Haji Mohammad Ali

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2 Haji Mohammad Ali

3 The Founder Haji Muhammad Ali, the founder of the company migrated to Karachi from India (Dhampur-UP) in He had a very humble beginning and worked at various places as a daily wage worker. While working at different places he gained experience of cooking, washing and other jobs in different small scale restaurants. He kept on learning the art of restaurant operations, man management, supplies, procurement, stores management and polished his skills. His hard work in all the areas from stevedoring, serving, cooking and other restaurant management experiences empowered him to the voyage of Entrepreneurship Finally, he decided to open his own food outlet as he had sufficient experience of this business was the year when the foundations of the Café Student were laid in a Dhaba Hotel (a small scale road side eatery) near the current outlet. This eatery was catering to the daily needs of shoppers and shopkeepers of Saddar market, workers of nearby offices and a big number of students Due to devotion, hard work and application of entrepreneurial skills, Café Student grew with a steep rate of success.

4 History Student Biryani is the most popular and most visited restaurants in Karachi & Lahore. We always try bringing initiatives that benefit our partners, our customers and us. The great Student Biryani you've come to love can now be distributed as give away or incentive to your clients, customers, retailers or sales team. Student Biryani provide the following services like delivery, outdoor catering, events and inhouse parties, in Pakistan with more than 10 restaurants in 2 cities of Pakistan, and shortly expanding to more new locations. We aim to make the eating experience of our customers special in every possible way, may it be high quality food and service at our stand-alone restaurants, corporate sales, personalized birthday parties, mobile food service or outdoor catering. STUDENT BIRYANI designs exclusive packages for corporate customers and is now catering effectively to the corporate segment by catering to their social and corporate needs. We have complete facilities to arrange for meetings, seminars, get-togethers etc, either at your promises or ours, to make your events interesting and comfortable.

5 Restaurant Locations 1969 Haji Sahib (Late) started off with opening Small Hotel with limited seating capacity 1976 Made arrangements for a proper seating area 1983 Setup a restaurant as a joint venture in Saudi Arabia 1989 Initiated process to start a large restaurant (300 seats) with a separate kitchen to cater to bulk deliveries 1997 New four storey kitchen building completed 1999 Construction of the large restaurant (three storey) completed 2000 Started Home Delivery services 2000 Opened a new branch at I.I. Chundrigar 2003 Dedicated wireless communication system was introduced 2004 Started remote area delivery service to famous picnic and resorts 2005 Opened Nursery Take away 2006 Expansion of Saddar restaurant (900 seats) 2006 Plans to open up new branches at Shahra-e-Faisal, Defence and Gulistan-e-jauhar Opened a branch at University Road Gulshan-e-Iqbal 2008 Set up a State-of-the-Art Call Center for centralized order taking of Home Delivery Service 2008 Opened North Nazimabad Branch in March Opened M. A. Jinnah road Branch in August Opened Garden Branch in August Opened Defence Branch in September Opened Fortress Stadium Lahore 2009 Opened Garden Town Lahore 2010 Opened Mall Road Lahore 2009 Opened Autobhan Road Hyderbad 2010 Opened RisalaRoad Hyderbad 2010 Opened Nazimabad Near Abbasi Shahid Hospital

6 Why we named it Café Student The outlet was surrounded by various educational institutions i.e. St Joseph, St Patrick's, St Paul's and various Government Schools. The business was named Café Student; To attract students of the proximity Economical food for the market 40 years of hard work, perseverance and passion. The idea of establishing Café Students was conceived and materialized by Haji Mohammad Ali (Late) in 1969 with very humble beginnings. It all started from home cooked Biryani and a few other dishes served from a small eatery located in the middle of the city, Saddar, Karachi. It is that popular taste of Biryani which dominated the business name of Café Students, and now Student Biryani is the title of fame. Student Biryani is an organization built up totally, on hard work, passion, honesty and dedication. As part of our business strategy, we are tapping enormous market potential of Biryani enthusiasts, in Karachi specially, and in all the major urban centers in the country by way of Franchising. Currently we have our franchise outlets in almost all the major parts of the city and soon, will emerge in all the urban centers of Pakistan. This has turned STUDENT BIRYANI as a major national franchising chain system.

7 Strategic Objective Future Business Vision Our brand is a very popular customer choice and we enjoy the major share of Biryani Lovers market in Pakistan. We envisage expanding our operations in all the major urban centers of Pakistan. We also plan to explore international ethnic food markets in the Gulf region, United Kingdom, United States of Americas and Saudi Arabia to take this flavor to our huge expatriate Pakistani customer base. Strategic Objectives To bring this dream to reality, we have opted for a number of modern management and technological tools. A careful and objective strategy has been adopted and many strategic initiatives were taken up. This approach resulted in enhanced business performance and further strengthening market leadership. Adoption of modern management practices Use of Management Information Systems Use of Management Information Systems Centralized Call Center for Home Deliveries Building of modern kitchen & systems Wireless communication system for vehicles Human Resource initiatives Human Resource initiatives Business development through Franchising DSL connectivity to all Franchise outlets With these initiatives, we are sure that we are on a fast track of establishing a world class culinary infrastructure specializing in the ethnic foods of subcontinent.

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10 Biryani Mughal s the Royal Emperors first introduced Biryani. It was considered to be a Royal Food of the elite class. Later on Biryani started gaining popularity among all walks of life. It was a household speciality food till the time of Pak-India separation. The restaurants realized the potential of Biryani and it was commercialized.

11 Our Services Our customers are our priority and we have adopted a number of approaches to serve our customers in the most efficient and appropriate manner. For this purpose we have expanded our operations in the following business forms; Dine in Restaurants We have ensured our presence in almost all the main residential, commercial and business areas all across Karachi through our own and franchised restaurants. All these restaurants offer a comparable dining experience of international standards and service quality. Take Away Counter Service Take Away Counter Service is available in all our restaurants for customers satisfying their various types of needs. This service is cherished by customers due to its high level of efficiency.

12 Our Services Delco Units These small setups concentrate more on delivery operation and serve a few dine-ins. Through this operation, a small contingent of motor bikers reaches customers of those areas where a full flagged restaurant is less viable. Home Delivery Service This dedicated motorbike service delivers our food at your doorstep with highest level of efficiency. We take our delicious food verities literally to every home through a modern centralized Call Center System. Remote Resort Bulk Delivery This unique and daring service is our initiative. We add spice to the joys of picnickers and deliver our delicious hot foods at the picnic points of your choice, within or around the city. We have a fleet of Suzuki pickups, and Shahzor Trucks for bulk deliveries having a wireless communication system and experienced staff.

13 Deals and Incentives Branded Prepaid Coupons STUDENT BIRYANI brings to you Pre-paid coupons of different meal combo options, which act as great distributor, trade or customer incentives. These exciting incentives are guaranteed to give a boost to your sales and can make your incentives stand out from the other run of the mill incentives. In order to act as true partners with you, we will print for you branded coupons (minimum quantity 1200 coupons) of your own company or product, which can be redeemed at any of the STUDENT BIRYANI restaurants nation wide. Above all we also offer a quantity discount on quantities above 1500 coupons.

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15 Brand of the Year Award

16 We Serve Menu, we serve! Special feature of STUDENT BIRYANI offerings is its very liberal affordability for a diverse range of consumers. The menu has been so designed and priced that it caters to all tastes and pockets. Presently, there is a long list of conventional and modern food verities that adorn our menu, offering Chicken, Beef, Mutton and Fish based dishes along with a pick of vegetables and pulses. Chicken based items include Chicken Biryani, Chicken Qorma, Chicken Karahai, Chicken Nihari, Chicken Haleem, Chicken Liver, Murgh Chaney, Beef based items include Beef Biryani, Beef Nihari, Beef Haleem, Shami Kebab, Qeema, and Beef Curry. On Vegetables and Pulses side, Dal Ghosht, Plain Dal, Dal Chana, Sabzi Gosht, and Mixed Vegetables are on the menu. Fried & Deep Fried items include Chicken Broast, Chargha, Fried Fish, Shami Kebabs and French Fries & etc. Breads include soft and delicious Nan, Taftan and Sheer Mal. No menu is complete with out Desserts & Soft Drinks. We present Special Zarda, richly garnished with sweets and processed fruits, soft and elegant Kheer and various Ice Creams along with all leading brands of soft drinks. Garnished Kheer, Ice Cream as desserts along with Soft Drinks. Besides this regular menu, there is a range of Combos suitable for various configurations of customers.

17 Our Products Chicken Biryani Beef Biryani Chicken/Mutton Karahi Chicken/Mutton Quorma Nehari Haleem Finger Fish Churgha / Broast Shami Kabab Canned food Biryaniproducts Qorma Karahi Haleem Zarda Desserts Special Zarda Fruit Trifle Mutanjan Kheer Lab-e-Sheerin Zafrani Kheer

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22 Celebrating 40 Years of Serving Food Lovers

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