BIOLOGICALLY APPROPRIATE AWARD-WINNING CAT FOODS FROM REGIONAL INGREDIENTS

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1 THE SMALLEST FELINE IS A MASTERPIECE. LEONARDO DA VINCI RUGER FROM MARQUETTE, MICHIGAN. AWARD-WINNING BIOLOGICALLY APPROPRIATE CAT FOODS FROM REGIONAL INGREDIENTS MADE IN OUR KENTUCKY KITCHENS

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3 CHAMPION PETFOODS IS AN AWARD-WINNING PET FOOD MAKER WITH A REPUTATION OF TRUST THAT SPANS MORE THAN A QUARTER-CENTURY. OUR MISSION IS CLEAR AND STRONG: TO BE TRUSTED BY PET LOVERS EVERYWHERE. Since our humble beginnings in 1985 in the small town of Barrhead, Alberta, we ve been making Biologically Appropriate dog and cat foods for Pet Lovers who expect the highest quality. Made with an unmatched variety of ranch-raised meats, cage-free poultry, wild-caught fish and sun-ripened fruits, vegetables and botanicals, we use Fresh Regional Ingredients from close to home, grown and raised by people we know and trust. BIOLOGICALLY APPROPRIATE NOURISH AS NATURE INTENDED ACANA mirrors the richness, freshness and variety of WholePrey meats that cats are evolved to eat. FRESH REGIONAL INGREDIENTS GROWN CLOSE TO HOME We focus on local ingredients that are ethically raised by people we know and trust, and delivered to our kitchens FRESH or RAW. Frank Burdzy, President & CEO CHAMPION PETFOODS LP NEVER OUTSOURCED PREPARED EXCLUSIVELY IN OUR DOGSTAR KITCHENS We don t make foods for other companies and we don t allow our foods to be made by anyone else. VERS ERE 3 I LOVE CATS BECAUSE I ENJOY MY HOME; AND LITTLE BY LITTLE, THEY BECOME ITS VISIBLE SOUL. JEAN COCTEAU

4 BIOLOGICALLY APPROPRIATE MEAT-BASED FOODS THAT MIRROR YOUR CAT S EVOLUTIONARY DIET The eastern wildcat is the ancestor and closest relative of all domestic cats. While years of breeding have produced hundreds of different-looking cats, the internal workings of wild and domestic cats remain unchanged. In fact, the eating anatomy of modern cats is the same as their wild cousins, so it s no surprise that their food requirements remain the same too. OUR BIOLOGICALLY APPROPRIATE PRINCIPLES ARE SIMPLE: MIRROR THE QUANTITY, FRESHNESS AND VARIETY OF MEATS THAT NATURE EVOLVED CATS TO EAT. ACANA s richly nourishing meat inclusions mirror your cat s evolutionary diet, excluding vegetable proteins, long lists of synthetic additives and anything else that nature didn t intend your cat to eat. 4 CANADA S NORTHERN LYNX GENETIC COUSIN TO ALL BREEDS OF DOMESTIC CAT

5 BIOLOGICALLY APPROPRIATE ACANA CAT FOODS FOLLOW NATURE S RULES RICH IN MEAT. RICH IN PROTEIN Your cat is a carnivore, adapted for a diet rich in meat and protein. ACANA is loaded with 75% meat twice as much as conventional cat foods and is entirely free of plant protein ingredients. 50% FRESH MEAT INCLUSIONS Half of the meats in ACANA are FRESH or RAW, supplying essential nutrients in their most nourishing form, and half are dried or oils for a strong and natural source of protein and fats. A VARIETY OF FRESH MEATS In nature, cats benefit from an assortment of meats, so ACANA foods feature an unmatched variety of fresh free-run poultry, nest-laid eggs, ranch-raised meats and wild-caught fish. WHOLEPREY MEAT RATIOS Nature matched the nutrients in whole prey animals to perfectly meet your cat s needs. That s why ACANA features WholePrey ratios of meat, organs and cartilage that supply essential nutrients naturally. FRESH WHOLE FRUIT AND VEGETABLES 5 ACANA features fresh orchard-grown fruit and farm-fresh vegetables that provide fiber and antioxidants in natural form. DOMESTIC CATS OF ALL BREEDS ARE DESCENDED FROM A SINGLE ANCESTOR THE EASTERN WILDCAT THAT STILL THRIVES TODAY 5

6 BIOLOGICALLY APPROPRIATE RICH IN MEAT RICH IN PROTEIN PROTEIN FROM MEAT NOT PLANTS ACANA IS MADE WITH 75% MEAT INGREDIENTS Domestic cats are not only capable of eating the foods of their ancestors, but actually require it for peak health. Just like their wild cousins, domestic cats are equipped with sharp teeth, a short digestive tract and a body evolved to metabolize protein and fat from meat. With high meat inclusions, over 90% of ACANA s protein is derived from animal sources, nourishing your cat or kitten according to their evolutionary needs. I HAVE STUDIED MANY PHILOSOPHERS AND MANY CATS. THE WISDOM OF CATS IS INFINITELY SUPERIOR. HIPPOLYTE TAINE. BIOLOGICALLY APPROPRIATE UNMATCHED FRESH MEAT INCLUSIONS Fresh meats mirror your cat s natural diet, supplying nutrients in their most natural form. That s why half of the meats that go into ACANA are FRESH or RAW and loaded with goodness and taste, and half are dried or oils to provide a strong, natural source of proteins and fats. 6 1/2 FRESH RAW DENNIS OF KENTUCKY FRESHWATER FISHERIES IN GRAND RIVER, KENTUCKY. TRUSTED SUPPLIER OF FRESH WILD-CAUGHT CATFISH. HALF OF ACANA S MEATS ARE FRESH OR RAW, PROVIDING THE FLAVORS AND GOODNESS THAT CATS INSTINCTIVELY CRAVE. Refrigeration is the only means of preservation for our fresh meats, and our raw meats are flash-frozen at their peak to lock in their natural goodness. All meat ingredients are from federally inspected facilities that only accept animals meant for human consumption.

7 INGREDIENTS WE LOVE FROM PEOPLE WE TRUST These days, it s more important than ever to know where your food comes from. That s why we make ACANA in our own kitchens, from ingredients raised by people we know and trust. KELLY OF M&E FAMILY FARMS IN RUSSELLVILLE, KENTUCKY. TRUSTED SUPPLIER OF FRESH LOCAL LAMB. BIOLOGICALLY APPROPRIATE 3 AN UNMATCHED VARIETY OF MEATS ACANA FEATURES A DIVERSITY OF FRESH MEATS, POULTRY AND FISH Consider the variation in a cat s natural diet: eggs today, a duck or goose tomorrow and fish the next. A rich variety of fresh meats is a key principle in our Biologically Appropriate philosophy. This variety is often lost in conventional cat foods, which typically feature a single animal ingredient, such as chicken or lamb, that s highly processed and rarely authentically fresh. Providing a nourishing diversity of proteins and fats to promote peak health, each ACANA diet features a rich variety of fresh meats from ranch-raised meats to free-run poultry and wild-caught fish. HERITAGE MEATS Beef, bison, lamb, pork and mutton are from local regional farms and delivered fresh, so they re bursting with goodness. FREE-RUN POULTRY & EGGS Raised free-run on nearby regional farms, our chicken, turkey, duck and eggs are delivered to our kitchens fresh. WILD-CAUGHT FISH Saltwater fish are caught wild from New England and freshwater catfish are from Kentucky. All arrive as fresh as the waters they come from. RANCH-RAISED BEEF Wolfe County, KY AMERICAN BISON Memphis, IN FREE-RUN CHICKEN Mayfield, KY FREE-RUN TURKEY Mercer County, OH ATLANTIC MACKEREL New England YELLOWTAIL FLOUNDER New England GRASS-FED LAMB Garrard County, KY YORKSHIRE PORK Rockfield, KY MUSCOVY DUCK Christian County, KY NEST-LAID EGGS Paducah, KY ACADIAN REDFISH New England ATLANTIC HERRING New England JARED OF CAL-MAINE FOODS IN MUHLENBERG COUNTY, KENTUCKY. TRUSTED SUPPLIER OF WHOLE NEST-LAID EGGS. GRASS-FED MUTTON Garrard County, KY FREE-RUN QUAIL Columbia, SC SILVER HAKE New England CHANNEL CATFISH Graves County, KY 7

8 THE EATING ANATOMY OF CATS & THEIR ANCESTORS REMAINS THE SAME ONE DAY I WAS COUNTING THE CATS AND I ABSENT-MINDEDLY COUNTED MYSELF. BOBBIE ANN MASON BIOLOGICALLY APPROPRIATE 4 MEATS, WHOLEPREY RATIOS ORGANS AND CARTILAGE IN WHOLEPREY RATIOS In her infinite wisdom, Mother Nature matched the nutrients in whole fish, fowl and game to perfectly meet the dietary needs of your cat. In nature, wildcats derive their nutritional needs by consuming whole prey animals. Muscle meat provides protein and fat; organs such as liver and tripe supply vitamins and minerals; bones and cartilage provide calcium and phosphorus. ACANA foods incorporate meats, organs and cartilage in WholePrey ratios that mirror Mother Nature, delivering nutrients naturally. So you won t find long lists of synthetic supplements. SUPERFOOD FOR CATS Compared to muscle meat, organ meats are densely packed with virtually every nutrient your cat or kitten needs, including essential amino acids, fatty acids, vitamins and minerals. 8 ROB OF BLUEGRASS BISON IN SHELBYVILLE, KENTUCKY. TRUSTED SUPPLIER OF FRESH AMERICAN BISON. Organ meats such as kidney, heart, liver and tripe are loaded with heavy doses of vitamins and minerals like phosphorus, iron, magnesium and iodine, all of which nourish your cat the natural way.

9 BIOLOGICALLY APPROPRIATE 5 FRESH WHOLE FRUIT AND VEGETABLES IN PLACE OF CEREAL GRAINS, ACANA FEATURES HEALTHY FRUIT AND VEGETABLES DELIVERED FRESH FROM KENTUCKY FARMS AND ORCHARDS. ACANA features fresh-picked fruit from our region, whole and preservative-free, and excludes high grain inclusions or fruit and vegetables in powdered form. WHOLE APPLES AND PEARS arrive fresh from our Kentucky orchards to provide a rich source of phytonutrients and fiber. WHOLE PUMPKIN AND BUTTERNUT SQUASH is local, fresh and loaded with healthy fiber and natural-source vitamins. KENTUCKY GREENS AND WHOLE CARROTS are nutritional powerhouses that are delivered fresh from Kentucky farms. SCOTTY OF CEDAR VALLEY FARMS IN HODGENVILLE, KENTUCKY. TRUSTED SUPPLIER OF FRESH WHOLE BUTTERNUT SQUASH. Not all FRUITS & VEGETABLES are created equal WHAT GREATER GIFT THAN THE LOVE OF A CAT. CHARLES DICKENS 9

10 Regionally inspired and Biologically Appropriate, ACANA Regionals feature the rich diversity of fresh ingredients produced across Kentucky s fertile prairies, meadows and ranchlands. Protein-rich ACANA Regionals are made with a full 75% of ranch-raised meats, free-run poultry and eggs, wild-caught fish and sun-ripened fruits and vegetables. ACANA REGIONALS FEATURES: 75% MEAT 1/2 FRESH OR RAW - 1/2 DRIED 4-6 FRESH MEATS WHOLEPREY PROTEIN-RICH GRAIN-FREE JONATHAN OF JSW FARMS IN LIBERTY, KENTUCKY. TRUSTED SUPPLIER OF FRESH RANCH-RAISED BEEF. ETHICALLY RAISED FREE-RUN CHICKEN Mayfield, Kentucky FREE-RUN TURKEY Mercer County, Ohio FREE-RUN KENTUCKY POULTRY, FRESHWATER FISH & NEST-LAID EGGS GRAIN, AMERICAN FARMS & RANCHES FRESHWATER CATFISH Livingston Cnty, Kentucky FREE-RUN POULTRY & FISH INGREDIENTS VEGETABLES, FRUITS, BOTANICALS POTATO, TAPIOCA NEST-LAID EGGS Paducah, Kentucky RAINBOW TROUT Soda Springs, Idaho INGREDIENTS Deboned chicken, deboned turkey, chicken liver, chicken meal, catfish meal, turkey giblets, whole red lentils, whole pinto beans, pollock meal, chicken fat, whole green lentils, whole green peas, whole chickpeas, whole blue catfish, whole eggs, rainbow trout, pollock oil, lentil fiber, natural chicken flavor, chicken cartilage, turkey cartilage, choline chloride, whole pumpkin, whole butternut squash, mixed tocopherols (natural preservative), dried kelp, zinc proteinate, kale, spinach, mustard greens, collard greens, turnip greens, whole carrots, whole apples, whole pears, freeze-dried chicken liver, freeze-dried turkey liver, pumpkin seeds, sunflower seeds, niacin, thiamine mononitrate, copper proteinate, chicory root, turmeric, sarsaparilla root, althea root, rosehips, juniper berries, dried lactobacillus acidophilus fermentation product, dried bifidobacterium animalis fermentation product, dried lactobacillus casei fermentation product. GUARANTEED ANALYSIS AVAILABLE SIZES 12 OZ / 340 G 4 LB / 1.8 KG 12 LB / 5.45 KG Crude protein (min.) 35 % Crude fat (min.) 20 % Crude fiber (max.) 4 % Moisture (max.) 10 % DHA (docosahexaenoic acid) (min.) 0.15 % EPA (eicosapentaenoic acid) (min.) 0.1 % Calcium (min.) 1.4 % Phosphorus (min.) 1 % Magnesium (min.) 0.1 % Taurine (min.) 0.1 % Omega-6 fatty acids* (min.) 3.5 % Omega-3 fatty acids*(min.) 0.7 % Total Microorganisms* (min.) 100MM CFU/lb (Lactibacillus acidiphilus, Bifidobacterium animalus, Lactibacillus casei) CALORIE DISTRIBUTION Metabolizable Energy is 4060 kcal/kg (463 kcal/8 oz. cup), with 34% from protein, 24% from carbohydrates, and 42% from fat.

11 WILD AND SUSTAINABLY CAUGHT WILD-CAUGHT NEW ENGLAND FISH & FRESH KENTUCKY GREENS GRAIN, WILD-CAUGHT FISH INGREDIENTS VEGETABLES, FRUITS, BOTANICALS POTATO, TAPIOCA NEW ENGLAND ATLANTIC MACKEREL ATLANTIC HERRING ACADIAN REDFISH SILVER HAKE FLOUNDER New Bedford, MA New Bedford, MA New Bedford, MA New Bedford, MA New Bedford, MA INGREDIENTS Whole mackerel, whole herring, whole redfish, silver hake, mackerel meal, herring meal, whole green peas, red lentils, pinto beans, cod meal, catfish oil, pollock meal, chickpeas, green lentils, whole yellow peas, herring oil, flounder, natural fish flavor, sunflower oil, lentil fiber, dried kelp, freeze-dried cod liver, whole pumpkin, whole butternut squash, kale, spinach, mustard greens, collard greens, turnip greens, carrots, apples, pears, pumpkin seeds, sunflower seeds, choline chloride, zinc proteinate, copper proteinate, vitamin K, mixed tocopherols (natural preservative), chicory root, turmeric, sarsaparilla root, althea root, rosehips, juniper berries, dried lactobacillus acidophilus fermentation product, dried bifidobacterium animalis fermentation product, dried lactobacillus casei fermentation product. GUARANTEED ANALYSIS AVAILABLE SIZES 12 OZ / 340 G 4 LB / 1.8 KG 12 LB / 5.45 KG Crude protein (min.) 35 % Crude fat (min.) 20 % Crude fiber (max.) 4 % Moisture (max.) 10 % DHA (docosahexaenoic acid) (min.) 0.6 % EPA (eicosapentaenoic acid) (min.) 0.5 % Calcium (min.) 1.4 % Phosphorus (min.) 1 % Magnesium (min.) 0.1 % Taurine (min.) 0.1 % Omega-6 fatty acids* (min.) 2.5 % Omega-3 fatty acids*(min.) 1.8 % Total Microorganisms* (min.) 100MM CFU/lb (Lactibacillus acidiphilus, Bifidobacterium animalus, Lactibacillus casei) CALORIE DISTRIBUTION Metabolizable Energy is 4020 kcal/kg (458 kcal/8 oz. cup), with 34% from protein, 24% from carbohydrates, and 42% from fat. ETHICALLY RAISED GRASS-FED LAMB Garrard County, KY FREE-RUN DUCK Christian County, KY GRASS-FED KENTUCKY LAMB, FRESHWATER TROUT & GAME BIRD GRAIN, AMERICAN FARMS & RANCHES NEST-LAID EGGS Paducah, KY LAMB, GAME BIRD, EGG & FISH INGREDIENTS VEGETABLES, FRUITS, BOTANICALS POTATO, TAPIOCA RAINBOW TROUT Soda Springs, ID FREE-RUN QUAIL Columbia, SC INGREDIENTS Deboned lamb, deboned duck, whole eggs, lamb meal, catfish meal, goat meal, whole green peas, red lentils, pinto beans, rainbow trout, lamb fat, chickpeas, green lentils, whole yellow peas, herring oil, quail, duck meal, lentil fiber, natural lamb flavor, lamb tripe, lamb liver, lamb kidney, duck giblets, duck cartilage, dried kelp, whole pumpkin, whole butternut squash, kale, spinach, mustard greens, collard greens, turnip greens, carrots, apples, pears, freeze-dried lamb liver, freeze-dried duck liver, pumpkin seeds, sunflower seeds, choline chloride, zinc proteinate, copper proteinate, mixed tocopherols (natural preservative), chicory root, turmeric, sarsaparilla root, althea root, rosehips, juniper berries, dried lactobacillus acidophilus fermentation product, dried bifidobacterium animalis fermentation product, dried lactobacillus casei fermentation product. GUARANTEED ANALYSIS AVAILABLE SIZES 12 OZ / 340 G 4 LB / 1.8 KG 12 LB / 5.45 KG Crude protein (min.) 35 % Crude fat (min.) 20 % Crude fiber (max.) 4 % Moisture (max.) 10 % DHA (docosahexaenoic acid) (min.) 0.15 % EPA (eicosapentaenoic acid) (min.) 0.1 % Calcium (min.) 1.8 % Phosphorus (min.) 1.3 % Magnesium (min.) 0.1 % Taurine (min.) 0.1 % Omega-6 fatty acids* (min.) 3 % Omega-3 fatty acids*(min.) 0.7 % Total Microorganisms* (min.) 100MM CFU/lb (Lactibacillus acidiphilus, Bifidobacterium animalus, Lactibacillus casei) CALORIE DISTRIBUTION Metabolizable Energy is 3980 kcal/kg (454 kcal/8 oz. cup), with 34% from protein, 24% from carbohydrates, and 42% from fat. ETHICALLY RAISED ANGUS BEEF Wolfe County, KY YORKSHIRE PORK Rockfield, KY RANCH-RAISED RED MEATS & FRESHWATER CATFISH GRAIN, AMERICAN FARMS & RANCHES GRASS-FED LAMB Garrard County, KY RED MEAT & FISH INGREDIENTS VEGETABLES, FRUITS, BOTANICALS POTATO, TAPIOCA AMERICAN BISON Shelbyville, KY FRESHWATER CATFISH Livingston County, KY INGREDIENTS Deboned beef, deboned pork, deboned lamb, beef meal, lamb meal, pork meal, whole green peas, red lentils, pinto beans, beef liver, beef fat, catfish meal, chickpeas, green lentils, whole yellow peas, deboned bison, whole catfish, herring oil, natural pork flavor, lentil fiber, beef tripe, lamb tripe, lamb liver, pork liver, beef kidney, pork kidney, pork cartilage, dried kelp, whole pumpkin, whole butternut squash, kale, spinach, mustard greens, collard greens, turnip greens, carrots, apples, pears, freeze-dried beef liver, freeze-dried lamb liver, freeze-dried pork liver, pumpkin seeds, sunflower seeds, choline chloride, zinc proteinate, copper proteinate, mixed tocopherols (natural preservative), chicory root, turmeric, sarsaparilla root, althea root, rosehips, juniper berries, dried lactobacillus acidophilus fermentation product, dried bifidobacterium animalis fermentation product, dried lactobacillus casei fermentation product. GUARANTEED ANALYSIS AVAILABLE SIZES 12 OZ / 340 G 4 LB / 1.8 KG 12 LB / 5.45 KG Crude protein (min.) 35 % Crude fat (min.) 20 % Crude fiber (max.) 4 % Moisture (max.) 10 % DHA (docosahexaenoic acid) (min.) 0.1 % EPA (eicosapentaenoic acid) (min.) 0.1 % Calcium (min.) 1.8 % Phosphorus (min.) 1.3 % Magnesium (min.) 0.1 % Taurine (min.) 0.1 % Omega-6 fatty acids* (min.) 1.8 % Omega-3 fatty acids*(min.) 0.6 % Total Microorganisms* (min.) 100MM CFU/lb (Lactibacillus acidiphilus, Bifidobacterium animalus, Lactibacillus casei) CALORIE DISTRIBUTION Metabolizable Energy is 3980 kcal/kg (454 kcal/8 oz. cup), with 34% from protein, 24% from carbohydrates, and 42% from fat.

12 AMERICA S VAST AND FERTILE WATERS, OUR SOURCE OF INSPIRATION AND FRESH REGIONAL INGREDIENTS. FSC FPO MADE IN KENTUCKY BY CHAMPION PETFOODS USA BOWLING GREEN ROAD, AUBURN, KENTUCKY TOLL FREE NORTH AMERICA CHAMPIONPETFOODS.COM FOLLOW US MAY 2018