Company & Brands Portfolio Introduction. So French, So Food

Transcription

1 Company & Brands Portfolio Introduction So French, So Food 1

2 Agenda Company introduction: Agrial & Eclor Sparkling Juices: Bel Normande & Rendez-Vous Sparkling Juices Kids: Potion de Merlin Sparkling Juice on the Go: Bulles d Armorique Lemonades: Bellot Still Apple juices: La Passion du Verger

3 AGRIAL GROUP & ECLOR 3

4 Turnover (Billion Euros) Agrial Group One of the leading French agricultural and food-processing cooperative groups (turnover ~ 5 billions Euros) ,6 3,9 4,2 5,0 3 2, farmer members in North-Western France employees Expanding its food-processing activities into Europe and the United States Diversified activities: 8 branches Large brand portfolio 4

5 A multi-specialist group Organized into 8 divisions With 4 Agricultural divisions and 4 Food Processing divisions 5

6 Eclor Group Eclor is the Beverage Branch of the Agrial Cooperative Key Figures: - Turnover 200 millions euros employees - 10 industrial locations International 31% Our major brands portfolio France 69% Cidres Chilled Juices Juices, Limonades & Apple Sauce France International Louis Raison Brand Guideline 6

7 Our manufacturing capabilities Major industrial capacity: 10 production sites in France + 1 in the USA Anneville S/Scie (76) Ste Foy de Montgommery (14) Livarot (14) ECLOR Headoffice Paris (75) Le Theil S/Huisne (61) Domagné (35) Chaource (11) Messac (35) Guenrouët (44) Marolles les Brault (72) IGP Normandie IGP Bretagne 7

8 Our manufacturing capabilities 110 million bottles made every year: - Non alcoholic beverages: Apple juice, Lemonade & Cola - Alcoholic drinks: Cidre, Flavoured wine & other alcohol Cidre 47% Number 1 apple juice producer in France Juice 53% 11 bottling lines for multiple packaging sizes and materials - Glass and PET - From 25cl to kegs Secure supplies - 6,000 hectares of orchards with long term contracts - 180,000 tons of apples collected on average every year Copacking partnership 8

9 Our innovation capacity Core missions Develop new offers (recipes) Support quality projects Start innovation projects on mid term and long term Cider Sparkling Juice Resources Central lab + Technology Centre of 200sqm + sensorial analysis room Batches from 1L to 100L Next to Domagné s production site for industrial transposition Sparkling Limonade A team of 7 experts in process, fermentation, formulation et aromatization. 9

10 SPARKLING JUICES 10

11 Premium French non-alcoholic celebration drink Produced in France, in the Normandy region Expertise in production of premium sparkling juices in champagne-style bottles High quality products made from a selection of the finest ingredients: no added sugar or preservatives Premium packaging, perfect for celebrations

12 Brand positioning Adults Open to new and imported products Looking for a premium non-alcoholic sparkling drink for celebrations Celebrate as you would with Champagne with this perfect non-alcoholic celebration drink!

13 A premium festive packaging «Pop the Cork!» to highlight the festive feeling of the product Gold neck foil to reinforce the premium positioning Impactful brand block fitting a new label shape Impactful fruit visual Light beige background for authenticity A clear product description «Sparkling + Fruit» Highlight of the French origin Bel Normande Brand Guideline 13

14 9 sparkling varieties Grape Mandarine Apple Pomegranate Apple Cranberry Red Grape Apple White Grape Grape Peach Apple Pear Grape Raspberry Bel Normande Brand Guideline 14

15 9 sparkling varieties Bel Normande Brand Guideline 15

16 SPARKLING JUICES 16

17 A delicious sparkling juice for celebrations To add a touch of class, serve in an ice bucket and champagne flutes - perfect for sharing with friends and family, be it for a small dinner party, birthday, or even a wedding. Pop the cork and let the celebrations begin! 17

18 A festive bottle for celebrations Celebration cork Gold neck foil Outercarton: reinforced high impact / display Imported from France Premium packaging Metalic label with varnish A festive design Fireworks at the Eiffel Tower Clear product description Sparkling Apple + fruit visual 18

19 A festive product range for celebrations No alcohol Produced in France Delicious fruity taste No preservatives Refreshing Finely sparkling

20 SPARKLING JUICE KIDS 20

21 A festive product for Kids to Celebrate! Amaze your friends at your party; enter into the magical world of Merlin, the famous wizard from the legend of King Arthur! Refreshingly different, natural, sparkling apple juice 21

22 SPARKLING JUICE ON THE GO 22

23 Ideal Apple Sparkling Juice on the Go! Bulles d Armorique is the ideal refreshing drink to have at any time! Without any sugar added and made with selected apples from France, it is perfectly balanced in taste, sparkling and refreshing sensations 23

24 LEMONADES 24

25 Authentic French sparkling limonade Produced in the Champagne-Ardenne region of France, since 1960 Expertise in production of authentic sparkling limonades Natural premium recipes, for a delightful experience! Traditional French limonade glass bottle

26 Brand positioning Adults and families Open to new and imported products Looking for a premium and refreshing non-alcoholic sparkling drink for social events The most authentic sparkling French limonade for a delightful moment!

27 An authentic & premium packaging Iconic resuable glass bottle Bellot quality guarantee: an expert in sparkling French limonade No artificial flavors No preservatives Natural ingredients Real fruit juice Imported from France

28 A range of 5 sparkling limonades

29 Available in 2 formats 75cl 33cl Bottle Glass Glass Closure Mechanical Screw cap 75cl 33cl

30 A range of 5 sparkling limonades

31 Still Apple Juices 31

32 2 SKUS conventional and organic apple

33 Brand presentation Produced in France, thanks to a rigorous selection of the finest apples, La Passion du Verger, is a result of regional expertise and a perfect combination of land, tradition and quality

34 Characteristics & values La Passion du Verger is a product: Mouthwatering For the whole family Natural, with no added sugar, colourings or preservatives Authentic, traditional Refreshing

35 Richly pulpy and delicately tangy, La Passion du Verger apple juice is the result of a unique savoir-faire

36 Thank you for your attention 36