snacking? NUTS & SEEDS

Transcription

1 CATEGORY CAPTAIN K R A F T Indulgent Nuts & Seeds or healthy S snacking? atisfy BOTH for big profits! As a culture, America is transitioning away from the sit down meal mentality, and instead is snacking all day, every day! And WHERE do they buy these snacks? Your c-store, of course! And WHAT do they buy? Well, they want it all indulgent AND healthy snacks. $ Share by Segment Snack Nuts 5% Toasted Corn Nut Snacks 5% Sunflower/ Pumpkin Seeds 28% Source: IRI - Current 52 Weeks Ending August 9, 205 Nutritional Snacks/ Trail Mixes 6% One of the most popular snacking categories is the Nuts & Seeds segment, which is comprised of snack nuts, seeds, trail mix and corn nuts. As a whole, the category is up 9.6% over last year, and each segment is up as well. With regard to share, snack nuts are the leader at 5%, followed by seeds at 28%, trail mix at 6% and corn nuts at 5%. However, what s unusual about the Nuts & Seeds category is that it straddles the line between indulgent and healthy snacking in a way that makes it attractive to many snackers. For example, 6% of consumers say they are looking for healthier snack alternatives, but at the same time, 59% of consumers admit that they indulge when they snack. It s this push/pull dynamic that makes Nuts & Seeds such a unique solution since many of them offer high protein nuts or seeds mixed with indulgent chocolate, fruit or another sweet flavor. It s truly like getting the best of both worlds for your c-store shopper, and we ll take a 50 CATEGORY INSIGHTS

2 $ Growth by Segment Nuts/Seeds/Trail Mix Category Total 9.6% Snack Nuts 3.7% Sunflower/ Pumpkin Seeds 9.3% Nutritional Snacks/ Trail Mixes Toasted Corn Nut Snacks 0.9% 2.% Source: IRI - Current 52 Weeks Ending August 9, 205 Nuts & Seeds $ Share (x Pepsi) closer look at how you can capitalize for greater profitability! Snack Nuts With the largest share in the category at 5%, snack nuts are already a leader in the category, but combine that with the largest growth numbers at 3.7%, and you have a segment that deserves plenty of attention. Within this segment, peanuts are still the most popular nut by volume, but cashews, almonds and mixed nuts have experienced the greatest percentage of growth. With regard to manufacturers, excluding DSD, Planters maintains the highest dollar share by brand, followed by David, Wonderful, Blue Diamond, and Corn Nuts. As you can imagine, much of this dollar share is directly related to the popularity of the nut type the manufacturer represents. And although tube nuts are declining in sales at a rate of -6%, some of the health and wellness products like Planters NUT-rition are picking up the slack. These products are being touted as heart healthy, nutrient dense, and high in protein, and are marketed with the slogan, Harness the Power of the Peanut. On the flip side, Planters is launching some sweet, indulgent nut products this year, such as their dessert mix, in flavors like turtle sundae, oatmeal raisin cookie, and banana sundae. As you can see, the manufacturers are working diligently to offer your customers both the indulgent and 2% 3% 5% 29% 6% 7% 5% 8% 3% 2% Kraft Foods, Inc. Private Label ConAgra Roll Global Snak Club Blue Diamond Growers Thanasi Foods Snyder s-lance The J.M. Smucker Company All Other Mfg Source: Nielsen YTD W/E 09/26/5 Market : Total US Convenience Product Share Basis : Snack Nuts & Seeds st Quarter 206 5

3 YTD $ Share by Nut Type Peanuts Trail Mix -.6% -0.2%...Planters is launching some sweet, indulgent nut products this year, such as their dessert mix, in flavors like turtle sundae, oatmeal raisin cookie, and banana sundae. Cashews +.3% the healthy snacking options they are specific suggestions on how to best Pistachios +0.5% looking for. merchandise within seeds. Almonds Corn Kernels Mixed Nuts All Other +0.6% -0.4% +0.4% +0.4% Source: Kraft/Heinz 206 C-store Planning Seeds $ Share by Brand Private Label 0.6% Spitz 3.8% David Seeds 32.% All Other 9.0% Bigs 22.6% Giants 20.0% Frito Lay.9% Source: RI - North Central - US Census Conv Current 26 w/e September 27, 205 Seeds As the second largest segment within Nuts & Seeds, the seeds segment includes both sunflower and pumpkin seeds. At 28% market share, this segment is up 9% versus last year with Bigs Seeds driving the growth by brand. However, David remains the brand leader by share. Both David and Bigs are adding incremental dollars to the category, and Bigs is also becoming more developed as they grow distribution. Giants is significantly under pacing the segment in terms of growth. It s important to note that Nuts/ Seeds are considered the third healthiest snack item by U.S. consumers, and are only outranked by fresh fruit and raw vegetables! This ranking ties directly into that healthy snacking need that consumers have, and it makes your c-store a popular destination for better for you snacks! When planning your seeds offering, remember that seeds are highly incremental, and therefore, can benefit from a broader assortment of product. Consult the Eby-Brown planograms for Trail Mixes Similar to Nuts/Seeds, trail mix is also in the top ten healthiest snacks at #7! In addition, trail mix is responsible for 6% of the market share in the category, and is up slightly at.9% over last year. And although trail mix is under performing when compared to Nuts & Seeds, it lands squarely in the middle of the healthy/indulgence continuum, offering a great-tasting, wholesome snack that satisfies. Planters is the leader in this segment, and they have a plan for 206 to increase distribution of their trail mix line. This plan includes improved quality, the addition of on-trend ingredients and enhanced packaging. Their peanut butter chocolate formula will be changing to include M&M s and increasing the peanut butter flavor. A broad assortment of Planters flavors is recommended in your set. Corn Nut Snacks Similar to trail mix, the corn nuts segment is led by Planters and is under pacing the greater category with modest gains of 2.% over last year. 52 CATEGORY INSIGHTS

4 However, Planters plans to increase distribution over the coming year through changes in merchandising and product innovation. Corn nuts are known for bold, exciting flavor profiles, and Planters flavors such as Chile Picante, Ranch and Bigger, Bolder BBQ are all gaining velocity. Consult your Eby-Brown representative to find out more about how corn nuts eye-catching merchandising and new counter display can drive sales in your c-store. representative for assistance in choosing the right option for your c-store. Sources: IRI Current 52 Weeks Ending August 9, 205; Kraft/Heinz 206 C-store Planning; IRI (Excluding Frito)- Current 52 Weeks Ending July 26, 205; Lightspeed GMI/Mintel; IRI - North Central - US Census Conv Current 26 W/e September 27, 205; Nielsen YTD W/E 09/26/5 Market : Total US Convenience Product Share Basis : Snack Nuts & Seeds Seeds $ Growth by Brand Category - Seeds 9.9% David 6.4% Bigs 28.8% Giants 9.% Frito Lay 3.% All Other -7.4% Category Success With a category that offers both indulgent and healthy snacking, how can you go wrong? As the trend toward all-day snacking continues, consumers will look to c-stores for better for you items that still taste great and the Nuts & Seeds category is one area where you re sure to shine. Be sure to watch for those manufacturers who are using innovative techniques in both marketing and product development, as both avenues have resulted in early success. In addition, continue to offer the wide variety of flavors and combinations that suit both the indulgence aspect of snacking, as well as the health and wellness aspect. To adequately represent this highly regional category, Eby-Brown has created four different planogram options we have a three-foot and a four-foot National planogram, along with a three-foot and a four-foot planogram specifically for Minnesota. As always, consult your Eby-Brown -5.6% Spitz Private Label 3.5% Source: RI - North Central - US Census Conv Current 26 w/e September 27, 205 Health Perception for Consumed Snacks, US Fresh Fruit Raw Vegetables Nuts/Seeds Yogurt Dried Fruit Rice Cakes Trail Mix Cereal Cheese Frozen Yogurt Very Healthy 84% 83% 53% 52% 4% 29% 26% 25% 24% 24% Somewhat Healthy 4% 4% 40% 44% 50% 58% 59% 58% 56% 58% Source: Lightspeed GMI/Mintel Somewhat Unhealthy 2% 2% 6% 4% 8% 2% 4% 6% 8% 7% Very Unhealthy - - % - % 2% % 2% 2% % st Quarter

5 Implement the Eby-Brown recommended National 4ft Nuts & Seeds planogram to maximize your category dollars. National 4ft Nuts & Seeds Planogram ITEM # DESCRIPTION ITEM # DESCRIPTION TOP SHELF PLANTERS SMOKED ALMOND TUBE.5 OZ PLANTERS WHL MXD NUT WTHT PNT TB BAG 2.25 OZ PLANTERS SALTED CASHEW TUBE.5 OZ PLANTERS HONEY RSTD CASHEW TUBE.5 OZ PLANTERS PEANUT TUBE.75 OZ PLANTERS HONEY ROASTED PEANUT TUBE.75 OZ PLANTERS HEAT PEANUT TUBE.75 OZ PLANTERS NUTRITION HEART HEALTH TUBE.5 OZ PLANTERS MENS HEALTH.5 OZ SECOND SHELF BLUE DIAMOND WHOLE NATURAL ALMONDS.5 OZ BLUE DIAMOND SMOKEHOUSE.5 OZ BLUE DIAMOND ROASTED SALTED ALMOND.5 OZ WNDR UNSP RST NTRL PSTC TB BAG.25 OZ PLANTERS PISTACHIO TUBE.75 OZ PLANTERS SALTED CARMEL PEANUT PLANTERS SEA SALT AND VINEGAR PLANTERS TRAIL MIX TUBE.7 OZ PLANTERS NUT-RITION ENERGY MIX PLANTERS NUT-RITION ENERGY MIX PEG SECTION DAVID ORIGINAL SUNFLOWER SEEDS 5.25 OZ DAVID JUMBO SUNFLR BIGS BACON SUNFLOWER SEEDS 5.35 OZ WONDERFUL UNSP RST PSTC WHL BAG 5 OZ PLANTERS HONEY ROASTED CASHEWS 3 OZ PLANTERS SALTED CASHEWS 3 OZ PLANTERS TRAIL MIX NUT/CHOCOLATE 6 OZ PLANTERS TRAIL MIX SWEET & CRUNCHY 6 OZ CORNNUTS REGULAR 4 OZ DAVID BBQ SUNFLOWER SEEDS 5.25 OZ DAVID JUMBO BFLO RCH BIGS DILL PICKLE SUNFLOWER SEED 5.35 OZ WONDERFUL SALT & PEPPER PISTACHIO PLANTERS DLX CSHW WHOLE PP 5030 PLANTERS PEANUT SALTED BG 6 OZ PLANTERS TRAIL MIX FRUIT & NUT 6 OZ PLANTERS PEANUT BUTTER CHOCOLATE TRAIL MIX CORNNUTS RANCH 4 OZ DAVID RANCH SUNFLOWER SEEDS 5.25 OZ DAVID JUMBO CRKD PEP BIGS ZESTY RANCH SFSD WONDERFUL ALMONDS RST/SLT PLANTERS SUNFLOWER TUBE 3 OZ 5343 HNY RSTD PNUT BG 6 OZ PLANTERS TURTLE SUNDAE MIX PLANTERS OATMEAL RAISIN COOKIE MIX 2436 CORNNUTS BBQ 4 OZ 8077 DAVID PUMPKIN SEEDS 2.25 OZ 805 DAVID SUNFLOWER KERNEL 4 OZ PLANTERS CHIPOLTE PEANUT BB 6 OZ SNAK CLUB CASHEWS SALT BV ENERGZR TRL MX 9 OZ CORN NUTS JALAPENO CHEDDAR DAVID LOW SODIUM RST SNFL SD BAG 5.25 OZ DAVID SNFLWR SD JUMBO SWT/SPCY BIGS STUBBS BBQ SFSD CORNNUTS CHILE PICANTE 4 OZ BOTTOM SHELF PLANTERS PEANUTS SALTED CARAMEL PLANTERS PEANUT SEA SALT & VINEGAR PLANTERS PEANUT CHILI LIME PLANTERS CLASSIC PEANUT PLANTERS PEANUT CHIPOTLE PLANTERS PEANUT COCOA PLANTERS PEANUT SMOKED 54 CATEGORY INSIGHTS

6 National 4ft Nuts & Seeds Planogram st Quarter

7 Implement the Eby-Brown recommended National 3ft Nuts & Seeds where 4ft is not available. National 3ft Nuts & Seeds Planogram ITEM # DESCRIPTION ITEM # DESCRIPTION TOP SHELF PLANTERS SALTED CARMEL PEANUT PLANTERS PEANUT TUBE.75 OZ PLANTERS HONEY ROASTED PEANUT TUBE.75 OZ PLANTERS HEAT PEANUT TUBE.75 OZ PLANTERS SALTED CASHEW TUBE.5 OZ PLANTERS HONEY RSTD CASHEW TUBE.5 OZ PLANTERS TRAIL MIX TUBE.7 OZ SECOND SHELF BLUE DIAMOND SMOKEHOUSE.5 OZ BLUE DIAMOND WHOLE NATURAL ALMONDS.5 OZ PLANTERS SMOKED ALMOND TUBE.5 OZ WNDR UNSP RST NTRL PSTC TB BAG.25 OZ PLANTERS PISTACHIO TUBE.75 OZ PLANTERS TURTLE SUNDAE MIX PLANTERS NUTRITION HEART HEALTH TUBE.5 OZ PLANTERS MENS HEALTH.5 OZ PEG SECTION DAVID ORIGINAL SUNFLOWER SEEDS 5.25 OZ DAVID PUMPKIN SEEDS 2.25 OZ PLANTERS SUNFLOWER TUBE 3 OZ WONDERFUL UNSP RST PSTC WHL BAG 5 OZ PLANTERS DLX CSHW WHOLE PP PLANTERS WHL MXD NUT WTHT PNT TB BAG 2.25 OZ PLANTERS PEANUT SALTED BG 6 OZ PLANTERS TRAIL MIX NUT/CHOCOLATE 6 OZ DAVID RANCH SUNFLOWER SEEDS 5.25 OZ DAVID JUMBO SUNFLR BIGS BACON SUNFLOWER SEEDS 5.35 OZ PLANTERS SALTED CASHEWS 3 OZ 5343 HNY RSTD PNUT BG 6 OZ PLANTERS TRAIL MIX FRUIT & NUT 6 OZ DAVID BBQ SUNFLOWER SEEDS 5.25 OZ DAVID JUMBO BFLO RCH BIGS DILL PICKLE SUNFLOWER SEED 5.35 OZ PLANTERS HONEY ROASTED CASHEWS 3 OZ PLANTERS CHIPOLTE PEANUT BB 6 OZ PLANTERS PEANUT BUTTER CHOCOLATE TRAIL MIX DAVID SNFLWR SD JUMBO SWT/SPCY DAVID JUMBO CRKD PEP BIGS STUBBS BBQ SFSD CORNNUTS REGULAR 4 OZ CORNNUTS RANCH 4 OZ 2436 CORNNUTS BBQ 4 OZ BOTTOM SHELF PLANTERS PEANUTS SALTED CARAMEL PLANTERS PEANUT CHILI LIME PLANTERS PEANUT SEA SALT & VINEGAR PLANTERS CLASSIC PEANUT PLANTERS PEANUT COCOA 56 CATEGORY INSIGHTS

8 National 3ft Nuts & Seeds Planogram st Quarter

9 Implement the Eby-Brown recommended 4ft Nuts & Seeds planogram to maximize your category dollars in the Minneapolis area. Minneapolis 4ft Nuts & Seeds Planogram ITEM # DESCRIPTION ITEM # DESCRIPTION TOP SHELF WNDR UNSP RST NTRL PSTC TB BAG.25 OZ PLANTERS PISTACHIO TUBE.75 OZ PLANTERS WHL MXD NUT WTHT PNT TB BAG 2.25 OZ PLANTERS SALTED CASHEW TUBE.5 OZ PLANTERS HONEY RSTD CASHEW TUBE.5 OZ PLANTERS PEANUT TUBE.75 OZ PLANTERS HONEY ROASTED PEANUT TUBE.75 OZ PLANTERS HEAT PEANUT TUBE.75 OZ PLANTERS NUTRITION HEART HEALTH TUBE.5 OZ PLANTERS NUT-RITION ENERGY MIX SECOND SHELF BL DMN BLD WHL ALMN TB BAG.5 OZ BLUE DIAMOND WHOLE NATURAL ALMONDS.5 OZ BLUE DIAMOND ROASTED SALTED ALMOND.5 OZ BLUE DIAMOND SMOKEHOUSE.5 OZ PLANTERS SMOKED ALMOND TUBE.5 OZ PLANTERS SALTED CARMEL PEANUT PLANTERS SEA SALT AND VINEGAR PLANTERS TRAIL MIX TUBE.7 OZ PLANTERS TURTLE SUNDAE MIX PLANTERS OATMEAL RAISIN COOKIE MIX PEG SECTION GIANT ORIGINAL SEEDS 5.75 OZ GIANTS SUNFLOWER SEED BCN RNCH DAVID JUMBO SUNFLR BIGS DILL PICKLE SUNFLOWER SEED 5.35 OZ GIANTS UNSP ROAST PUMPKIN SLTD SD BAG PLANTERS SUNFLOWER TUBE 3 OZ PLANTERS DLX CSHW WHOLE PP PLANTERS TRAIL MIX NUT/CHOCOLATE 6 OZ CORNNUTS REGULAR 4 OZ GIANT SF SD DILL PKLE GIANT SEED BBQ 5Z DAVID RANCH SUNFLOWER SEEDS 5.25 OZ BIGS BACON SUNFLOWER SEEDS 5.35 OZ 8697 WONDERFUL UNSP RST PSTC WHL BAG 5 OZ PLANTERS HONEY ROASTED CASHEWS 3 OZ PLANTERS SALTED CASHEWS 3 OZ PL TRL MX FRT/NT 6Z CORNNUTS RANCH 4 OZ GNTS UNSP RST SLT PPR SNFL SD BAG 5 OZ DAVID SUNFLWR BBQ BIGS ZESTY RANCH SFSD WONDERFUL SALT & PEPPER PISTACHIO 5030 PL PNUT SLT BG 6Z 5343 HNY RSTD PNUT BG 6Z PLANTERS PEANUT BUTTER CHOCOLATE TRAIL MIX 2436 CORNNUTS BBQ 4 OZ GIANTS SUNFLOWER SEED ROAST/SALT GIANT KETTLE RST SD 5Z DAVID JUMBO BFLO RCH 9362 BGS UNSP RST PMPK LGHT SLTD SD BAG WONDERFUL ALMONDS RST/SLT PLANTERS CHIPOLTE PEANUT BB 6 OZ 8567 PL DRY RSTD PNUT6Z PLANTERS TRAIL MIX SWEET & CRUNCHY 6 OZ CORN NUTS JALAPENO CHEDDAR BOTTOM SHELF PLANTERS PEANUTS SALTED CARAMEL PLANTERS PEANUT SEA SALT & VINEGAR PLANTERS PEANUT CHILI LIME PLANTERS CLASSIC PEANUT FISHER PEANUT SNACK NUT WHOLE REGULAR 2 OZ 58 CATEGORY INSIGHTS

10 Minneapolis 4ft Nuts & Seeds Planogram st Quarter

11 Implement the Eby-Brown recommended 3ft Nuts & Seeds planogram to maximize your category dollars in the Minneapolis area when 4ft is not available. Minneapolis 3ft Nuts & Seeds Planogram ITEM # DESCRIPTION ITEM # DESCRIPTION TOP SHELF PLANTERS SMOKED ALMOND TUBE.5 OZ PLANTERS SALTED CASHEW TUBE.5 OZ PLANTERS HONEY RSTD CASHEW TUBE.5 OZ PLANTERS PEANUT TUBE.75 OZ PLANTERS HONEY ROASTED PEANUT TUBE.75 OZ PLANTERS HEAT PEANUT TUBE.75 OZ PLANTERS TRAIL MIX TUBE.7 OZ SECOND SHELF BLUE DIAMOND WHOLE NATURAL ALMONDS.5 OZ BLUE DIAMOND SMOKEHOUSE.5 OZ BLUE DIAMOND ROASTED SALTED ALMOND.5 OZ WNDR UNSP RST NTRL PSTC TB BAG.25 OZ PLANTERS PISTACHIO TUBE.75 OZ PLANTERS SALTED CARMEL PEANUT PLANTERS TURTLE SUNDAE MIX PLANTERS NUTRITION HEART HEALTH TUBE.5 OZ PEG SECTION GIANT ORIGINAL SEEDS 5.75 OZ GIANTS SUNFLOWER SEED BCN RNCH DAVID JUMBO SUNFLR PLANTERS SALTED CASHEWS 3 OZ PLANTERS HONEY ROASTED CASHEWS 3 OZ PLANTERS DLX CSHW WHOLE PP PLANTERS DLX CSHW WHOLE PP PLANTERS WHL MXD NUT WTHT PNT TB BAG 2.25 OZ GIANT SF SD DILL PKLE GIANT KETTLE RST SD 5Z DAVID RANCH SUNFLOWER SEEDS 5.25 OZ PLANTERS SUNFLOWER TUBE 3 OZ 5030 PL PNUT SLT BG 6Z PLANTERS TRAIL MIX NUT/CHOCOLATE 6 OZ CORNNUTS REGULAR 4 OZ BIGS DILL PICKLE SUNFLOWER SEED 5.35 OZ DAVID SUNFLWR BBQ WONDERFUL UNSP RST PSTC WHL BAG 5 OZ 5343 HNY RSTD PNUT BG 6Z PL TRL MX FRT/NT 6Z CORNNUTS RANCH 4 OZ GIANTS SUNFLOWER SEED ROAST/SALT BIGS BACON SUNFLOWER SEEDS 5.35 OZ 9362 BGS UNSP RST PMPK LGHT SLTD SD BAG WONDERFUL SALT & PEPPER PISTACHIO PLANTERS CHIPOLTE PEANUT BB 6 OZ PLANTERS PEANUT BUTTER CHOCOLATE TRAIL MIX 2436 CORNNUTS BBQ 4 OZ BOTTOM SHELF FISHER PEANUT SNACK NUT WHOLE REGULAR 2 OZ PLANTERS PEANUTS SALTED CARAMEL PLANTERS PEANUT SEA SALT & VINEGAR PLANTERS PEANUT CHILI LIME PLANTERS CLASSIC PEANUT 60 CATEGORY INSIGHTS

12 Minneapolis 3ft Nuts & Seeds Planogram st Quarter 206 6

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14 Kraft PROMOTION OBJECTIVE Increase distribution of our core Planters items. Planters consumption is up vs YAG and out-pacing the category. CATEGORY CAPTAIN K R A F T Nuts & Seeds BENEFITS To increase sales and profits by carrying the top Planters items. ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP Nutrition Mens Heart Health Nut Tube Nutrition Mens Health Nut Tube Nutrition Sustainting Energy Honey Nut Cornnuts Regular Cornnuts BBQ Cornnuts Ranch Cornnuts Heat Cornnuts Jalapeno Cheddar Planters Sunflower Kernels Planters Pistachio Nut Tube Planters Trail Mix Nuts & Chocolate Planters Trail Mix Sweet & Nuttty Planters Trail Mix Spicy Nut & Cajun Stix Planters Traill Mix Nuts Seeds & Raisins Planters Trail Mix Fruit & Nut Planters Big Bag Cashews Planters Big Bag Honey Roasted Cashew Planters Big Bag Salted Peanuts Planters Big Bag Honey Roasted Planters Big Bag Chipotle Peanuts Planters Big Bag Dry Roasted Peanuts Planters Trail Mix Tube Planters Smoked Almond Tube Planters Cashew Tube Planters Cashew Honey Roasted Tube Planters Peanut Salted Tube Planters Honey Roasted Planters Heat Peanuts oz.5 oz.66 oz 4 oz 4 oz 4 oz 4 oz 4 oz.75 oz.75 oz 6 oz 6 oz 6 oz 6 oz 6 oz 3 oz 3 oz 3 oz 3 oz 6 oz 6 oz.7oz.5 oz.5 oz.5 oz.75 oz.75 oz.75 oz $0.90 $0.90 $0.60 $0.30 $0.70 $0.0 $0.0 $0.0 $0.0 $0.0 $0.65 $0.90 $0.70 $0.70 $0.25 $0.25 $0.25 $.69 $.69 $.99 $.39 $.39 $.39 $.39 $.39 $0.99 $2.09 $3.59 $3.59 $3.59 $3.59 $3.59 $2.49 $2.49 $2.29 $2.29 $2.29 $2.39 $.9 $.69 $.29 $.29 $0.59 $0.59 $0.59 REQUIREMENTS Distribution only DATES - OPEN BUY WINDOW Order dates: 2/2/5 - /5/6 Dates for in-store promotion: 2/2/5 - /5/6 st Quarter

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16 ConAgra-David PROMOTION OBJECTIVE To capture impulse purchases with secondary placement of America s # selling sunflower seed brand. BENEFITS David Seeds represent 4% of the nations dollar share in sunflower seeds. ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP David Hexbin - Classic Flavors contains: David JUMBO Original David JUMBO Ranch David JUMBO BBQ oz $4.00 $ David Hexbin - Sweet Flavors contains: David JUMBO Original David JUMBO Sweet N Salty David JUMBO Sweet N Spicy oz $4.00 $.99 REQUIREMENTS Distribution only DATES - BOOKING ITEMS Order dates: 2/2/5 - /5/6 Return order to Eby-Brown by: /5/6 Ship date: 2/29/6 Date for in-store promotion: 2/29/5 st Quarter

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18 Thanasi PROMOTION OBJECTIVE Increase distribution of BIGS # premium seeds and promote dried meat snacks which is the 2nd-highest dollar achiever in snacks. Duke s Shorty s are a unique top selling SKU and 00% natural. BENEFITS Sunflower and Pumpkin Seeds are leading the category growth, increasing 9.3% and 0% over last year, respectively, and provide the 3rd most dollars to growth in this category. Including both BIGS and Duke s in the POG will help boost the Retailer s dollar growth. ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP Bigs Vlasic Dill Sunflower Seeds Bigs Bacon Sunflower Seeds Bigs Ranch Sunflower Seeds Bigs BBQ Sunflower Seeds Bigs Salted Pumpkin Seeds Duke s Original Shorty Smoked Sausages 5.35 oz 5.35 oz 5.35 oz 5.35 oz 5 oz 5 oz $0.20 $2.09 $2.09 $2.09 $2.09 $3.79 $9.09 REQUIREMENTS Distribution only DATES - OPEN BUY WINDOW Order dates: 2/2/5 - /5/6 Dates for in-store promotion: 2/2/5 - /5/6 st Quarter

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20 Blue Diamond PROMOTION OBJECTIVE Adding a variety of flavors and multiple size bags to enhance the growing Almond category. BENEFITS The biggest sale of the year from the # supplier in the Almond snacking segment - Blue Diamond Growers. Partner with the category leader by adding unique flavors and larger sizes. ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP Smokehouse Tube Roasted Salted Tube Whole Natural Tube oz.5 oz.5 oz $0.30 $0.30 $0.30 $.99 $.99 $.99 REQUIREMENTS Distribution only DATES - OPEN BUY WINDOW Order dates: 2/2/5 - /5/6 Dates for in-store promotion: 2/2/5 - /5/6 st Quarter