Artisan Crafted for your good health. catalog

Transcription

1 Artisan Crafted for your good health catalog

2 02 DR. SMOOTHIE BRANDS Toll Free The Innovation Leader As the innovative leader in the specialty beverage category, Dr. Smoothie Brands broke new ground in 1997 with the introduction of the shelf stable fruit smoothie concentrate with no artificial ingredients. In 2001, maintaining the company mantra that everything we do has a healthy twist Cafe Essentials introduced a frappé line with 15% to 25% less sugar and up to 50% less fat than the competition. In 2003 we introduced 100% Crushed, a 100% fruit smoothie meeting the Five a Day daily fruit recommendation per 20 oz. Innovation continued in 2009 when the entire Cafe Essentials frappé and hot beverage program featured NO artificial flavors, NO artificial sweeteners & NO artificial colors, while continuing with less fat and sugar. As the public searches for cleaner labels and more pure products, Dr. Smoothie Brands responds in 2012 with the 100% Crushed EXPERIENTIAL ready-to-drink. Featuring natural fruit nutrition instead of synthetic vitamins. This clean label, authentic platform brings exciting tastes, textures, and aromas from around the world. Excess calorie content is on everyones mind, so Dr. Smoothie Brands developes FIT-LYTE, a 35% to 55% reduced calorie smoothie with stevia, white tea, and coconut water. And more is on the way, we promise Why Choose Dr. Smoothie Brands? To successfully compete in business today, you need cost-effective solutions from a trend-setting company, with unmatched flavor profiles and the marketing to back it. Why risk your investment, hard work, and repeat customer business with anything less? Read why thousands of companies worldwide choose Dr. Smoothie Brands as their trusted business partner: Authentic taste Do a taste comparison and see for yourself that Dr. Smoothie is the only company that gives you the authentic taste of the fruit not a ton of sugar and flavor, no chemical taste, no overcooked taste, just the authentic taste of the FRUIT. Increase your business When you use Dr. Smoothie Brands products you can expect an increase in business. Customers want a healthy product that tastes authentic. Focus Commitment 15 Yrs Experience We have one owner with one commitment: To create fantastic products in the healthy beverage category. All of our products have a healthy twist to them. We are the manufacturer Most brands are just marketing companies using co-packers. Their taste profiles are at the whim of whoever is working at the co-packer line that day. Dr. Smoothie owns its own custom designed factory that was built from the ground up and spends years training its select, passionate Artisans. This makes a huge difference. Cost effective Why pay more? Dr. Smoothie Brands has the top taste profiles and is priced right. Quality Everyone says it, but have you tasted our products? Our taste profiles are the gold standard in the industry exhibiting the vine-ripened true fruit taste your customers expect and deserve. Great service We ship fast and keep product in stock. Our commitment to great service proves we are here to help you succeed. World class marketing We have hundreds of printed and downloadable POS to use as-is or have customized. Innovative, beautiful, cutting-edge marketing that inspires customers to buy products. Plus, taste profiles that get you the 2nd, 3rd, 4th, 5th, and more visits isn t that something you want for your business? Our Values Dr. Smoothie believes in helping those less fortunate, promoting healthy lifestyles, conserving vital resources, and making unique healthy products. We hope you share our vision. Enjoy!

3 DR. SMOOTHIE BRANDS 03 Artisan Craftsmanship Commitment. Integrity. Pride. Passion. Experience Have you ever wondered why Dr. Smoothie Brands products taste so good, so authentic, so true to nature? It's because "it's personal." Dr. Smoothie Brands Artisan crafts beverages that reflects his own personal experiences from childhood, world travel and his own sense of value. Even the most normal flavor becomes an opportunity; a blank canvas to create a masterpiece. The passion for perfection shows in our award winning taste profiles that really are much different from the competition. Think of a master wine vintner creating the perfect wine in that perfect year...that is the Dr. Smoothie Artisan. Read our taste profiles, try our products and taste for yourself the difference Artisan Craftsmanship makes. "For me, the best work is passionate, fresh, well designed and well executed the perfect balance of art and craft." Judy Villett SMOOTHIE PUREE SPECIALTY BEVERAGES DIETARY SUPPLEMENTS WHOLE FOOD BARS SKIN REJUVENATION AMINOS/COLLAGEN

4 04 SMOOTHIE PUREE Toll Free What's In Your Smoothie? The healthy smoothie is alive and well at Dr. Smoothie. We deliver on our promise of fantastic taste and good health. Our wholesome "clean label" smoothie is everything a smoothie is should be; Full of Fruit and Free of artificial ingredients. Take the taste challenge and see for yourself what fruit tastes like. Dr. Smoothie "Where it's all about the Fruit!" In one tasty 20 oz 100% Crushed fruit smoothie you get 5 servings of fruit. The 100% Crushed brand was developed to help people get healthier through increased fruit consumption. The following organizations encourage consumption of 5 servings of fruits per day: National Cancer Institute (NCI) United States Dept. of Agriculture (USDA) Centers for Disease Control (CDC) World Health Organization (WHO) Most fruits and vegetables are naturally low in calories and provide essential nutrients and dietary fiber. They may also play a role in preventing certain chronic diseases. When compared to people who eat only small amounts of fruits and vegetables, those who eat more generous amounts, as part of a healthy diet, tend to have reduced risk of chronic diseases. 100% CRUSHED by Dr. Smoothie Brands doing our part for a more healthy world. Reproduced by permission from (U.S. Department of Health and Human Services and U.S. Department of Agriculture.)

5 SMOOTHIE PUREE 05 What's REALLY in those "REAL FRUIT" smoothies? Ever looked at the ingredients in the typical smoothie mix? They all seem to focus on the word REAL. But what is REAL about piles of refined sugar, artificial flavors, artificial colors, and artificial preservatives? With more and more news in the headlines about the unhealthy aspects of artificial colors and preservatives, don't you think your valuable customers deserve better? Do a few internet searches and see for yourself. Compare the ingredients below that some companies use, then take a look at Dr. Smoothie's 100% Crushed Ultra-Premium fruit concentrate where "It's all about the fruit." Offer your customers the clean label smoothie today with Dr. Smoothie. Brand T 160 calories Sugar Potassium sorbate Yellow 5 Yellow 6 Brand BT 140 calories Sugar Nat & Artificial Flavor Potassium sorbate Sodium benzoate Red 40 Brand J 230 calories Sugar Red 40 Blue1 100% Crushed 130 calories Fruit NO artificial flavor NO artificial color NO preservatives Information from competitors' labels per 8 oz

6 06 SMOOTHIE PUREE Toll Free % Crushed The name says it all. This is 100% fruit and tastes out of this world. Simply put, this is the only Ultra-Premium smoothie mix on the market. We use the finest fully ripened fruit in our dedicated custom-built factory to achieve the fresh-picked taste you love. If you are a fruit expert, health-conscious or truly just want to provide your customers with the hands-down healthiest, best-tasting smoothie in the world...it's 100% Crushed. With FIVE servings of fruit in every 20 oz smoothie, 100% Crushed delivers a cost-effective method of getting your daily fruit servings. Compare the cost of our 100% Crushed fruit servings against the typical competitors' 1.5 servings or less. You will quickly see that 100% Crushed is an extremely good value. 100% Crushed is CONCENTRATED so you do not pay for shipping water, yet you are still able to use this product as a pour-over type smoothie mix. See the back pages and our website for information on our "perfect pour" system. The USDA and National Cancer Institute's Five a Day program encourages better health by consuming 5 servings of fruit a day. Get your Five a Day the tasty way, with Dr. Smoothie's 100% Crushed. 100% fruit Shelf stable 5 servings of fruit in a 20 oz beverage Vegan Gluten free Fruit!! Not sugar NO artificial flavors NO artificial colors NO artificial sweeteners NO dairy NO lactose NO preservatives NO fat* except Açai with healthy omega 3

7 SMOOTHIE PUREE % Crushed Flavors These are not your ordinary smoothies. Each blend is hand crafted to achieve these unique, balanced and very exceptional profiles. Artisan Craftsmanship Setting the bar high in the achievement of unique flavor profiles is our passion. From initial development to batch quality control, our Artisan s are involved to assure you the top taste profile every time. Taste and see the authentic taste of vine ripened fruits for yourself. Açai Plus Unique in the industry, our Açai tastes like Açai! This super antioxidant blend is açai up front mixed with banana, which then moves to a dark berry blend made of blackberry & blueberry with a slight pomegranate tartness. Blueberry Banana A rich, ripe pop of blueberry with a hard to find blueberry linger. With just a touch of banana. Banana Smoothie No candy banana or chemical taste here. This blend is all about true banana with cream notes, vanilla and a hint of just enough honey in the background. Specially created for our Australian customers since its their favorite treat, get a little taste of down under, here in America. Four Berry Blend Red and black raspberry up front, with a hint of strawberry, then the blackberry and blueberry come in to give the blend purple & dark berry notes. The finish is a razzy medium multi-berry. Forbidden Fruit Unique and hard to achieve with the delicate notes of white guava with the perfect amount of passion fruit that finishes with a slight orange aftertaste. Lemon -ADE Serious amounts of not from concentrate sunkist lemon juice with the artful addition of 6 types of oils, essences and extracts to achieve a fresh, ripe, fleshy, then peely effect with a touch of lemon drop background. Mango Tropics Strong, smooth, pungent and vibrant mango from several continents gives the unique deep sticky mango notes. A touch of pineapple helps pop the blend ending with a slight banana background. Our artisan put his global travel and sourcing to full use to achieve this distinctive taste. Northwest Red Apple Orchard Imagine biting into the best red apple you have ever tasted...then multiply it by three! Fresh and vibrant with red apple skin tones and a fully ripe juicy flesh taste that pops and sticks with you. This is NOT green and this is NOT sour. It's like biting into a juicy red apple. Unit Size 46 fl. oz bottles, 6 bottles per case pack Did you know? Most smoothies are nutrient void. Most junk fruit beverages and smoothies only contain between 5% to 15% fruit some contain even less than that. They do however contain lots of water, refined sugar, red dye, additives, excess calories and preservatives. One 20 oz 100% Crushed fruit smoothie provides 5 servings of fruit, (100% of the recommended "Five a Day") including the natural fruit nutrition your body needs.

8 08 SMOOTHIE PUREE Toll Free % Crushed Flavors Northwest Berry This ultra-premium blend is made with boysenberries and blackberries, which exude a deep dark sticky ripe berry. This blend was created by our artisan due to his knowledge of the boysenberry from working at Knotts Berry Farm & he grew up picking wild berries & making smoothies with them. Orange Tangerine A burst of tangy oranges and succulent juicy tangerines, yet not overly acidic. The juices, flesh and oils combine into a pretty intense experience that hangs on your tongue. Peach Pear Apricot Savor the intense peach skin and flesh that literally floods your senses before dropping into a pear & apricot tone background finish. Ever had peaches straight from the wooden crate? Try this! Smooth Lime Not overly acidic or overbearing, the smooth lime builds with fresh notes, lime juice, a slight fresh oil that moves back to the flesh taste, all built over a base of peely notes. Smooth & low key...it's 100% fruit and long after you are done...the lime continues! Wild Cherry Cranberry Red sour cherries, vibrant and up front meld together with the darker tones of dark sweet cherries. This stick with you taste is low acid with a light and complementary cranberry ending. Unit Size 46 fl. oz bottles, 6 bottles per case pack Pineapple Paradise Ripe, deep, intense and fresh, that is the hallmark of this golden variety pineapple blend. The smoothing notes of creamy coconut and banana in the background wrap it all together. It's all about pineapple here. Strawberry Fresh ripe crushed strawberry tones jump out at you, then linger into a deeper red ripe strawberry taste to achieve the freshest tasting strawberry smoothie in the industry. Strawberry Banana Fresh strawberry notes with banana moving back and forth that leaves both strawberry and ripe banana aftertastes.

9 SMOOTHIE PUREE % Crushed fruit concentrate bar mixer recipe book These recipes were professionally developed for the bar and liquor industry. Using premium fruit purees to make shaken drinks is the hottest trend in the bar scene. Share these recipes with your clientele and see what the buzz is all about. 100% Crushed fruit concentrate 8 oz bottles (makes a 24 oz smoothie) 8 oz bottles of 100% Crushed fruit puree are available in six flavors Strawberry, Lemonade, Mango Tropics, Four Berry Blend, Pineapple Paradise and Peach Pear Apricot. Sales channels include retail, gift basket, OCS, fundraising and more. 100% Crushed fruit concentrate gallon bag in box Our premium 100% Crushed fruit puree is available in a gallon bag in a box. If you use the Blendtec BD 8 dispensing machine, Manitowoc or other BIB dispensers, this is the all natural, 100% fruit option you have been waiting for. New ULTRA-PREMIUM READY TO DRINK PERUVIAN CHATO MANGO COSTA RICAN GOLDEN PINEAPPLE RED DELICIOUS FUJI GALA CRUSHED RED APPLE Ready to Drink Beverage 100% Crushed is an ultra-premium ready to drink beverage that brings you exciting tastes, textures and aromas from around the world. Each 100% Crushed will capture your imagination with exotic locations and delivers a vine ripened, fresh & true fruit experience you will not forget. We rely on nature to provide the natural fruit nutrition the body needs without added vitamins. This makes 100% Crushed the consumers choice when searching for a clean label beverage. It s perfect for concerned parents shopping for kids, schools, healthy vending and more. Shelf stable for easy distribution, these 100% fruit blends deliver 3 servings of fruit in the perfect grab and go 12 oz size. BENEFITS Ready to drink Shelf stable 3 servings of fruit per bottle 100% puree & juice blend No artificial ingredients Natural fruit nutrition No HFCS Artisan crafted Gluten free No preservatives No added vitamins Clean label No added sugar Case: 12 /12 oz

10 10 SMOOTHIE PUREE Toll Free Classic Blend Classic is your Premium NO HFCS clean label product that is sweetened with pure cane or pure beet sugar. Using only the choicest fully ripened fruit in our dedicated custom built factory gives Classic the fresh picked taste you love. When you can increase your repeat business with a product that tastes like you are biting into the fruit, why would you serve your customers artificial ingredients, or smoothies that taste like cooked jam, or a flavor chemists knock-off? Take the taste challenge and see what fruit tastes like without a heavy dose of flavors. Classic is CONCENTRATED so you do not pay for a product that's mostly water, and you are still able to use this product as a pour over type smoothie mix. See the back pages and our website for information on our "perfect pour" system. Authentic fruit taste Shelf stable Vegan Gluten free Not all sugary Less Calories than competition NO artificial flavors NO artificial colors NO preservatives NO artificial sweeteners NO fat NO HFCS NO dairy or lactose WHAT'S "REAL" ABOUT THESE SMOOTHIES? With all the marketing hype about "Real", don't you ever wonder what is in those "Real" smoothies? Research shows that artificial flavors, colors, and preservatives have been linked to numerous health problems. Take a look at what they really don't talk about. (per 8 oz beverage) Brand T 160 calories potassium sorbate yellow 5 yellow 6 Brand BT 140 calories nat & artificial flavor potassium sorbate sodium benzoate red 40 Brand J 230 calories red 40 blue1 DRS Classic 120 calories NO artificial flavor NO artificial color NO preservatives Information from competitors' labels per 8 oz

11 SMOOTHIE PUREE 11 Classic Flavors Dr. Smoothie has the flavors in the Classic line which are the main sellers in your shop. To expand your flavor rotations and specials, simply order from the 16+ flavors in the 100% Crushed lineup and WOW your customers with the wide variety and extremely great taste of Dr. Smoothie. Artisan Craftsmanship Think of a master wine vintner who carefully crafts the perfectly balanced profile, and that is our Artisan Crafted product lines. Banana Smoothie No candy banana or chemical taste here. This blend is all about true banana with cream notes, vanilla and a hint of just enough honey in the background. Specially created for our Australian customers since its their favorite treat, get a little taste of down under, here in America. Blueberry Banana A rich, ripe pop of blueberry with a hard to find blueberry linger, with just a touch of creamy banana. Peach Pear Apricot Savor the intense peach skin and flesh that literally floods your senses before dropping into a pear & apricot tone background finish. Ever had peaches straight from the wooden crate? Try this! Pineapple Paradise Ripe, deep, intense and fresh, that is the hallmark of this golden variety pineapple blend. The smoothing notes of creamy coconut and banana in the background wrap it all together. It's all about pineapple here. Strawberry Fresh ripe crushed strawberries jump out at you. We have achieved the freshest tasting strawberry smoothie in the industry. Strawberry Banana Fresh strawberry notes with banana moving back and forth that leaves both strawberry and ripe banana aftertastes Unit Size 46 fl. oz bottles, 6 bottles per case pack Four Berry Blend Red and black raspberry up front, with a hint of strawberry, then the blackberry and blueberry come in to give the blend purple & dark berry notes. The finish is a razzy multi-berry. Lemon -ADE Serious amounts of "not from concentrate" sunkist lemon juice with the artful addition of 6 types of oils, essences and extracts to achieve a fresh, ripe, fleshy, then peely effect with a touch of lemon drop background. Mango Tropics Strong, smooth, pungent and vibrant mango from several continents gives the unique deep sticky mango notes. A touch of pineapple helps pop the blend ending with a slight banana background. Our artisan put his global travel and sourcing to full use to achieve this distinctive taste.

12 12 SMOOTHIE POUR OVER Toll Free FEATURES New 200 calories in a 16 oz beverage 35% to 55% less calories than competitors full calorie smoothies Shelf stable White tea & Coconut water Pour over ice, and blend 1. Pour 2. Blend 3. Serve Finally, a dip in calories FIT-LYTE is a fresh fruit tasting smoothie with stevia and a white tea-coconut water infusion. We cut the sugar, not the fruit! FIT-LYTE is only 200 calories while other smoothies can pack a whopping 300 to 460 calories per 16 oz serving. With fruit, white tea, and coconut water, FIT-LYTE gives you the antioxidants and electro-lytes your body craves. From the Fit minded to those simply watching their calories; now everyone can enjoy the health benefits of a fruit smoothie. Don t discount FIT-LYTE because it has low calories. Do a taste comparison today. FIT-LYTE has the same great taste of vine-ripened fruit that Dr. Smoothie is known for. Let your customers enjoy FIT-LYTE s awesome freshness and watch your sales soar. Recipe The FIT-LYTE Ultimate Smoothie With pre & pro-biotics, protein and fiber Put desired amount of ice in cup Add 1 scoop Yogurt Lover's Plus Concentrate Fill cup with FIT-LYTE smoothie mix Blend Enjoy a rich, creamy indulgent tasting fruit smoothie: only 225 calories per 16 oz with added benefits. Unit Size 46 fl. oz bottles, 6 bottles per case pack

13 CAFE ESSENTIALS 13 Cafe Essentials...EXTREMELY great taste at an EXTREMELY GREAT VALUE. Artisan Craftsmanship A coffee roaster puts their love and care into cupping coffee for the best beans and roast. From our private factory, the Cafe Essentials Artisan cups every batch to assure its customers the best flavor profile. NO artificial flavors NO artificial colors NO artificial sweeteners NO hydrogenated oils NO milk needed Strong, distinct, authentic taste profiles Less fat Less sugar Less cost Gluten free More repeat sales It's all about taste Really great taste. Customers simply do not come back if your beverages are not top-notch, unique, and inviting. Cafe Essentials provides the authentic true taste difference that will set your shop apart from the mainstream. This is no marketing hype, taste our products and you will see it is true. On top of great taste is good health Leading the healthy revolution is Cafe Essentials, with 15% to 25% less sugar, less calories, and up to 50% less fat than most frappés. In fact, without all that junk in the way, you can taste the true quality ingredients we use. Cafe Essentials is your complete "better for you" gourmet specialty beverage solution. Complete program From frappés to hot cocoas to vanillas to chai, Cafe Essentials has the ice blended and hot beverage programs you need to be successful. Cafe Essentials is the first and original brand featuring NO Artificial flavors, NO Artificial sweeteners, and NO Artificial colors in the specialty beverage category. Gourmet Beverages by Cafe Essentials Single Serves Gourmet Beverages by Cafe Essentials are now being sold in single serve packets. With a fresh, clean European design, these single serve packets will add ease and enjoyment to any coffee shop, restaurant, or hotel. Each packet makes an 8 oz hot beverage. Belgian Style Dark Cocoa French Vanilla Cappuccino Caramel Dulce de Leche Chocoholic's Choice Original Chai Cocoa ccino Ja Mocha Then there is cost A great beverage that gives you repeat business is priceless. But why pay more? Cafe Essentials is typically less expensive than the competition on a per drink basis, 10% and up to 45% less in fact. Plus our blends are more concentrated Most companies need two 70cc scoops to make a drink when Cafe Essentials can be made with two 26cc to 53cc scoops. You may be surprised at the true higher cost you are paying now. And what about those sales? The typical "sale" from the competition "might" bring their price down to our normal price. All flavors will be sold in either a 12 pack custom designed box or 50-pack bulk box. TRY ME NOW! more smooth & creamy

14 14 CAFE ESSENTIALS Toll Free Vanillas and Bases Deliver the consistent taste your Barista s recipes deserve with Cafe Essentials vanilla and base products. Makes excellent stand alone vanilla shakes. Our neutral base product truly delivers a velvety base to build off of. Make any frappé or smoothie the ultimate in health with yogurt lovers products. Vanilla Cream* Distinct vanilla notes in a deeper rich creamy base. Just like a high end country style hard pack ice cream. Create shakes that burst with flavor, or add to your fruit smoothie. Vanilla Bean Vanilla Bean is like rich and creamy vanilla ice cream with a true Madagascar vanilla bean inclusion. High vanilla notes & medium bean notes, all in the ice creamy base. Neutral Base* The essential foundation for creating from scratch specialty beverages such as mochas and fruit smoothies. This versatile base delivers a creamy, velvety, rich and neutral dairy taste profile A 1:1 replacement for most neutral bases. New White Chocolate A rich and creamy white chocolate that is great straight up or as a base to add your espresso, chocolate, syrups or fruit into. Not overpowering, to let your quality espresso or coffees shine through. Yogurt Lover's Choice*(beverage base) Yogurt Lover's Choice is a delicious non-fat vanilla milky yogurty beverage containing pre & pro-biotics, fiber and protein. Used as a base shake to add fruit, juice or syrups into, it also blends well into a Dr. Smoothie fruit smoothie. Yogurt Lover's Plus (concentrate) Transforms your beverage of choice into a healthy option. Contains pre & pro-biotics, fiber and protein. Adds a very silky mouthfeel. Primarily designed as a blend in for any smoothie or frappé. Add this to your menu and show your customers you are serious about good health. Enjoy the healthy benefits of pre-biotics, pro-biotics and fiber today! Unit Size 1.25 lb. jar Unit Size 3.5 lb. bags 5/3.5 bags per case *25 lb. bulk Recipes Cookies n Cream Shake Yield: 16 oz. finished beverage 5 oz milk or water 2 (48cc) scoops Cafe Essentials Vanilla Cream 16 oz cup of ice 1 (70cc) scoop Oreo cookie pieces 1. Add the ingredients in the order listed above and blend. 2. Pulse in scoop of Oreo cookie pieces for 1 to 2 seconds leaving large chunks to chew on. Taste Profile: Decadent vanilla with Oreo cookie pieces. TRY ME NOW! more smooth & creamy NO artificial flavors NO artificial colors NO artificial sweeteners

15 CAFE ESSENTIALS 15 Mocha Cafe Essentials Mochas have a nice, strong "from nature" taste profile. Our products exhibit a full, rich milk based taste profile made with water. When you make our mochas with milk, they are ultra-decadent and even more ice creamy. Considerably less in fat than the competition, we represent the "better for you" indulgent treat. Enjoy! Which Mocha to choose? Our hallmark is strong taste profiles and not overly sweet. All mocha products have coffee in them at varying strengths. From strongest coffee to least: Ja Mocha, Cocoa ccino, Mocha Java, Milk Chocolate Mocha. SHORT FLAVOR PROFILES: Coffee-Cocoa: Ja Mocha, has a coffee-cocoa profile. Cocoa-Coffee-with more Dairy: Cocoa ccino Cocoa-Coffee: Mocha Java, Cocoa ccino, Milk Chocolate Mocha Base products: Milk Chocolate Mocha, Mocha Java, but all our products love your espresso in it! Mocha Java*(highest yield product) Dark Ghirardelli cocoa, and two coffee varieties in a less sweet base lets this outstanding cocoa stand out. This is your classic darker chocolate with a touch of coffee taste profile. Use as-is or get your espresso shots ready. Milk Chocolate Mocha*(highest yield product) As the names says, this is a tasty milk chocolate style frappé. Reminiscent of rich chocolate milk, but better. Use as a base to add chocolate, espresso, coffee, or as a tasty milk chocolate mocha. This versatile blend is sure to satisfy. Almost zero coffee in this blend, so it is kid-friendly. Unit Size 3.5 lb. bags 5/3.5 bags per case *25 lb. bulk Blending Tip: Set your blender to a longer cycle, 35 seconds or more, and your mochas & lattes will come out much more creamy and smooth. Ja Mocha*(available in decaf) Intense mega-ghirardelli cocoa, with strong coffee in a creamy base, gives your customers a big flavor impact. Cocoa ccino Ghirardelli cocoa and Columbian coffee combines with rich & creamy dairy notes for a unique, well-rounded taste sensation. Creamy dairy, light cocoa caramel notes with coffee background. Very unique. NO artificial flavors NO artificial colors NO artificial sweeteners TRY ME NOW! more smooth & creamy

16 16 CAFE ESSENTIALS Toll Free Chai There is a reason our chai is an industry top seller. Cafe Essentials chai is flavorful, rich and has a creamy texture that sets this beverage apart from any other. We use real spices not a bunch of flavors...look in our cup and you will see. Make with water only and you will think you are consuming a milk and cream based product. Get your steam wand fired up for an indulgent Chai tea latte, or Chai Steamer as we like to call it. Original Chai* This medium spiced chai is a perfect balance of spices blended in a creamy base with black tea and a touch of honey. It's milky, creamy and rich with plenty of spices left in the bottom of the drink so you know you got the real deal, not some artificially flavored whatever. Make in water, not milk and you will be surprised at the full and rich creamy tones. Quite exceptional. Vanilla Chai This chai is smooth and creamy with vanilla tones and wholesome honey with a hint of spice for those who enjoy a mellow chai experience. Ginger Spiced Chai Intoxicating spices from the Middle East, this Ginger Spiced Chai is vibrant, exploding with genuine ginger, not ginger flavor. An irresistible taste that will please any ginger connoisseur. Unit Size 3.5 lb. bags 5/3.5 bags per case *25 lb. bulk Recipes Chai Steamer Yield: 12 oz finished beverage 1 scoop (48cc) Cafe Essentials Original Chai 10 oz steamed milk Pour steamed milk into beverage mix and stir. Option: Top with milk froth & sprinkled cinnamon Taste Profile: Creamy spiced chai. Chocolate Chai Yield: 12 oz finished beverage 7 oz hot water ½ scoop Cafe Essentials Chai Original ¼ scoop Cafe Essentials Chocoholics Choice Pour hot water into powder and stir. Taste Profile: Excellent balance of both chocolate and chai. It is really good, you should try it! Hot Raspberry Chai Yield: 12 oz finished beverage cc (41 5 tablespoons) scoops Original Chai 11 3 oz Dr. Smoothie Four Berry Blend concentrate 10 oz hot water Pour hot water into powder and stir. Stir in Four Berry Blend concentrate. Taste Profile: This is an honest raspberry chai made with fruit, enjoy this! TRY ME NOW! more smooth & creamy NO artificial flavors NO artificial colors NO artificial sweeteners

17 CAFE ESSENTIALS 17 Specialty Reaching across the world to bring exotic taste pleasures to deliver to your customers, Cafe Essentials delivers a bold taste that is uncomparable. These specialty beverages taste true and authentic, not artificial. Try them and see for yourself. Enjoy these full, rich profiles. Truly Latte*(highest yield product, available decaf) Strong, in your face dark roast Columbian coffee and creamy vanilla. Perfect as a blended iced latte or as a base to add flavored syrups to. Make with milk, yogurt lovers or vanilla cream for a strong coffee ice cream. Caramel "Salted Caramel" Sorry, but we have to say it...this is the only Caramel in the market that tastes like a rich caramel chew instead of artificial flavor. Matcha Green Tea Latte Savor a taste from Japan with Cafe Essentials authentic Matcha Green Tea Latte. Created for people who really know what matcha tastes like. If you are looking for the "real thing," then try our matcha that we added into a milky, creamy vanilla base. This delicious taste delivers 425mg polyphenols in every 12 oz beverage. (FYI 425mg is a LOT!) Serve hot, blended or over ice. Whole Lotta Toffee Why tease yourself with a little toffee when you can get a Whole Lotta Toffee? Cafe Essentials has taken toffee beverages to a new level with this creamy blend chock full of Skor toffee bits. This authentic, rich creamy profile is taking the country by storm. Serve hot, blended or over ice. Unit Size 3.5 lb. bags 5/3.5 bags per case *25 lb. bulk A nice strong caramel melts into a rich dairy profile creating a dual taste sensation that sets our Caramel apart. Savor the ultimate experience. Serve hot, blended or over ice. Make with milk, yogurt lovers or vanilla cream for an ultra rich caramel ice cream. Serve blended or hot. French Vanilla Cappuccino This French Vanilla Cappuccino is smooth, rich and laced with light buttery custard. Perfectly balanced coffee, milky dairy and vanilla create a timeless, old-world experience. Serve hot, blended or over ice. NO artificial flavors NO artificial colors NO artificial sweeteners TRY ME NOW! more smooth & creamy

18 18 CAFE ESSENTIALS Toll Free Cocoa The hallmark of Cafe Essentials cocoas are their reduced sugar levels & the prodigious amounts of cocoa we use. You will love the taste & so will your customers. We cover all the bases with cocoa products designed specifically to work with steamed or hot milk and with Barista's in mind. In addition we have products that you simply add into hot water. All products deliver a full taste experience that assures repeat business. Sipping Chocolate Looking for a great sipping chocolate? Try these products and hold on for great taste. We achieve our sipping chocolate profiles through the cocoa s, not from flavors. Belgian Dark Cocoa Chocolate Truffle Cocoa Chocoholics Choice Chocoholics Choice At last! A blended beverage with chocoholics in mind... Simply put... chocolate, chocolate, chocolate! Reminiscent of a frozen fudge bar when blended with ice & milk. Serve HOT, with water, for an intense dark chocolate full rich mouthfeel hot cocoa. Formulated to be made with water for a darker profile, with milk for a lighter chocolate profile. Serve this as your classic chocolate blended with ice & water or milkshake. It's very kid friendly. Chocolate Truffle Cocoa This rich cocoa features distinct milky notes with a chocolate truffle finish. This is your premium grade Euro-Swiss style milky hot cocoa. Barista formulation, make with milk. Belgian Dark Cocoa A deep, dark and intense cocoa with a luxurious mouth feel and texture. Exceptional taste hot or blended. Makes an unbelievable mocha hot or cold. This is a dark, and we mean dark, semi-sweet hot cocoa. Mexican Spiced Cocoa Our Mexican Spiced Cocoa delivers a rich milky cocoa taste with just enough spice and cinnamon to get your taste buds jumping and wanting more. Most spiced cocoas are weak, not this one! Formulated to be made with water. Barista formulation, make with milk. When made with water, our Belgian gets ultra dark and super cocoa chocolate. Very unique and very Euro-Belgian. Unit Size 3.5 lb. bags 5/3.5 bags per case *25 lb. bulk NO artificial flavors NO artificial colors NO artificial sweeteners TRY ME NOW! more smooth & creamy

19 DIETARY SUPPLEMENTS 19 Smoothie-Ceuticals Smoothie-Ceuticals are a variety of nutritional complements specifically designed for minimal taste impact when added to smoothies. Healthy customizable drinks sell more, period. Ever been to a smoothie shop that does NOT sell nutrients? Of course they all do. Why let a smoothie shop take your business? Get on board and get your share of the market. Healthy Options Program A turn key solution This system is SIMPLE. Set up the Mini menu board listing the Smoothie-Ceuticals you have chosen and you are READY! The system includes: High-res PDF menu board design Recipe sheet Point of sales material Smoothie-Ceuticals nutritional menu Information is downloadable or we can customize the menu board design or point of sales material with a shop logo. Call for details. Repeat sales from satisfied customers is just a blend away. Offer Healthy Options to your customers today. Functional Blends Antioxidant & Immune Blend Features Vitamin A, C & E, Zinc, Echinacea, rose hips, citrus bioflavonoids, hesperidin, rutin, lemon peel and orange peel. Net Wt. Jar 2.0 lb. (0 cal., 0 fat) Little or no taste, slightly tart. Multi-Vitamin & Mineral Blend Provides 100% of the U.S. Recommended Daily Allowance of essential vitamins and minerals to maintain good health. Net Wt. Jar 3.0 lb. (0 cal., 0 fat) Minimal to no vitamin taste depending on the beverage. Sustained High Energy Blend No quick crash here! This blend gets you going, makes you feel good and keeps you there. Creatine, taurine, L-carnitine, panax ginseng and green tea extract. Net Wt. Jar 1.5 lb. (0 cal., 0 fat) Herbal profile with slight bitterness. Super Green Blend A combination of super green foods wheat grass juice powder, alfalfa, spirulina and chlorella. Think green! Net Wt. Jar 1.0 lb. (15 cal., 0 fat) Grassy. Ultimate Fiber Blend The perfect balance of insoluble and soluble fiber. A combination of beet, wheat, rice & flax. Plus, it makes you feel full longer! Net Wt. Jar 1.0 lb. (15 cal., 0.5 g fat) Earthy and grainy taste profile. Weight Loss Blend By combining rice protein, dietary fiber, green tea extract, chromium picolinate, garcinia cambogia and L-carnitine, our Weight Loss Blend provides a fuller feeling for your healthy weight loss program. Net Wt. Jar 1.5 lb. (30 cal., 0 fat) Grassy taste. Proteins & Related Supplements 100% Whey Protein Concentrate Contains one ingredient only! 80% Ultra-Filtered whey protein concentrate. No flavors are used. Just pure protein. This is an excellent source of protein due to its superior bioavailability and optimal amino acid profile. Net Wt. Jar 5.0 lb. (110 cal., 2 g fat) No taste. Vanilla Whey Protein Concentrate 80% Ultra-Filtered protein is designed for easy blending. This is an excellent source of protein due to its superior bioavailability and optimal amino acid profile. No artificial flavors are used. Our smooth tasting natural flavored vanilla blends well with your favorite beverage. Net Wt. Jar 3.0 lb./5.0 lb./20 lb. (130 cal., 2 g fat) Calories, fat and taste impact are noted after each product.

20 20 DIETARY SUPPLEMENTS Toll Free Powerful Whole Food Botanicals Chocolate Whey Protein Concentrate 80% Ultra-Filtered protein is designed for easy blending. This is an excellent source of protein due to its superior bioavailability and optimal amino acid profile. No artificial flavors are used. This excellent tasting natural flavored chocolate blends well with your favorite beverage. Net Wt. Jar 3.0 lb./5.0 lb./20 lb. (130 cal., 2 g fat) Soy Protein Isolate 90% 90% pure protein isolate with no added fillers or flavors. Highest quality, smooth. Net Wt. Jar 1.5 lb./3.0 lb. 1 scoop (26 g) serving = 23 g protein, 100 cal., 1 g fat. Bland flavor, adds thickness. Rice Protein Rice protein with no added flavors or fillers. Derived from brown rice, this natural protein source contains natural fiber and is a complete source of essential amino acids. This protein is highly digestible, vegan friendly and hypoallergenic. It is free of gluten, soy, milk, yeast, wheat and other allergens. Net Wt. Jar 1.5 lb. 1 scoop (25 g) serving = 20 g protein, 100 cal., 2 g fat. Bland grainy flavor. L-Glutamine L-glutamine is one of the most important amino acids when the body is subjected to physical stress. Primarily used by athletes and any weekend warrior! Net Wt. Jar 1.25 lb. (0 cal., 0 fat) No taste. Micronized Creatine Monohydrate Super micronized for greater absorption. Net Wt. Jar 2.0 lb. (0 cal., 0 fat) No taste. Doctor s Garden / Ultimate Whole Food Blend The ultimate whole food supplement containing over 18 whole & raw food ingredients, consisting of nuts, seeds, grains, vegetables and fruits. This nutrient dense product has not been heat treated, to maintain optimal enzyme activity to aid digestion and other body functions. This specially formulated blend combines over 35 vitamins and minerals, plus 19 body building amino acids. Add to a smoothie or mocha to get the whole & raw foods your body needs, plus the nutty taste is great and adds a nice texture. Get nature working IN you! Net Wt. Jar 2.5 lb. (110 cal., 4 g fat) Bio Bar Our whole food nutrition bars are plant based, low glycemic, high fiber and vegan friendly. Remarkably nutritious and delicious! Peanut Butter Crunch / Chocolate Almond Do not confuse this whole food bar with protein bars or energy bars. The Bio Bar is part of a responsible nutrition program to help fulfill your desire to achieve good health by nourishing your cells while activating your fat burning metabolism. The effect is to satisfy your hunger while increasing your energy. Healthy Benefits Plant based nutrition from natural sources Not cooked cold processed to retain essential enzymes and nutrients for high bioavailability Low glycemic load delayed glycemic response 10+ grams of fiber & vegetable protein for sustained energy release Phytosterols & Essential fatty acids The true value of the Bio Bar is in the ingredients, which include: almond nut complex, organic peanut butter, organic rice protein, organic brown rice crisp & stabilized rice bran complex. Net Wt. Individual Bar 2.0 oz (56 g) 15 Bar Shelf Pack

21 COLLAGEN/AMINO Fresh Face Beauty from the Inside Out A blend of 10 grams hydrolyzed collagen plus hyaluronic acid, glutamine, lysine, vitamin C & grape seed extract. Get the full benefit of Collagen and Hyaluronic Acid INSIDE your body where it is needed As we age, are exposed to UV light, non-optimal nutrition & environmental factors, our levels of important amino acids needed to produce collagen can become depleted. To help keep your complexion looking youthful, vibrant and healthy, try Fresh Face today! 1 lb. Jar Single Pack Net Wt oz (209 g) 18/0.41 oz (11.6 g) 1 lb. (454 g) Jar The FDA considers collagen hydrolysate products to be GRAS (Generally Regarded As Safe). These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease. Amino Repair Amino Repair contains hydrolyzed collagen, hyaluronic acid, a synergistic blend of targeted aminos and other supplements for connective tissue, joint, ligament, tendon, cartilage and skin. With 70% of connective tissue comprised of collagen, our body demands the proper protein & select amino profile that only Amino Repair can deliver. As a result of continued strenuous exercise, training, physical activity and age, the levels of important amino acids needed to manufacture collagen can become depleted. The solution? Amino Repair. Net Wt oz (209 g) 18/0.41 oz (11.6 g) 1 lb. (454 g) Jar The FDA considers collagen hydrolysate products to be GRAS (Generally Regarded As Safe). These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease. Amino Hydrate Collagen hydration beverage sports hydration takes an exciting new turn by adding hydrolyzed collagen to this electrolyte, carb & selected amino blend in a naturally flavored base. The Amino Hydrate formula combines hydrolyzed collagen, specific amino acids and essential electrolytes to hydrate your cells and energize your body. Amino Hydrate has a low molecular weight for rapid absorption by the intestinal tract. Enjoy Amino Hydrate before, during and after any exercise or sporting event, or to just plain quench your thirst ANYTIME, ANYWHERE! Net Wt oz (386 g) 18/0.68 oz (19.4 g) 2 lb. (907 g) Jar The FDA considers collagen hydrolysate products to be GRAS (Generally Regarded As Safe). These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease.

22 22 DR. SMOOTHIE BRANDS Toll Free Have You Ever Wanted Dr. Smoothie As A Pour Over? Serving Methods Pour Over A B Then do it! Simply pour a 46 oz bottle into Perfect Pour bottle. Fill with water and pour away. Choose from the space saving ergonomic rectangular bottle (A), or the traditional service bottle with grab handle (B). Here's a cool tip: Pull off the label from the 46 oz bottle and affix to the perfect pour bottle. The label glue will typically grab onto the new bottle! Or write the flavor onto the perfect pour bottle. (both methods pictured) Fill cup full with ice. Pour pre-prep* into cup over the ice *Pre-prep: pour a 46 oz jar of concentrate into a perfect pour container. Fill with water and shake well. Empty cup into blender and blend Save money with Dr. Smoothie fruit concentrates: Some people ask us...why isn't 100% and Classic a pour over type smoothie mix? We wonder...why would you want to pay for shipping the water in a pour over? In less than one minute you can transform a bottle of 100% or Classic into a CUSTOM pour over to meet your shops specific requirements. Free Pour The savings: The typical savings is 25 to 35 a drink. Calculate the savings per year and it can add up to hundreds, even thousands of dollars PER SHOP. Chain operators take notice of the significant savings and multiply it times your number of stores. Pump Method Pre-Measure Smoothie Cup Dr. Smoothie cups have pour lines printed right on them. 1. Pour puree up to the first line (A) 2. Add water to the second line (B) 3. Add ice and blend B A 1. Pour / Pump 6 oz into blender container 2. Pour / Pump 3 oz of water 3. Add serving cup of ice and blend

23 DR. SMOOTHIE BRANDS % FRUIT smoothie Marketing Advantages Brings balance to a healthy lifestyle Whether you re planning a new store opening, updating your menu to reflect the latest trends or simply looking for a new seasonal promotion idea, the specialty beverage experts at DRS can help. 100% CRUSHED Product #5033 GR 2010 Dr.Smoothie Brands Made In USA 3/24/10 11:10 AM 16x20_Posters.indd 1 DRS specialty beverage experts are standing by to consult with you to help build your business. They can assist you with: 100% Menu creation & consultation: Our team can help you tailor your menu for the latest food and beverage trends. Fruit Seasonal promotions: Choose from our extensive selection of seasonal promotions. 3+ servings of fruit SMOOTHIES real whole fruit. in each 16 oz. Dr. Smoothie the only classic smoothie. 100% Crushed PrOducT OF usa pct Poster.indd 1 3/31/10 3:38 PM The power of focused POS: Sales rise dramatically when effective cutting edge POS is used to support your menu. Product #5032RB 2010 Dr. Smoothie Brands Made in USA 3/9/10 4:58 PM Poster classic.indd 3 3/9/10 4:49 PM poster 16x22 classic.indd 3 Extensive POS library: We have over 325 pieces in our growing POS library for your immediate use. MATCHA G r e e n te a l a t t e Savor a taste from Japan with Cafe Essentials authentic Matcha Green Tea Latte. Made from high-grade Matcha, this delicious taste delivers 274mg of polyphenols in every 8 oz. beverage. Beverage preparation techniques: Utilize our written & video training tools develop best of class preparation techniques to consistently deliver the best tasting, highest quality beverages. Consistent properly made beverages sell more. Design and layout services: From a complete build out to a small remodel, we have the resources to assist you from concept to completion. item: 4986ch POS Matcha Green Tea.indd 1 10/16/08 4:57:09 PM DRS customer support: Our experts have worked with juice bars, smoothie bars, café s, bakeries, hospitals, assisted living, schools, gyms & fitness clubs, government and military, non-profit, churches, bars, culinary arts, amusement parks, special events, concert venues and more. Product of USA. Cafe Essentials is a registered trademark of Dr. Smoothie Brands. All rights reserved. Product #5180HG 3/10/10 1:45 PM _CE_Generic-POS_16x20.indd 4 ple pinepaarpadise pple pinepaaradise real fruit. real health. effect Energy boost Healing enhancement Antioxidant Bone health health enhancement Calming effect Heart Digestive system enhancement 2010 Dr. Smoothie 16 x 20 posters.indd real 2010 Dr. 5 x 7 table 12/30/09 10:36 AM #5031PP Brands Made in USA 4 health. fruit. real enhancement effect Heart health Calming effectenergy boost Healing system enhancement Digestive Antioxidant enhancement Bone health Smoothie in USA Brands Made top.indd 4 COCOA Don't you wish your girlfriend was hot like me? Equipment selection: We can help you choose the proper equipment to meet your needs. We know what is proven in the field to work. Your team of specialty beverage consultants is just a phone call away! We have team members available to assist you form 7:00 am to 5:00 pm M-F (PST). Call a specialty beverage consultant at DRS today! Product of usa 12/30/09 11:43 AM

24 Service & Support: Cafés / Coffee Shops Health Clubs / Gyms Schools / Universities Foodservices Governments / Militaries Healthcare / Hospitals Non-Profit / Churches Culinary Arts Cocktail Mixing Amusement Parks Special Events 2012 Dr. Smoothie Brands Made In USA item#5450 V Raymer Ave., Fullerton, CA drsmoothiebrands.com