2016 The Philippines
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1 Updated on 12 th April The Philippines The World Street Food Congress 2016 The Philippines, Manila/April 20 th -24 th, 2016 Theme: The Comforting Flavors of Home Proudly Presented By: Philippines Department of Tourism Tourism Promotion Board Philippines Ayala Malls (Philippines) An event by Makansutra (
2 The World Street Food Congress (WSFC) is a symposium, conference and a mega street feasting festival that celebrates and seeks opportunities and possibilities for the world s most popular food culture heritage and comfort street food. The WSFC is not just about comfort food and deliciousness. The WSF Dialogue component is about addressing issues of preservation, sustainability, relevance and the world of opportunities we can create tomorrow. The third installation of the WSFC2016 sails from Singapore to the Bonifacio Global City (BGC) in Metro Manila, Philippines, after two successful runs in the Lion City (2013 and 2015). The locations for the WSF Dialogue and the WSF Jamboree will be held just beside each other in BGC The world so needs a World Street Food Congress Anthony Bourdain, food and travel TV host and author at WSFC13 Good food shouldn t be expensive, it should be comforting, real and affordable. That s where the feeding frenzy happens and where a world of opportunities reside KF Seetoh, Founder - Makansutra and Creator-WSFC The Philippines, voted by CNN as one of the most exciting culinary cities to watch, has a dynamic food heritage inherited from its native flavors and the many world culinary concepts. It learnt and adapted from the visitors it had over centuries including Spain, China, Indonesia, America and even Japan. The World Street Food Congress has three components: 1. The World Street Food Dialogue 2. The World Street Food Jamboree 3. The World Street Food Awards
3 Theme: World Street Food Congress 2016 The Comforting Flavors of Home Building upon the world s most endearing food culture. to Preserve. Professionalise. Possibilities The world s oldest and grandest street food culture arose from an era where opportunities were rare; folks trying their level best to make ends meet had to hawk their heritage and often ingenious recipes on the streets to eke out a living. Over the decades and centuries, these dishes have become iconic and beloved by the masses. The majority in such cities, rely on these comfort heritage street foods today and it has become a big part of the culinary culture of the land. The World Street Food Congress seeks to create a new world order of this culture and industry through the 3 Pillars of Purpose: 1. To Preserve- its ways, recognise and capture its Heritage and Culture 2. To Professionalise- the thinking, methodology, approach and 3. To seek Possibilities- in the field of the most iconic and beloved food culture of the world. The World Street Food Congress 2016 seeks to address the inherent opportunities of this heritage street food culture through a series of conversation and activities. It seeks to address: 1. Awareness of the Potentials and Possibilities of Heritage Street Food Culture in the fields of Tourism, Trade, Economic Opportunities, Craft Development and Training, Social Responsibilities and Governance. 2. Touch on topics that open up opportunities in the space of street food entrepreneurism, culinary tourism and job creation in this industry. 3. Bring in world-class players and speakers in this field to share and where possible, partner up for local and international opportunities. 4. Makansutra, the force behind the World Street Food Congress, will lead the way by announcing the development of its first ever international street food court and market in Manila, to be launched in the second half of It will feature street food and flavors from around the world.
4 Presenters and Speakers at The World Street Food Dialogue April 20 th - 21 st Anton Diaz, Culinary Commentator and Founder, The Awesome Planet, Philippines 2. Brett Burmeister, Consultant, Commentator, Portland Food Carts and Trucks, USA 3. David Yip, Food Consultant and Researcher, Singapore 4. Duangporn Songivsava, Chef Owner, Bo Lan Thai Restaurant, Asia s 50 best restaurants, Thailand 5. Ian Kittichai, Award-winning Chef, Author and Television Personality 6. KF Seetoh, Creator and Curator, World Street Food Congress and Founder of Makansutra 7. Malcolm Lee, Chef Owner, Candlenut (Peranakan Restaurant), Singapore 8. Odilia Wineke, Editor Detik. Com, CNN Indonesia 9. Peter Lyold, Former Executive Chef, Spice Market, New York 10. Richard Tan, Former Director of The Hawkers Department, National Environment Agency, Singapore 11. Sangeeta Singh, National Assn of Street Vendors India(NASVI) 12. Sean Basinski, The Vendy Project (Urban Justice), Street Vendors Project, New York 13. Woo Wai Leong, Winner of the First Season of The MasterChef Asia 14. William Wongso, Indonesian Food Ambassador, TV Host, Author and Consultant 15. A Hawker Panel, where top international Hawkers will touch on their journey and aspirations 16. The Pitch Box, where a 3-minute segment is given to all the younger comfort food warriors and commentators to distill their aspirations and goals on stage
5 You can create a culinary brand with just a food cart or hawker stall, no need for fancy expensive set ups Anthony Bourdain at WSFC13 Presentations and Demonstrations It will include cooking demonstrations of iconic dishes from various presenters including, Indonesia s William Wongso, Woo Wai Leong, Asia s first MasterChef winner and Singapore s Malcolm Lee who will be featuring iconic Peranakan dishes that are rarely seen in the Philippines.
6 Tickets to the WSF Dialogue Tickets are available at from Corporate bulk tickets and student discounts are available. Rack rate tickets range from U$ each and it includes tea breaks and lunch on both days, a PHP1200 Jamboree food voucher and a special WSFC16 gift pack for each participant. International Hawkers at The World Street Food Jamboree April 20 th 24 th 2016 There will be up to 25 hawkers from around the world, setting up their stalls and offering unique and iconic street food fare at the World Street Food Jamboree. It will feature street food stalls from Malaysia, Mee Siam, Donald and Lily Malaysia, Assam Laksa, Wan Dao Tou Penang Assam Laksa Indonesia, Ayam Taliwang, Ayam Taliwang Bersaudara
7 Indonesia, Martabak Makobar, Martabak Makobar Indonesia, Sate Maranggi, Hajjah Yetty Indonesia, Bali BBQ Ribs, Warung Sunset Thailand, Hoy Tord, NCC Catering Vietnam, Banh Can and Banh Xeo - Seafood Pancake, Banh Can 38
8 Vietnam, Sticky Rice Banana, Nam Bo India, Hyderabadi Biryani, Shyamla Singapore, Triple Sauce Seafood Tempura, Keng Eng Kee Singapore, Chye Sua Carrot Cake, Carrot Cake
9 Singapore, Satay Beehoon, Alhambra Padang Satay Stall Singapore, Har Cheong Kai burger, Har Cheong Kai, Hong Kong Street Chun Kee Singapore, Kway Chap Set, Jin Ji Kway Chap United States of America, Churros Sundae, Churros Loco
10 Philippines, Spicy Paella Lechon, Pepita s Kitchen Date: 20 th April 2016 (Wed) to 24 th April 2016 (Sun) Prices of Food: From PHP 200 onwards Opening Hours: Wed to Fri, April 2016: 4:00pm to 11:00pm Sat, 23 April 2016: 12:00pm to 11:00pm Sun, 24 April 2016: 12:00pm to 9:00pm The World Street Food Awards
11 The World Street Food Awards will be back in 2016 to recognise the best players and professionals in this field. Below are the 5 categories of awards: 1. Best 20 Street Food Masters 2. Best Street Food City 3. Best Street Food Concept/Restaurant 4. Best Writer/Commentator/Blogger 5. Best Publication Media and Promotions The World Street Food Congress will work in unison with its appointed event partner, Philippines Department of Tourism, Tourism Promotion Board Philippines and Ayala Malls (Philippines) to institute a series of promotional material online and offline to create media awareness. For starters, a media briefing event, in the form of a WSFC 15 Hour Food Frenzy Safari in Metro Manila was organised in February. The list of ardent media supporters with WSFC over the years will be kept updated. More Media Images are available at Please register and download. For more information Media Contacts Patricia Lim Director Makansutra patricia@makansutra.com Tel: About the Philippines Department of Tourism The Philippines Department of Tourism (DOT) is the primary government agency charged with the responsibility to encourage, promote, and develop tourism as a major socio-economic activity to generate foreign currency and employment and to spread the benefits of tourism to both the private and public sector. For more information, please visit
12 About the Tourism Promotion Board Philippines the Tourism Promotion Board Philippines is the marketing arm of the Philippines Department of Tourism mandated to market and promote the country both locally and to the world as a major global tourism destination highlighting the country s uniqueness and assisting the development of its tourism products and services, with the end in view of increasing tourist arrivals and tourism investment. For more information, please visit About Ayala Malls. (Philippines) Founded in 1988, Ayala Malls owns a chain of large shopping malls, all located in the Philippines. Ayala Malls is the shopping center arm of Ayala Land, the country s premier developer. Ayala Malls continues to set the pace and trend in the development of shopping centres in the Philippines. Developed using unique and memorable concepts, each Ayala mall is made to be distinct and is more than just a mall. It is an expression. It is an experience. For more information, please visit About Makansutra (S) Pte Ltd Makansutra (S) Pte Ltd was founded in 1997 by entrepreneur-photojournalist, KF Seetoh and headquartered in Singapore. Its mission is to celebrate and seek greater possibilities in the exciting world of heritage street food culture. It has business interests in food guides, online content, eateries and street food markets, specialised events, consultancy projects and TV shows. In 2015, KF Seetoh and Makansutra was appointed curators and consultant for the Mega Bourdain Market in New York, USA. For more information, please visit
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