Message from the CEO. Dr. Zeelaf Munir Managing Director & CEO

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Sydney Shields
6 years ago
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1 Message from the CEO There s a famous quote that the journey to the top is difficult and to stay there is even more difficult. Being an industry leader, which has captured over 48% of Pakistan s biscuit market, English Biscuit Manufacturers knows this better than others. However, staying at the top becomes easy when you are supported by a team of hardworking and talented individuals. Our vision for the future is clear. We will innovate in all areas of business, from research and development to diversification into new categories in response to the evolving taste of our consumers. We invest in the future by developing innovative products, entering new export markets, and adopting technologies for efficient operations, while reducing environmental footprints. As we venture forth into a new era of sustained growth, we recognize more than ever, the need to pursue a growth strategy to create shared values for the company and for those whom our business touches. Our 3P (people, planet, profit) philosophy, adopted decades ago, is the cornerstone of our business, as are our four core values of leadership, innovation, vitality and humanity. Our brands, consumers and people propel us to ever-escalating heights of success and quality. With a 50-year legacy of excellence behind us, EBM commits to many more decades of nourishing lives, minds, environment and the community at large. Dr. Zeelaf Munir Managing Director & CEO

Our Story In each bite of any delicious Peek Freans biscuit lies the rich tradition of true grit and hard work that has been so essential to EBM s journey.

2 Our Story In each bite of any delicious Peek Freans biscuit lies the rich tradition of true grit and hard work that has been so essential to EBM s journey. It has taken many achievements, big and small, for EBM to reach its position as the industry leader today. EBM has followed the legendary Pied Piper to quality and success in Pakistan s branded biscuit business.

3 1966 English Biscuit Manufacturers (Pvt.) Ltd. is established. Saltish Pakistan s first cracker, Saltish is launched Iconic Pied Piper TV commercial Listen to the Sound of the Day is launched. Marie Marie is launched Butter Puff is launched. Butter Puff Peanut Pik, Peanut Pista, Party, Click First value added biscuit range is launched with Peanut Pik, Party, Peanut Pista and Click First shipment of fresh cookies to the Middle East. Gluco and Farmhouse Cookies enter the market First health biscuit, Whole Wheat Slices is launched. Rio Smooth, sweet and creamy, Rio is launched To meet escalating demands for our biscuits, we set up Coronet Foods Limited, a subsidiary and manufacturing plant, in the Hattar Industrial Area. 100% ORIGINAL Peek Freans flagship brand and original egg and milk recipe, Sooper is born Peek Freans takes market leadership. Rio becomes cream biscuit category leader EBM commissions 80m production line; the longest across Pakistan and Asia at the time. Sooper crosses PKR 10 billion mark EBM wins the Best Place to Work in Pakistan. Market share reaches 48%. SAP implemented across both production facilities A true innovation, Jam Delight shakes up the biscuit market. 75 Million biscuits Consumed everyday 5 decades of baking prowess completed and EBM becomes the largest local biscuit manufacturer with a production capacity of 155,000 tons annually and sales revenue exceeding US$ 289 million.

4 Our Brands EBM s portfolio of 15 brands is as rich as its 50-year-long history. We cater to diverse segments in the market with our hygienically-produced, nutritious and undeniably delicious biscuits, manufactured under the iconic Peek Freans umbrella. Our commitment to providing consumers with only the best quality has allowed us to maintain an almost 50% share of the Pakistani biscuit market. Our position as market leaders is one we take very seriously. We continuously innovate to create and serve products to meet the demands of an evolving consumer palate. Our range of products includes plain, cream, savory, value-added, chocolate chip and fiber biscuits - at EBM, there is something for everyone!

5 Light as air, rich with butter For those moments when you can t help but enjoy something gourmet.

Available in Original and Vegetable flavors, Butter Puff is widely adored

7 Airy and crisp, Peek Freans Butter Puff are glazed in butter, and perfect as a light snack, or the base for hors d oeuvres. Available in Original and Vegetable flavors, Butter Puff is widely adored by gastronomic connoisseurs because the only limit to its taste, is what you choose to dress it with.

8 SKU Weight/ Pack Packs/ Dispenser Dispenser/ Carton Packs/ Carton Master carton per 20 ft container Master carton per 40 ft container Packet Half Roll Snack Pack Ticky Pack 105 gms gms gms gms

9 A rush of chocolate! A base of chocolate decadence, topped with fresh chocolate chips for good measure.

11 Full of scrumptious chocolate, Chocolicious is a daring twist to a conventional snack! Primarily created for the demanding young consumer, this crisp cookie is available in Chocolate Chip with a perfect blend of vanilla and chocolate, and Double Chocolate Chip for that extra chocolaty punch!

12 SKU Weight/ Pack Packs/ Dispenser Dispenser/ Carton Packs/ Carton Master carton per 20 ft container Master carton per 40 ft container Packet Half Roll Snack Pack gms gms gms

13 The real cumin taste! Something above the usual that makes the taste click.

15 Pakistan s original Zeera biscuit, Click is a flavorful mix of sweet and savory biscuit with a kick of cumin. With its distinct soft, sweet and savory dough dotted with one of the nation s most beloved spices, Click has a special place in consumers hearts and a benchmark many follow.

16 SKU Weight/ Pack Packs/ Dispenser Dispenser/ Carton Packs/ Carton Master carton per 20 ft container Master carton per 40 ft container Packet Half Roll Snack Pack Ticky Pack 142 gms gms gms gms

17 Premium cookies for sophisticated palates The most premium cookies baked on this side of the hemisphere.

Our premium range of cookies, Farm House are available in decadent Chocolate Chip for an indulgent treat, Coconut Crunch for a sweet crisp snack, and

19 Our premium range of cookies, Farm House are available in decadent Chocolate Chip for an indulgent treat, Coconut Crunch for a sweet crisp snack, and rich Short Bread for those who like their biscuits buttery and soft. Farm House Cookies are prepared with only the finest ingredients, for the best flavor!

SKU Weight/ Pack Packs/ Carton Master carton per 20 ft container Master carton per 40 ft container Chocolate Chip Coconut Crunch Short Bread Packet Half

20 SKU Weight/ Pack Packs/ Carton Master carton per 20 ft container Master carton per 40 ft container Chocolate Chip Coconut Crunch Short Bread Packet Half Roll Packet Half Roll Packet Half Roll 126 gms gms gms gms gms gms

21 Delight in every bite An aromatic vanilla base meets authentic strawberry fruit jam to make each bite irresistible.

Our latest innovation, inspired by the legacy created by local bakeries across Pakistan, Peek Freans Jam Delight is a soft, sweet vanilla cookie, topped with a

23 Our latest innovation, inspired by the legacy created by local bakeries across Pakistan, Peek Freans Jam Delight is a soft, sweet vanilla cookie, topped with a dollop of authentic strawberry fruit jam. Guaranteed to satiate any sweet craving and still leave you wanting more, Jam Delight promises delight in every bite!

24 SKU Weight/ Pack Packs/ Dispenser Dispenser/ Carton Packs/ Carton Master carton per 20 ft container Master carton per 40 ft container Packet Half Roll Snack Pack 105 gms gms gms

25 Authentic biscuit, real taste A harmony of indulgent ingredients and authentic taste.

27 Peek Freans Lemon and Chocolate Sandwich biscuits have been tantalizing taste buds since the 70s. Beloved by consumers of all ages, the iconic Sandwich biscuit is rich, sweet and absolutely scrumptious. It is a true testament to how authentic and fresh ingredients can serve as the basis for a timeless taste.

28 SKU Weight/ Pack Packs/ Dispenser Dispenser/ Carton Packs/ Carton Master carton per 20 ft container Master carton per 40 ft container Packet Half Roll Snack Pack Ticky Pack 130 gms gms gms gms

29 Queen of biscuits A timeless classic at the epitome of perfection.

Introduced to the world in 1871 as a tribute to the matrimony of the Russian Duchess Maria and the Duke of Edinburgh, this premium and thick biscuit is a perfect blend of vanilla, butter and milk.

31 Introduced to the world in 1871 as a tribute to the matrimony of the Russian Duchess Maria and the Duke of Edinburgh, this premium and thick biscuit is a perfect blend of vanilla, butter and milk. A difficult biscuit to master, no other brand of its kind exists to date in Pakistan. Not only a perfect tea complement, Marie is famous in baking circles as the perfect base for baked desserts.

32 SKU Weight/ Pack Packs/ Dispenser Dispenser/ Carton Packs/ Carton Master carton per 20 ft container Master carton per 40 ft container Packet Half Roll Snack Pack Ticky Pack 158 gms gms gms gms

33 Fuel for mind and body The nutritional power of wheat, milk and butter for a stronger, sharper you.

35 Preparing children for life s toughest challenges for over 40 years now, Gluco is the second largest brand in the plain biscuit segment of Pakistan and beloved by over three generations of consumers. Enriched with the goodness of wheat, milk, butter and glucose, and an iconic shape, there is no doubt that Gluco continues to be a favorite for millions of children and their parents alike.

36 SKU Weight/ Pack Packs/ Dispenser Dispenser/ Carton Packs/ Carton Master carton per 20 ft container Master carton per 40 ft container Packet Half Roll Snack Pack Ticky Pack 163 gms gms gms gms

37 The taste of tradition An original recipe passed down by the Mughals.

39 Oven-fresh and buttery-sweet, Nan Khatai transports the consumer to the bustling and vibrant courts of the subcontinent s Mughals, from where the original recipe has been passed down and preserved. A bite of this airy cookie dipped in milk tea is bound to charm and ignite the senses.

40 SKU Weight/ Pack Packs/ Dispenser Dispenser/ Carton Packs/ Carton Master carton per 20 ft container Master carton per 40 ft container Packet Half Roll Snack Pack gms gms gms

41 An exquisite symphony of flavor Take something sweet and sprinkle it with a whole lot of luxury.

Since 1989, Peek Freans Party is the only biscuit in Pakistan to be able to combine the distinctive textures and flavors of chewy raisins and crunchy peanuts

43 Since 1989, Peek Freans Party is the only biscuit in Pakistan to be able to combine the distinctive textures and flavors of chewy raisins and crunchy peanuts into a fiesta of baking delight. Whatever the season, there s always an occasion for Party. Party, as its name suggests, is an ode to Peek Freans rich baking prowess.

44 SKU Weight/ Pack Packs/ Dispenser Dispenser/ Carton Packs/ Carton Master carton per 20 ft container Master carton per 40 ft container Packet Half Roll Snack Pack 136 gms gms gms

45 Enriching daily moments Sometimes it's the same moments that take your breath away that breathe purpose and love back into your life.

47 Peanut Pik and Peanut Pista are market leaders in the nuts segment. These sweet and crispy biscuits are blended with the finest quality of imported nuts that offer consumers an exclusive tantalizing taste. Peanut Pik contains the finest peanuts and Peanut Pista holds the unique blend of fresh peanuts and imported pistachios. The biscuit carries a glossy surface that tastes sweet with a crunchy bite, offering a versatile experience to all consumers.

SKU Weight/ Pack Packs/ Dispenser Dispenser/ Carton Packs/ Carton Master carton per 20 ft container Master carton per 40 ft container Peanut Pik Peanut Pista Packet Half Roll Snack Pack Ticky Pack

48 SKU Weight/ Pack Packs/ Dispenser Dispenser/ Carton Packs/ Carton Master carton per 20 ft container Master carton per 40 ft container Peanut Pik Peanut Pista Packet Half Roll Snack Pack Ticky Pack Packet Half Roll Snack Pack 142 gms gms gms gms gms gms gms

49 Daily dose of fun The fun doesn t need to stop because someone said it does.

51 A young and fun loving brand, Rio is the second largest selling biscuit in Pakistan. With four diverse flavor combinations (Strawberry-Vanilla, Chocolate-Vanilla, Vanilla and Chocolate), there is no surprise why children across the country are hooked onto Rio. The unique shape oozes out the dual layers of rich, indulgent creams ever so slightly, inviting consumers to choose their own path to fun.

52 SKU Weight/ Pack Packs/ Dispenser Dispenser/ Carton Packs/ Carton Master carton per 20 ft container Master carton per 40 ft container Packet Half Roll Snack Pack Ticky Pack 128 gms gms gms gms

53 Bite-size, savory delight Giving in is easy and guilt free.

55 Peek Freans Saltish are an ideal on-the-go snack, and one of EBM s very first offerings. An ideal snack in between meals, Saltish can be paired with a variety of dips and toppings to accompany teatime snacks or pre-dinner appetizers.

56 SKU Weight/ Pack Packs/ Dispenser Dispenser/ Carton Packs/ Carton Master carton per 20 ft container Master carton per 40 ft container Packet Pouch 112 gms gms

57 Life is Sooper The only thing standing in the way of living a super life, is you.

59 Pakistan s original egg and milk recipe, Sooper is the biscuit of the people. As one in every three biscuits consumed in the country, it stands as the unchallenged first preference for millions who enjoy it day round, across all demographics. With an iconic texture and the goodness of pure ingredients such as eggs and milk, Sooper s melts-in-your-mouth feel is a truly unique experience. Sooper is also available with a tinge of Cardamom too.

60 SKU Weight/ Pack Packs/ Dispenser Dispenser/ Carton Packs/ Carton Master carton per 20 ft container Master carton per 40 ft container Packet Half Roll Snack Pack Ticky Pack 112 gms gms gms gms

61 The original healthy biscuit Heavy on taste, light on waist.

63 60 Peek Freans Whole Wheat Slices are a tasty treat for the health-conscious. A Peek Freans original, Whole Wheat Slices caters to a largely untapped market, and delights with its unique texture and subtle taste. Weight watchers and fitness enthusiasts prefer the extra fiber, known to help regulate the digestive system, cholesterol and weight. 60

64 SKU Weight/ Pack Packs/ Carton Master carton per 20 ft container Master carton per 40 ft container Packet 168 gms

Safe Food & Quality We strongly believe that healthy bodies make healthy minds; we stringently follow food safety rules and have

We are the first in the Pakistani industry to attain the ISO 9001, 14000, 22000, 27001, HACCP certifications as well as Halal and

Exports While catering to a diverse local market with high-quality, tasty biscuits, EBM also exports to the USA, UK, Middle East,

All EBM biscuit packaging follows international standards, stating mandatory details, including the date of manufacturing and date

65 Safe Food & Quality We strongly believe that healthy bodies make healthy minds; we stringently follow food safety rules and have invested in the safe food platform for the past 15 years. We are the first in the Pakistani industry to attain the ISO 9001, 14000, 22000, 27001, HACCP certifications as well as Halal and PSQCA certifications. Exports While catering to a diverse local market with high-quality, tasty biscuits, EBM also exports to the USA, UK, Middle East, Canada and the African region. All exports are packed in sea-worthy packaging, ensuring retention of freshness, quality and taste. All EBM biscuit packaging follows international standards, stating mandatory details, including the date of manufacturing and date of expiry - almost all brands carry a stated shelf life of 10 to 12 months - ingredients and nutritional information in two languages; English and/or Arabic and French. Packages also list a UAN number for customer feedback, queries and concerns. For further queries, please contact: export@ebm.com.pk

CONTENTS ABOUT DAHER INTERNATIONAL FOOD COMPANY (DIFCO) 02 ABOUT POPPINS 04 POPPINS 5 Breakfast Cereals 06 Cereal Bars 10 Chocolate Bars 13

CONTENTS ABOUT DAHER INTERNATIONAL FOOD COMPANY (DIFCO) 02 ABOUT POPPINS 04 POPPINS 5 Breakfast Cereals 06 Cereal Bars 10 Chocolate Bars 13 FRUITYBITES 17 Cereal Bars 18 GRANOLA 21 Granola Cereals 22 INSHAPE