WISCONSIN IN THIS ISSUE. Cheese and dairy products from Wisconsin, America s Dairyland WHAT S NEW FROM

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1 Cheese and dairy products from Wisconsin, America s Dairyland WINTER 19 VOL 25, NO 2 WHAT S NEW FROM WISCONSIN IN THIS ISSUE Wisconsin Master Cheesemaker Program Celebrates 25th Anniversary, Unveils New Logo The Latest Products and Trends from America s Dairyland

2 Wisconsin Master Cheesemaker Program Celebrates 25th Anniversary, Unveils New Logo This year marks the 25th Anniversary of the Wisconsin Master Cheesemaker program, honoring a quarter-century of cheesemaking excellence in Wisconsin. The Wisconsin Master Cheesemaker program is the most rigorous, advanced training program for licensed cheesemakers, and the only one of its kind outside Europe. Since the program s inception, cheeses made by New Universal Master s Mark a Wisconsin Master Cheesemaker have earned a distinctive Master s Mark. This logo signified that experience, technical expertise and artistry went into making that cheese, and that it was from the only place in America where cheesemakers could become true Masters of their craft. In honor of the program s 25th anniversary, the Master s Mark is getting a new look. From now on, every Master Cheesemaker will have an updated universal Master s Mark. Additionally, for the first time, each Master Cheesemaker will receive a personalized More than 70 Wisconsin mark, featuring a hand-drawn sketch and signature of the Cheesemakers have Master Cheesemaker who made the cheese. These marks, completed the Wisconsin alongside the Proudly Wisconsin Cheese logo, showcase Master Cheesemaker the specialty nature and true craftsmanship that can only program since its inception come from cheeses made in Wisconsin. in 1994 many of them multiple times to earn Master s certification in numerous cheese varieties. 1 SPOTLIGHT ON Carr Valley Cheese Company is a fourth-generation owner-operated company led by Wisconsin Master Cheesemaker Sid Cook. Cook, who earned his cheesemaking license at age 16, has won more top national and international awards than any other cheesemaker in North America by blending traditional cheesemaking techniques with decades of innovation. 70+ The Irish Valley cheese plant Cook grew up in. Cook makes cheese as a young teenager. Wisconsin Master Cheesemaker Sid Cook. Carr Valley Cheese began in a small factory in Central Wisconsin in Over a hundred years later, the company continues to make award-winning Wisconsin cheeses and operates facilities and retail stores in almost a dozen cities in Southcentral Wisconsin. While Carr Valley may be best known for producing high-quality, artisanal aged cheddars, the company also produces more than 50 Wisconsin Originals. At the recent 2018 World Cheese Awards, Carr Valley took home nine awards more than any other U.S. cheese company. Visit us at Booth #2427 at the 2019 Winter Fancy Food Show! Learn more about the Wisconsin cheesemakers exhibiting at trade-shows/winter-fancy-food Source: 1 Dairy Farmers of Wisconsin Carr Valley Cheese Debuts New Reserve Gouda Carr Valley Cheese Company has added a new Reserve Gouda to its collection of award-winning Wisconsin cheeses. Crafted by Wisconsin Master Cheesemaker Bob Koenig, this gouda is aged over nine months, creating a semi-firm texture and a nutty, caramel flavor with a hint of sharpness. Carr Valley Cheese is home to two certified Wisconsin Master Cheesemakers, who hold a total of seven Master Cheesemaker certifications across multiple varieties. Available in 10-lb. wheels Available in 5-oz. exact weight packages Dave Christoff, Carr Valley Cheese Phone: (608) dave@carrvalleycheese.com Website:

3 RETAIL CONTACT: Tom Roberts, Emmi Roth Phone: (208) Website: Introducing New Hand-Rubbed Flavored Stella Fontinella Stella, a Saputo Cheese brand, has added four hand-rubbed flavored cheeses to its new Fontinella cheese line. Perfect for snacking, entertaining and elevating everyday meals, new flavors include: Basil Pesto Fontinella, made with garlic and basil, Harissa Fontinella, rubbed with a flavorful North African-style spice blend, Black Pepper Fontinella, enveloped in cracked peppercorns, and Bourbonista Fontinella, flavored with a unique blend of barrelaged whiskey and coffee seasoning. Each flavor complements the sweetness and creaminess of Stella Fontinella cheese. Stella produces a broad selection of fine artisan cheeses crafted with a rich heritage of Italian cheesemaking that dates back to Available in 6-oz. wedges Available in 22-lb. wheels Herb-Infused Green Goddess Gouda Now Available from Roth Cheese Green Goddess Gouda from Roth Cheese is a creamy, flavorful infusion of tarragon, chives, parsley and garlic with Roth s traditional Dutch-style gouda. Green Goddess Gouda joins the company s array of gouda cheeses, including 3 Chile Pepper Gouda, Sriracha Gouda, Natural Smoked Van Gogh Gouda, Vintage Van Gogh Gouda and Organic Van Gogh Gouda. Roth Cheese will donate a portion of retail sales of Green Goddess Gouda to The Goddess Foundation, a new organization established by Roth Cheese to help empower community leaders to turn their ideas into actions. Available in 6-oz. retail cuts Source: 2 IRI Custom Dairy Farmers of Wisconsin Cheese Sales Database Sales of flavored cheeses continues to rise, outpacing the overall cheese category by 2 percent per year. The most popular flavors in this $1.7 billion segment include jalapeño, pepper, smoked, beer, bourbon and peppercorn. 2 Available in 7.5-lb. loaves $1.7 BILLION Anthony Garcia, Saputo Cheese USA Inc. Phone: (262) Anthony.garcia@saputo.com Website: Schuman Cheese Launches Cello Cheese Flights Cello Cheese, a Schuman Cheese brand, introduces Cello Cheese Flights, a pre-packaged trio of artisan cheeses including rich and nutty Cello Copper Kettle Parmesan, and two cheeses from the company s Yellow Door Creamery collection; Altu, an earthy and nutty alpinestyle cheese, and Tuscan Rubbed Fontina, a mild and creamy cheese with a blend of Italian herbs and spices on the rind. Cello cheesemakers combine passion and skill with a mastery of Old World cheesemaking techniques. Their process, which dates back many centuries, starts with fresh, superior quality milk from Lake Country Dairy in Turtle Lake, Wisconsin. Available in 10-oz. trays Neil Cox, Schuman Cheese Phone: (715) ncox@schumancheese.com Website: BelGioioso Expands Snacking Cheese Lineup with New Fresh Asiago Fresco Made with fresh Wisconsin milk and aged a minimum 60 days, Fresh Asiago Fresco Snacking Cheese is the fourth snack cheese variety now available from BelGioioso Cheese. Fresh Asiago Fresco Snacking Cheese offers a mild and creamy taste that appeals to consumers of all ages. Each.75-ounce easy-open package is perfect for packing in a lunch box, shredding over a single serving for easy portion control, or pairing with fruit and nuts for a protein-packed snack. Fresh Asiago Fresco joins BelGioioso s variety of snacking cheeses including Fresh Mozzarella Snacking Cheese, Parmesan Snacking Cheese and Fontina Snacking Cheese. Available in 6-oz. bags of 8/.75-oz. individually wrapped packages Available in 18-oz. bags of 24/.75-oz. individually wrapped packages Sean Moran, BelGioioso Cheese (920) info@belgioioso.com Website: Source: 3 Persistence Market Research Snack Cheese Surge As consumers shift their eating habits away from meals to snacks, healthy snacks like cheese continue to see growth. In fact, the global cheese snacks market is expected to rise at a compound annual growth rate of 5.2 percent from 2017 to

4 New Gouda and a New Look from Cady Creek Farms Cady Creek Farms has added a new Natural Gouda cheese to its award-winning gouda collection. Made by a Wisconsin Master Cheesemaker at the Cady Cheese Factory in Wilson, Wisconsin, Cady Creek Farms varieties include; smoky Natural Hickory Smoked Gouda, fragrant Natural Rosemary Gouda and now a new buttery Natural Gouda. In addition, Cady Creek Farms has developed a new logo with colorful eye-catching graphics and easy-to-read product information. Cady Creek Farms is a Burnett Dairy Cooperative brand. Natural Gouda Available in 7-oz. retail chunks Available in 8-oz. slices Natural Hickory Smoked Gouda Available in 7-oz. retail chunks Available in 8-oz. slices 18.7 MILLION Kaukauna Cheese Company celebrates a century of cheesemaking with the launch of the brand s new No Artificial Anything Cheese Balls. These cheese balls are free of artificial flavors and colors, made with natural Wisconsin cheese and currently available in two flavors, Sharp Cheddar and Port Wine. Additional flavors of No Artificial Anything Cheese Balls will be added to the collection in the coming year. Founded in 1918, Kaukauna Spreadable Cheese was first sold in fine hotels and supper clubs throughout Wisconsin earning it the nickname Club Cheese. Today, Kaukauna Cheese Company manufactures a variety of flavored spreadable cheeses available in cheese cups, cheese balls and cheese logs. Available in 10-oz. cheese balls Source: 4 Wisconsin Agricultural Statistics Service Natural Rosemary Gouda RETAIL CONTACT: Tony Meredith, Burnett Dairy Cooperative Phone: (954) tony.meredith@burnettdairy.com Website: Wisconsin gouda production increased by 44 percent in 2017, to 18.7 million pounds. Wisconsin ranks 2nd in gouda production and accounts for 29 percent of gouda production in the United States. 4 Kaukauna Debuts New No Artificial Anything Cheese Balls Cathy Byrne, Bel Brands USA Phone: (312) cbyrne@belbrandsusa.com Website: Wisconsin Cheese provides a variety of in-store and online merchandising tools to help retailers create a fully-integrated omnichannel shopper experience. Our new promotions for Spring and Summer feature a host of customizable creative assets including Pinterest Pins, recipe videos, in-store demo kits and take-one recipe booklets to inspire shoppers and drive sales. Featured promotions for Spring and Summer include: Artisan Grilled Cheese Spring & Summer Cheeseboards Ultimate Wisconsin Cheeseburger America s Colors Wisconsin s Cheese Contact your Regional Marketing Manager or visit WisconsinCheeseTools.com for more information. Dairy Farmers of Wisconsin Who We Are Dairy Farmers of Wisconsin is focused on supporting retail efforts to drive new distribution and sales of quality, specialty Wisconsin cheese through multi-channel programing and materials. Ninety percent of the milk in Wisconsin goes into making cheese and ninety percent of that cheese is sold outside state lines. Through the partnership between farmers and dairy processors, the state has seen Wisconsin specialty cheese sales outpace the cheese category overall and per capita consumption of cheese more than double since Dairy Farmers of Wisconsin also builds awareness of Wisconsin-produced dairy products through national publicity and digital advertising, foodservice promotions and support of in-school education and funding for the University of Wisconsin Center for Dairy Research. To learn more about how the organization can support your efforts, visit WisconsinCheeseTools.com. For cheese education, pairing guides and more, visit the consumer website WisconsinCheese.com.

5 WHAT S NEW FROM WISCONSIN IN THIS ISSUE Wisconsin Master Cheesemaker Program Celebrates 25th Anniversary, Unveils New Logo The Latest Products and Trends from America s Dairyland PRSRT STD U.S. POSTAGE PAID MADISON, WI PERMIT NO. 1877