*Protected Geographical Indication beginnings. The IVDP (Instituto dos Vinhos do Douro e do Porto)

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1 Promotional material No of pages of the leaflets: 4 pages Tutorials in Hotel Schools Organise, coordinate, develop and implement 15 Specialized Educational programs (Port and Douro wines) in the most important hotel schools within Spain. Tentative programme Activity Year 2010 Year 2011 Year 2012 Madrid February February February Barcelona March May Bilbao April June June San Sebastian June Sevilla June Malaga September Vigo September November Valencia November September PORTO AND DOURO WINE COURSE STRUCTURE: HISTORY *Regional wine history *Protected Geographical Indication beginnings. The IVDP (Instituto dos Vinhos do Douro e do Porto) GEOGRAPHICAL SITUATION *Regional map. *Wine production sub-regions. CLIMATE *Microclimates that influence each wine production sub-region. SOILS *Types of soil found in each sub-region. 1 Green Seed Spain, S.L.

2 VITICULTURE *Planting process *Conduction systems -Pode de la vid. Explain the conduction systems most commonly used by the vinegrowers. *Special vineyard jobs carried out throughout the year. Emphasize on the most important and decisive ones before the wine making process. * Varieties/castas PORT WINE MAKING PROCESS *Varieties/ castas that are involved in the wine making process. *PORTO RUBY *PORTO LBV *PORTO VINTAGE *PORTO TAWNY *PORTO COLHEITA *PORTO BLANC DOURO FORTIFIED WINES PRODUCTION *Varieties/Castas that are involved in the wine making process. *WHITES *REDS WINE CARE AND TREATMENT *Wine glass types *Different service temperatures of the categories and styles. *Neck crashing *Decantation. Oxygenation. *Conservation 2 Green Seed Spain, S.L.

3 PORTO AND DOURO WINE SENSORY ANALYSIS *Porta & Douro wine tasting (the number of samples will be based on the presentation duration) *Importance of colour. *Aromas involved in each style. *Organoleptic perceptions and analysis MIX & MATCH harmonizaçoes * Porto wine and gastronomy *Creating different harmonies with Porto wines and food. *Creating different harmonies with Duoro wines and food. School list, where the tutorials will take place: ESCUELA SUPERIOR DE HOSTELERIA Y TURISMO DE MADRID Avda. Puerta del Ángel, s/n Madrid Tf: ESHOB ESCUELA SUPERIOR DE HOSTELERIA Y TURISMO DE BARCELONA Polígono del Taulat, Barcelona Tf ESCUELA DE HOSTELERIA ARTXANDA Crta. Enekuri-Artxanda, Km Bilbao Tf: ESCUELA DE HOSTELERIA Y TURISMO ALTAVIANA Cronista Almela i Vives, Valencia Tf: Green Seed Spain, S.L.

4 CENTRO SUPERIOR DE HOSTELERIA DE GALICIA Estrada Santiago-Noia Km 3 A Barcia Santiago de Compostela (La Coruña) Tf: CEBANC ESCUELA DE HOSTELERIA SAN SEBASTIAN Berio Pasealekua, San Sebastian Tf: ESCUELA SUPERIOR DE HOSTELERIA DE SEVILLA Plaza Molviedro, Sevilla Tf: CONSORCIO DE ESCUELAS DE HOSTELERIA DE MÁLAGA Y BENALMÁDENA C/ Santo Domingo de Gúzman, s/n Benalmádena (Málaga) Tf: Tutorials for trade Professionals Organise, coordinate, develop and implement specialized educational programs and seminars (Port and Douro wines) for professionals as follows: Tentative programme Activity Year 2010 / Location Educational programme for sommeliers (3 seminars per year) Madrid (2 seminars) Barcelona Year 2011 / Location Málaga Valencia Zaragoza Year 2012/ Location Granada Segovia La Coruña Educational programme in wine shops for wine trade professionals (3 seminars per year) Madrid (2 seminars ) Barcelona Valencia Bilbao Palma Mallorca Santander La Coruña Madrid Education programme for specialized journalists and media (1 seminars per year) Madrid Madrid Madrid The structure of the Educational programme will be adapted according the audience, and the education level in Port/Douro wine. 4 Green Seed Spain, S.L.

5 DOURO & OPORTO WINE PRESENTATION STRUCTURE FOR WINE HOUSES (Trade and professionals) HISTORY *Regional wine history *Protected Geographical Indication beginnings. The IVDP (Instituto dos Vinhos do Douro e do Porto) GEOGRAPHICAL SITUATION *Regional map. *Wine production sub-regions. CLIMATE *Microclimates that influence each wine production sub-region. SOILS *Types of soil found in each sub-region. VITICULTURE *Planting process *Conduction systems *Varieties/ castas WINE CARE AND TREATMENT *Wine glass types *Different service temperatures of the categories and styles. *Neck crashing *Decantation. Oxygenation. *Conservation 5 Green Seed Spain, S.L.

6 PORTO AND DOURO WINE SENSORY ANALYSIS *Porta & Douro wine tasting (the number of samples will be based on the presentation duration) *Importance of colour. *Aromas involved in each style. **Organoleptic perceptions and analysis MIX&MATCH harmonizaçoes * Porto wine and gastronomy *Creating different harmonies with Porto wines and food. *Creating different harmonies with Duoro wines and food. Wine Shops and Hotels, where the tutorials will take place: LAVINIA Calle de José Ortega y Gasset Madrid Bodegas Cyrano Po. De la Habana, Madrid Reserva y Cata Conde de Xiquena, Madrid Hotel Hesperia Emperatriz López de Hoyos, Madrid Celler de Gelida Vallespir, Barcelona 6 Green Seed Spain, S.L.

7 Lavinia Avda. Diagonal, Barcelona La Fuente Juan Sebastián Bach, Barcelona Hotel AC Málaga Palacio C/ Cortina del Muelle, Málaga Vino Calidad C/ Hilera, Málaga Buquet C/ Salamanca, Valencia Las Añadas de España C/ Xativa, Valencia Barbacil C/ Juan Pablo Bonet, Zaragoza La Carte des Vins C/ Iparraguirre, Bilbao Malvasia C/ Joan Bauzà, Palma de Mallorca La Alacena de Andalucia C/ San Jeronimo, Granada Hotel Plaza Acueducto Avda. Padre Claret, Segovia La Carte des Vins Rualasal, Santander 7 Green Seed Spain, S.L.

8 Asociacion galega de sumilleres - galaecia. Castiñeiras de Abajo, 4-6 Bajo A Coruña Communication of Port Wine during the San Sebastian Film Festival IVDP will be one of the official sponsors during the San Sebastian Film Festival. Green Seed Spain will implement a product placement during the San Sebastian Film festival, in order to communicate the uniqueness characteristics of the Port Wine and relate its image to the arts and cinema industry. Proposed activities: Integrated: Presence of the IVDP logo in all media communications included within the SS Festival. E.g.: newsletter, web, banners, official programme, media, etc... 8 Green Seed Spain, S.L.

9 Tasting & Nosing at the Festival promotional area, hiring a commercial space (Size 9 m2: 3m x 3m) at the sales office, located inside the Kursaal premises. The sales office is a professional space of more than 500 m² set around the viewing area and cordoned off for the exclusive use of pass-holders. Number of pass-holders: Around 6,000 visitors per day. 1 professional will attend the stand. To provide Port and Douro wines communication leaflets at the Kursaal premises. Parallel: To develop diverse tastings and samplings in restaurants related to the festival. Eg. Akelarre, Arzak, Kursaal Martin-Berasategui. Tasting a Douro wine as an aperitif and a Port wine at the desserts. To promote Port and Douro wines in several cinema events, where actors and juries can taste the products after dinner and being seen with Douro products. To hand give packs including information and sampling miniatures (20cl) in the main hotels where film starts and festival people is hosted. E.g.: Hotel María Cristina, Hotel NH Aranzazu, etc.. Press clipping service, after festival, resume of all PR insertions resumed monthly Participation in the Alimentaria 2010 and 2012 fairs (March, Barcelona) Guarantee and coordinate with Fira Baracelona the rental of the space, the design and rental of a stand, register IVDP s co-exhibitors, and provide assistance and advice to Portuguese exhibitors prior and during the Fair. Green Seed Spain will hire the stand cleaning service and hire all the ménage (glasses, etc...) needed during all the Alimentaria exhibition. 3 people will be at the IVDP stand during Alimentaria as follows: 1 professional 1 Green Seed Staff 1 hostess Activities to be undertaken: To attract Spanish wine buyers/specialists to IVDP stand via creating a personalised invitation where they can taste and enjoy from participating producers the most unique products available in their cellars old vintages and extra old wines. 9 Green Seed Spain, S.L.

10 To organise tasting events with some important selective media, this all surrounded by a specific Portuguese meal menu, mix matching Douro and Port Wines. Every day from 12:30 hrs to 13:30 hrs a tasting with Spanish cheeses (e.g.: Manchego, Idiazábal and Cabrales) and Porto and Douro wines will be matched and tasted at the IVDP stand To hand out information regarding the awards and trophies achieved by the main Port/Douro producers in the last years, this will orientate and promote the excellent quality of Port / Douro wines. To hand out Port / Douro wine miniatures and information leaflets to those interesting visitors. To organize a contest within stand visitors, that will consist in ask three questions about Port / Douro wines to the visitors. Prize: a bottle of Porto or Douro wine Total IVDP stand visitors per day: Green Seed Spain, S.L.