horizontal 56 mm 244 mm vertical 180 mm 80 mm horizontal 667 1,010 1,322 Bleed advertisements (plus 4 mm trim) 68 mm 143 mm vertical 210 mm 63 mm horizontal 99 mm 143 mm vertical 210 mm 83 mm horizontal 68 mm 290 mm vertical 210 mm 103 mm horizontal 734 1,111 1,455 10

11 1/2 Page 1/1 Page 87 mm 244 mm vertical 180 mm 120 mm horizontal 2, mm 244 mm 4,050 Advertisement formats and prices: Statutory VAT will be added to all net prices. Prices for individual advertisement sizes: Price per mm (1 column, b/w, 56 mm wide): 5.17 Price per mm (1 column, b/w, 87 mm wide): 7.75 Placement: 2nd, 3rd, 4th cover page, bleed 4,730 Cover Page on request Special placement in editorial ( mm plus 4 mm trim), Page 3 1,221 Binding position specifications 10 % of basis price 99 mm 290 mm vertical 210 mm 143 mm horizontal 2, mm 290 mm 4, columns make-up: 1 column = 87 mm, 2 columns = 180 mm 3 columns make-up: 1 column = 56 mm, 2 columns = 124 mm, 3 columns = 180 mm Special formats on request.

12 Insertion prices Supplementary charges Colour: For advertisements inferior to 70 total mm each additional colour 93 Sizes: Advertisements over margin 10 % of basis price Bleed advertisements 10 % of basis price (4 mm trim each outer edge) Discounts Booking within twelve months provided: Frequency discount rate Quantity discount rate 3 times 3 % 500 millimetres 3 % 5 times 5 % millimetres 5 % 10 times 10 % millimetres 10 % 15 times 15 % millimetres 15 % 20 times 20 % millimetres 20 % 25 times 25 % millimetres 25 % Classified advertisements Price per mm: (Price per mm at 87 mm width) Job offerings, occasional ads 5.48 Employment wanted ads, personal column 3.50 Box number ad rate: German-speaking zone (including postage) and European countries 14 Non-European countries 19 Ad specials Bound inserts: (not subject to discounts) 4 pages = 3,057, 2 pages = on request Delivery: prefolded and untrimmed with trim space of 4 mm on all sides Loose inserts: Maximum format: 205 mm width x 285 mm height, (not subject Maximum weight 50 g to discounts) Weight up to 25 g 244 per copy Each additional 5 g 15 per copy Flying Page: Bonded promotional material: Payment Terms of payment: Bank details: on request Postcards (DIN A6, 150 g/m 2 ) on carrier advertisement (minimum format carrier advertisement 1/1 page): 125 per 1,000 copies. Other kinds of stickers: on request. Net within 30 days from date of invoice, 2 % discount in case of payment/direct debit within 10 days from date of invoice, 3 % discount in case of payment in advance. Tax ID number: DE Frankfurter Sparkasse, Frankfurt am Main Bank code Account no SWIFT-BIC HELADEF1822 IBAN DE Statutory VAT will be added to all net prices. 12

13 Sizes & technical information Sizes Technical information Magazine format: 210 mm width 290 mm height Type area: Bleed format: Columns: 180 mm width 244 mm height 210 mm width 290 mm height + 4 mm trim each outer edge 3 columns each 56 mm wide 2 columns each 87 mm wide Printing and binding technique: offset printing, adhesive binding Paper: Screen rulings: 115 g/m 2 wood-free, matt 60 lines Data formats: File output: Colours: Data archiving: Guarantee: Contact person: Digital data in PDF/X-1a format are required. Open data should be avoided. All fonts have to be embedded. Images and logos need a minimum resolution of 300 dpi. The scale of reproduction is 1:1. In order to ensure a high reproduction quality of your advertisements, the compression of data is not allowed. All fonts used in the data file (valid for print and screen) have to be integrated into the file or converted into font paths. According to Euro Scale (CMYK) We reserve the right to convert data received in RGB into CMYK. This can lead to colour deviations. Data are archived. That is why unaltered repetitions are generally possible. However no data guarantee is provided. We do not assume any liability for printing results if incomplete or deviating data (texts, colours, images) are delivered. Exposure errors due to incomplete or defective files, wrong settings or incomplete data will be billed. The same applies for any extra typesetting and lithographic work and for the production of new proofs. In case of technical questions concerning data transfer details, please do not hesitate to contact us by Phone: or kocaanzeigen@matthaes.de 13

14 Digital products The KOCA is much more than a magazine! Our digital products cover all important information channels and offer attractive advertising opportunities on our website as well as in our newsletter.

15 KOCA-Online & Newsletter With over 1,000 professional recipes, fascinating reports and up-to-date news, we also offer a lot of inspiration online. The monthly KOCA newsletter reaches more than 7,000 recipients 1 and completes the digital offer. Visit our website: Visit us on facebook: Source: 1 Own analysis based on subscribers directory, September

16 KOCA-Online Attractive advertising opportunities for a maximum attention Formats and prices 1 Rectangle px 2 Skyscraper px 3 Bigsize-Banner px All prices are effective for a two weeks booking period. 1 2 Visit our website: Visit us on facebook: 3 Statutory VAT will be added to all net prices. 16

17 KOCA-Newsletter Your monthly access to over 7,000 recipients 1 Formats and prices 1 1 Mega Ad 600 x 250 px 2 Rectangle 300 x 250 px 3 Advertorial Text + picture + link in editorial design 2 4 Fullsize-Banner 468 x 60 px 1, , Frequency: Once a month. All prices are effective for one publication Statutory VAT will be added to all net prices. Sources: 1 Own analysis based on subscribers directory, September Marked as a sponsored link 17

18 Matthias Ludwigs Master confectioner, chef & author, owner of TörtchenTörtchen» Since my apprenticeship, I have had the opportunity to develop myself further. It is great to see that also the KOCA is constantly enhanced and improved. The KOCA is my favourite magazine to follow the trends in our craft. «

19 Advertise in the market leader and reach your target group! KOCA, the leading trade magazine for the confectionery industry in Germany, offers you an attractive advertising environment with strong benefits. Unique advertising environment: The only trade journal for confectionery and café in Germany High-ranking readership: 85 % of KOCA readers hold a management position 1 Important key topics: Attract a great deal of attention High activation power of advertisements: The ideal environment for efficient communication 1 Nationwide distribution 2 : You reach important decision-makers in Germany KOCA digital offers: With KOCA-Online and the KOCA-Newsletter you can also reach the sweets and pastry industry digitally Sources: 1 KOCA Reader survey, July Own analysis based on Subscribers directory, September

20 How to reach us Head of Sales & Marketing Maximilian Wustmann Phone Junior Sales Manager Patricia Bartsch Phone Sales consultant Martina Klünder Phone Our general Terms and Conditions can be found online at: