eye-catching. Finally, Roach tells us that it s key to offer a variety of products to really show that you re in the business of Fresh.

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1 FRESH Fresh Innovation In the convenience channel, the Fresh category and innovation go hand-in-hand. John Roach, our Vice President of Merchandising, tells us that robust growth in this category, paired with customers who are looking to purchase fresher, healthier, on-the-go items, is causing manufacturers to sit up and take notice. They recognize the opportunity in Fresh and they re working diligently to provide new products, new flavors and even new product forms to answer the call. To take advantage of the many opportunities this category provides, we at Eby-Brown encourage you to make a strong commitment to Fresh, as many in the industry have done. Between 2014 and 2015, the average store sales grew from $15,666 to an impressive $19,418. To achieve results similar to these, your commitment should include positioning the Fresh set in a prominent location within your store, and even offering multiple locations if you have the available space. In addition, utilize signage throughout the store to point customers in the right direction and be sure that your signage is creative, descriptive and eye-catching. Finally, Roach tells us that it s key to offer a variety of products to really show that you re in the business of Fresh. And speaking of Fresh products, there are segments that are showing great innovation and potential and we re excited to offer you some updates and changes in the category. But first let s start with a product line you know and trust Wakefield Sandwiches. In general, sandwiches continue to make up the highest percentage of total dollar sales for all prepared foods sold in convenience, and our proprietary line of Wakefield sandwiches can t be beat. Wakefield items are finely crafted with the freshest ingredients. Your choice of wedge sandwiches, 6-inch subs and foot long subs arrive fresh with at least fourteen days dating, and we also offer a variety of complimentary wraps and sandwiches that arrive frozen and can be displayed refrigerated for seven days or heated and sold in a hotto-go warmer. The frozen items are the highest quality and give you the flexibility to enjoy an extended shelf life and the benefit of stocking product from frozen as needed. A new and innovative product, the Wakefield Parfait, introduces our 4 Category Insights

2 next Fresh segment, Yogurt. These new 8.5 oz parfaits are made with low fat yogurt, low fat granola and strawberry or blueberry fruit mix. They carry the trusted Wakefield brand name and provide a great opportunity to trade the customer up from a smaller, lower priced yogurt option. Overall, yogurt continues to be important in the Fresh set with 66% of U.S. adults purchasing spoonable yogurt and a growing 30% purchasing yogurt drinks. Accord- Category Insights 5

3 FRESH ing to Roach, this growth in yogurt drinks has led to a change in our offering. He says, We re adding yogurt drinks to our set for the first time ever because we believe this is a growth area with lots of potential. This includes the new Drink Chobani beverages, which are smooth and creamy Greek yogurt drinks, as well as the Oikos nonfat yogurt drinks from Dannon. Another new item in our yogurt segment is the GoGo Squeeze Yogurtz, which comes in a fun, easy to open pouch and is popular with kids. In addition, this cutting-edge product offers an extended shelf life. However, he cautions that it s still important to offer the mainstay cup yogurt items from Dannon and Chobani. This includes the new Dannon Whole Milk Yogurt and Dannon Oikos Triple Zero Greek Yogurt. Lastly, Roach tells us that even the merchandising for yogurt is getting a fresh, new look with the introduction of 6 count packs for the new Dannon items versus the count packs. We re making this change in support of your concerns regarding yogurt s shelf life, and we hope you ll be pleased with the new offering. Snacking cheeses are another growing segment in Fresh and these items fit right in with the healthy, grab-and-go needs of consumers. The segment has seen an average growth rate of 6.2% over the last three years and shows no sign of slowing down. There are a couple of key new items in the set to point out. One is the new Kraft Smoky Bacon Cheddar Big Cheese Snack, a delicious combination and a punch of protein in a 2 oz stick. The other is Philadelphia Bagel Chips and Cream Cheese Dip, a perfectly portioned snack that you can eat at home or on the go. Finally, don t forget meal combos like Lunchables and P3, which also do a great job of providing an on-the-go, fulfilling Fresh experience. And innovation has found its way into this segment too! The new Hillshire Snacking Small Plates feature premium ingredients such as Italian salami and gouda cheese and can appeal to your more discerning Fresh customer. For your fresh fruits and vegetables, we offer the Crisp Acres program, which has two areas of focus whole fruits and an expanded fresh offering. Whole fruits include apples, oranges, bananas, lemons and limes while the expanded offering provides cut fruits and vegetables, salad bowls and snack trays. If you are new to the Fresh category, keep in mind that it can take 30 to 90 days to get the necessary foot traffic and repeat sales to make your Fresh set profitable. However, your persistence and patience will pay off as your sales and turns increase and your store becomes a Fresh destination. 6 Category Insights

4 You will see a great deal more innovation in the Fresh category than in some others. The manufacturers see opportunity and are going after this market. John Roach Vice President Merchandising, Fresh To begin, whole fruit is a great way to introduce Fresh into your store; from there, you can expand your offering to cut fruits and vegetables as demand increases. The key to success for these items will be proper handling and execution. The Crisp Acres program includes product handling guides as well as operations guides to assist with increasing sales and decreasing spoils. Also, as part of the Fresh Offerings Program, we will ship in each units of measure on items with a short shelf life to reduce waste at retail and provide the freshest product possible. Our process includes safeguards and checkpoints during product receipt, storage and transportation to your store. We also have a dedicated fleet of tri-temp trailers to ensure product quality and safety from our door to yours. Lastly, there are multiple pieces of refrigerated equipment available for purchase and your Eby-Brown representative can provide you with more information. We re confident that these new, innovative products and merchandising recommendations, coupled with the trusted products customers know and love, will result in a Fresh offering that is ripe with profit! Sources: Kraft Heinz Meat and Cheese info; Nielsen Scantrack and Homescan, Total US, 2015; Sargento, Delivering Winning Combinations ; IRI Total US Conv, 52 WE 8/7/16; Convenience Store Decisions, U.S. Yogurt Drinks up 62% In Five Years ; NACS State of the Industry Report of 2015 Data; J. Roach, personal communication, Jan. 17, Category Insights 7

5 Triple protein-packed energy to help fuel your active lifestyle! 3 protein-rich foods in one tasty, nutritious snack No Artificial Preservatives OM Selects Meat Kraft Natural Cheese Planters Nuts EBY # EBY # EBY # EBY # CATEGORY LEADER In C-Stores, Snacking Cheese earns: 5x as many dollars 20x as many packages 2x as many pounds than the next leading cheese category EBY # EBY # SNACK SIZE The smaller 1oz pack of String Cheese is purchased more often by C-Store consumers CONVENIENT Aligns to what C-Store shoppers want: Ready to go, easy open, no-mess snacks that have clear, easy to read packaging EBY # 96040

6 FRESH 2ft planogram ITEM # DESCRIPTION ITEM # DESCRIPTION ITEM # DESCRIPTION TOP SHELF DANNON YOGURT BLUEBERRY SECOND SHELF WSC STR PARF 8.5Z 4PK DANNON OIKOS TZRO STR DIP STIX APL/CARMEL WSC BB PARF 8.5Z 4PK CHOBANI YGRT BBRY 5.3Z DIP STIX CAROT/RANCH DANNON YOGURT STRAWBERRY CHOBANI YGRT STRW 5.3Z KR STRING CHEESE 1Z SARGENTO COL/JCK 1Z KR CH CHS BIG STK 2Z KR CLBY JK BIG STK 2Z KR BIG CHS PEP JACK 2Z THIRD SHELF DOLE FRT BWL PEACH 7Z DOLE FRT BOWL MAND 7Z OH SNAP HOTTIE BITES VHOLTN HEARTY DILL KR CRACKR BARRL STK 1Z CRYSTAL FARMS EGG 2PK FOURTH SHELF OM L/FUN TURKEY OM LUNCH HAM & SWISS OM LUNCH TURKY&CHDR OM P3STRKY CLBY ALM 2Z OM P3 SHAM SCHD ALM 2Z FIFTH SHELF WSC ITALIAN WRAP WSC BUFFL CHX WRAP WSC TURK CHS WRAP WSC TUNA SLD WHT WDG WSC CKN SLD WHEAT WDG WSC TKY CHS WHEAT WDG SIXTH SHELF WSC OVN RSTD TRKY SUB WSC HAM/SW PRTL 6IN WSC ITALIAN SUB WSC AMER CLASSIC SUB WSC THE BIG STACK SUB BOTTOM SHELF SIMPLY RASP LNMADE SIMPLY LEMONADE 11.5Z NAKED JCE STRBAN 8PK NAKED JCE GREEN 8PK TROP PP Z ORG TROP PP Z HOMESTYLE OIKOS YGRT DRNK STRAW OIKOS YGRT DRNK MX BRY CHOBANI DRINK STRAW NANA CHOBANI DRINK MIX BERRY Category Insights 9

7 FRESH 4ft planogram 10 Category Insights

8 FRESH 4ft planogram ITEM # DESCRIPTION TOP SHELF WSC STR PARF 8.5Z 4PK WSC BB PARF 8.5Z 4PK DANNON YOGURT STRAWBERRY DANNON YOGURT BLUEBERRY DANNON OIKOS TZRO STR DANNON OIKOS TZRO VAN CHOBANI YGRT BBRY 5.3Z CHOBANI YGRT STRW 5.3Z CHOBANI YGRT PCH 5.3Z GO SQZ YOGURT STRW 3Z GO SQZ APL SCE SECOND SHELF KR STRING CHEESE 1Z SARGENTO COL/JCK 1Z KR BIG CHS PEP JACK 2Z KR CH CHS BIG STK 2Z KR CLBY JK BIG STK 2Z KR BIG CHS BCN CHED 2Z KR CRACKR BARRL STK 1Z KR PH BGL CHCC ST 2.5Z CRYSTAL FARMS EGG 2PK OH SNAP HOTTIE BITES 5039 OH SNAP DILLY BITES VHOLTN HOT PICKLE VHOLTN HEARTY DILL THIRD SHELF DIP STIX APL/CARMEL DIP STIX CAROT/RANCH DOLE FRT BWL PEACH 7Z DOLE FRT BWL TROP 7Z DOLE FRT BOWL MAND 7Z SABRA RED PPR HMS W/PRET SABRA HUMMUS W/PRET HILLSHIRE SM PLT ITAL OM L/FUN HAM OM L/FUN TURKEY FOURTH SHELF WSC ITALIAN WRAP ITEM # DESCRIPTION WSC BUFFL CHX WRAP WSC TURK CHS WRAP WSC TUNA SLD WHT WDG WSC CKN SLD WHEAT WDG WSC TKY CHS WHEAT WDG OM P3 CHCK MNT CSH 2Z OM P3STRKY CLBY ALM 2Z OM P3 SHAM SCHD ALM 2Z OM LUNCH HAM & SWISS OM LUNCH HAM&CHEDDAR OM LUNCH TURKY&CHDR FIFTH SHELF WSC HAM/SW PRTL 6IN WSC OVN RSTD TRKY SUB WSC ITALIAN SUB WSC AMER CLASSIC SUB WSC THE BIG STACK SUB BOTTOM SHELF SIMPLY RASP LNMADE 11.5 SIMPLY LEMONADE 11.5Z SIMPLY CRANBERRY 11.5 SIMPLY ORG W/MANGO 11.5 TROP PP Z ORG TROP PP Z HOMESTYLE TROP PP Z APPLE NAKED JCE STRBAN 8PK NAKED JCE MTYMNGO 8PK NAKED JCE GREEN 8PK NAKED JCE BLUE 8PK CHOBANI DRINK STRAW NANA CHOBANI DRINK MIX BERRY CHOBANI DRINK MANGOLICIOUS OIKOS YGRT DRNK STRAW OIKOS YGRT DRNK MX BRY ARGO TEA CAR HNY 13.5Z ARGO TEA GRN GINGR 13.5 STEAZ GRN TEA PCH 16Z STEAZ GRN TEA FRT 16Z Category Insights 11

9 FRESH Island Merchandiser Side A Side D Island Top View Side B Side C A B ITEM # DESCRIPTION ITEM # DESCRIPTION ITEM # DESCRIPTION TOP SHELF DOLE FRT BWL PEACH 7Z DOLE FRT BWL TROP 7Z DOLE FRT BOWL MAND 7Z 8958 DOLE MXDFRT BCHRY GEL SABRA RED PPR HMS W/PRET SABRA HUMMUS W/PRET KR CRACKR BARRL STK 1Z OM P3STRKY CLBY ALM 2Z OM P3 SHAM SCHD ALM 2Z OM P3 CHCK MNT CSH 2Z CRYSTAL FARMS EGG 2PK DANNON YOGURT STRAWBERRY DANNON YOGURT BLUEBERRY SECOND SHELF OH SNAP HOTTIE BITES OH SNAP DILLY BITES VHOLTN HOT PICKLE VHOLTN HEARTY DILL DIP STIX APL/CARMEL DIP STIX CAROT/RANCH SABRA GRLC HUM W/PRET KR PH BGL CHCC ST 2.5Z SARGENTO STRNG CH 1Z KR STRING CHEESE 1Z SARGENTO COL/JCK 1Z KR BIG CHS PEP JACK 2Z KR CH CHS BIG STK 2Z KR CLBY JK BIG STK 2Z KR BIG CHS BCN CHED 2Z DANNON OIKOS TZRO STR DANNON OIKOS TZRO VAN CHOBANI YGRT BBRY 5.3Z CHOBANI YGRT STRW 5.3Z CHOBANI YGRT PCH 5.3Z WSC STR PARF 8.5Z 4PK WSC BB PARF 8.5Z 4PK GO SQZ YOGURT STRW 3Z GO SQZ APL SCE CARROT RANCH CUP 6Z APPLE CARMEL CUP 6Z RED GRAPE CUPS 6Z FRUIT MEDLEY CUP CANTALOUPE CUP PINEAPPLE CUPS 6Z HILLSHIRE SM PLT ITAL OM L/FUN TURKEY OM L/FUN HAM Category Insights

10 C D ITEM # DESCRIPTION ITEM # DESCRIPTION ITEM # DESCRIPTION OM LUNCH HAM & SWISS BOTTOM SHELF SALAD COBB OM LUNCH HAM&CHEDDAR SIMPLY RASP LNMADE CHOBANI DRINK STRAW NANA OM LUNCH TURKY&CHDR 9493 SIMPLY LEMONADE 11.5Z CHOBANI DRINK MIX BERRY NAKED JCE STRBAN 8PK SIMPLY CRANBERRY CHOBANI DRINK NAKED JCE MTYMNGO 8PK SIMPLY ORG W/MANGO 11.5 MANGOLICIOUS NAKED JCE GREEN 8PK SIMPLY ORANGE 11.5Z OIKOS YGRT DRNK STRAW NAKED JCE BLUE 8PK TROP PP Z ORG OIKOS YGRT DRNK MX BRY NAKED JCE PROTN2ON 8PK TROP PP Z HOMESTYLE ARGO TEA CAR HNY 13.5Z NAKED JCE RED MACHINE TROP PP Z CALCIUM ARGO TEA GRN GINGR WSC TUNA SLD WHT WDG TROP PP Z APPLE STEAZ GRN TEA PCH 16Z WSC CKN SLD WHEAT WDG SNACK TRAY PNT BTR APL STEAZ GRN TEA FRT 16Z WSC TKY CHS WHEAT WDG SNACK TRAY VEG W/RNCH WSC HAM/SW PRTL 6IN WSC ITALIAN WRAP SNACK TRAY APL/CARROT WSC AMER CLASSIC SUB WSC BUFFL CHX WRAP SNACK TRAY APL/CRML WSC THE BIG STACK SUB WSC TURK CHS WRAP SALAD CHIC CAESAR WSC OVN RSTD TRKY SUB WSC ITALIAN FOOT LONG SALAD CHEF 7.75Z WSC ITALIAN SUB Category Insights 13

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12 FRESH Wakefield Sandwich Co. ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP WSC ITALIAN WRAP WSC BUFFL CHX WRAP WSC TURK CHS WRAP WSC TUNA SLD WDG WSC CHICKEN SLD WDG WSC TURKEY CHS WDG OZ 5.6 OZ 5.5 OZ 4.5 OZ 4.5 OZ 4.7 OZ $0.50 $0.50 $0.50 $7.20 $7.20 $7.20 $3.69 $3.69 $3.69 $2.99 $2.99 $2.99 Dates - Open Buy Window Order dates: 3/27/17-4/21/17 Date for in-store promotion: 3/27/17-4/21/17 Category Insights 15

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14 FRESH Simply ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP SIMPLY ORANGE SIMPLY LEMONADE SIMPLY RASP LNMADE SIMPLY CRANBERRY SIMPLY ORG W/MANGO SIMPLY APPLE SIMPLY FRT PUNCH 11.5 OZ 11.5 OZ 11.5 OZ 11.5 OZ 11.5 OZ 11.5 OZ 11.5 OZ $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 Dates - Open Buy Window Order dates: 3/27/17-4/21/17 Date for in-store promotion: 3/27/17-4/21/17 Category Insights 17

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16 FRESH Naked Juice ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP NAKED JCE STRBAN 8PK NAKED JCE GREEN 8PK NAKED JCE BLUE 8PK NAKED JCE MTYMNGO 8PK NAKED JCE PROTN2ON 8PK NAKED JCE RED MACHINE OZ 15.2 OZ 15.2 OZ 15.2 OZ 15.2 OZ 15.2 OZ $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.99 $2.99 $2.99 $2.99 $3.29 $2.99 Dates - Open Buy Window Order dates: 3/27/17-4/21/17 Date for in-store promotion: 3/27/17-4/21/17 Category Insights 19

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18 FRESH Tropicana ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP TROP PP TROP PP HOMESTYLE TROP PP 1 CALCIUM TROP PP APPLE TROP PP CRANBERRY OZ OZ OZ OZ OZ $1.90 $1.90 $1.90 $1.90 $1.90 Dates - Open Buy Window Order dates: 3/27/17-4/21/17 Date for in-store promotion: 3/27/17-4/21/17 Category Insights 21

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20 FRESH Dole ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP DOLE FRT BWL TROP DOLE FRT BWL PEACH DOLE FRT BOWL MAND DOLE MXD FRT BWL 7 OZ 7 OZ 7 OZ 7 OZ $0.04 $0.04 $0.04 $0.04 $2.29 $2.29 $2.29 $2.29 Dates - Open Buy Window Order dates: 3/27/17-4/21/17 Date for in-store promotion: 3/27/17-4/21/17 Category Insights 23

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22 FRESH Van Holten ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP VHOLTN HEARTY DILL VHOLTN HOT PICKLE 8 LBS 8 LBS $0.15 $0.15 $1.09 $1.09 Dates - Open Buy Window Order dates: 3/27/17-4/21/17 Date for in-store promotion: 3/27/17-4/21/17 Category Insights 25