WINE INDUSTRY STRATEGIC EXERCISE (WISE) Survey Feedback

Transcription

1 WINE INDUSTRY STRATEGIC EXERCISE (WISE) Survey Feedback

2 Contents Introduction Analysis of response Economic Empowerment and development Social development and upliftment HR development and training Market development and promotion Business Knowledge and information development Government Civil Society Technology innovation and transfer Slide 2

3 Introduction Thank you Thank you for participating in the WISE survey. It is with great pleasure that we report back with insightful results on the growth enablers for the South African wine industry. We are thankful for each and every participant who took the time to complete the survey and thereby contribute to this important initiative. This report will provide an overview of the results. The progress to date Just perhaps a quick word on the progress to date of WISE. We have formed 6 work streams that have each been tasked to investigate their area of concern in terms of current status in the industry, challenges and opportunities, moving towards a number of tangible projects that will be implemented either internally by VinPro or by an external service provider. By Business August the projects will be identified and by the end of the year most of these projects will be implemented. We will continue to inform you of the progress of WISE and keep you updated on any new developments. Please refer to the Wineland Magazine for more updates. 6 WORK STREAMS Economic empowerment and development (stimulate growth) Marketdevelopment and promotion (work more collectively) Social development and upliftment (improve livelihoods) Knowledge and information development (more business orientated) HR development and training (be more open, look more global) Technology innovation and transfer (increase efficiency) Projects Projects are still in the process of being defined, but some ideas that we are working with are: A Wine Tourism Baseline Study to determine extent of current offering, needs of tourists, etc. (also includes uniform monitoring system for the way forward) Skills Development Facilitator (SDF) for the wine industry to coordinate initiatives Wine Social Compact between labour, government and commercial agri

4 Analysis of response 300 Value Chain Analysis Business Primary wine grape producer Primary wine grape producer with private cellar Producer cellar / processor Logistics and marketing Wholesaler / exporter / trader Industry association Other Note: Other includes research, nurseries, service providers, academics, bottling, concentrates producer

5 Economic Empowerment and development Please rate the following strategies pertaining to economic empowerment and development in terms of its relevance as growth enablers for the wine industry for the next 5 years Increased market access for existing players Increased access to water rights Long-term investment in increased water storage capacity Renovation of existing water infrastructure in catchment areas Increased importance of ethical trade as enabler (WIETA, Fairtrade) With ageing vineyards the future supply of raw material given the demand Future of bulk wine as sustainable source of income Business Minimise / bridge the divide between subsistence farming and commercial agriculture Providing increased market access to new market entrants Role of mergers / acquisitions / consolidation Industry-wide efforts to develop entrepreneurs 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Great impact Moderate impact Low impact Not applicable

6 Economic Empowerment and development How concerned are you about rising cost of energy and the consequent possibility of alternative energy sources? 16% 1% 1% Business 82% Extremely concerned Moderately concerned Not very concerned Not at all concerned

7 Social development and upliftment Please rate the following strategies pertaining to social development & upliftment in terms of its relevance as growth enablers for the wine industry for the next 5 years Programmes to develop social skills of farm workers Developing a national subsidy for social upliftment and Government subsidies for housing on farms Increasing access to health care facilities available for workers Developing programmes to address alcohol abuse Develop a policy to control the influx of seasonal workers to Improving access to municipal Business services (water and electricity) Combating debt levels in the households of workers Industry-wide intervention in combating Foetal Alcohol Secure tenure for farm workers Implementing crèches on farms 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Great impact Moderate impact Low impact Not applicable

8 HR development and training Please rate the following strategies pertaining to HR development & training in terms of its relevance as growth enablers for the wine industry for the next 5 years Increased productivity of labour force Public investment in education and training (e.g. training facilities, accredited courses) Combined industry efforts Business education and training (e.g. training facilities, accredited courses) Creating more jobs in the wine industry 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Great impact Moderate impact Low impact Not applicable

9 HR development and training # Ranked importance of employment opportunities 1 Farm workers 2 Cellar workers 3 Marketers 4 Wine makers Business

10 HR development and training Ranked importance of skills required # Category % importance 1 Marketing & market development 22 2 Viticulture practice (incl. pruning, irrigation) 20 3 Management, productivity & work ethic 19 4 Mechanisation (incl. tractor drivers, mechanic skills) 8 5 Schooled labour 5 6 Wine making 4 7 Cellar practice 3 8 Technology & computer literacy 3 9 Financial Business 3 10 Admistrative 3 11 Market & strategic knowledge 2 12 Research & data analysis 1 13 Sales 1 14 Logistics <1 15 Packing cooling and distribution <1 16 Tourism <1 17 Social workers <1

11 HR development and training Ranked importance of mechanisation skills # Category % importance 1 Machine operators 78 2 Technical skills & education 38 3 Viticulture practice (incl. pruning, irrigation) 23 4 Schooled labour 19 5 Planning & management 17 6 Mechanical skills Business 16 7 Machinery maintenance 15 8 Technology & computer literacy 10 9 Marketing & market development 4 10 Wine making 2 11 Quality management 1

12 Market development and promotion Please rate the following strategies pertaining to market development and promotion in terms of its relevance as growth enablers for the wine industry for the next 5 years Promotion of a Brand SA New trade agreements Decrease in export tariffs Improve efficiency of the value chain (better Increase in domestic trade Combating of illicit trading Increased Business trade Sub-Saharan Africa Bureaucratic efficiency in terms of imports and exports Addressing cost of compliance to quality standards Increase speed of product through ports Improving transport infrastructure (rail, ports, roads) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Great impact Moderate impact Low impact Not applicable

13 Market development and promotion Please rate the following areas in order of importance as a component of industry wide strategic efforts # Importance as components of strategic effort 1 Industry marketing 2 Production 3 Research 4 Information and communication

14 Market development and promotion What do you understand under Brand SA? (English responses) It is a marketing concept which gives the consumer the impression that the product from South Africa is a quality and valued product. The image of SA and our wines with consumers globally Proudly South African wine produced under certain regulations Generic S.A. marketing. support for specific larger brands to create World brand (high volume) as well as smaller high quality brands. Getting S.A. liquid on lips and increasing the public and gatekeeper awareness of S.A. Wine as premium quality product. needs to consolidate an ethos of excellence at each price point Wine of Origin been South Africa For the world to know and experience what South Africa has to offer. The area and the specific quality of the country all segments of wine industry in one boat - and everyone being proud of it Recognition throughout the world It is a marketing concept which gives the consumer the impression that the product from South Africa is a quality and valued product. promotion of the SA wine industry Proudly South African,fair trade,organic Increase the demand from all SA products through a generic branding strategy. made in South Africa. this has no conortation to quality Acknowledge Wine SA as a superior product Generically marketing the face of SA wine overseas by focusing on South Africa's strengths in the winemaking arena worldwide. marketing the wine industry of South Africa and not individual cellars Promoting what South Africa has to offer verses the world - product quality that we have To promote the SA brand within our borders to enhance the brand and therefore make the brand name a more marketable industry Local is lekker One for all, all for one! The wine industry has to stand together to make an international impact. A broad perception in the world market that SA produces excellent quality wines with good value All wine producers included noit only the select few,as is now Brand SA honors our extremely diverse conditions in SA, sosially, politically, economically and environmentally. This also includes our ability to adapt and compete internationally and successfully on all levels and scales. Wines produced in SA for exports It is the combined effort to create excellence! Working together as one unit abroad. Brand SA should bring a picture of the South African wine industry to the world without focusing on a few (bigger) producers. It should be a concept that works world wide and listens to feedback from both foreign importers as they are THE most important chain link in the success of the wine industry abroad, and from local producers otherwise, to find out where the problem areas are in the world when it comes to recognition and appreciation of the Brand SA pulling together for one cause - growth for South Africa how the SA wine industry is perceived by the rest of the world. are we a united front or not? Consistency, delivery and quality. Is racial integration on track? Recognition of quality and diversity unique only to SA The unique qualities and characteristics of South African wine. The fact that our wines over deliver on price points. Protect our own products by promotion and marketing Generic Message of Excellence, Quality and Diversity in Service and Product 100% made in SA letting consumers know that we produce quality wine equal to old and new world. I am not a believer that selling Biodivercity is selling more wine. Grown, Produced and packaged locally, with local products and local workforce.

15 Market development and promotion What do you understand under Brand SA? (Afrikaans responses) Eg Suid-Afrikaans Suid Afrikaans Wyn as 'n handelsmerk Trek saam - maar met 'n spread wat ons offering aanbetref...kan $5 lewer het gemiddelde kategorie van $8 maar ook $200...promote die package en verskaf 'n mandjie van produkte. Om Sa wyne te bemark Wyne van SA oorsprong word gesien as hoe kwaliteit en vernuwend Waarde persepsie van verbruiker op internasional vlak - bereidwilligheid om te betaal vir waarde aangebied Kwaliteit produk uit SA, wat almal ken op die rakke. almal gesamentlik Wyn van Suid Afrika - Bulk of bottel - Alle pryssegmente georganiseerde een logo een liggaam bedryf te verdeel tans Volle vertroue in Suid-Afrikaanse wynprodukte in terme van gehalte, diens en etiese praktyke Suid Afikaanse handelsmerk ontwikkeling Bemarking van Suid-Afrika as 'n land van gesogte en unieke verskeidenheid waarvan wyn prominensie moet geniet. Saam tot voordeel van almal. Vir die wyn industrie is dit iets wat onbereikbaar is agv ons karakter. SA wyne moet uitstaan SA wyn moet as n geheel bemark word. Die verbruiker moet soek na SA wyne want hy moet weet dit is waarde vir geld Ons het nog nie SA bemark nie. Is tans in beeld van goedkoop goeie wyn. Duidelike, sentrale boodskap om WO stelsel te verduidelik en voordele daaraan verbonde Bemarking van SA wyne in geheel Vestiging van Suid-Afrika as kategorie op wyn winkelrakke in buiteland Brand SA is slegs relevant indien daar ten minste 'n mate van gesentraliseerde bemarking of bewusmaking op nasionale vlak is. Daar kan nie werklik 'n "Brand SA" wees indien daar slegs gefragmenteerde bemarking in die internasionale markte is nie. Kwaliteit van beide die produk en die diens van verskaffing van die produk aan internasionale markte SA wyne bied gewaarborgde goeie gehalte en waarde vir geld - hoef nie noodwendig die goedkoopste te wees nie. Positiewe beeld van SA wynbedryf, spesifiek primêre produsente. Koop jou eie! Dis bevorderlik vd land. Alle wyne in Suid-Afrika as een Die bemarking van kwaliteitswyn onder hierdie handelsmerk. Bemark Plaaslike Produk Enige Suidafrikaanse wyne moet gepromofeer word Onderskei plaaslike produk van internasionale produk n positiewe sambreelbeeld van wyn uit Suid-Afrika Nie duidelikngedefinieer. Diversiteit? Ons almal moet saam dieselde storie oor Suid-Afrika se wynindustrie daar buite gaan verkondig. Wynstyl tradisioneel aan SA. suid afrikaanse handels merke Ons as industrie moet eerstens besef in watter podukte is ons goed. Watter van ons produkte is geskik en gesog in int mark. ADverteer die produkte dan in markte met vooraf beplande strategie. Moet gedoen word deur objektiewe groep en hulle moet baie analiserend wees. Gesamentlike bevordering van handelsmerk deur alle rolspelers in die bedryf. Bou van vertroue in die handelsmerk dmv gehaltebeheer in al die vlakke van produksie en etiese kodes. Nie bewus van Brand SA, meer gee indruk van SA as geheel te bemark tov wynindustrie Ons moet ons goedkoop "brand name" verloor Koppeling van spesifieke kultivars em style van wynmaak as tipies Suid-Afrikaans Om die wereld bewus te maak van wat in SA wyne kan bied.alle kategoriee SA kategorie eerste en daarna eie besigheid; om 'n duidelike eenvoudig verstaanbare boodskap weer te gee van waarvoor SA staan Uniek en eie aan Suid Afrika Om nie mekaar te ondergrawe nie en om nie swak kwaliteit massauitvoere te doen nie Daar is n SA liggaam wat SA bemark. nongelooflike bron van uitstekende produkte wat insluit super premium sowel as waarde vir geld wyne - die ideale "companion" op elke pryspunt. Hoe die wereld die Suid-Afrikanse wynindustrie sien en ervaar. Dis iemand wat enige plek in die wêreld n bottel wyn van Suid Afrika kan koop en verseker wees van die kwaliteit van die inhoud. Op die oomblik is fokus op goed koop bottelwyn en bulkwyn. Moet verander na kwalitiet wyn teen kompeterende pryse. Gemeenskaplike/generiese pogings om beeld te bou, wat deur alle rolspelers befonds word en waaruit SA wynbedryf bevoordeel word.

16 Market development and promotion What do you understand under Brand SA? (Afrikaans responses) Wyn van oorsprong SA Goedkoop bulkwyn Daar moet een kenmerkende handelsmerk wees wat die Suid-Afrikaanse industrie verteenwoordig, wat staan vir kwaliteit. Sodoende kan oorsese verbruikers vertroue in ons produkte kry. Dit moet iets eg Suid Afrikaans wees iets wat jy nie in ander lande sal kry. Maar tog ook van besonderse kwaliteit en waarde. Wynprodukte wat in SA verbou en verwerk word. Alle wyn wat van SA af uigevoer word streef na situasie van goeie vergelyking met posisie van springbokrugby in die internasionale arena Lojaliteit vir SA wyn Kwaliteit SA Wyne Wereldwye erkenning van SA kwaliteit in terme van wynverwante produkte in besonder en produkte oor die algemeen ons moet uit een mond praat om kwaliteit en kwantiteit te verseker Die persepsie van waarde en identiteit van wyn uit SA. Vergelyk dit met wat in jou kop bestaan oor Brand Frankryk, of Brand New Zealand, of Brand Bulgarye. bevordering van suid afrikaanse wynprodukte wereldwyd wat betref kwaliteit en waarde vir geld Hier geproduseer vanaf SA produkte Dit is 'n standaard van kwaliteit waarmee die buiteland Suid Afrika mee sal assosieer. Meer klem op wyn as uit SA en minder op streke/areas Om uit een mond te praat en seker te maak dat dat ons nie teen ons self kompiteer, veral in die buiteland. Dat organisasies soos WOSA eweveel dekking gee van al ons streke en nie net op sekere streke fokus nie, ons maak almal 'n bydrae. Om soos ander lande ook ons eie produk te bemark deur op ons spesiale produk kenmerke te fokus Plaaslik - generiese bemarking van wyn en die opvoeding van publike mbt verantwoordelike gebruik van wyn. IInternasionaal - die bevordering van Suid Afrikaanse wyne Bevordering van 'n brand naam wat geasosieer sal word met SA Wyne alles uit suid afrika Die beeld van die SA Bedryf. Dit sal net kan regkom as alle betrokkenes verstaan dat die integriteit van n brand beskerm moet word. Een besending 'goedkoop wyn' ondergrawe die integriteit van die brand.verkoopsmense kyk na prys en volume, bemarkers beskerm en bou n 'BRAND' Handelsmerk eie aan s.a. Huidiglik blomme en plantegroei (Biodiversiteit) Aggressiewe bemarking en advertensie van Suid-afrika as premium wyn land As enige wyn verbruiker in enige land in die wêreld, 'n Suid-Afrikaanse wynetiket op 'n rak sien, moet hy weet hierdie wyn voldoen aan spesifieke standaarde en vereistes. Suid-Arikaanse wyne gaan beter bemark word S.A. moet bekend wees as 'n produsent van Volhoubare Top kwaliteit produkte teen relatiewe goeie pryse op die Wêreldmark Om die gehalte en kwaliteit van ons wyn te verseker om sodoende ons regmatige plek in die wereldmark te vestig en uit te bou. Eg Suid Afrikaans! Produk vanuit die mees suidlikste land in Afrika. Madiba se kinders het die wingerde bewerk!! (Vanuit bemarkings oogpunt gesien) Made in SA. Die aller beste. Trots SA Generiese bevordering van SA wyn in die buiteland sowel as plaaslik. Sekere uitgesoekte mense wat ondoeltreffende en afbrekende aksies op die gemiddelde wynprodusent, wat die wyn ekonomie in stand hou, af forseer. Dit laat die groter wynbedryfs ekonomie onbeskermd. Om wyne van verskillende kelders/verpakkers onder een sambreel te bemark en te bevorder. n Produk wat eie en uniek aan SA is en wat in SA vevaardig word en waaraan SA se mense glo en dit ondersteun Identifisering van 'n SA wyn in die buiteland en gepaardgaande assosiasie met kwaliteit en waarde. Geen negatiewe persepsie oor land van oorsprong, dus sal enige negatiewe impak van die land itv publisiteit wel 'n effek he op wyn verkope en "brand SA" Nie die beste konsep nie maar dit is tans die enigte kollektiewe geluid uit die bedryf Ek verstaan dit nie Dit is die uitbou van sterk en korrek ge-posioneerde wyn SA handelsmerke wat kan kompeteer in die wereld mark Koherente boodskap van wat "brand SA" is Alles in die produksie en waardeketting gebruik is van oorsprong SA. Alle produsente werk saam om die Brand SA uit te bou. Om Suid Afrika op die wêreld se wyn horizon te plaas Generiese bemarking van ons wyn in buiteland Uitbou van SA wyne Die verenigde bemarkingsaksie in veral Amerika en China sameweking in bemaring en prysbande Dat hoë gehalte SA wyne doelgerig gepromofeer word in die verskye prysklasse in advertensie en media artikels.

17 Market development and promotion What do you understand under Brand SA? (Afrikaans responses) om plaaslike produk te promofeer reg oor die wereld die globale beeld van die hele SA wynbedryf in die oe van die internasionale verbruiker / gemeenskap Dit dui aan op gehalte produkte wat volhoubaar gelewer kan word. die gesaamentlike bemarking van SA as wynproduserende land Wyn wat in Suid Afrika geproduseer word beslis geïdentifiseer kan word van ander wyn t.o.v. kwaliteit,smaak,diversiteit en waarde vir geld Suid afrikaanse handelsnaam in wyn SA wyn in die algemeen oor die hele kwaliteit en prys spektrum Hoe die buiteland Suid Afrikaanse wyne sien Geen prys erosie deur te "discount" nie. Dit is slegs die koper wat wen Nie duisende labels nie maar baie meer van baie minder soorte Bevordering van SA Wynindustrie Oorsprong n Unieke Suid-afrikaanse produk. Identifisering van spesifieke handelsnaam. Vervaardig in Suid-afrika.Produk en vervaardiging uniek aan S.A omstandighede en klimaat, "trace ability". Handel met net SA produkte Gewaarborgde kwaliteit en gesertifiseerde standaarde Die beeld van die SA wynindustrie. Bv. Waarde vir geld nuwe wêreld wyne die algemene kwaliteit t.o.v. diens en wyn wat ons lewer aan die wereld Oorkoepelende bemarkings strategie vir bemarking van SA wyne. Bemarking van SA wynprodukte SA se wyn en kwaliteid Image in die wereld Raak ontslae van die waarde vir geld halsband en werk saam as 'n bedryf teen die buiteland Dat ons nie onder mekaar stry oor wie se wyn die beste is nie maar liewer SA wyn bemark met die boodskap dat die wyn waarvan die verbuiker hou die beste wyn is vir elke spesifieke persoon. Net wat dit se. Bou die beeld van die totale wynberyf vna SA uit. bevorder sa wyn per se en nie individuele handelsmerke nie Bemark alle kultivars onder een naam en etiket vanaf SA met die hoogtste standaard. Suid Afrika se wyne in n goeie lig gesien deur die oorsee se koper. samewerking deur alle rolspelers Brand SA beteken vir my om plaaslike produkte (wyn) onder een groep te sit en te bemark suid afrikaanse wynproduk met n spesiale karakter soos ons chenin blanc Dat almal almal moet respekteer en opbou land van herkoms Om SA wyn industrie in sy geheel te bemark Suid Afrika is 'n ernstige wynprodusent. Uitdra van 'n positiewe beeld van die SA wynbedryf. Veral die VSA mark verstaan nie die mate van gesofistikeerdheid van ons bedryf nie Samewerking deur soveel moontlike rolspelers in SA wynbedryf om ons as wynproduserende land met hoë gehalte produkte(wyn) te bemark in die buiteland. Oorkoepelende bewusmaking van die kwaliteit van SA wyn. Gehalte Suid Afrikaanse produkte toename in druk op produsente eg suid afrikaans Generiese bemarking van wyn van SA Samewerking tussen alle rolspelers om die naam wat gekoppel word aan wyn in SA geproduseer uit te bou en te versterk. Die uitdrae van 'n homogene beeld van Suid Afrika na die markte in die buiteland. Die bemarking van SA se unieke sterk punte Om die Suid-Afrikaanse produk as geheel te verkoop, nie slegs individuele produkte (brands) nie. Unieke, kwaliteit geproduseer SA wyne waarop ons trots is RSA Wyn waardevir geld. Dit is die 'naam' van die SA wynprodukte en dienste in die markplek. SA is 'n wynland met perfekte klimaat. Ons wyn reeks is wydt-wydt en kan met enige plek in die wereld kompeteer. SA moet 'n VEILIGE, goedkope plek wees om vakansie te kom hou, wyn te drink of af te tree. KOM HIERHEEN!!! Dat ons as een sal saam staan in die wereld mark ons eie Verbruikers moet ten volle vertroue he in alle SA produkte...

18 Market development and promotion What do you understand under Brand SA? (Afrikaans responses) Gesamentlike bemarking handelsmerk van rsa en nie van nspesifieke streek nie. Eenheid in die wynbedryf wat in dieselfde rigting saam werk Samewerkende bemarking Ons wyne te plaas saam die beste ter wereld. Die totale wyn mandjie. Suid Afrika se beeld aan die buiteland wat eties en kwaliteit betref. Om Suid Afrika se wyne na die beste van ons vermoee te bemark dat die hele wereld S.A wyne ken Brand SA is 'n eenheid en verhoudings essensieel. Kwaliteit speel ook 'n baie grrot rol. Bevordering van wynbrand SA (binne en buitelands) Koppel Brand SA aan kwaliteit om gemiddelde prys/l Iin buiteland op te stoot. Die beeld van SA wynindustrie na buite. Trots Suid-Afrikaans van bulk tot top kwaliteit wyne moet reg gekomminukeer word na buiteland om die land se beeld uit te bou en daardeur handelsmerke te bevorder Handelsmerk wat die SA wynbedryf verteenwoordig en iets waarop wyndruifprodusente kan trots wees. Koop plaaslik Die bevordering van alle handelsmerke in en buite SA. Onder 1 gemeenskaplike naam bemark assosiasie met die produk Om Suid Afrika meer bekend te maak as kwaliteit wyn produseerder dwars oor die wereld. Bevordering van SA produkte veral vir die buitelandse markte. Om 'n meer gefokuste boodskap ten opsigte van wat Suid-Afrikaanse wyn is. Uitvoerprodukte word eerstens as Suid-Afrikaans bemark en dan onder substreke. Suid Afrikaanse se wynbedryf bemark en bekendstel as wereld klas. Hoe die buitelandse markte Suid Afrikaanse wyn bedryf erken. Dit sluit ons arbeids handel prosesse in. Kwaliteit moe verseker word om die Brand te beskerm SA wynindustrie "Uniek" en Wereld Kompeterend Hierdie is waarskynlik die belangrikste wat ons moet regkry! Praat positief omtrent ons bedryf en uit 1 mond.elke rolspeler in bedryf benodig waarskynlik n "one pager" om te verseker ons dra almal dieselfde "goeie nuus" oor aan almal met wie ons praat. Kwaliteit wyn van diverse oorsprong

19 Market development and promotion Please indicate what percentage of the industry's marketing efforts should be aimed locally and globally Global marketing (58%) Local marketing (42%) Business Local marketing Global marketing

20 Knowledge and information development Please rate the following strategies pertaining to knowledge and information management in terms of its relevance as growth enablers for the wine industry for the next 5 years Research on consumer buying patterns and preferences Research on access to profitable new markets Research on futuristic trends in the industry The importance of benchmarking of numbers for different models from production to market Increased market intelligence Businessthrough interpretation of and scenario planning on SAWIS data Information days for the industry Vineyard block competitions 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Great impact Moderate impact Low impact Not applicable

21 Technology innovation and transfer Which of the following methods of information transfer do you make use of in your business? Hardcopy newsletters 19% communication & electronic newsletters 21% Printed media - magazines 20% Website 20% Business Social media and blogging 20% communication & electronic newsletters Social media and blogging Hardcopy newsletters Website Printed media - magazines

22 Technology innovation and transfer # Ranking of communication systems 1 communication & electronic newsletters 2 Website 3 Social media and blogging 4 Printed media - magazines 5 Hardcopy newsletters Business

23 Technology innovation and transfer Please rate the following strategies pertaining to technology innovation and transfer in terms of its relevance as growth enablers for the wine industry for the next 5 years Mechanisation / farming automation Alternative energies such as solar and wind power Viticulture techniques and practices New wine making processes and techniques Scientific research that clarifies the sciences underpinning sustainable viticulture Business and oenology Addressing the possible challenges posed by climate change Increased research on genome research, nanotechnology and nano-biotechnology Increased research on transportation technologies 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Great impact Moderate impact Low impact Not applicable