ORIMI TRADE CATALOGUE 2012

Transcription

1 ORIMI TRADE CATALOGUE 2012

2 ORIMI TRADE Orimi Trade Group is a long-time leader of the Russian natural hot drinks market and the largest Russian producer of tea and natural roasted coffee. Sources of company leadership Tea and coffee brands that possess the highest values of awareness index and stable growing demand Established partnership connections with leading world suppliers of tea and coffee Factory «Nevskie Porogi» located near Saint-Petersburg is the largest and most modern technically equipped production in Eastern Europe Quality is our company main priority 1

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4 CATALOGUE 3

5 Greenfield is finely selected speciality tea. We have united the unique blends of black, green, white tea, oolong tea from the well-known plantations of Ceylon, India, China, Kenya and Japan and gathered the exclusive collection of natural herbal teas. Harmony within

6 Greenfield is the leader of retail sector with a share of 14% (FM 2012, AC Nielsen) Greenfield has the highest percentage of loyal customers of all brands of tea (22% of consumers, TNS M Index, 2nd quarter 2011) Leading positions on the market was made due to the major competitive advantages: Unique assortment offer Three collections three flavor conceptions Extensive collection of speciality teas Exclusive herbal infusions Double offer for each sort: loose and teabags Functional format for loose tea pyramid teabags Premium package for the most popular varieties tin can High quality products and the latest production technologies Packaging tea in the thermosachet provides the ideal safety of tea. The filter paper with the natural fibers "keeps" the aroma of fresh tea Loose tea is packed into a hermetic pack of a three-layer foil Attractive design of packs Consumers describe design of Greenfield packs as stylish, elegant, attractive (results of marketing research) Unique brand perception The brand combines classical thoughts and modern trends. Wide variety of tastes allows to find option for any mood. (results of marketing research) GREENFIELD Advertising supportd for Greenfield TV ad on the central channels outdoor advertising POS advertising BTL support PR- support of social-significant programs Greenfield is the official tea of The St. Petersburg International Economic Forum, International Investment Forum in Sochi, Moscow International Symposium, Chekhov International Theater Festival. 5

7 Greenfield Black Tea Collection Golden Ceylon Excellent Ceylon estate black tea from Ruhunu Net weight, g loose loose teabags 25 х 2 g teabags 100 х 2 g Pack bar code Box bar code years 3 years 3 years 3 years Quantity of packs in a box Classic Breakfast Excellent Indian estate black tea from Assam Net weight, g loose loose teabags 25 х 2 g teabags 100 х 2 g Pack bar code Box bar code years 3 years 3 years 3 years Quantity of packs in a box Magic Yunnan Excellent Chinese estate black tea from Yunnan Net weight, g loose loose teabags 25 х 2 g teabags 100 х 2 g Pack bar code Box bar code years 3 years 3 years 3 years Quantity of packs in a box

8 Greenfield Black Tea Collection Earl Grey Fantasy Excellent Ceylon estate black tea with bergamot flavour GREENFIELD Net weight, g loose loose teabags 25 х 2 g teabags 100 х 2 g Pack bar code Box bar code years 2 years 3 years 3 years Quantity of packs in a box Kenyan Sunrise Excellent Kenyan estate high grown black tea from Kericho Net weight, g loose loose teabags 25 х 2 g teabags 100 х 2 g Pack bar code Box bar code years 3 years 3 years 3 years Quantity of packs in a box Fine Darjeeling Excellent Indian estate high grown black tea from Darjeeling Net weight, g loose teabags 25 х 2 g Pack bar code Box bar code years 3 years Quantity of packs in a box

9 Greenfield Black Tea Collection Delicate Keemun Excellent Chinese black estate tea from Anhoi Net weight, g loose teabags 25 х 2 g Pack bar code Box bar code years 3 years Quantity of packs in a box Lapsang Souchong Excellent Chinese estate lapsang suochong black tea from Fujian Net weight, g loose teabags 25 х 2 g Pack bar code Box bar code years 3 years Quantity of packs in a box Noble Pu-Erh Excellent Chinese estate black pu-erh tea from Yunnan Net weight, g loose teabags 25 х 2 g Pack bar code Box bar code years 3 years Quantity of packs in a box Highland Oolong Excellent Chinese estate oolong tea from Fujian Greenfield Oolong Tea Net weight, g loose teabags 25 х 2 g Pack bar code Box bar code years 3 years Quantity of packs in a box

10 Greenfield Green Tea Collection Flying Dragon Excellent Chinese estate green tea from Hunan GREENFIELD Net weight, g loose loose teabags 25 х 2 g teabags 100 х 2 g Pack bar code Box bar code years 3 years 3 years 3 years Quantity of packs in a box Jasmine Dream Excellent Chinese estate green tea with jasmine flavour Net weight, g loose loose teabags 25 х 2 g teabags 100 х 2 g Pack bar code Box bar code years 3 years 3 years 3 years Quantity of packs in a box Japanese Sencha Excellent Japanese estate green tea from Fukuoka Net weight, g loose teabags 25 х 2 g Pack bar code Box bar code years 3 years Quantity of packs in a box

11 Greenfield White Tea White Bloom Excellent Chinese estate white tea Net weight, g 50 37,5 loose teabags 25 х 1,5 g Pack bar code Box bar code years 3 years Quantity of packs in a box Summer Bouquet Excellent herbal infusion with raspberry flavour Greenfield Herbal Tea Collection Net weight, g teabags 25 х 2 g teabags 100 х 2 g Pack bar code Box bar code years 2 years Quantity of packs in a box 10 9 Green Melissa Excellent Chinese green tea with melissa, mint and lemon flavour Net weight, g 37,5 150 teabags 25х15g 1,5 teabags 100 х 1,5 g Pack bar code Box bar code years 2 years Quantity of packs in a box

12 Greenfield Herbal Tea Collection Barberry Garden Excellent Indian black tea with barberry berries and flavour GREENFIELD Net weight, g ,5 loose teabags gs25х15g 1,5 g Pack bar code Box bar code years 2 years Quantity of packs in a box Christmas Mystery Excellent Ceylon black tea with spices and citrus flavour Net weight, g ,5 loose teabags ags25х15g 1,5 g Pack bar code Box bar code years 2 years Quantity of packs in a box Lemon Spark Excellent Ceylon black tea with lemon peel and flavour Net weight, g ,5 loose teabags ags 25х1 1,5g Pack bar code Box bar code years 2 years Quantity of packs in a box

13 Greenfield Herbal Tea Collection Spring Melody Excellent Indian black tea with fragrant herbs and fruit flavour Net weight, g ,5 loose teabags ags25х15g 1,5 g Pack bar code Box bar code years 2 years Quantity of packs in a box Vanilla Wave Excellent Ceylon black tea with spices, apricot pieces and vanilla flavour Net weight, g ,5 loose teabags ags 25 х 1,5g Pack bar code Box bar code years 2 years Quantity of packs in a box Tropical Marvel Excellent Chinese green tea with ginger, pineapple and pineapple flavour Net weight, g loose teabags ags 25х2 2 g Pack bar code Box bar code years 2 years Quantity of packs in a box

14 Greenfield Herbal Tea Collection Camomile Meadow Rich Camomile Excellent herbal infusion with lychee flavour Excellent herbal infusion with cinnamon flavour GREENFIELD Net weight, g 37,5 teabags 25 х 1,5g Pack bar code Box bar code years Quantity of packs in a box 10 Net weight, g 37,5 teabags s25х1,5 g Pack bar code Box bar code years Quantity of packs in a box 10 Creamy Rooibos Excellent herbal infusion with orange and vanilla flavour Honey Rooibos Excellent herbal infusion with honey flavour Net weight, g 37,5 teabags 25 х 1,5g Pack bar code Box bar code years Quantity of packs in a box 10 Net weight, g 37,5 teabags s25х15g 1,5 Pack bar code Box bar code years Quantity of packs in a box 10 Ginger Red Excellent herbal infusion with ginger flavor Festive Grape Excellent herbal infusion with grape flavour Net weight, g 50 teabags 25 х 2g Pack bar code Box bar code years Quantity of packs in a box 10 Net weight, g 50 teabags gs25х2g 2 g Pack bar code Box bar code years Quantity of packs in a box 10 13

15 Greenfield Herbal Tea Collection Lotus Breeze Excellent Chinese green tea with mint and lotus blossom flavour Mate Aguante Excellent Paraguay herbal infusion with citrus flavour Net weight, g 37,5 teabags 25х15g 1,5 Pack bar code Box bar code years Quantity of packs in a box 10 Net weight, g 37,5 teabags 25х15g 1,5 Pack bar code Box bar code years Quantity of packs in a box 10 Mango Delight Excellent Chinese white tea with apple, mango and mango flavour Easter Cheer Excellent Indian black tea with verbena, citrus and caramel flavour Net weight, g 45 teabags 25 х18g 1,8 Pack bar code Box bar code years Quantity of packs in a box 10 Net weight, g 37,5 teabags 25 х 1,5 g Pack bar code Box bar code years Quantity of packs in a box 10 Rich Ceylon Excellent Ceylon estate black tea Greenfield Tea in pyramids Net weight, g 40 pyramid teabags 20 х 2 g in individual thermosachets Pack bar code Box bar code years Quantity of packs in a box 8

16 Yunnan Wonder Excellent Chinese estate black tea Blueberry Forest Excellent black tea with blueberry and cream taste and flavouring Net weight, g 40 pyramid teabags 20 х 2 g in individual thermosachetsh t Pack bar code Box bar code years Quantity of packs in a box 8 Net weight, g 36 pyramid teabags ags 20 х 1,8 g in individual thermosachetsh t Pack bar code Box bar code years Quantity of packs in a box 8 GREENFIELD Royal Earl Grey Excellent black tea with citrus peel and bergamot flavouring Oriental Spirit Excellent black tea with ginger, lemon peel and honey and lime flavour Net weight, g 40 pyramid teabags 20 х 2 g in individual thermosachets Pack bar code Box bar code years Quantity of packs in a box 8 Harmony Land Excellent Chinese estate green tea Net weight, g 36 pyramid teabags ags20х18g 1,8 g in individual thermosachets Pack bar code Box bar code years Quantity of packs in a box 8 Milky Oolong Excellent chinese estate oolong tea with milk taste and flavour Net weight, g 40 pyramid teabags 20 х 2 g in individual thermosachets Pack bar code Box bar code years Quantity of packs in a box 8 Net weight, g 36 pyramid teabags 20 х 1,8 g in individual lthermosachetsh t Pack bar code Box bar code years Quantity of packs in a box 8 Jasmine Symphony Excellent Chinese estate green tea with jasmine petals Orange Blossom Excellent herbal infusion with rosehip, apple, citrus peel and flavouring Net weight, g 30 pyramid teabags 20 х 1,5 g in individual lthermosachetsh t Pack bar code Box bar code years Quantity of packs in a box 8 Net weight, g 40 pyramid teabags 20 х 2 g in individual thermosachets Pack bar code Box bar code years Quantity of packs in a box 8 15

17 Greenfield Black Tea Tin cans Golden Ceylon Ceylon estate black tea from Ruhunu Magic Yunnan Chinese estate black tea from Yunnan Net weight, g 150 g loose Pack bar code Box bar code years Quantity of packs in a box 8 Net weight, g 150 g loose Pack bar code Box bar code years Quantity of packs in a box 8 Earl Grey Fantasy Ceylon estate black tea with bergamot aroma Flying Dragon Chinese estate green tea from Hunnan Net weight, g 150 g loose Pack bar code Box bar code years Quantity of packs in a box 8 Set of Greenfield teas, loose tea, 9 types Net weight, g 150 g loose Pack bar code Box bar code years Quantity of packs in a box 8 Greenfield Gift sets Set of Greenfield teas and infusions, teabags, 30 types Weight of set, g 215, teabags, 120 pcs loose loose Bar code of set Box bar code years 2 years 2 years Quantity of packs in a box

18 Hypermarkets, supermarkets, recommended assortment 30 SKU min Greenfield layout length of the layout 163 cm eye level Ahmad tea top sign for the bestsellers and products that bases the assortment Supermarkets, stores, recommended assortment 25 SKU min length of the layout 135 cm Ahmad tea Ahmad tea Ahmad tea Ahmad tea Ahmad tea GREENFIELD direction of customers eye level direction of customers 17

19 Greenfield layout VERTICAL LAYOUT: length of the layout 45 cm Self-service stores, groceries, recommended assortment 20 SKU min Ahmad tea Ahmad tea eye level direction of customers Self-service stores, groceries, recommended assortment 20 SKU min HORIZONTAL LAYOUT: length of the layout 85 cm eye level Ahmad tea Small stores, pavilions recommended assortment 15 SKU min HORIZONTAL LAYOUT: length of the layout 70 cm Ahmad tea 18

20 Greenfield layout Small stores, pavilions recommended assortment 15 SKU min VERTICAL LAYOUT: length of the layout 47 cm Ahmad tea Ahmad tea GREENFIELD Hard discounter recommended assortment 7 SKU min Ahmad tea Ahmad tea VERTICAL LAYOUT: length of the layout 47 cm 19

21 POS advertising assortment stand assortment stand for small stores pallets stand poster shelf marker wobbler pallet cardboard shelf talker 20

22 POS advertising poster shelf marker wobbler GREENFIELD assortment stand assortment stand 21

23 Tess Premium tea brand appeals to young audience that values not only traditional tea tastes but also aspired to get new taste impressions. Enjoy new taste impressions!

24 Two years after entering the Russian tea market Tess tea brand took place in top-5 brands by sales volume TESS market share in premium segment values 6% (FM 2012,AC Nielsen) Tess is active growing brand. Tess takes second place (after Greenfield) in growth rate in sales volume among premium segment brands Advantages of brand Tess that allow brand to develop dynamically: High quality of tea and natural tastes in Tess products we use tea grown on the best tea estates of China, Ceylon, Kenya. Tess tea composition includes only natural ingredients (fruits, berries, flower petals) that give our tea natural taste «Advanced» assortment proposal Tea Freshness Classic sorts and unique compositions with pieces of fruits, berries and herbs not only tasty but good-looking! Leaf tea packed in transparent envelope contributory to save taste and freshness of tea. Tea bags are packed in individual thermosachets made of multi-layer material ideally saving taste and freshness of tea Leaf packs, tea bags and pyramid tea bag are covered with transparent film it is an additional level of protection for packaging Colourful, stylish, unique design Author`s style of graphics created by the hands of an artist distinguishes Tess of competitors brands Close to target audience emotional brand value Tess grants outstanding impressions and new taste feelings exact what young and active audience needs TESS Advertising support for Tess TV-advertising on central channels Outdoor advertising POS Advertising BTL support Internet-support: gруппа Vkontakte 23

25 Transparent pyramid tea bags the most modern format to infuse leaf tea. TESS Black Tea TESS in pyramids means: Pure taste Neylon is an ideal material. It is notable for it`s high capacity city and doesn`t influence purity and taste strength hoftea Natural ingredients Only natural ingredients. Combination of leaf tea with fruits, berries, spices and herbs that creates new original tastes Tea ceremony for active lifestyle Tess pyramids is an outstanding way to arrange new tea ceremony: due to pyramid type of tea bag leaf tea can be infused in the cup Author`s style packaging design Positive response of target audience attracts attention, mark out of other competitors Price advantage Tess tea in pyramid teabags is cheaper than similar products of other brands After half of the year after entering the market Tess pyramids sales have risen by 5 times! Positive response to Tess in pyramids from the target audience. 24

26 TESS Black Tea Sunrise Ceylon black tea Net weight, g loose teabags 25 х 1,8 g teabags 100 х 1,8 g Pack bar code Box bar code years 3 years 3 years Quantity of packs in a box Ceylon Ceylon high grown black tea TESS Net weight, g loose teabags 25х2g 2 Pack bar code Box bar code years 3 years Quantity of packs in a box Kenya Kenyan high grown black tea Net weight, g гранулированный teabags 25х2g 2 Pack bar code Box bar code years 3 years Quantity of packs in a box

27 TESS Black Tea Pleasure Black leaf tea with rosehips, apple, flower petals and tropic fruits flavour Net weight, g ,5 150 loose teabags 25х1 1,5g teabags 100 х 1,5 g Pack bar code Box bar code years 2 years 3 years Quantity of packs in a box Earl Grey Black tea with citrus peels and bergamot flavour Net weight, g loose teabags s25х18g 1,8 Pack bar code Box bar code years 2 years Quantity of packs in a box Orange Black tea with orange peels and orange and lychee flavour Net weight, g ,5 loose teabags s25х15g 1,5 Pack bar code Box bar code years 2 years Quantity of packs in a box

28 TESS Green Tea Style Chinese green tea Net weight, g loose teabags s25х2g 2 Pack bar code Box bar code years 3 years Quantity of packs in a box Lime Green tea with citrus peels, flower petals and lime flavour TESS Net weight, g ,5 150 loose teabags 25 х 1,5 g teabags 100 х15 1,5 g Pack bar code Box bar code years 2 years 2 years Quantity of packs in a box Flirt Green tea with strawberry pieces and wild strawberry flavour Net weight, g ,5 loose teabags s25х15g 1,5 Pack bar code Box bar code years 2 years Quantity of packs in a box

29 TESS Herbal Tea Cherry Herbal infusion with hibiscus, cherry and cinnamon flavour Net weight, g loose teabags 25 х2g Pack bar code Box bar code years 2 years Quantity of packs in a box Flame Herbal infusion with hibiscus, strawberry and orange flavour Net weight, g loose teabags 25 х2g Pack bar code Box bar code years 2 years Quantity of packs in a box Light Herbal infusion with mate and rooibos Net weight, g ,5 loose teabags 25 х 1,5 g Pack bar code Box bar code years 2 years Quantity of packs in a box

30 TESS Herbal Tea Daisy Herbal infusion with chamomile and pear flavour Net weight, g 37,5 teabags 25 х 1,5 g Pack bar code Box bar code years Quantity of packs in a box 10 Tess Gift sets TESS The complete collection of original varieties of black and green loose teas and herbal infusions Tess (12 varieties) The complete collection of original varieties of black and green teas and herbal infusions Tess in teabags for a single brewing (12 varieties) Weight of set, g loose teabags, 60 pcs teabags, 60 pcs Bar code of set Box bar code years 2 years 2 years Quantity of packs in a box

31 TESS Tea in pyramids Black Tea Ceylon Paradise Ceylon tea black Earl Grey Secret Black tea with bergamot fragrance Net weight, g 40 Pyramid teabags 20 х 2g Pack bar code Box bar code years Quantity of packs in a box 12 Net weight, g 40 Pyramid teabags 20 х 2g Pack bar code Box bar code years Quantity of packs in a box 12 Forest Dream Black tea with blackberries, raspberry and forest berries fragrance Lemon Tree Black tea with citrus peels and citrus fragrance Net weight, g 36 pyramid dteabags 20 х 18g 1,8 Pack bar code Box bar code ,5 years Quantity of packs in a box 12 Net weight, g 36 pyramid teabags 20 х 18g 1,8 Pack bar code Box bar code ,5 years Quantity of packs in a box 12 Berry Bar Black tea with berries and raspberry fragrance Caramel Charm Black tea with caramel fragrance Net weight, g 36 pyramid dteabags 20 х 18 1,8 g Pack bar code Box bar code ,5 years Quantity of packs in a box 12 Net weight, g 36 g pyramid teabags 20 х 1,8 g Pack bar code Box bar code ,5 years Quantity of packs in a box 12 30

32 TESS pyramid teabags Green Tea Green Way Chinese green tea Ginger Mojito Green tea with mint, ginger and citrus and honey fragrance Net weight, g 36 pyramid teabags 20 х 1,8 g Pack bar code Box bar code ,5 years Quantity of packs in a box 12 Net weight, g 36 pyramid teabags 20 х 1,8 g Pack bar code Box bar code ,5 years Quantity of packs in a box 12 Pina Colada Green tea with mango, pineapple and tropical fruits fragrance Srawberry Shake Green tea with strawberry and cream fragrance TESS Net weight, g 36 pyramid teabags 20 х 1,8 g Pack bar code Box bar code ,5 years Quantity of packs in a box 12 Net weight, g 40 pyramid dteabags 20 х 2 g Pack bar code Box bar code ,5 years Quantity of packs in a box 12 Herbal Tea Summer Time Herbal infusion with hibiscus, strawberry and raspberry and caramel fragrance Fruity Punch Herbal infusion with hibiscus, mango, papaya and tropical fruits fragrance Net weight, g 40 pyramid teabags 20 х 2 g Pack bar code Box bar code ,5 years Quantity of packs in a box 12 Net weight, g 40 pyramid teabags 20 х 2 g Pack bar code Box bar code ,5 years Quantity of packs in a box 12 31

33 eye level Hypermarkets, supermarkets recommended assortment min 16 sku gift boxes VERTICAL LAYOUT: length of the layout 86 cm teabags premium segment brands pyramid teabags premium segment brands loose premium segment brands direction of customers eye level Self-service stores, groceries recommended assortment min 14 sku teabags length of the layout 60 cm pyramid premium segment brands loose Small stores, pavilions recommended assortment min 8 sku Hard discounter recommended assortment min 4 sku length of the layout 32 cm length of the layout 32 cm premium segment brands teabags teabags loose length of the layout 24 cm teabags loose loose 32

34 POS advertising poster wobbler shelf marker shelf talker assortment stand TESS assortment stand for small stores pallets stand pallet 33

35 Jardin is the premium coffee brand embodying coffee experience of the world and the original Swiss quality. Jardin offers specialty single origin coffees Jardin Specialty Coffee of an exclusive Arabica beans from Colombia, Guatemala, Ethiopia and Sumatra. And Jardin Gourmet Coffee represents gourmet blends of the best grades of Arabica gathered in different countries and continents. SPECIALTY & GOURMET COFFEE JARDIN

36 Jardin is the winner of the «No. 1 Russian brands 2010» award in coffee category according to the RBC survey results Jardin takes the 5th place in retail sales (in volume) in roast coffee category and the 6th place in freeze-dried coffee category (February-March, 2012, Nielsen) ). This benefits allow Jardin to develop: Unique assortment offer for the Russian coffee market Jardin offers a wide collection of an exclusive grades of Arabica and Arabica blends The highest quality of coffee «Double roasting» technology Thermo Two and packing in modified atmosphere without the access of oxygen Protection Technology/ guarantee 100% safety allow to bring out and to save all nuances and aspects of the taste of expensive grades of Arabica GUARANTEE SAFETY Exclusive design of packs and vivid image of a brand Due to the unusual design Jardin stands out among competitors. With the bright logo and the stylized coffee bean Jardin is easily found on the shelf Advertising support for Jardin TV-advertising on central channels Outdoor advertising POS advertising BTL support Support of social responsible activities Jardin is the official coffee of St. Petersburg International Economic Forum, International Investment Forum in Sochi, Moscow International Symposium, Chekhov International Theatre Festival JARDIN 35

37 Jardin Specialty Coffee Colombia Supremo Specialty coffee Arabica Supremo from Colombia Flavour strength 3 Medium roast Net weight, g beans beans ground ground Pack bar code Box bar code ,5 years 1,5 years 1,5 years 1,5 years Quantity of packs in a box Guatemala Cloud Forest Specialty coffee Arabica Cloud Forest from Guatemala Flavour strength 4 Medium roast Net weight, g beans beans ground ground Pack bar code Box bar code ,5 years 1,5 years 1,5 years 1,5 years Quantity of packs in a box Ethiopia Sidamo Specialty coffee Arabica Sidamo from Ethiopia Flavour strength 3 Medium roast Net weight, g beans beans ground ground Pack bar code Box bar code ,5 years 1,5 years 1,5 years 1,5 years Quantity of packs in a box

38 Jardin Specialty Coffee Sumatra Mandheling Specialty coffee Arabica Mandheling from Sumatra Flavour strength 5 Medium roast Net weight, g beans beans ground ground Pack bar code Box bar code ,5 years 1,5 years 1,5 years 1,5 years Quantity of packs in a box Continental Jardin Gourmet Coffee Gourmet coffee Blend of 2 Arabicas Flavour strength 3 Medium roast Net weight, g beans beans ground ground Pack bar code Box bar code ,5 years 1,5 years 1,5 years 1,5 years Quantity of packs in a box Dessert Cup JARDIN Gourmet coffee Blend of 5 Arabicas Flavour strength 4 Dark roast Net weight, g beans beans ground ground Pack bar code Box bar code ,5 years 1,5 years 1,5 years 1,5 years Quantity of packs in a box

39 Jardin Gourmet Coffee All Day Long Gourmet coffee Blend of 3 Arabicas Flavour strength 4 Medium roast Net weight, g beans beans ground ground Pack bar code Box bar code ,5 years 1,5 years 1,5 years 1,5 years Quantity of packs in a box Espresso Stile di Milano Gourmet coffee Blend of 3 Arabicas Flavour strength 5 Dark roast Net weight, g beans beans ground ground Pack bar code Box bar code ,5 years 1,5 years 1,5 years 1,5 years Quantity of packs in a box

40 Colombia Medellin Jardin Specialty Freeze-dried Coffee 100% natural freeze-dried specialty coffee Arabica from Columbia, Medellin region Flavour strength 5 Net weight, g bags 2 g glass jar doy pack doy pack doy pack Pack bar code Box bar code years 2 years 2 years 2 years 2 years Quantity of packs in a box Guatemala Atitlan 100% natural freeze-dried specialty coffee Arabica from Guatemala, Atitlan region Flavour strength 4 Net weight, g glass jar doy pack doy pack Pack bar code Box bar code years 2 years 2 years Quantity of packs in a box Kenya Kilimanjaro JARDIN 100% natural freeze-dried specialty coffee Arabica from Kenya, Kilimanjaro region Flavour strength 3 Net weight, g glass jar doy pack doy pack Pack bar code Box bar code years 2 years 2 years Quantity of packs in a box

41 JARDIN Gift sets Set of ground specialty coffee (4 s) Set of ground gourmet coffee (4 s) Weight of set, g ground, 4 х 100 g ground, 4 х 100 g Bar code of set Box bar code ,5 years 1,5 years Quantity of packs in a box

42 Hypermarkets / natural roast coffee shelf Layout Jardin Jardin layout length 175 cm eye level Paulig Paulig gr. 250 g gr. 125 g bears 250 g gr. 250 g gr. 125 g gr. 250 g gr. 125 g gr. 250 g gr. 125 g gr. 250 g gr. 250 g gr.125 g bears 500 g bears 250 g gr. 250 g gr.125 g bears 500 g gr. 250 g gr.125 g gr. 250 g Tchibo Tchibo Hypermarkets / instant coffee shelf Jardin layout length 284 cm 95 g eye level Jacobs Jacobs Jacobs Jacobs 95 g doy-pack 95 g doy-pack 170 g Tchibo Tchibo Tchibo Tchibo JARDIN direction of customers 41

43 Layout Jardin Supermarkets, self-service stores natural roast coffee shelf instant coffee shelf lay out length 85 cm layout length 186 cm 95 g eye level Paulig Paulig gr. 250 g bears 250 g gr. 250 g gr. 250 g gr. 250 g gr. 250 g bears 250 g gr. 250 g gr. 250 g Tchibo Tchibo Jacobs Jacobs Jacobs doy-pack 95 g doy-pack 170 g Tchibo Tchibo Tchibo Self-service stores, groceries Nescafe, Jacobs 95 g Tchibo layout length 135 cm eye level Nescafe, Jacobs Tchibo Paulig doy-pack 170 g doy-pack 95 g doy-pack 170 g gr. 250 g gr. 250 g gr. 250 g bears 250 g gr. 250 g gr. 250 g Tchibo Minimarkets doy-pack 170 g layout length 80 cm Hard discounter doy-pack 170 g 95 g doy-pack 95 g 95 g eye level Nescafe Jacobs Paulig gr. 250 g gr. 250 g bears 250 g gr. 250 g Tchibo Tchibo Nescafe, Jacobs Paulig gr. 250 g eye level bears 250 g Tchibo «Черная карта» Tchibo «Черная карта» 42 direction of customers

44 poster marker for the pallets POS advertising wobbler shelf marker shelf talker assortment stand assortment stand for small stores pallets stand pallet cardboard band JARDIN 43

45 Name Pack weight, g Pack bar code Box bar code Net weight, kg Gross weight, kg Pack size, mm width depth GREENFIELD Golden Ceylon 100 g ,400 1, Golden Ceylon 200 g ,800 3, Golden Ceylon 25 teabags ,750 1, Golden Ceylon 100 teabags ,800 3, Classic Breakfast 100 g ,600 1, Classic Breakfast 200 g ,800 3, Classic Breakfast 25 teabags ,750 1, Classic Breakfast 100 teabags ,800 3, Magic Yunnan 100 g ,600 1, Magic Yunnan 200 g ,800 3, Magic Yunnan 25 teabags ,750 1, Magic Yunnan 100 teabags ,800 3, Earl Grey Fantasy 100 g ,400 1, Earl Grey Fantasy 200 g ,800 3, Earl Grey Fantasy 25 teabags ,750 1, Earl Grey Fantasy 100 teabags ,800 3, Kenyan Sunrise 100 g ,600 1, Kenyan Sunrise 200 g ,800 3, Kenyan Sunrise 25 teabags ,750 1, Kenyan Sunrise 100 teabags ,800 3, Fine Darjeeling 100 g ,600 1, Fine Darjeeling 25 teabags ,750 1, Delicate Keemun 100 g ,600 1, Delicate Keemun 25 teabags ,750 1, Lapsang Souchong 75 g ,350 1, Lapsang Souchong 25 teabags ,750 1, Noble Pu-Erh 75 g ,350 1, Noble Pu-Erh 25 teabags ,750 1, Highland Oolong 75 g ,350 1, Highland Oolong 25 teabags ,750 1, Flying Dragon 100 g ,600 1, Flying Dragon 200 g ,800 3, Flying Dragon 25 teabags ,750 1, Flying Dragon 100 teabags ,800 3, Jasmine Dream 100 g ,600 1, Jasmine Dream 200 g ,800 3, Jasmine Dream 25 teabags ,750 1, Jasmine Dream 100 teabags ,800 3, Japanese Sencha 100 g ,600 1, Japanese Sencha 25 teabags ,750 1, White Bloom 50 g ,700 1, White Bloom 25 teabags 37, ,563 1, Gift sets loose ,680 8, Gift Sets loose ,680 8, Gift Sets teabags 215, ,722 5, Barberry Garden 100 g ,500 1, Barberry Garden 25 teabags 37, ,375 0,

46 Logistic data Box size, mm Number of packs in a box, pcs Number of boxes in a layer on a pallet, pcs Number of layers on a pallet Number of boxes on a pallet, pcs Height of a pallet, mm height width depth height

47 Name Pack weight, g Pack bar code Box bar code Net weight, kg Gross weight, kg Pack size, mm width depth GREENFIELD Christmas Mystery 100 g ,500 1, Christmas Mystery 25 teabags 37, ,375 0, Lemon Spark 100 g ,500 1, Lemon Spark 25 teabags 37, ,375 0, Spring Melody 100 g ,500 1, Spring Melody 25 teabags 37, ,375 0, Vanilla Wave 100 g ,500 1, Vanilla Wave 25 teabags 37, ,375 0, Tropical Marvel 100 g ,500 1, Tropical Marvel 25 teabags ,500 1, Camomile Meadow 25 teabags 37, ,375 0, Rich Camomile 25 teabags 37, ,375 0, Creamy Rooibos 25 teabags 37, ,375 0, Honey Rooibos 25 teabags 37, ,375 0, Summer Bouquet 25 teabags ,500 1, Summer Bouquet 100 teabags ,800 3, Festive Grape 25 teabags ,500 1, Ginger Red 25 teabags ,500 1, Mate Aguante 25 teabags 37, ,375 0, Green Melissa 25 teabags 37, ,375 0, Green Melissa 100 teabags ,350 3, Lotus Breeze 25 teabags 37, ,375 0, Mango Delight 25 teabags ,450 1, Easter Cheer 25 teabags 37, ,375 0, Rich Ceylon pyramid teabags ,320 0, Yunnan Wonder pyramid teabags ,320 0, Royal Earl Grey pyramid teabags ,320 0, Harmony Land pyramid teabags ,320 0, Jasmine Symphony pyramid teabags ,240 0, Blueberry Forest pyramid teabags ,288 0, Oriental Spirits pyramid teabags ,288 0, Milky Oolong pyramid teabags ,288 0, Orange Blossom pyramid teabags ,320 0, Golden Ceylon tin can ,200 2, Magic Yunnan tin can ,200 2, Earl Grey Fantasy tin can ,200 2, Flying Dragon tin can ,200 2, TESS Sunrise 100 g ,500 1, Sunrise 25 teabags ,450 1, Sunrise 100 teabags ,620 3, Ceylon 100 g ,500 1, Ceylon 25 teabags ,500 1, Kenya 100 g ,600 2, Kenya 25 teabags ,500 1, Pleasure 100 g ,500 1, Pleasure 25 teabags 37, ,375 0,

48 Logistic data Box size, mm Number of packs in a box, pcs Number of boxes in a layer on a pallet, pcs Number of layers on a pallet Number of boxes on a pallet, pcs Height of a pallet, mm height width depth height

49 Name Pack weight, g Pack bar code Box bar code Net weight, kg Gross weight, kg Pack size, mm width depth TESS Pleasure 100 teabags ,350 3, Earl Grey 100 g ,500 1, Earl Grey 25 teabags ,450 1, Orange 100 g ,500 1, Orange 25 teabags 37, ,375 0, Style 100 g ,400 1, Style 25 teabags ,500 1, Lime 100 g ,500 1, Lime 25 teabags 37, ,375 0, Lime 100 teabags ,350 3, Flirt 100 g ,500 1, Flirt 25 teabags 37, ,375 0, Cherry 90 g ,350 1, Cherry 25 teabags ,500 1, Flame 90 g ,350 1, Flame 25 teabags ,500 1, Light 100 g ,500 1, Light 25 teabags 37, ,375 0, Daisy 25 teabags 37, ,375 0, Gift sets loose ,950 7, Gift sets teabags ,352 4, Gift sets teabags. New design ,040 3, Forest Dream pyramid teabags ,432 0, Berry Bar pyramid teabags ,432 0, Lemon Tree pyramid teabags ,432 0, Pina Colada pyramid teabags ,432 0, Ginger Mojito pyramid teabags ,432 0, Summer Time pyramid teabags ,480 1, Green Way pyramid teabags ,432 0, Ceylon Paradise pyramid teabags ,480 1, Strawberry Shake pyramid teabags ,480 1, Fruity Punch pyramid teabags ,480 1, Caramel Charm pyramid teabags ,432 0, Earl Grey Secret pyramid teabags ,480 1, JARDIN Colombia supremo bears 250 g ,750 4, Colombia supremo bears 1000 g ,000 8, Colombia supremo ground 125 g ,000 4, Colombia supremo ground 250 g ,750 4, Guatemala Cloud Forest bears 250 g ,750 4, Guatemala Cloud Forest bears 1000 g ,000 8, Guatemala Cloud Forest ground 125 g ,000 4, Guatemala Cloud Forest ground 250 g ,750 4, Ethiopia Sidamo bears 250 g ,750 4, Ethiopia Sidamo bears 1000 g ,000 8, Ethiopia Sidamo ground 125 g ,000 4,

50 Logistic data Box size, mm Number of packs in a box, pcs Number of boxes in a layer on a pallet, pcs Number of layers on a pallet Number of boxes on a pallet, pcs Height of a pallet, mm height width depth height

51 Name Pack weight, g Pack bar code Box bar code Net weight, kg Gross weight, kg Pack size, mm width depth JARDIN Ethiopia Sidamo ground 250 g ,750 4, Sumatra Mandheling bears 250 g ,750 4, Sumatra Mandheling bears 1000 g ,000 8, Sumatra Mandheling ground 125 g ,000 4, Sumatra Mandheling ground 250 g ,750 4, Continental в bears 250 g ,000 5, Continental в bears 500 g ,000 6, Continental ground 125 g ,500 4, Continental ground 250 g ,500 7, Dessert Cup в bears 250 g ,000 5, Dessert Cup в bears 500 g ,000 6, Dessert Cup ground 125 g ,500 4, Dessert Cup ground 250 g ,500 7, All Day Long bears 250 g ,000 5, All Day Long bears 500 g ,000 6, All Day Long ground 125 g ,500 4, All Day Long ground 250 g ,500 7, Espresso Stile di Milano bears 250 g ,000 5, Espresso Stile di Milano bears 500 g ,000 6, Espresso Stile di Milano ground 125 g ,500 4, Espresso Stile di Milano ground 250 g ,500 7, Gift sets Specialty 4 х ,500 4, Gift sets Gourmet 4 х ,500 5, Colombia Medellin glass jar 95 g ,425 5,80 ø 74 мм Colombia Medellin 95 g doy-pack ,900 2, Colombia Medellin 170 g doy-pack ,700 2, Colombia Medellin 280 g doy-pack ,240 2, Guatemala Atitlan glass jar 95 g ,425 5,80 ø 74 мм Guatemala Atitlan 95 g doy-pack ,900 2, Guatemala Atitlan 170 g doy-pack ,700 2, Kenya Kilimanjaro glass jar 95 g ,425 5,80 ø 74 мм Kenya Kilimanjaro 95 g doy-pack ,900 2, Kenya Kilimanjaro 170 g doy-pack ,700 2,

52 Logistic data Box size, mm Number of packs in a box, pcs Number of boxes in a layer on a pallet, pcs Number of layers on a pallet Number of boxes on a pallet, pcs Height of a pallet, mm height width depth height

53 Орими Трэйд Orimi Trade 52

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