Promotion Name: Wintry Mix OREO Shake. Promotion Idea: Want to escape the day to a winter wonderland? Come in and try our Wintry Mix OREO Shake!

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2 JANUARY Wintry Mix OREO Shake Promotion Idea: Want to escape the day to a winter wonderland? Come in and try our Wintry Mix OREO Shake! Product Build: Classic OREO Shake with whipped topping and OREO Cookie Pieces Promotional Tie-In: Come in on New Years Eve and get a shake for FREE with the purchase of a value meal

3 FEBRUARY Cupid s Arrow Shake Promotion Idea: This Valentine s Day, fall in love with your favorite cookie in this delicious shake Product Build: Multi-colored confetti, Strawberry syrup, OREO Cookie pieces, and whipped topping Promotional Tie-In: Bring your sweetheart in this Valentine s Day and get a Cupid s Arrow Shake for half price

4 MARCH Lucky Leprechaun OREO Shake Promotion Idea: Feeling lucky? Hit the jackpot with this tasty shake! Product Build: Lucky Mint Cookie Shake with whipped topping and OREO Cookie Pieces Digital Tie-In: Get lucky this St. Paddy s day. Post pictures in your St. Paddy s themed gear to Instagram and hashtag #feelinlucky for a chance to win a shake party for you and your friends!

5 APRIL April Fools Ice Cream Sandwich Promotion Idea: This ice cream sandwich won t be fooling anyone! Product Build: Ice cream sandwiched between two OREO Wafers Digital Tie-In: During the month of April, buy an OREO ice cream sandwich and post your most creative and witty sandwich design (carve into a fun shape or do anything you want!) At the end of the month, the winner of the competition will win a month of free ice cream sandwiches

6 MAY Cinco de Mayo OREO Shake Promotion Idea: Celebrate with a fiesta in your mouth! Product Build: Double Chocolate Shake with multi-colored sprinkles, whipped topping, and OREO Cookie pieces Digital Tie-In: What is your favorite thing to do on Cinco de Mayo? Tweet us with the hashtag #cincodemayofun to win a coupon for half off your next Cinco de Mayo OREO Shake purchase

7 JUNE Beach Bum OREO Shake Promotion Idea: The refreshingly perfect way to start your summer! Product Build: Chocolate OREO shake with whipped topping and OREO pieces Digital Tie-In: Tweet us a picture of your favorite summer activity with the hashtag #beachbumoreoshake. The winner will receive a coupon for a free OREO Shake

8 JULY Star Spangled OREO Shake Promotion Idea: Get patriotic with this icy cool treat! Product Build: Classic OREO Shake, with star shaped confetti, and whipped topping Promotional Tie-In: For every Star Spangled Banner Shake you buy, we will donate 5 cents to the Wounded Warrior Project

9 AUGUST Surfin USA OREO Shake Promotion Idea: Shake fun, all summer long Product Build: Chocolate OREO shake with whipped topping and OREO Cookie pieces Digital Tie-In: The first 100 people to like our Facebook page on August 1 st will get a coupon for a $1 off the Surfin USA OREO Shake

10 SEPTEMBER After School OREO Pops Promotion Idea: A fun and easy after school treat families will love Product Build: Vanilla Soft Serve, OREO Variegate, topped with OREO Cookie pieces and whipped topping Digital Tie-In: Back to School Sweepstakes. Get a chance to win a a free OREO backpack when you sign up for our promotional blast/newsletter

11 OCTOBER Spook-Tacular OREO Shake Promotion Idea: Boo! Get into mischief this Halloween with this tasty treat Product Build: Chocolate OREO Shake, topped with orange sprinkles, chocolate syrup, and whipped topping Promotional Tie-In: Come into store on Halloween wearing your costume for a half price Spook-Tacular OREO Shake All names are for crea0ve purposes only

12 NOVEMBER Autumn Chocolate OREO Shake Promotion Idea: Fall into autumn with this delicious treat Product Build: Chocolate OREO Shake, topped with multi-colored confetti, OREO Cookie pieces, and whipped topping Digital Tie-In: Tell us what you re thankful for on our Twitter page. From there, we will select winners to receive a coupon for a FREE Autumn Chocolate OREO shake during the month of November

13 DECEMBER Peppermint Candy OREO Shake Promotion Idea: A treat to get you in the holiday spirit! Product Build: Winter Mint OREO Shake Digital Tie-In: For every like we get on our Facebook page during the month of December, we will donate 5 cents to the Toys for Tots foundation

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15 Additional Dessert Opportunities SOUR PATCH Shake NUTTER BUTTER Shake SOUR PATCH Pops