Comm. Team: Jacqui Owens Annie Minogue Lindsey Goins Carlie Alderman Natalie Collett
|
|
- Isabella Park
- 6 years ago
- Views:
Transcription
1 Comm. Team: Jacqui Owens Annie Minogue Lindsey Goins Carlie Alderman Natalie Collett
2 Table of Contents Executive Summary.1 Research Summary. 2 Situation Analysis...3 SWOT Analysis. 4-8 Problems and Opportunities 9 Target Markets Objective Strategy Tactics Objective 2:...19 Strategy 2 20 Tactics Objective 3.33 Strategy 3 34 Tactics Evaluation..38 Budget.39 Appendix
3 Executive Summary Chobani Nothing but Good! Chobani is committed to creating rich, delicious and nutritious yogurt using only ingredients from the highest quality. After years of supremacy by brands such as Dannon and Yoplait, the yogurt market came to be owned, seemingly overnight, by Chobani (Sauer). Currently, Chobani has a strong social media campaign: Real Love Stories. This allows consumers to interact on Chobani s website, Twitter, and Facebook by telling their love stories that include the yogurt. The campaign is meant to celebrate their fans and their passion for Chobani In order to compete in the vast market of yogurt, Chobani had to create lasting impressions with the community. Chobani is the number two yogurt brand right under Yoplait s Greek Yogurt. Chobani didn t start the trend but Greek yogurt grew because Chobani truly capitalized on the appeal of the product (Ackerman). Commonly, there is a misconception attached with Greek yogurt, many consumers do not understand what it has to offer and holds a negative connotation when it comes to taste. In order to create brand awareness, we have created a Marketing Public Relations campaign to highlight all that Chobani has to offer. Mindful Communication wants to display Chobani in a positive light and break free from the fallacy. Through our primary and secondary research, Mindful Communications discovered that Chobani did not have a distinct target market. For this particular campaign we have chosen to create two distinct target markets: Moms and Tots and Health Nuts. To reach our Moms and Tots, Mindful Communications have decided to incorporate the theme of packing the perfect lunch for you child; and for the Health Nuts, health conscience diet alternatives. In order to create brand loyalty amongst these targets, Mindful Communications focused their efforts on generating events and interactive social media that targets both markets. Through these endeavors, Mindful Communication plans to increase the number of Chobani Greek Yogurt cartons purchased by 7% by June
4 Research Summary In order to create a effective MPR campaign for Chobani, Mindful Communications used various outlets to conduct research in order to reach the necessary objectives. Secondary research was completed through online articles as well as the DePaul Library Databases to use notable scholarly communication and business journals. For example, such as Business Week and New York times articles. To further the research conducted, Mindful Communications conducted individual interviews to gain insight into consumers as well as nonconsumers. This research was used to design a plan that would gain consumer awareness, increase publicity and sales as well. 2
5 Situation Analysis Currently new fads are beginning to take their course in the industry. Products that are healthier and full of all natural ingredients are being demanded by consumers. Chobani is a new company looking to meet the needs of the demands of the current consumer. They have created a product that is full of probiotics, all natural ingredients, and low in fat (Chobani). Their Greek yogurt is also gluten-free, vegetarian friendly and full of protein (Chobani). Recently they have extended their line to meet the needs of children with Chobani Champions (Chobani). It is a healthy alternative for children with all of the same nutrients that the original yogurt has. Although Chobani is currently the number one selling Greek yogurt on the market it certainly has its competitors (Petrovic). Following closely behind Chobani are Greek yogurts under the names; Oikos, FAGE, and Dannon with its recent brand extension into Greek yogurt. 3
6 SWOT Analysis Strengths: 1. Chobani yogurt is currently listed as the number one brand of Greek Yogurt. They show off this strength by posting this on their about me section on Twitter. Their about me section says Nothing but good conversation with America s #1 yogurt This incorporates their current campaign of Nothing but Good with the idea that they have open communication with their twitter followers. (NewsWire). 2. The Chobani Greek yogurt brand has a lot of other strengths that they are currently using to build their brand. Chobani s key strength is that they have a strong social media presence. In addition to their social media presence, they have a strong presence on their website (Chobani). 3. Another strength that Chobani has is that they do great job at highlighting and giving credit to the active fans of Chobani yogurt. They have a weekly contest winner who is selected by the best Real Love Story video or essay about how much they love the Chobani yogurt brand. Once a winner is selected they receive a free case of Chobani yogurt as well as have their story posted on both their website and Facebook. Many of the winners have lost a significant amount of weight or completed a challenging task by incorporating Chobani yogurt into their diets. 4
7 SWOT Analysis Strengths Table: 5
8 SWOT Analysis Weaknesses: As with any company there are weaknesses that the Chobani Greek yogurt brand can improve on. 1. One weakness is that they do not partner with a well-known foundation that many people have heard of to promote their corporate social responsibility. Unlike other competitors, like Yoplait, they do not get the brand recognition and emotional appeal linked with the foundation that they do partner with unless those people are being directly benefitted from the money or help donated by the Chobani brand. 2. Another weakness of Chobani yogurt is simply brand awareness. Chobani yogurt does not actively promote their product through advertising and have weak promotions for the current campaigns they have besides utilizing social media. Chobani yogurt is not currently promoting the Chomobile 2011 taste testing promotions they are having across the country. 6
9 SWOT Analysis Threats: Competitive Threats There are currently three other Greek yogurts on the market. This increase in competition is Chobani s biggest threat. Fage has done a solid job of advertising their product on television and is currently airing unique commercials that consumers are taking note of. Oikos, a product of Stonyfield, has an interactive website that competes directly with Chobani s. Dannon also just started a new line of Greek yogurt, the good thing about this is that consumer are skeptical of the ingredients that are being used within their product. In addition to other Greek yogurts, we find that Yoplait is a threat to Chobani because of its extensive brand recognition. Yoplait products do have an emotional appeal to some consumers because of their relationship with the Susan G. Koman Breast Cancer Foundation. This display of corporate social responsibility is something that Chobani cannot compete with. Threats Although Chobani is a newer brand, the demand for their product is huge. In a recent article it was stated that Chobani became a super power overnight and is now unable to keep with the highdemand for its products. This has led to recent shortages of product, which have enraged many consumers. This shortage is a threat to the company because they may have lost millions of dollars in potential sales. ( Conquers-Yogurt-Market-Faces-New-Problem.aspx) 7
10 SWOT Analysis Opportunities: Although Chobani does an excellent job positioning their brand, there is always room for improvement. 1. Brands such as Yoplait have partnered with wellknown foundations. Chobani has its own foundation named Shepherd's Gift. Shepherd's gift is a charitable foundation, which gives 10% of all Chobani profits to people who are working for positive, lasting change. This is a great way to use Chobani profits in a way that is beneficial to their brand name. 2. Another opportunity is the detail in which consumers are now focusing in on their health. Gluten-free, kosher certified, non-fat and low-fat food, as well as vegetarian safe foods are all things that are being focused on in the current market of consumers. Pinpointing these facts may be a good way for Chobani to reposition themselves in the market. 8
11 Problems and Opportunities Problems New Company, started in Already dominators in yogurt market. Consumers haven t heard of Chobani. Large competitors; Dannon, Fage, Oikos Price: Chobani is slightly more expensive Inability to product enough product for the demand Opportunities Create awareness of health benefits of Chobani Greek yogurt vs. regular yogurt. Create awareness of the new product; Chobani Champions for kids. The great ways Chobani can be integrated into a healthy lifestyle rather than just a breakfast. Chobani creates a community not just a yogurt. 9
12 Target Market Profile # 1 Greek yogurt, in general, is a fairly new fad for consumers. The MPR strategies Mindful Communications plans to implement will draw in new audiences and stimulate new interests for two specific target audiences. On one hand we are focusing on parents and children who Mindful Communications refers to as Moms and Tots. These parents are middle-class individuals who are focused on providing their children with a healthy lifestyle. These parents are conscious of what is going into their body, and purchase Chobani because it s nutritious and features a variety of flavors that will satisfy all members of their family even children. They are more inclined to shop at grocery stores such as Whole Foods and Costco and are willing to spend a little extra money to get a quality product for their family. These moms value exercise and make take yoga classes or tennis lessons while their children are in school. The children we are targeting are likely to be involved in extracurricular activities such as music lessons or community sports teams and are in elementary school. The parents of these children are friendly acquaintances that talk on a regular basis, follow the current trends other parents are following, and may be on the PTA. They are in the process of teaching their children about healthy food in the age of unhealthy school lunches. 10
13 Target Market Profile # 1 Our Chobani Champion!! 11
14 Target Market Profile # 2 On the other hand our focus will be on health-conscious individuals, which are referred to as Health Nut. This target is aged around and are able make conscious decisions regarding their health. These Health Nuts are individuals who eat yogurt on a regular basis and appreciate quality ingredients and good flavor. These individuals have gym memberships and work out three to five times per week. Like the Moms and Tots segment, they are apart of the middle-class and hold a college degree. This audience has a large online presence and uses sites such as Facebook and Twitter to learn more about the product. 12
15 Objective # 1 Generate positive publicity for Chobani. Rationale: It is important to generate positive publicity for the Chobani brand in order to gain an overall feeling of love for the brand and its products. With this objective we will focus on elementary school children and create a newsworthy event promoting health and nutrition among this age group. 13
16 Strategy # 1 Use the ChoMobile to generate health education among elementary school students. Rationale: Chobani already uses the ChoMobile as a sort of tour bus. It tours to various sporting and athletic events passing out samples of Chobani yogurt to participants and spectators. We will utilize the ChoMobile to travel to school districts around the country and inform students about proper health. A nutritionist will travel with the bus as an expert on nutrition. This tactic is newsworthy and will generate a lot of needed publicity with the public. 14
17 Tactics The ChoMobile will travel to five school districts within major cities (Dallas, Chicago, New York, Los Angeles, and Seattle). Our nutritional expert will travel along to inform students on proper nutrition. The expert will engage the children in interactive lessons on proper nutrition highlighting the nutritional values of Chobani Champions. 15
18 Tactics Students will engage in activities that highlight the nutritional value of Chobani Champions. Coloring pages will be provided to children to take home and share with their families. 16
19 Tactics Students will participate in activities that involve Chobani Champions Greek yogurt. Volunteers will help them create their favorite snacks using the yogurt as a substitute. They will also explain why the yogurt is a healthy alternative to their favorite condiments. 17
20 Tactics We will send home materials for parents detailing what their children learned during their session with the ChoMobile. This will help to encourage parents to continue the nutritional education concerning Chobani at home. 18
21 Objective # 2 Create Brand awareness and loyalty. Rationale: Chobani is already a well establish Greek yogurt company. They have managed to reach the top of the yogurt chain even against competitors such as General Mills and Dannon. Agro Farma, the parent company for Chobani, stated that Chobani is so quickly expanding that their demand is starting to exceed their product (Ackerman). The Greek yogurt has been on the rise every since Mindful Communications wants to not only raise awareness of the unique yogurt but also start to develop additional brand loyalty. 19
22 Strategy # 2 Create love of the brand Chobani among adults through the overarching theme of love. Rationale: Chobani currently is running a campaign called, Real Love Stories. This allows Chobani fans to post stories, songs, paintings, and recipes that show their love for the brand Chobani. Recipes for Love! Each week the stories are voted on by friends and whoever gets the most votes wins a case of Chobani. To capitalize on the success of this Don t miss a beat! viral campaign, Mindful Communications is going to use this theme as a way to create more brand awareness and loyalty among our adult consumers. To accomplish this, Mindful Communications is going to have monthly Recipes For Love with Chobani. Social media will serve as a platform to announce each monthly fun Recipes for Love. To show Chobani s care for its consumers, look for Chobani s monthly love interest. Chobani focuses their efforts on creating a brand image of a family atmosphere and being apart of the communities Chobani exists within (Ackerman). 20
23 Tactics January- New Years For the month of January Mindful Communications is going to align Chobani with New Years. The focus will be on Love Yourself. An interactive Create Your Own: Perfect New Years Resolution will be available on the website and promoted through Twitter and Facebook. Customers will be able to ring in the new year with example resolutions, tasteful recipes, and even Do it Yourself workout plans. Once the customer completed their Resolutions they can print the page that is generated to serve as a means of meeting their goals. Mindful Communications recognizes that the majority of their customers are already aware of how to be health conscious, so Chobani serves as a tool to create new goals and achieve them. LOVE YOURSELF WITH 21
24 Tactics February- Valentines Day The month of February is going to focus on Valentines Day since the theme throughout the year Recipes For Love. Mindful Communications does not want to focus solely on creating a Romantic night for couples, but rather Alone of Valentines Day Spend it with your true love, Chobani. Chobani will feature various recipes to make for a romantic dinner for one or friends. Fondues as well as Chobani chocolate desserts will be available. Customers will be able to post their Valentine s dinner and share with the Chobani community how they spent their special day using Chobani, posted as a discussion on Facebook as well as linked to the website. Don t let this be you Spend it with Chobani! 22
25 Tactics March- St. Patrick s Day The month of March is going to focus on St. Patrick s Day. To give consumers a chance to share with Chobani and the Chobani community, customers will be asked to post videos, pictures and stories telling their favorite clever memory from their St. Patrick s Day. The story that receives the most votes will win a case of Chobani. Mindful Communications found that the Real Love Stories campaign has been successful, so to continue the idea, St. Patrick s Day will serve as a muse to change the content of the videos. In addition, it gives customers a chance to tell Chobani about themselves. GO FOR THE GOLD! 23
26 Tactics April- Earth Day Chobani s love of Earth. For the month of April each Chobani cup will have a hidden secret on the inside top that gives people a fun way to recycle or be eco-friendly. It will tell people to go to our Facebook and share what they found. Facebook will be running a discussion where people can talk about their tops. To get consumers excited, Chobani will run a contest on their website where people can share their most interesting eco-friendly stunt using Chobani cups. The winner will receive a carton of Chobani. 24
27 Tactics May-Mother s Day Treat your mom to the perfect breakfast in bed with Chobani. Dad forget to get a gift? Chobani will have a online recipe for an entire meal that mom can enjoy. While this reaches out main target market of adults between the ages of 25-40, this allows the children to also get involved with the Greek yogurt, since they are out other target market for this campaign. From, Chobani 25
28 Tactics June-Wedding Season Host an event in New York, since our headquarters is there. The event will allow engaged couples to bake a cake using Chobani and whatever other ingredients they bring. Chobani will bring in The Cake Boss, Buddy Valastro, will judge the cakes and the winner will win a free honeymoon to a tropical island. Even though the event is taking place in New York, it will create Newsworthy buzz associated with Chobani and the Cake Off. The winners recipe will also be posted on our website and Facebook with their photo going back to our theme of love. 25
29 Tactics July- 4 th of July The month of July is going to be about making the perfect picnic for you and your loved ones and Chobani. Unique tasty ideas will be provided as well as interesting, unique places to have a picnic will also be provided. There will be a discussion section on the website that allows people to post their favorite picnic photos with Chobani. 26
30 Tactics August-Romance Awareness Month Since our theme is Recipes for Love we want to celebrate Romance Awareness Month. The purpose is to create brand loyalty and consumer awareness. In order to reach this we want consumers to be able to interact via social media. For this month consumers will be able to post their most romantic date with Chobani. The sky is the limit, and creativity is encouraged. The top five most voted on videos will win a case of Chobani. We encourage participants to post a link on their own Facebook to get their friends to vote on their story. This also gets more viewing by prospective customers. 27
31 Tactics September- Labor Day Skip the traditional BBQ for labor day and wow all your family and friends with a smoothie bar with Chobani. Take a sneak peek into Recipes of Love 28
32 Tactics October-Breast Cancer Awareness Month & Halloween Chobani has greatly positioned themselves around giving back to the community. Much of their 10% Donation Program is given to charities that support cancer awareness and those affected by cancer (ArgoFarma). Chobani will dedicate October to Breast Cancer Awareness month, and 15% of October s monthly sales will be given to breast cancer research. In addition, to continue the use of our social media, women will be encouraged to share their breast cancer stories, so we can recognize those who have been through it. It also gives women a place to talk to other women going through breast cancer. Our website for the month of October will not have the Chobani blue as its theme but rather pink to represent breast cancer. During the week of Halloween recipes for yummy treats, such as Chobani pumpkin cheesecake will be available. On a holiday dedicated to candy, Chobani will put a healthy tasty spin on the spooky night. 29
33 Tactics November- Thanksgiving November is centered around spending time with family and friends for the Thanksgiving holiday. Since many families frequently use recipes that have been in the family, Chobani is going to challenge consumers to make a hearty meal into a healthy meal with the same great taste. In addition for those looking to change their ways various Thanksgiving meals using Chobani will be posted on the website as well as the Facebook. Pumpkin pie, gravy, mashed potatoes and sweet potatoes, double chocolate chip brownies all with the same great taste but made with the love of Chobani. Gobble up these delicious Chobani treats! 30
34 Tactics December- Holidays December is difficult not to indulge but with all of the holiday parties, dinners, and dessert get together. Each day a new holiday treat will be posted to the website for easy to make treats for all the parties consumers need to bring a dish. To continue the theme of love and stories consumers will be encouraged to share their favorite recipe and each week the one that gets the most votes will receive a case of Chobani. Tis the season of giving, and Chobani will help you give back all the unneeded calories. 31
35 Tactic Calendar New Year V-Day St. Patrick s Day Earth Day Mother s Day Wedding Season 4 th of July Romance Awareness Labor Day Breast Cancer Awareness/ Halloween Thanksgiving Holiday Cheer 32
36 + Objective # 3 Increase number of Chobani Greek Yogurt cartons purchased by 7% by June Rationale: While generating publicity and brand awareness is necessary to Chobani s development and ability to stay at the top of Greek yogurt, it is also important to ensure that these efforts are also generating sales. Through our marketing and public relations efforts, Mindful Communications wants to see an increase in sale of Chobani Greek Yogurt cartons by 7%. 33
37 Strategy # 3 Educate consumer on how to Pack the Perfect Lunch. Rationale: Our strategy of educating consumers on how to pack the perfect lunch is a bridging strategy incorporating the overarching theme of love. This theme works with moms packing kids lunches and packing lunches in general. Our goal is to promote Chobani in a way that relates to our targets and encourages them to purchase it to incorporate that into their own lunch. This particular strategy is aimed at reach both of our target consumers, Mom s and Tot s as well as our Health Nuts. 34
38 Tactics Back to school with Chobani. Creating a coloring book lunch bag with Chobani logos and creative images for kids to color in. The first tactic will incorporate the idea of Packing the Perfect Lunch with a Chobani coloring book lunch bag. These bags will be included in the Chobani Champions pack of yogurt and provide a link between eating Chobani yogurt and packing it for a school lunch. This tactic engages the children who eat the yogurt by being able to color their own lunch bag. 35
39 Tactics Promote consumer YouTube videos featuring parents and children Packing the Perfect Lunch together. Direct parents to consumer videos of how other parents are incorporating Chobani products into their children s school lunches. Rationale: The second tactic will be aimed at mothers and their children. Mindful Communications aims to give mothers information on how to incorporate Chobani products into a school lunch whether it be which foods compliment Chobani Greek yogurt or an interesting food recipe that has Chobani as an ingredient. We believe this is a fun an interesting way for mothers to develop an awareness of the product. This will be featured in a YouTube video. 36
40 Tactics Consumers will participate in a photo contest outlining the most interesting locations to each lunch. Rationale: In another aspect, Mindful Communications will be targeting an audience of healthconscious individuals. This feature of our strategy Packing the Perfect Lunch involves not just how Chobani works into lunch but a general and unique aspect of lunch. Our goal is told hold a photo contest titled where consumers send in photos featuring the most interesting places to each lunch. There photos could feature unique picnic layouts, secret places to have a romantic lunch, the most interesting place to eat lunch during the work day, or any location that is out of the ordinary. The pictures would be focused to the Chobani Facebook page. 37
41 Evaluation Objective 1: Generate Positive Publicity for Chobani. To evaluate how effective the campaign was in generating positive publicity for Chobani, surveys will be sent out to all the parents of the children who participated in the nutritional program. Questions will include topics on how well they think their child s knowledge increased after our program, if they have made positive changes to their kid s lunches, and if they have made some of the recipes with Chobani that their kids learned during the program. We will compare those results with our sales of the Chobani Champions in those five city areas to see if they positively correlate. Objective 2: Create Brand Awareness and Loyalty. To evaluate how loyal Chobani s customers are, we are going to focus on the press releases that are printed, especially from our June event in New York. In addition, Mindful Communications will take article clippings of any additional news that was produced due to Chobani. Lastly, Mindful Communications will conduct a survey of all participants at the event in New York and measure their satisfaction and if Chobani is now apart of their lives. Objective 3: Increase number of Chobani Greek Yogurt cartons purchased by 7% by June In order to evaluate the percentage of how much Chobani yogurt is purchased, the numbers and percentages from the year before will be compared to the numbers during and after the campaign. The five cities: New York, Chicago, Los Angeles, Seattle, and Dallas will be the most focused on. The number of views of the Youtube video demonstrating the Perfect Lunch will also be taken into consideration along with the number of entries into the photo contest of the most interesting places to eat lunch. Chobani s sales representatives will document the demand for the product both before and after the campaign as well. 38
42 Budget 41% 55% ChoMobile Expenses Top Chef Award Money HoneyMoon Giveaway Chobani Lunch Bags Chobani Coloring Book Pages Unexpected Expenses 0% 2% 1% 1% 39
43 Appendix 40
44 Appendix Graph References and Data: 41
45 Appendix Graph References and Data: 42
46 Appendix Coloring Page: The coloring pages will be more information about healthy eating and will incorporate Chobani. It will be more fun, this is just a mock. 43
47 Appendix ChoMobile Destinations: 44 1
48 Appendix Interview Quotes: Interview with Chobani Consumer: Women: 22: Is there a specific brand of Greek Yogurt that you purchase? Chobani, because the other greek yogurts i've tried are really grainy and/or not sweet. Have you ever visited their website? Nope. oh okay. well their website has several things on it...first, they have different recipes that you can try using the chiobani brand yogurt. how likely would you be to make a recipe listed on their website? very! Another thing on their company website they have is a place for customers like yourself to tell "REAL LOVE STORIES" on how they love Chiobani yogurt. Would you ever post your story? yes! What might it say? I changed my diet drastically a year or so ago and wanted to start eating healthy- I always heard about Greek yogurt and I tried like a million different kinds and seriously hated all of them. THEN tried Chobani and I actually liked it and I've eaten it ever since then literally every day. 45
49 Appendix Interview Quotes: Interview with Non- Chobani Consumer: Women: 27: Is there a specific brand of Greek Yogurt that you purchase? Do you eat yogurt? Yes, ever day I eat yogurt with my breakfast. Frequently I make a parfait. I enjoy flavored yogurt that I can put bananas, strawberries, walnuts and granola in. This usual fills me up and I don t need anything else for the morning. The protein ties me over until lunch time. If yes, what kind of yogurt do you eat? If no, why do you not eat yogurt? Currently, I eat Dannon s light and fit yogurt. I eat this yogurt because it is high in protein and is low in sugar and fat. If yes, when do you generally eat yogurt? I eat yogurt for every breakfast. Have you ever tried Greek Yogurt? No, I have never tried Greek yogurt. I have heard about it but was told it wasn t good. If yes, did you like Greek yogurt? Which do you prefer, regular or Greek? I have yet to try the Greek Yogurt, therefore, I eat the Light and Fit everyday. Which one do you think is better for you? I know Greek yogurt is better for you since it is higher in protein but have yet to try it. Do you eat a specific brand of greek yogurt/yogurt? Dannon- Light and Fit. I have tried various other types of yogurt but the Dannon is my favorite. What are you personal eating habits? I just recently went Gluten free. I cook all of my meals almost 7 days a week. I enjoy cooking healthy recipes to maintain a well balanced diet. My family has always been into cooking and making tasty yet healthy meals. Do you frequently cook with yogurt? I have tried to cook with yogurt more often since I went Gluten Free. I have used it as a substitute for butter in many of my recipes as well as sauces. Do you like to cook healthy items? I cook as many healthy meals as I can. I enjoy having a meal I feel good after but that also tastes great. 46
Chobani. Mindful Communications: Annie Minogue, Carlie Alderman, Jacqui Owens, Lindsey Gions, Natalie Collett
+ Chobani Mindful Communications: Annie Minogue, Carlie Alderman, Jacqui Owens, Lindsey Gions, Natalie Collett + Executive Summary Chobani is committed to creating rich, delicious and nutritious yogurt
More informationMcDonald s Marketing Mix
McDonald s Marketing Mix Max Grover MGMT 473: Principles of Marketing Management Professor Dunlop 4 December, 2009 Page 1 More than 50 years have passed since the first McDonald s was opened in the United
More informationSalud Craft Beer. The Best Beer for the Best Price. p. (310) f. (310) Brewery Lane Torrance, CA 90503
Salud Craft Beer The Best Beer for the Best Price 123 Brewery Lane Torrance, CA 90503 p. (310) 923-1010 f. (310) 923-2040 lkhan@salud.com www.saludcraftbeer.com Table of Contents I. Executive Summary...
More informationTable of Contents. Contact Information
Case Study 2015 Table of Contents The Challenge.......................................................................... 1 Pizza Hut and the U.S. Pizza Market...................................................
More informationDePaul Tall Presents:
DePaul Tall 1 DePaul Tall Presents: The new However-You-Want-It Starbucks Frappucino Image from our Put Yourself Into It Art Show Campaign Created By: DePaul Tall 2 Table of Contents Campaign Components:
More informationEco-Schools USA Sustainable Food Audit
Eco-Schools USA Sustainable Food Audit Learning Objectives Discuss the importance of health and nutrition and discover the impacts food can have on the body. Monitor their food choices, making healthier,
More informationNapa Valley Vintners Teaching Winery Napa Valley College Marketing and Sales Plan February 14, 2018
Program Goals and Objectives: Napa Valley Vintners Teaching Winery Napa Valley College Marketing and Sales Plan February 14, 2018 We firmly agree on four key goals for the winery and its production of
More informationStarbucks / Dunkin Donuts research. Presented by Alex Hockley and Molly Fox. Wednesday, June 13, 2012
F& H Starbucks / Dunkin Donuts research Presented by Alex Hockley and Molly Fox Executive Summary: These days there are a significant amount of coffee establishments located in Center City, Philadelphia.
More informationALCOHOL & CONSUMER DRINKING TRENDS MARCH 2017
ocation Insights Into Consumer Drinking Trends (AND WHERE) ALCOHOL & CONSUMER DRINKING TRENDS MARCH 2017 Location Insights Into Consumer Drinking Trends hink wine snobs are steadfast in their tastes or
More informationYAKIMA VALLEY TOURISM ANNUAL REPORT
YAKIMA VALLEY TOURISM ANNUAL REPORT 17 20 LEADERSHIP MESSAGE On behalf of the Board of Directors and staff of Yakima Valley Tourism, we are proud to present our 2017 Annual Report. Tourism means economic
More informationHow to Implement Summer Food Standards of Excellence in Your Community
How to Implement Summer Food Standards of Excellence in Your Community As an anti-hunger advocate, you understand the clear link between the food served at summer food sites and participation rates. Simply
More informationNational Soyfoods Month A P R I L
National Soyfoods Month A P R I L 2 0 1 1 Project Elements Soyfoods Month Website Public Relations Campaign Social Media Campaign ADA Spokesperson Outreach SmartBrief for Nutritionist Advertising Campaign
More informationYour local dairy checkoff is working for you
RETURN ON INVESTMENT EDUCATION BUILDING DEMAND Your local dairy checkoff is working for you FLUID MILK MILK ALTERNATIVES Dairy MAX is developing a milk alternatives initiative to educate the public on
More informationPRISM AWARDS BEST USE OF AN EVENT TO BUILD OR CHANGE REPUTATION THE BOTANIST: THE FORAGER 2.0 THE FRIDAY STREET CLUB OPENING STATEMENT
PRISM AWARDS BEST USE OF AN EVENT TO BUILD OR CHANGE REPUTATION THE BOTANIST: THE FORAGER 2.0 THE FRIDAY STREET CLUB OPENING STATEMENT Three years after launching the super-premium gin brand, The Botanist,
More informationBOYS & GIRLS CLUB OF GREATER GREEN BAY EVENT SPONSORSHIP PROPOSAL
BOYS & GIRLS CLUB OF GREATER GREEN BAY EVENT SPONSORSHIP PROPOSAL And have fun doing it. OUR GOAL FOR 2016: $250,000 IT S A WIN WIN. Sponsoring A Taste of Wine & Cheese provides you the unique opportunity
More information2017 National Sponsorship OpportunitieS
2017 National Sponsorship OpportunitieS FAREWALK.ORG Food Allergy Research & Education (FARE) foodallergy.org FARE s FOOD ALLERGY HEROES WALK Food Allergy Research & Education (FARE) s
More informationMarketing Strategy and Alliances Analysis of Starbucks Corporation
Liberty University DigitalCommons@Liberty University Faculty Publications and Presentations School of Business 2009 Marketing Strategy and Alliances Analysis of Starbucks Corporation Rebecca Lingley Liberty
More informationCCSD School Lunch Recipe Challenge- OFFICIAL RULES
CCSD School Lunch Recipe Challenge- OFFICIAL RULES Introduction The CCSD School Lunch Recipe Challenge is an initiative to get to students and staff involved in creating new, healthier, and kid- approved
More informationEAT SMART, PLAY HARD CONCESSION STAND TOOLKIT University of Missouri Extension
EAT SMART, PLAY HARD CONCESSION STAND TOOLKIT University of Missouri Extension A step-by-step guide for making your school s concession stand better, and better for you. www.mocan.org 1 INTRODUCTION TO
More information+ + + =? Which Winery should you visit? ABOUT WHICHWINERY THE BACKGROUND FIND. TRACK. SHARE. LEARN.
ABOUT WHICHWINERY WhichWinery is the world s first winery based, social, search site that connects each winery s unique qualities with user preferences, allowing users to find wineries, track their visits,
More informationIt s amazing. Awesome fun! Tom Kerridge. Probably the best food shows on the Planet The Hairy Bikers
It s amazing. Awesome fun! Tom Kerridge Probably the best food shows on the Planet The Hairy Bikers Spring / Summer Season Harrogate Birmingham Hampton Court Palace Autumn / Winter Season Belfast Glasgow
More informationImplement Summer Food Standards of Excellence in Your Community
Implement Summer Food Standards of Excellence in Your Community As an anti-hunger advocate, you understand the clear link between the food served at summer food sites and participation rates. Simply put,
More informationCOMMUNICATIONS PLAN. October 26, 2016 Marcus Tuttle
COMMUNICATIONS PLAN October 26, 2016 Marcus Tuttle Table of Contents SITUATION ANALYSIS... 1 RESEARCH... 2 TARGET AUDIENCES... 3 GOALS... 4 OBJECTIVES... 4 STRATEGIES & TACTICS... 5 KEY MESSAGES... 7 EVALUATION...
More informationMarket and Promote Local Food
Market and Promote Local Food Starting Point: Ongoing Goals Increase foodservice sales by marketing local food on campus Promote the college and foodservice provider s commitment to local food In November
More informationPavilion Organizer - THAILAND
Pavilion Organizer - THAILAND Our participation in Foodex was successful and we have made achievements. So we plan to exhibit again next year in the importer zone using 14 booths, the same size as this
More informationShopping on a Budget Schools Group Activity
Shopping on a Budget Schools Group Activity 1 in 10 people in Santa Clara and San Mateo Counties rely on food from Second Harvest Food Bank every single month. Nearly 40% of those people are children.
More informationNSW Food & Wine Festival February 7- March 1, 2015
NSW Food & Wine Festival February 7- March 1, 2015 What is NSW Food & Wine Festival? An annual celebration of our state s finest regional produce, wine and wine regions, presented through an exciting mix
More informationPhoto by Ricki Van Camp (with permission). Introduction
How We Started A Farm-To-Cafeteria Program and How You Can Start One, Too OCTOBER 2009 Introduction Photo by Ricki Van Camp (with permission). This How To summarizes our recent success in establishing
More informationMenu Labeling Evaluation
Menu Labeling Evaluation Recommendations for restaurants Drexel University, School of Public Health Introduction Americans currently purchase over one-third of their calories dining out. Recent rising
More informationYou are receiving this digital package from Food Allergy Research & Education (FARE) to welcome you to the 2017 Teal Pumpkin Project!
You are receiving this digital package from Food Allergy Research & Education (FARE) to welcome you to the 2017 Teal Pumpkin Project! Launched as a national campaign by FARE in 2014, the Teal Pumpkin Project
More informationLeverage the Rising Sustainability Wave
Leverage the Rising Sustainability Wave New Research and Best Practices Fair Trade USA October 2016 Who is Fair Trade USA? 3 rd Party sustainable and ethical certification Apparel & Shoes Quinoa & Rice
More informationBARISTA CAMP. Barista Camp Sponsorship Opportunities. #BARISTACAMPUSA baristaguildofamerica.net
BARISTA CAMP 2015-2016 #BARISTACAMPUSA baristaguildofamerica.net Barista Camp Sponsorship Opportunities 2015 BGA CAMP: YOUR PREMIER CONNECTION TO THE LEADERS OF TOMORROW connect directly to retailers through
More informationEric Hattori selling his products from the Piko Street Kitchen truck in Daley Plaza
Eric Hattori selling his products from the Piko Street Kitchen truck in Daley Plaza Eric Hattori is a fourth generation Japanese-Thai American who, alongside his cousin, has for the past two years been
More informationThe Rise of Pop-Up Dining Events and the Experiential Diner
The Rise of Pop-Up Dining Events and the Experiential Diner 1 The food and beverage industry is cooking up more events than ever before with the number of food and drink events on the Eventbrite platform
More informationFood Drive Manual and Tool Kit
+ Food Drive Manual and Tool Kit 2016-2017 Getting Started 1 2 Hold Your Food/Fund Drive in Six Simple Steps Set your goals and dates. - Establishing a written and shared goal with your food drive team
More informationCONSUMER SEGMENTATION ANALYSIS
GAME PLAN Consumer segmentation analysis Introduce our target Provide consumer insight Creative strategy Brand positioning statement Media strategy Wrap up CONSUMER SEGMENTATION ANALYSIS SOCIAL BUTTERFLIES
More informationIWC Online Resources. Introduction to Essay Writing: Format and Structure
IWC Online Resources Introduction to Essay Writing: Format and Structure Scroll down or follow the links to the section you want to focus on: Index Components of an Essay (with Structural Diagram) Essay
More informationBest Of Wine Tourism AWARDS 2018 CONTEST RULES. Turismo Oficial do Porto. Rua Clube dos Fenianos, PORTO PORTUGAL Tel:
Best Of Wine Tourism AWARDS 2018 CONTEST RULES 2018 Turismo Oficial do Porto Rua Clube dos Fenianos, 25 4000-172 PORTO PORTUGAL Tel: +351 223 39 34 72 INTRODUCTION ARTICLES THE GREAT WINE CAPITALS NETWORK
More informationSPONSORSHIP BENEFIT PACKAGE
On behalf of the Straight from the Bayou Crawfish Festival producer Exquisite Impressions Special Events, and the Committed 100 Men a Non-Profit Organization, we would like to express our gratitude for
More informationADVERTISING PARTNERSHIP WITH WHICHWINERY
ADVERTISING PARTNERSHIP WITH WhichWinery is the world s first winery based, social search site that connects each winery s unique qualities with user preferences, allowing users to find wineries, track
More informationUNIV OF ALABAMA AT BIRMINGHAM US10066
Consumer Satisfaction Survey Spring 2014 UNIV OF ALABAMA AT BIRMINGHAM US10066 Objectives and Method What are the Benefits of participating in the Survey? - Sodexo uses the survey to improve residential
More informationNational Media Kit Promotional opportunities overview Helping you reach your target market
National Media Kit Promotional opportunities overview Helping you reach your target market Coeliac Australia represents and supports all people affected by coeliac disease. Coeliac Australia is the peak
More informationSPIRITS BUSINESS THE MEDIA PACK 2012 THE ONLY INTERNATIONAL TRADE MAGAZINE SOLELY DEDICATED TO SPIRITS
ONLY INTERNATIONAL TRADE MAGAZINE SOLELY DEDICATED TO MEDIA PACK With a trend towards more sophisticated off-trade drinking, consumers seeking even more value for money, and continued growth in a largely
More informationLesson 5: FOOD IN OUR COMMUNITY. Objectives. Time Materials. Preparation. Background Information. Appendix 5A
Lesson 5: FOOD IN OUR COMMUNITY Objectives Time Materials Students will examine the ways that the food environment can influence food choices and healthy eating. They will show awareness of various strategies
More informationFairtrade Month May 2018
Fairtrade Month May 201 A guide to resources for businesses index Campaign concept Campaign messaging Logo and slogan Personalized emails Web and blog content and banners Videos Social media content and
More informationWork Sample (Minimum) for 10-K Integration Assignment MAN and for suppliers of raw materials and services that the Company relies on.
Work Sample (Minimum) for 10-K Integration Assignment MAN 4720 Employee Name: Your name goes here Company: Starbucks Date of Your Report: Date of 10-K: PESTEL 1. Political: Pg. 5 The Company supports the
More informationQUICK SERVE RESTAURANT MANAGEMENT SERIES EVENT PARTICIPANT INSTRUCTIONS
CAREER CLUSTER Hospitality and Tourism CAREER PATHWAY Restaurant and Food and Beverage Services INSTRUCTIONAL AREA Promotion QUICK SERVE RESTAURANT MANAGEMENT SERIES EVENT PARTICIPANT INSTRUCTIONS The
More informationHERZLIA MIDDLE SCHOOL
NAME TEACHER S COMMENT TEACHER CLASS PARENT S COMMENT MARK PERCENTAGE PARENT S SIGNATURE HERZLIA MIDDLE SCHOOL GRADE 7 ECONOMIC & MANAGEMENT SCIENCES 27 AUGUST 2015 TIME: 50 minutes MARKS: 70 o This paper
More informationOhio SNAP-Ed Adult & Teen Programs Eating More Vegetables & Fruits: You Can Do It!
Page 1 Ohio SNAP-Ed Adult & Teen Programs Eating More Vegetables & Fruits: You Can Do It! Task Topic: Task Title: Teaching Message(s): Resources: Vegetables & Fruits Eating More Vegetables & Fruits: You
More informationFood Allergies on the Rise in American Children
Transcript Details This is a transcript of an educational program accessible on the ReachMD network. Details about the program and additional media formats for the program are accessible by visiting: https://reachmd.com/programs/hot-topics-in-allergy/food-allergies-on-the-rise-in-americanchildren/3832/
More information100 Days of Real Food Cookbook Review
100 Days of Cookbook Review Real Food I ve been a huge fan of Lisa Leake of 100 Days of Real Food for quite some time. Lisa s blog was actually the first real blog that I followed, so I am honored to be
More informationSocial Media: Content Drives Community Groups
Eleonora Escalante, MBA-M.Eng Strategic Corporate Advisory Services Creating Corporate Integral Value (CIV) Social Media: Content Drives Community Groups Outline Theme 2. Social Media Segmentation. 1.
More informationSECTION 2. The BAM intiative
The SIMPLYBEEF guide to BEEF ALTERNATIVE MERCHANDISING AM SECTION 2 The BAM intiative Here the BAM program is fully explained and includes a comprehensive overview, launch checklist, positioning strategies
More informationFinal Report. The Lunchtime Occasion in Republic of Ireland and Great Britain
Final Report The Lunchtime Occasion in Republic of Ireland and Great Britain November 2013 Contents Introduction & Research Objectives... 1 Research Method... 2 Segment Profiles... 3 Executive Summary...
More information45 Million 13% 79% 70% Wisconsin Milk 27% 62% Pounds. your checkoff dollars check all the boxes. Consumption of Total Dairy has risen by
When it comes to increasing demand for Wisconsin dairy products, your checkoff dollars check all the boxes. Your checkoff dollars help drive demand in multiple ways. With your help, Dairy Farmers of Wisconsin
More informationFBA STRATEGIES: HOW TO START A HIGHLY PROFITABLE FBA BUSINESS WITHOUT BIG INVESTMENTS
FBA STRATEGIES: HOW TO START A HIGHLY PROFITABLE FBA BUSINESS WITHOUT BIG INVESTMENTS Hi, guys. Welcome back to the Sells Like Hot Cakes video series. In this amazing short video, we re going to talk about
More informationBOYS & GIRLS CLUB OF GREATER GREEN BAY EVENT SPONSORSHIP PROPOSAL
BOYS & GIRLS CLUB OF GREATER GREEN BAY EVENT SPONSORSHIP PROPOSAL And have fun doing it. O U R G O A L FOR 2017: $250,000 IT S A WIN WIN. Sponsoring A Taste of Wine & Cheese provides you the unique opportunity
More informationComparison of FY15 and FY16 Foodservice Program Budgets
DATE: April 14, 2015 MEMO TO: ASMI Foodservice Committee FROM: Claudia Hogue; Foodservice Program Director SUBJECT: Proposed FY16 Foodservice Program Budget The following is a summary of the FY16 Foodservice
More information12% Baking Mad. Page views increased by. Ridgeway. FOOD AND DRINK
www.bakingmad.com Baking Mad FOOD AND DRINK The Baking Mad website is a truly immersive digital experience where bakers can indulge and explore their passion with rich content, including recipes, tips,
More informationYUM! CHINA. Retail Management (Online) November 25, Kevin Browning. Scott Claxton. Michael Marshall
YUM! CHINA Retail Management (Online) November 25, 2012 Kevin Browning Scott Claxton Michael Marshall History Yum! came to Existence on October 7, 1997 as Tricon Global Restaurants, Inc. which was an independent
More information2019 Girl Scout Cookie Season Toolkit
2019 Girl Scout Cookie Season Toolkit They know cookies, but do they know GIRL SCOUTS? This Cookie Season, lets focus on the girls behind the booths. Do you know the real story of Girl Scout Cookies? Sure
More informationThe Capital s Favourite Food, Drink And Music Fesival
The Capital s Favourite Food, Drink And Music Fesival We bring you 18 of the city s hottest restaurants, the best ever line-up of celebrity chefs, tasty masterclasses for you to participate in and three
More informationHenke Winery. Winter/Spring Newsletter Harrison Ave. Cincinnati, Ohio
Henke Winery Winter/Spring Newsletter 2018 3077 Harrison Ave. Cincinnati, Ohio 45211 513-662-9463 What s Happening Fat Tuesday Valentine s Day Daylight Savings St. Patrick s Day Westwood-opoly Good Friday
More information1) What proportion of the districts has written policies regarding vending or a la carte foods?
Rhode Island School Nutrition Environment Evaluation: Vending and a La Carte Food Policies Rhode Island Department of Education ETR Associates - Education Training Research Executive Summary Since 2001,
More informationSample. TO: Prof. Hussain FROM: GROUP (Names of group members) DATE: October 09, 2003 RE: Final Project Proposal for Group Project
Sample TO: Prof. Hussain FROM: GROUP (Names of group members) DATE: October 09, 2003 RE: Final Project Proposal for Group Project INTRODUCTION Our group has chosen Chilean Wine exports for our research
More informationRESEARCH UPDATE from Texas Wine Marketing Research Institute by Natalia Kolyesnikova, PhD Tim Dodd, PhD THANK YOU SPONSORS
RESEARCH UPDATE from by Natalia Kolyesnikova, PhD Tim Dodd, PhD THANK YOU SPONSORS STUDY 1 Identifying the Characteristics & Behavior of Consumer Segments in Texas Introduction Some wine industries depend
More informationIntroduction TWEET EARLY, TWEET OFTEN SEND A SEASON S GREETING FEATURE A PRIX FIXE MENU ASSEMBLE YOUR STAFF BE RESERVATION READY
Introduction TWEET EARLY, TWEET OFTEN 1 SEND A SEASON S GREETING 2 FEATURE A PRIX FIXE MENU 3 ASSEMBLE YOUR STAFF 4 BE RESERVATION READY 5 DECK OUT YOUR RESTAURANT 6 CONCLUSION 7 Winter IS COMING Are you
More information2017 Girl Scout Cookie Season Toolkit
YEARS of POWERING POSSIBILITIES 2017 Girl Scout Cookie Season Toolkit What a wonderful time to be a Cookie CEO! Every Girl Scout Cookie season is special, but this year when you step behind your cookie
More informationIs Fair Trade Fair? ARKANSAS C3 TEACHERS HUB. 9-12th Grade Economics Inquiry. Supporting Questions
9-12th Grade Economics Inquiry Is Fair Trade Fair? Public Domain Image Supporting Questions 1. What is fair trade? 2. If fair trade is so unique, what is free trade? 3. What are the costs and benefits
More informationYou ve Got To Live It To Learn It. Gruyère AOP will hold the next ACS CCP Scholarship Competition in January 2018
You ve Got To Live It To Learn It. Gruyère AOP will hold the next ACS CCP Scholarship Competition in January 2018 Winners will travel to Gruyères, Switzerland in the Summer of 2018 for a once in a lifetime
More informationDeliver a comprehensive communications campaign to increase coffee consumption on a pre-competitive basis across the category
International Coffee Organization September 2012 NCA Category Consumption Promotion Campaign Robert F. Nelson President & Chief Executive Officer National Coffee Association of USA Theme Coffee is a well-rounded
More informationMANAGEMENT PROGRAMME. Term-End Examination June, MS-68 : MANAGEMENT OF MARKETING COMMUNICATION AND ADVERTISING (L)
No. of Printed Pages : 5 MANAGEMENT PROGRAMME Term-End Examination June, 2010 71- : MANAGEMENT OF MARKETING COMMUNICATION AND ADVERTISING (L) Time : 3 hours Maximum Marks : 100 (Weightage 70%) Note : Attempt
More informationCustomer Survey Summary of Results March 2015
Customer Survey Summary of Results March 2015 Overview In February and March 2015, we conducted a survey of customers in three corporate- owned Bruges Waffles & Frites locations: Downtown Salt Lake City,
More informationINDULGENCE 2018 TREND INSIGHT REPORT
INDULGENCE 2018 TREND INSIGHT REPORT is continually top of mind for consumers. They give themselves permission to indulge, especially in ways that are rooted in nostalgia and familiar tastes. Finding the
More informationThis book belongs to: May 2014 FNS-474F USDA is an equal opportunity provider and employer.
March All Ages Sight words: I, she, he, we, has, have A MyPlate Meal This book belongs to: May 2014 FNS-474F USDA is an equal opportunity provider and employer. I have apples. Nate has peas. He has ham.
More informationChallenges in Fluid Milk Consumption. October 25, 2017
Challenges in Fluid Milk Consumption October 25, 2017 Increased Competition At Store 1970 s Milk Soft Drinks Coffee Juice 1980 s Milk Soft Drinks Coffee Juice Bottled water RTD juice Teas 1990 s Milk Soft
More informationMarketing NW Awards Direct Marketing Campaign Darigold FRESH V4 Culture from our farms to your table
Marketing NW Awards Direct Marketing Campaign Darigold FRESH V4 Culture from our farms to your table Darigold is a farmer-owned cooperative which began in 1918. Our products are local and FRESH! Darigold
More informationLUNCH ASSESSMENT FINDINGS. World School Milk Day, September 2010
LUNCH ASSESSMENT FINDINGS World School Milk Day, September 2010 HEALTHY LUNCH = HEALTHY STUDENTS Young minds need good food to perform their best; healthy choices at lunch give children the energy and
More informationStarbucks BRAZIL. Presentation Outline
Starbucks BRAZIL Prepared by: Aminata Ouattara Daniele Albagli Melissa Butz Matvey Kostromichev Presentation Outline Introduction Mission & Objectives PESTEL Analysis PORTER Analysis SWOT Analysis Capabilities
More informationLauren Frischman Abbie Thiebaut Breanna Amico
Lauren Frischman Abbie Thiebaut Breanna Amico 1.0 Executive Summary P. 3 2.0 Situational Analysis P. 3 2.1 Market Summary P. 4 2.1.1 Market Demographics P. 6 2.1.2 Market Needs P. 7 2.1.3 Market Trends
More informationDISTRICT 8 4-H FOOD SHOW
Rules & Guidelines 1. Participation. Participants must be 4-H members currently enrolled in a Texas 4-H and Youth Development county program and actively participating in the Food and Nutrition project.
More informationLiquid candy needs health warnings
www.breaking News English.com Ready-to-use ESL / EFL Lessons Liquid candy needs health warnings URL: http://www.breakingnewsenglish.com/0507/050715-soda-e.html Today s contents The Article 2 Warm-ups 3
More informationNSW Food & Wine Festival February 7- March 1, 2015
NSW Food & Wine Festival February 7- March 1, 2015 Why be part of NSW Food & Wine Festival? 2015 is the 8th year of this state-wide event 44,000 people attended festival events in 2014 The full NSW Food
More informationFUNDRAISING GUIDE TURN YOUR DREAM INTO A REALITY
FUNDRAISING GUIDE TURN YOUR DREAM INTO A REALITY The Fourwinds family is dedicated to making educational travel simple, accessible and affordable for students everywhere. In order to assist in your trip
More informationOregon Wine Board Consumer Study. December 18, 2015
Oregon Wine Board Consumer Study December 18, 2015 OBJECTIVES & METHODOLOGY RESEARCH TARGET: Survey wine consumers who currently drink Oregon wine and potential consumers of Oregon wines. Focus on high
More informationStarbucks consumer relationship programme
Starbucks consumer relationship programme Case study Digital content ECRM Brand logo (for case studies) Case study Best in class ECRM & email content Starbucks are a best in class example of how a fast
More informationTork Xpressnap. Express yourself and boost your business
Tork Xpressnap Express yourself and boost your business About the survey Tork commissioned a survey to identify which factors are most likely to attract restaurant-goers to a restaurant, get them to return,
More informationCase Study Macmillan Cancer Support at the Caffè Culture show
Case Study Macmillan Cancer Support at the Caffè Culture show Company Name Macmillan Cancer Support Company Description Macmillan Cancer Support improves the lives of people affected by cancer by providing
More information4-H Table Setting Contest Procedures and Guidelines
444 Cherrycreek Road, Suite A Lincoln, NE 68528 402-441-7180 http://lancaster.unl.edu 4-H Table Setting Contest Procedures and Guidelines The Table Setting Contest is open to all 4-H members ages 8 18
More informationSAVAGE SOLUTIONS - FRENCH BLUE CASE STORY ROSES ARE RED, ROSÉS ARE BLUE
ROSES ARE RED, ROSÉS ARE BLUE Yep, you read that right. In 2016, winemaker Stephanie Rivin and entrepreneur Roger Scommegna came to us with French Blue, a French-made wine crafted with Bordeaux varietals,
More informationCORPORATE SPONSORSHIP INFORMATION
CORPORATE SPONSORSHIP INFORMATION Big Brothers Big Sisters of Middle Tennessee One Vantage Way, Suite C 250 Nashville, TN 37228 615.329 9191 www.mentorakid.org WINE AND FOOD TASTING HIGHLIGHT FRANKLIN
More informationPaige Stingley December 7, 2013 J304 PIMP Assessment. Product: Nutella & Go
Paige Stingley December 7, 2013 J304 PIMP Assessment Product: Nutella & Go 1. Write 300-350 words on the product. Nutella is a rich hazelnut and chocolate spread that was originally created by pastry maker
More informationStudent responsibilities when managing a food allergy in the residential dining locations:
Boston University Dining believes that good nutrition is essential to good health. That s why we are committed to nourishing each and every student by providing them with healthy, nutritious foods every
More informationShort Business Plan Outline and Sample- Score Southern NH
Short Business Plan Outline and Sample- Score Southern NH Your Business Main Street, Home, NH Tel 603- Proposed Owner & Operator: March 11, 2009 Executive Summary: What kind of business? What is the specialty
More informationU.S. Hispanics and their Purchase, Consumption and Brand Preferences with regard to Avocados
U.S. Hispanics and their Purchase, Consumption and Brand Preferences with regard to Avocados Jose Luis Obregon Managing Director Hass Avocado Board World Avocado Congress Viña del Mar, Chile November 2007
More informationPromotion Name: Wintry Mix OREO Shake. Promotion Idea: Want to escape the day to a winter wonderland? Come in and try our Wintry Mix OREO Shake!
JANUARY Wintry Mix OREO Shake Promotion Idea: Want to escape the day to a winter wonderland? Come in and try our Wintry Mix OREO Shake! Product Build: Classic OREO Shake with whipped topping and OREO Cookie
More informationMarketing Plan Project: Kung Fu Tea. Malika Ikramova, Leah Meng, Yaya Benamu, Anna Woo. HMGT 2405 Section D456. Professor Heejun Kim
Marketing Plan Project: KUNG FU TEA Marketing Plan Project: Kung Fu Tea Malika Ikramova, Leah Meng, Yaya Benamu, Anna Woo HMGT 2405 Section D456 Professor Heejun Kim New York City College of Technology
More informationSPONSORSHIP INFOR M ATION & FESTIVAL DEMOGR APHICS MARCH 25 & 26, 2016 SEATTLE, WA
2016 SPONSORSHIP INFOR M ATION & FESTIVAL DEMOGR APHICS MARCH 25 & 26, 2016 SEATTLE, WA BENEFITS OF EVENT SPONSORSHIP WHAT MAKES EVENT SPONSORSHIP UNIQUE? Reach an active and social audience Showcase products
More informationThe Impact of Fair Trade: How the Exchange of Goods Links Producers and Consumers. Jessica Stanley-Asselmeier
The Impact of Fair Trade: How the Exchange of Goods Links Producers and Consumers Jessica Stanley-Asselmeier What is Fair Trade? Trading Partnership Developed After WWII Billion Dollar Industry Anthropological
More informationTAKECRAFTBACK BREWERS TOOLKIT
TAKECRAFTBACK BREWERS TOOLKIT WHY TAKE CRAFT BACK? Welcome to Take Craft Back where we re doing just that! Turning the beer business upside down, again(!), promoting and protecting America s small and
More information