Ahold Oscar Mayer Lunchables/Hot Dog Cut In
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1 Ahold Oscar Mayer Lunchables/Hot Dog Cut In
2 Agenda Introductions Oscar Mayer Cut In Execution Project Overview Project Timeline Execution instructions, POGS, Tool Kits Review Issue Resolution Process Q&A 2
3 Lunchables Complete Transition to Uploaded Overview 3
4 Oscar Mayer Cut In Timeline Week of 3/4: 10 new products are delivered to all stores Week of 3/4: Oscar Mayer Cut In Pre-Conference Call Week of 3/11: Oscar Mayer Cut In execution begins 3/13: Day #3 check in to review 3/22: Oscar Mayer Cut In execution ends Week of 3/25: Oscar Mayer Cut In Debrief Conference Call 4
5 NEW/Disco Oscar Mayer Items Code Sheet for Tags/Re-Ordering UPC CODE DESCRIPTION UOM Oscar Mayer Selects Chicken Breast Hot Dog 15 OZ Lunchables Snack Duos Chips & Salsa 4 OZ Lunchables Snack Duos S'mores 5 OZ Lunchables Uploaded 6" Turkey Sub 15 OZ Lunchables Uploaded 6" Turkey/Ham Sub 16 OZ Lunchables Uploaded Ultimate Deep Dish Pep Pizza 15 oz Lunchables Uploaded 6pc Chicken Dunks 16 OZ Lunchables Uploaded Nachos Grande 14 oz Lunchables Uploaded 6" Ham Sub 15 OZ Lunchables Uploaded Chicken Soft Tacos 15 OZ Discontinued O.M. COMP LUNCH DEEPDISH PEP PIZZA 11 OZ OM CPL LCB TKY CHED SUB 15 OZ O.M. COMP LUNCH HAM/AMER. CRACKER 14 OZ OM CPL LCBL HAM AM SUB 13 OZ OM CMPL LNCHB CHK STRP 15 OZ OM LCHBL TRKY SAND 12.4Z 12 OZ OM LCHBL HAM SAND 13.9Z 14 OZ OM LCH SNKR ORIG 9.8Z 10 OZ OM LCHSNK HNY CHBBQ 9.8Z 10 OZ New Items Disco Items 5
6 Oscar Mayer New Item Cut In Execution 2 Hours per store have been allocated for this project 1. Discuss with Store/Meat Manager project details and location to be placed 2. Upon arrival, give a copy of the code sheet to the Pricing Specialist for tags to be created while you cut in the new items Please request Real Deal Tags at Stop & Shop and Giant Landover and Bonus Buy Tags at Giant Carlisle & Martin s 3. Remove any discontinued product and place in the meat cooler neatly, labeling the product as discontinued (please alert Meat Manager) 4. Locate the distribution of product in the backroom (product will be in the meat cooler) 5. Cut In the New Oscar Mayer UpLoaded Lunchables, Duos and Selects Chicken Breast Hot Dog 6. Fill the shelf with product according to the planogram provided 7. Apply all tags to each new item per step #2 above 8. Make sure the Meat Manager or Non-Perishable Manager places the new Oscar Mayer items into the CAO system for replenishment purposes 9. Make sure the shelf is full, pulled forward and workspace is clean 10. Verify with the Meat & Store Manager that he/she is satisfied with cut in and placement 11. Communicate any issues to your Acosta Manager so they can contact the Kraft CRM to address any issues 6
7 S&S NY Region 4 ONLY Execution 30 minutes per store has been allocated for this project See Pricing File Clerk to make all New Lunchable and Hot Dog tags Give the New tags to the Meat Managers with a list of the discontinued tags 7
8 Oscar Mayer Lunchables Placement Giant Landover, S&S NE & S&S NY POG 8 ~New Oscar Mayer Selects Chicken Breast Hot Dogs are to be cut into shelf #4 of the Hot Dog Section in all stores~ Allocation Changes to Place Lunchables Uploaded & Snack Duos Shelves # 3 & # 4 removed 7 Complete Lunchables & 2 Snackers. Added 7 Lunchables Uploaded & 2 Snack Duos to shelves # 3,4 &5
9 Oscar Mayer Lunchables Placement Giant Carlisle ~New Oscar Mayer Selects Chicken Breast Hot Dogs are to be cut into shelf #4 of the Hot Dog Section in all stores~ Allocation Changes to Place Lunchables Uploaded & Snack Duos Shelves # 3 & # 4 removed 7 Complete Lunchables & 2 Snackers. Added 7 Lunchables Uploaded & 2 Snack Duos to shelves # 2,3,4 &5 9
10 Ahold 2012 Beverage Letter of Unit Authorization Rack Goals will be sent out to all stores from Category Merchandising Team TO: STORE MANAGER, PERISHABLES MANAGER, MEAT DEPARTMENT MANAGER FROM: Crystal Graham, Category Manager, Processed Meat Ed Martin, Category Merchandiser, Processed Meat DATE: Thursday, February 14, 2013 SUBJECT: OSCAR MAYER LUNCHABLES RESET This letter is authorization for the reset of the Lunchables section in your store. In March representatives from Kraft and/or Acosta Retail Team will be setting up nine (9) new Lunchables items, replacing 9 items being discontinued. They will also be cutting in one new hot dog item. The resets will start 3/11, with target completion of 3/22. The items being discontinued are: UPC Code DESCIPTION AUSA Code OM Complete Lunchables Deep Dish Pepperoni Pizza OM Complete Lunchables Ham & American Cracker OM Complete Lunchables Turkey & Cheddar Sub OM Complete Lunchables Ham & American Sub OM Complete Lunchables Chicken Strips w/fruit OM Complete Lunchables Turkey American Sandwich OM Complete Lunchables Ham Cheddar Sandwich OM Lunchables Snackers Chicken Nuggets Original OM Lunchables Snackers Honey BBQ Chicken Nuggets Items being added are: New Items Description AUSA Code OM Uploaded Lunchables 6 Turkey Sub OM Uploaded Lunchables 6 Turkey & Ham Sub OM Uploaded Lunchables Ultimate Deep Dish Pepperoni Pizza OM Uploaded Lunchables 6 Piece Chicken Dunks OM Uploaded Lunchables Nachos Grande OM Uploaded Lunchables 6 Ham Sub OM Uploaded Lunchables Chicken Soft Tacos OM Lunchables Snack Duos Chips & Salsa OM Lunchables Snack Duos S mores OM Selects Chicken Breast Hot Dogs
11 Kraft CRM s own the Issue Resolution Process in conjunction the IMPACT Area Managers Discussion Topic: Store Level Issue Resolution Locally driven identification of issues and swift resolution drives rack duration ASAP Area Manager notifies Acosta call center Acosta call center notifies Kraft PB Lead Kraft PB Lead and communicates resolution plan back to ASAP local contact ASAP local contact confirms resolution plan ASAP Area Manager communicates resolution plan Acosta Initiated Issue Issue Resolution ASAP Area Manager confirms resolution completion with ASAP Local Contact ASAP Local Contact confirms resolution completion with Kraft CBTLead Issue details recapped and entered into reporting Customer notifies Kraft CBT Lead of issue(s) Kraft CBT Lead contacts ASAP local contact of opportunity ASAP Local Contact puts resolution plan in motion with ASAP Area Manager Kraft/Customer Initiated Issue 11 Division Title Name Phone # Stop & Shop New England Kraft CRM Tony Johnson Stop & Shop Metro Kraft CRM Christine Stokley Giant Carlisle Kraft CRM Jennifer Fales Giant Landover Kraft CRM John Amicone
12 2012 Beverage Unit Rack Goals Next Steps/Q&A Ahold HQ has requested a cut in schedule Please add a 3 rd week for reschedules/store inventory conflicts 12
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