2013/14 drinks weekly drinks guide drinks trade drinks yearbook

Transcription

1 MEDIA KIT 2013/14 rinks trade drinks weekly drinks yearbook drinks guide drinkstrade.com.au rinksguide.com.au drinks trade drinks weekly drinks yearbook drinks guide

2 DRINKS TRADE Published bimonthly, drinks trade is Australia s highest circulating liquor industry publication, with genuine business content. your news, your views October/November 2012 issue 31 Insights Chilli Marketing, Taylors Wines Champagne & Sparkling Our annual focus feature on sparkling and Champagne with articles from Ray Jordan and Maurizio Corda and our Wine List Vodka Ben Canaider talks about the white spirits powerhouse, brand proliferation and premiumisation Brand Profiles VB, Moët & Chandon, Belvedere Vodka and 10 Cane Australian beer market Ian Kingham talks about the exciting future for our local beer market Australia s highest circulating liquor industry magazine All trade magazine distribution Bi-monthly distribution 19, Twice the distribution of any other trade magazine in the drinks industry Key points of difference: Respected business-first editorial policy Genuine and accurate distribution you can trust truly national Integrity and transparency 100% industry owned and not-for-profit Unrivalled circulation of 19,555 direct mailed to; - Every hotel - Every club - Every off-premise liquor retailer Drinks Trade National Liquor News and Australian Hotelier combined 5000 Australian Hotelier bars & clubs Australian Bartender National Liquor News stand alone 0 drinks trade National Liquor News and Australian Hotelier combined Australian Hotelier Bars & clubs 19,516 12, Australian Bartender 5441 National Liquor News stand alone 6343 drinks trade advertising rates A special consumer issue of drinks trade reporting on all the Australian drinks Awards category winners. SIZE CASUAL 2x 3x 6x Double page spread $7,450 $7,200 $6,950 $6,200 Full page $4,500 $4,300 $4,100 $3,500 1/2 page $2,925 $2,775 $2,625 $2,175 1/3 page $2,190 $2,090 $1,990 $1,690 1/4 page $1,800 $1,700 $1,600 $1,300 Strip (1/5 horizontal) $1,500 $1,400 $1300 $990 Liquor licence count by channel & sub-channel as of January 2013 CHANNEL Distribution and Sales ACT NSW NT QLD SA TAS VIC WA GRAND TOTAL Off premise On premise , Pubs Grand Total

3 Your weekly update Nov 2nd, 2012 CAN NOW BE VIEWED ON YOUR SMART PHONE AND TABLET DRINKS WEEKLY- EMAGAZINE AND DRINKSTRADE ONLINE McGUIGAN LAUNCHES PRIVATE LABELS WITH IBA AND COLES CLICK HERE to subscribe and receive your Drinks Essentials package NEWS You can also get your daily news on DRINKS PICKS Babich Wines Monteith s Plumm Tyrrell s BRAND ACTIVITY Beefeater Coca-Cola Citibank Wine Awards Crown Ambassador Reserve Lager Women in the Australian Drinks Industry CLICK HERE FOR DETAILS Readership 22% open rate = 3,300+ unique visitors database 15,000+ drinks weekly advertising rates RATES 4 WEEKS 12 WEEKS 20% DISCOUNTED drinkstrade.com.au Updated daily, this is the online version of drinks trade, featuring all the major news, product releases, campaigns and appointments. All archives are searchable. one stop shop for anything drinks. Out every Friday, a weekly update on the main news stories and product releases. database of over 15,000 retailers. 24 WEEKS 30% DISCOUNTED 48 WEEKS 40% DISCOUNTED Full page in Drinks Weekly $2,800 $6,720 $11,760 $20,160 Strip ad in Drinks Weekly $1,500 $3,600 $6,300 $10,800 drinkstrade.com.au advertising rates RATES 4 WEEKS 12 WEEKS 20% DISCOUNTED 24 WEEKS 30% DISCOUNTED 48 WEEKS 40% DISCOUNTED Tower ad on website $990 $2,376 $4,158 $7,128 Tower ad on website $990 $2,376 $4,158 $7,128 Events showcase on front page $990 $2,376 $4,158 $7,128 Button ad on website $550 $1,320 $2,310 $3,960

4 DRINKS GUIDE & DRINKS GUIDE ONLINE 2013 The most comprehensive drinks catalogue and information source for the Australian liquor industry, with up-to-date website links and references. Over 16,000 product listings and 100+ pages of editorial covering essential business information for the industry. Tabs Drinks resources Suppliers directory Awarded Essential cocktails Beer White wine Red wine & rose Sparkling & champagne Spirits RTD & Premix Fortified & other Non alcoholic Services & supplies drinks guide advertising rates SIZE Package RATE Double page spread $6,000 Full page $3,350 1/2 page $2,250 1/3 page $1,400 1/4 page $7,50 drinksguide.com.au drinks guide online complements drinks guide and is updated every month, making it the most up-to-date listing of products on the Australian market. Online ability to purchase product via wholesale channel. $9,050 Front cover logo Double page spread Suppliers Directory Company Profile Highlighted company listing TAB of choice (and continuing first right of refusal) Full page advertisement

5 drinks partnership package sample your news, your views February/March 2013 issue 33 PRINT Bethenny Frankel (Skinnygirl Cocktails), Jacob s Creek, Taylors Wines Headed by Rob Geddes MW, our panelists tasted their way through an array of local and imported pinot noir drinks trade magazine Ben Canaider reports on Ready To Serve products in the offpremise market. Where is this category heading towards? Full page ad 22,000 on/off WEBSITE drinks trade Online Tower ad Promo Facebook Your weekly update Nov 2nd, 2012 NEWS You can also get your daily news on DRINKS PICKS special options Babich Wines Monteith s Plumm Tyrrell s McGUIGAN LAUNCHES PRIVATE LABELS WITH IBA AND COLES BRAND ACTIVITY Beefeater Coca-Cola Citibank Wine Awards Crown Ambassador Reserve Lager Women in the Australian Drinks Industry CAN NOW BE VIEWED ON YOUR SMART PHONE AND TABLET CLICK HERE to subscribe and receive your Drinks Essentials package CLICK HERE FOR DETAILS E-MAGAZINE drinks weekly Full page ad TVC option Link through to promo or website Database 16,000 + drinks trade Cover wrap - $17,500 Including print, cut and glue Barnyard cover - $11,500 New release or launch of a product 2013 PRINT drinks guide catalogue 18,000+ products listed drinks weekly x4 pages - $3,500 Own an issue of drinks weekly sent midweek ONLINE BUYERS GUIDE drinksguide.com.au Banner ad Buying online Front cover - $1,500

6 drinks partnerships ISSUE SILVER PARTNER Rate card GOLD PARTNER Rate card PLATINUM PARTNER Rate card your news, your views October/November 2012 issue 31 Insights Chilli Marketing, Taylors Wines Champagne & Sparkling Our annual focus feature on sparkling and Champagne with articles from Ray Jordan and Maurizio Corda and our Wine List Vodka Ben Canaider talks about the white spirits powerhouse, brand proliferation and premiumisation drinks trade magazine 4 Full pages Rate card $4,500 6 Full pages drinks weekly emag Rate card $ Full pages 16 Full pages 12 Full pages or 6 double page spreads 50 Full pages Your weekly update Nov 2nd, 2012 NEWS You can also get your daily news on Brand Profiles VB, Moët & Chandon, Belvedere Vodka and 10 Cane Australian beer market Ian Kingham talks about the exciting future for our local beer market DRINKS PICKS Babich Wines Monteith s Plumm Tyrrell s Australia s highest circulating liquor industry magazine McGUIGAN LAUNCHES PRIVATE LABELS WITH IBA AND COLES BRAND ACTIVITY Beefeater Coca-Cola Citibank Wine Awards Crown Ambassador Reserve Lager Women in the Australian Drinks Industry CAN NOW BE VIEWED ON YOUR SMART PHONE AND TABLET CLICK HERE to subscribe and receive your Drinks Essentials package drinkstrade.com.au Rate card $ weeks tower ad 26 weeks tower ad 52 weeks tower ad drinks guide (print) Rate card $9,550 Front cover logo & partnership Front cover logo & partnership Front cover logo & partnership 2013 drinksguide.com.au Rate card $ weeks tower ad in search area 26 weeks tower ad in search area 52 weeks tower ad in search area drinks yearbook Rate card $80 6 copies 12 copies 12 copies RATE CARD VALUE $42,430 $59,910 $111,270 PARTNERS PRICE $37,640 $44,065 $62,925 the drinks team ASHLEY PINI Publishing editor MAURIZIO CORDA Editor ashley@hipmedia.com.au maurizio@hipmedia.com.au Born in Sydney and educated in the UK, Hong Kong, New Zealand and Australia, Ashley first started working in the liquor industry with Liquorland in He has published a number of food and drink titles and been contracted to the national office of the AHA. Ashley is the director of Hip Media. Maurizio joined Hip Media in 2009 and is now the editor across all drinks titles. He was born in Sardinia, Italy where he has worked in hospitality in various roles, including media manager - before moving to Australia to pursue a career in publishing. Maurizio has completed a Bachelor of Arts in Languages and Communication in Milan and also has a combined Master of Publishing and Media Practice from the University of Sydney. LORNA BRETT Online editor MICHAEL O GRADY National sales manager lorna@hipmedia.com.au michael@hipmedia.com.au Lorna joined HIP Media in late 2012 with several years experience as an online editor under her belt. She has held editorships at a number of prominent B2B and industry publications, including at leading small business website dynamicbusiness.com.au, where she led significant readership and social media growth and improved global brand recognition. She began her media career at Channel Nine after completing an Ancient History degree at Macquarie University, and quickly found she was passionate about the changing digital media landscape. 169 Blues Point Road, McMahons Point. NSW 2060 p: All artwork sent to design@hipmedia.com.au Born in Limerick, Ireland Michael has worked as a sales manager for computer giant Dell and software company SAP in Dublin, Limerick and Galway. He made a life-changing move to Australia four years ago, but not before having travelled around the globe. A dedicated football fan, Michael is the national sales manager for Hip Media, his lifelong dream of being a cars salesman got shattered by his encounter with the liquor industry, where he is drowning his sorrows as we write. Contacts Ashley Pini - Publishing editor m: e: ashley@hipmedia.com.au Michael O Grady - National sales manager m: e: michael@hipmedia.com.au CLICK HERE FOR DETAILS