TRADE & MEDIA MASTER SCHEDULE

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1 TRADE & MEDIA MASTER SCHEDULE We looked to create an opportunity for a wine community get together--winemakers, wine professionals/sommeliers & wine enthusiasts alike in the spirit to hang out, share & learn. Wine Speak s interactive seminars are designed to provide an illuminating perspective on two leading local varieties Syrah and Cabernet Sauvignon. These seminars will be led by a global cast of leading winemakers and wine professionals. Location: The Historic Carlton Hotel JANUARY 9 TH - 11 TH Please visit our website for tickets. DAY ONE JANUARY 9TH Location: Historic Carlton Hotel, Atascadero New World Syrah January 8:30 a.m. to 11 a.m. Syrah from a global perspective. Panelists will discuss personal challenges, successes, trials and the future of this great varietal, which some might suggest is under appreciated. We invite the audience to participate in an interactive discussion as we delve deeply into this classic Rhône variety to assess its status in the New World and its future in the global wine landscape. Each producer will bring a wine to share with the audience. Tasting of wines included. Serge Carlei, Winemaker, Carlei Wines (Victoria, Australia) Bruce Neyers, Owner, Neyers Winery (Napa Valley, California) NEW WORLD SYRAH

2 Greg Harrington MS, Founder and Winemaker, Gramercy Cellars (Walla Walla, Washington) Andy Peay, Peay Vineyards (West Sonoma Coast, California) Moderator: Chuck Furuya MS, Partner, DK Restaurants (Honolulu, Hawaii) LUNCH - Out on the town, not included in seminar price. A map will be provided. New World Cabernet Sauvignon January 12:30 p.m. to 3 p.m. Cabernet Sauvignon from a global perspective. Panelists will discuss personal challenges, successes, trials and rich legacy of this iconic varietal. We invite the audience to participate in an interactive discussion as we delve deeply into this key varietal and its future in the global wine landscape. Each producer will bring a wine to share with the audience. Tasting of wines included. NEW WORLD CAB SAUVIGNON Serge Carlei, Winemaker, Carlei Wines (Victoria, Australia) Bruce Neyers, Owner, Neyers Winery (Napa Valley, California) Greg Harrington MS, Founder and Winemaker, Gramercy Cellars (Walla Walla, Washington) Moderator: Chuck Furuya MS, Partner, DK Restaurants (Honolulu, Hawaii) BREAK Media & Sommelier Paso Robles Blind Tasting - January 3:30-5:30pm Paso Robles Blind Tasting A blind tasting of select Paso Robles wines conducted and scored by attending sommeliers and wine media. Event at the Historic Carlton Hotel. INVITE ONLY CASUAL BYOB KICKOFF TASTING - January 6 p.m. to 9 p.m. Location: Historic Carlton Hotel Restaurant BYOB Bring your own bottle that inspires others. Let s get together, hang out, and have some fun! Join the luminaries of Wine Speak for a casual night of fine food, special wines and industry camaraderie at the Historic Carlton Hotel. We ask that you bring an inspiring bottle of wine to share in the effort to foster camaraderie and make new friends. Availability is limited. CASUAL NIGHT: $75

3 DAY TWO JANUARY 10TH Seminar & VIP Location: The Historic Carlton Hotel, Atascadero Central Coast Syrah January 9 a.m. to 11 a.m. Syrah s grown in AVAs across the Central Coast. Panelists will discuss personal challenges, successes, trials and the future of this great varietal, which some might suggest is underappreciated. We invite the audience to participate in an interactive discussion as we delve deeply into this this varietal and assess its status in the New World and its future in the global wine landscape. Each producer will bring a wine to share with the audience. Tasting of wines included. Justin Smith, Owner, Saxum (Paso Robles, California) Matt Dees, Winemaker, Jonata, (Ballard Canyon, California) Adam Tolmach, Owner and Winemaker, Ojai Vineyard (Santa Maria Valley, California) Moderator: Chuck Furuya MS, Partner, DK Restaurants (Honolulu, Hawaii) LUNCH - Out on the town, not included in seminar price. A map will be provided. Central Coast Cabernet Sauvignon January 12:30 p.m. to 3 p.m. CENTRAL COAST SYRAH Cabernet Sauvignon s grown in AVAs across the Central Coast. Panelists will discuss personal challenges, successes, trials and rich legacy of this iconic varietal. We invite the audience to participate in an interactive discussion as we delve deeply into this key varietal and its future in the global wine landscape. Each producer will bring a wine to share with the audience. Tasting of wines included. CENTRAL COAST CAB SAUVIGNON Matt Dees, Winemaker, Jonata, (Ballard Canyon, California) Mike Sinor, Director of Winemaking, Ancient Peaks Winery (Santa Margarita Ranch, Paso Robles, California) Tyler Thomas, Winemaker, Star Lane Vineyard (Happy Canyon, California) Guillaume Fabre, Winemaker & Owner, Clos Solene Winery (Paso Robles, California)

4 Moderator: Chuck Furuya MS, Partner, DK Restaurants (Honolulu, Hawaii) VIP Reception January 4 p.m. to 5:30 p.m. A social mingling of VIPs and sponsors, including the unveiling of the top 10 wines from the blind tasting. INVITE ONLY Taste of Paso Robles GRAND TASTING - January 6 p.m. to 9 p.m. Location: Atascadero Lake Pavilion Join a who s who list of Paso Robles wineries and local eateries where our favorite chefs will present wine friendly small plates and winemakers will showcase some of their finest reserve and library bottling. Don't miss this truly unique networking opportunity to hang out, eat great food, taste great wines and meet other like-minded wine friends at this casual and fun event. Availability is limited. GRAND TASTING EVENT : $85 DAY THREE JANUARY 11TH PROFESSIONAL DEVELOPMENT SEMINARS for LOCAL HOSPITALITY Wine Speak s hospitality development seminars are designed to empower local winery, restaurant and hotel employees with essential professional skills and knowledge. These seminars will be led by an all-star cast of master sommeliers, wine directors and hospitality executives. Location: Atascadero Lake Pavilion ENTIRE HOSPITALITY DAY: $150 ABCs for Tasting Room Staffs and Restaurant Servers January 9 a.m. to 10:30 a.m.

5 Led by lively and passionate Master Sommelier, Chuck Furuya, this seminar will provide insights into Paso Robles place in the global wine experience and how to serve local wines with expertise and authority. This seminar includes an illuminating comparative wine tasting featuring some of the world s most notable producers. So You Want to Be A Wine Professional Seminar January 11 to 1:30 p.m. Led by Wine Speak s founding Master Sommelier Chuck Furuya, this session aims to inspire the next generation of prospective sommeliers and wine professionals. We have assembled a prestigious panel of iconic sommeliers to inspire the next generation of prospective wine professionals. The focus will be on understanding the craft and how to develop essential skills for advancing your career in wine. Fred Dame, Master Sommelier Mark Shishido, Wine Director, Alan Wong s Restaurant Nunzio Alioto MS, Former Chairman of the Court of Master Sommeliers Moderator: Chuck Furuya MS, Partner, DK Restaurants LUNCH - 1:30-2:30 - Food truck items available for purchase outside the Pavilion The Philosophy of Aloha: Building Great Customer Service Culture Seminar January 2:30 to 4 p.m. With a focus on exceptional customer service, this session will provide insights into the award-winning hospitality culture that has made Hawaiian Airlines the leading choice for leisure travelers coming to Hawaii. Renee Awana, Hawaiian Airlines managing director of product development, will share tools and techniques for creating memorable guest experiences and cultivating loyal brand advocates. Presenters: Renee Awana Renee Awana is the Managing Director of Product Development at Hawaiian Airlines, and is responsible for creating and implementing strategies for all aspects of the guest experience onboard. Her key focus is exceptional inflight hospitality and ensuring our guests vacations begin the moment they board the aircraft. This means not only bringing the sights, sounds and tastes of Hawaii onboard, but more importantly, building and fostering meaningful interactions between guests and the crew and creating fiercely loyal customers as a result. In addition to her time at Hawaiian Airlines, Renee has over 25 years experience in marketing, brand strategy, advertising, public relations and business development. Prior to joining Hawaiian Airlines, she served as the Vice President and Head of Marketing at wireless telecom company Mobi PCS and previously managed marketing efforts for companies in the hospitality, environmental and fitness industries.

6 Alisa Onishi Alisa Onishi is the Director of Brand Management & Development at Hawaiian Airlines and is responsible for overseeing Hawaiian Airlines global brand strategy and visual identity. Most recently tackling a brand refresh, including a new logo, livery and visual system, a new uniform launch and a partnership with Disney s Moana, Alisa identifies opportunities to partner with the right designers, producers, and suppliers to extend the Hawaiian Airlines brand into every aspect of the guest experience. Focusing her efforts on delivering consistency throughout the entire guest experience, Alisa pays attention to the details and nuances of the brand and the perceptions of the brand in various markets Hawaiian serves to stay relevant and unique in a very competition industry. Onishi has nearly 13 years of combined experience in the areas of marketing, brand management, promotions, customer loyalty, sales and product development. Prior to joining Hawaiian Airlines, she served as marketing communications manager brand & customer experience at Hawaiian Telcom, Inc. and marketing manager at Coral Wireless (dba Mobi PCS). Tech Tours - January 11th (During Hospitality Day) Tours of some of the finest and most historic winery properties in Paso Robles, designed for sommeliers, trade, media and guest panelists. INVITE ONLY Tour #1 Tablas Creek Vineyard, hosted by Jason Haas, GM, Partner James Berry Vineyard, hosted by Justin Smith, Owner Ancient Peaks Winery, hosted by Mike Sinor, Director of Winemaking Daou Vineyards & Winery, hosted by Maeve Pesquera, Senior Vice President ADJOURN

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