Media Kit ad-rate card no. 32, valid from January 01, x food-service: Print / E-Paper / ipad

Transcription

1 Media Kit 2014 ad-rate card no. 32, valid from January 01, x food-service: Print / E-Paper / ipad

2 Magazine profile 1 Title food-service 2 Profile in brief food-service is the leading b2b-magazine for theprofessional (chain-) restaurantindustryin Germany, SwitzerlandandAustria. Editorial Highlights are exclusive industry rankings (i.e. thetop operatorsin theindustry, thetop coffee bar chains), case studies as well as trend and future analyses. 3 Target group Target groups are the decision makers(managing level) in quickservice, bakeries, butchers, foodservice at petrol stations/ train stations/ in air planes, coffeebars, themeparks, fullservice, event-catering, foodservice in retail, pubs and bars. 4 Publication frequency 11 times in a year 5 Magazine size DIN A mm wide x 297 mm high 6 Printing process Offset printing Perfect binding 7 Issues 32. year s issue Publishing house Type area: 190 mm width x 260 mm height Columns: 4 columns, column width 45 mm Deutscher Fachverlag GmbH Mainzer Landstrasse Frankfurt am Main GERMANY 9 Editor-in-chief Gretel Weiß 10 Advertising Head of Advertising: Friederike Smuda Jana Berchem Birgit Gendritzki, Sabine Mück 11 Editorial team Chief editor: Gretel Weiß Managing editor: Marianne Wachholz

3 Recipients-structural analysis 1.1 Sectors / branches of industry / special subjects / occupational groups Department / group / class Recipient groups (in accordance with classification of branches of industry) Share of circulation % Projected (approx.) 55.3 Restaurants & Co ,950 Full-service restaurants (service-restaurants with systems + brands, individual gastronomy including individualists + single-matadors) Fast-food restaurants In-store restaurants Transport food services (c-stores, filling-station shops, service areas, railway catering, etc.) Event Catering, Home delivery Coffee bar-concepts & co. Butcher's and baker's snacks Ethnic outlets ,719 1, , Beverage-oriented outlets ,035 Trend- and scene outlets Leisure food services , Caterers Vocational schools, trainees, fans from other sectors Wholesale trade (snack and deep-frozen products) Industry / food trade Actual circulation , Volume of business entity These aspects have not been researched because 2.1 Job characteristics they have no influence on the efficiency 2.2 Social demographics of this trade publication as an advertising medium.

4 1 Preferred Positions inside front cover, only 4-coloured back page, only 4-coloured 2 Colour supplements 3 Format supplements 4 Discounts For publishing advertisement within one insertion year (12 months) 5 Special ad-formats Bound inserts Loose inserts 7,750 7,850 (subject to discount) standard Euroscale colours 2- and 3-colour, per colour 4-colour total special colours, per colour (special colours which can be created using the Euroscale will be charged at 491 each) 491 1,473 1,125 (subject to discount) Basis for the calculation of the supplement is the basic b/w price in each case. island advertisement embedded in text bleeded advertisements Placing rates 3 times 3 % 6 times 5 % 9 times 10 % 11 times 15 % 2-pages 4-pages 6-/8-pages up to 25 g up to 50 g 6,490 8,860 on request plus 150 % plus 100 % plus 10 % Page rates 1 page 3 % 3 pages 5 % 6 pages 10 % 9 pages 15 % 11 pages 20 % 5,150 incl. postal charges 5,990 incl. postal charges Discounts is based on the rates for bound and loose inserts. Regardless of the size one bound or Loose insert counts as 1 page. quantity required: 11,000 Recipients-structural analysis Postal address for bound inserts, loose inserts and post cards 6 Contact Consulting, Accounting: Data transfer, accounting, documents 7 Payment/Bank 3 % discount 2 % discount 2 % discount full net amount W. Kohlhammer Druckerei GmbH & Co. KG Mr. Ackermann Augsburger Straße Stuttgart, Germany food-service XX/2014 Friederike Smuda, Head of Advertising friederike.smuda@dfv.de, +49 (0) Jana Berchem, Advertising Junior Sales Manager jana.berchem@dfv.de, +49 (0) Birgit Gendritzki / Sabine Mück, birgit.gendritzki@dfv.de, sabine.mueck@dfv.de, +49 (0)69/ for advance payment / payment after receiving the order confirmation or debiting until the publishing date for payment within 14 days for debiting within 14 days after the publishing date within 30 days of date of invoice agency commission: 15 % VAT identification: DE Frankfurter Sparkasse, Frankfurt am Main, Germany bank sorting code: account number: SWIFT BIC HELA DE F1822 IBAN DE

5 Advertising price-list no. 32 (valid from Jan 01, 2014) 1.1 Advertising formats and prices (All prices are subject to the valid rate of value added tax.) Format width x height in mm bleed width x height in mm* mono mono bleed 4c 4c bleed** 1/1 page 190 x x 297 5, , , , /4 page 135 x x x x 224 4, , , , Junior-Page 135 x x 200 4, , , , /2 page 90 x x x x 149 3, , , , /3 page 65 x x x x 108 2, , , , , , , ,054.70

6 Advertising price-list no. 32 (valid from Jan 1, 2014) Format width x height in mm bleed width x height in mm* mono mono bleed 4c 4c bleed** 1/4 page 45 x x x x 88 1, , , , x 130 [corner] 100 x 149 [corner] 1, , , , /8 page 45 x x 65 [corner] - - 1, , x 30-1, , Branchen- Boulevard 53,5 x 130 [ Boulevard ] 111 x 130 [ Maxi ] 2 advertisements 2,500 4 advertisements 4,500 2 advertisements 3,500 4 advertisements 6,300 Spring issues (issues 2 + 4) and/or fall issues (issues ) in both magazines gv-praxis & food-service *Advertisement formats excluding 4 mm trimming space. Please send only ads with 4 mm added trimming space. ** The bleed price is calculated of the 4c price + 10 % of mono price.

7 Editorial calendar 1.1 Issues and features Issue Advertising deadline Trade fair editions Technology / non-food Food & beverages Specials 1 January Jan 03, 2014 Dec 06, 2013 Presentation of goods/petrol station and forecourt shops E-business in the Out-of-Home Market Review and Perspectives 2013/2014 Fish & Seafood Trends for breakfast and brunch STARS foodservice suppliers & their most successful Products 2 February Jan 29, 2014 Jan 08, 2014 Intergastra, Stuttgart Ambiente, Frankfurt BioFach, Nuremberg Take-away trends to go/homemeal replacement Outdoor innovations Salads & Vegetables / Dressings Trend Food (German, Asian & Co.) Bakery cafés: bakery goods & speciality coffees Foodservice industry-boulevard 3 March Mar 07, 2014 Feb 12, 2014 Internorga, Hamburg ProWein, Dusseldorf Restaurant Design and furnishing trends Restrooms and toilets: styles & hygiene Ranking 2013: Coffee-Bars Germany Vegetarian and vegan trends Wine: concepts and trends Seasonal promotions: from asparagus and wild garlic to seafood Special promotional topic: Football World Cup 4 April Apr 29, 2014 Apr 04, 2014 Trade fair report: Internorga, Hamburg Bake-off Stations Digital Music Systems Grill technology TOP the greatest restaurateurs in the business Ice-Cream the start of the Season / sweet temptations Meat and Poultry / Convenience Products Award: Hamburg Foodservice Prize 5 May May 23, 2014 May 02, 2014 Table Top: tableware and glasses Handheld Order Terminals Grill trends for 2014 Pizza & Pasta Beer-News Trends in bakery snacks Event Catering

8 Editorial calendar 6 June Jun 17, 2014 May 23, 2014 Automobile branding: haulage vehicles Technology: cooling, cooking, washin-up, ventilation Packaging to go Innovations for foodservice staff & petrol stations All-Time-Bestseller: French Fries, Chips & Co. Trends in the Non-Alcoholic drinks segment Special: Food Presentation FifaWorld Cup in Brazil: events and promotions 7/8 July/August Aug 08, 2014 July 18, 2014 Focus: Coffee-/Coffee-Bar/coffee machine-trends High-performance equipment for highfrequency Locations Pizza ovens Convenience News/Promotion-Stars F&B in Lounges/ Clubs/ Bars Finger food & Snacks 9 September Sept 12, 2014 Aug 22, October Oct 20, 2014 Sept 26, November Nov 14, 2014 Oct 24, December Dec 12, 2014 Nov 21, 2014 Intermessen, Düsseldorf Südback, Munich Allesfürden Gast, Salzburg Cooking Baking - Selling Long-term Design trends in Restaurants & shop design / lighting technology Digital technology in the restaurant: apps and other IT solutions Switzerland: top-selling gastronomy companies Systematic cleaning Workwear New Beverages / Mixed Drinks/ Fashionable Drinks Supply Chain Management The festive table-top and other decorative ideas Europe: the market for Coffee- /Coffee-bar/Coffee Machine Home Delivery Ethnic Food new developments Bakery goods & snacks Food-Mainstreams: fresh/to go, Soups/Sauces, Dips & Spices Fun & Food at Christmas markets Winter-Ice Cream/ Deep Freeze Innovations Tea Trends & hot winter beverages Technology Ranking: Trends in Refrigeration/Thermal Kitchen/IT/Washing/Supplies Airline Kitchens Industry Highlights 2014 Review and Perspectives 2014/2015 * Supplement Food Presentation: ad closing: May 02, 2014; publishing date: Jun 17, 2014 Fine Food Convenience Wine, Sparkling wine & Champagne Foodservice industry- Boulevard Foodservice industry- Boulevard Celebrations and events

9 Your contact persons Advertising Friederike Smuda Jana Berchem Kathrin Werzner Martina Valerius +49 (0) (0) (0) (0) Editorial team Gretel Weiß Marianne Wachholz Charlotte Holzhäuser Jutta Pfannschmidt-Wahl Ilona Renner Barbara Schindler +49 (0) (0) (0) (0) (0) (0) Online: & Sabine Neuf +49 (0) Subscription Klaus Gast Petra Petrasch Nicole Seitz +49 (0) (0) (0) Marketing Simone Straubinger +49 (0) / simone.straubinger@dfv.de