Category Share - Nuts/Seeds/Trail Mix

Transcription

1 n NUTS & SEEDS We see a lot of growth potential for the Nuts & Seeds category. Consumers view these items as nutritious snacks, and when you combine that with portability and increased snacking occasions, you have a winning combination. Jim Hachtel, VP of Strategic Insights, Eby-Brown Mix It Up With Healthy Hybrids Nuts, Seeds and Trail Mix offer the perfect blend of health and taste! Increased snacking occasions combined with consumer interest in better-for-you foods has the Nuts & Seeds category poised for continued success. C-stores may have the smallest share, but have grown the fastest and we expect this category to grow 23% by Category Share - Nuts/Seeds/Trail Mix $ (millions) Supermarkets - 24% growth (est) Convenience Stores - 36% growth Other - 29% growth Note: Other retail channels include supercenters, warehouse clubs, natural food stores, gourmet/specialty stores, dollar stors, non-store retailers, etc. Source: Based on Information Resources Inc, InfoScan Reviews; CSPnet Category Management Handbook ; US Census Bureau, Economic Census/Mintel 54 Category Insights

2 Growth and Innovation Nuts represent 3/4 of the category sales, but are not the fastest growing segment. Trail mix is growing at the fastest rate, at 43% to reach $1.3 billion in Strong innovation in the form of hybrid trail mixes are a big driver. These new items offer a combination of jerky, chocolate, nuts and seeds and are seen by shoppers as the perfect blend of healthy and indulgent. % of Category Sales Trail Mix 15% Seeds 8% 77% Nuts Flavor and packaging are also propelling the category forward. Bold flavors such as Dill, Bacon and Spicy Garlic make seeds popular with millennials and resealable packaging makes them popular with moms! Source: Based on Information Resources Inc., InfoScan Reviews; CSPnet Category Management Handbook, U.S. Census Bureau, Economic Census/Mintel Female shoppers in particular are drawn to the hybrid trail mixes. Instead of purchasing a candy bar, they will purchase this non-traditional option for their family. Sarah Bibbs, VP of Merchandising, Eby-Brown Positive Perceptions Drive Sales The influence of increased snacking occasions, coupled with positive perceptions about the nutrition and convenience of nuts, seeds and trail mixes is bound to propel the category forward. In a recent study the majority of consumers agree that the following attributes are true to the category: Provide a good source of protein. Healthier than other snacks. More natural than other snacks. Offer a good source of energy. Portability, making them more convenient to eat than other snacks. Available in bold flavors. Offered in multiple pack sizes (single- and multi-serve). Give Em What They Want Healthy and indulgent this is what shoppers tell us they want in Nuts and Seeds. In most cases, they begin their day with the healthy options and move toward the more indulgent options as the day progresses. Utilize our fact-based, data-driven merchandising recommendations and planograms to achieve just the right mix for success! Sources: Based on Information Resources Inc., InfoScan Reviews; CSPnet Category Management Handbook, US Census Bureau, Economic Census/Mintel; Mintel Nuts Seeds Trail Mix US June 2016 Category Insights 55

3 NUTS & SEEDS 4ft planogram 56 Category Insights

4 NUTS & SEEDS 4ft planogram TOP SHELF PL PNUT SLTD CARML PL PNUT SSLT VINGR PL CHL LM PNUT 2.25Z PL PP69 PNUT PL PP69 HON RST PNUT PL PP69 HEAT PNUT PL PP69 DRY RST PNUT PL CASHEW PL HNY RSTD CASHEW SECOND SHELF BLUE DIA WASABISOY BLUE DIAMOND SMKHSE 1.5Z BLUE DIA WHOLE NAT AL PL SMKD ALMD TUBE PL PIST TUBE NUT WONDRFL 100 CAL PIST PL TRAIL MIX 1.7Z NUTRITION TRL MX HRT NUTRITION SE CHC/NUT OBERTO TR MX BF 2Z PEG SECTION DAVID SUNFLWR SD DAVID JUMBO SUNFLR BIGS BACON SF SD SAHALE MAPLE PECAN 4Z PL TURTLE MIX 3Z PL P3 CHIP PNT/BF JRK PL P3 HR PNT/MGHM JRK PL P3 HR PNT/TERI JRK PL SALT CASHEW 3Z PL PP DLX JMB CASH DAVID SUNFLWR RNC DAVID SUNFLWR JAL BIGS DILL PCKL SF SD SAHALE POM PISTCHIO 4Z PL CHC PB BRWNIE MX 3Z PL TRL MIX NT/CH 6Z PL PNUT SLT BG 6Z PL HNY RSTD CASH 3Z PL PP DLX MXD NUT DAVID SUNFLWR BBQ DAVID JUMBO CRKD PEP BIGS ZESTY RANCH SFSD PRMPK ENRGZ TRL MX 7.5Z PL OAT RSN CKIE MIX 3Z PL PB CHOC TRAIL MIX 6Z PL HNY RST PNUT BG 6Z WONDFL PIST SHLLD 2.5Z CORNNUTS RANCH 4Z PL TRL MIX SWT/SALTY PL TRL MX TROP/NT 6Z PL CHPOLTE PNUT BB 6Z WONDFL PISTCHIO 5Z CORNNUTS REGULAR 4Z DAVID SWT N SPICY BIGS STUBBS BBQ SFSD BIGS L/SLT PKIN SD 5Z DAVID SUNFLWR KRNL 4Z PL SPCY NUT/C STX 6Z WONDRFL S/P PIST CORNNUTS BBQ BOTTOM SHELF PL CLASSIC PNUT 6Z TN PL SLTCRML PNUT 6Z TN PL SLT&VN PNUT 6Z TN Category Insights 57

5 NUTS & SEEDS 3ft planogram 58 Category Insights

6 NUTS & SEEDS 3ft planogram TOP SHELF PL PNUT SLTD CARML PL PP69 PNUT PL PP69 HON RST PNUT PL PP69 HEAT PNUT PL PP69 DRY RST PNUT PL CASHEW PL HNY RSTD CASHEW SECOND SHELF BLUE DIA WASABISOY BLUE DIA WHOLE NAT AL BLUE DIAMOND SMKHSE 1.5Z WONDRFL 100 CAL PIST PL PIST TUBE NUT PL PP DLX MXD NUT PL TRAIL MIX 1.7Z NUTRITION TRL MX HRT PEG SECTION DAVID SUNFLWR SD DAVID JUMBO SUNFLR BIGS BACON SF SD PL TRL MIX NT/CH 6Z PL PP DLX JMB CASH PL SALT CASHEW 3Z PL HNY RSTD CASH 3Z DAVID SUNFLWR RNC 5.25 DAVID SUNFLWR JAL 5.25 BIGS DILL PCKL SF SD PL PB CHOC TRAIL MIX 6Z PL P3 CHIP PNT/BF JRK PL PNUT SLT BG 6Z PL HNY RST PNUT BG 6Z PL TRL MIX SWT/SALTY PL P3 HR PNT/MGHM JRK PL TURTLE MIX 3Z CORNNUTS RANCH 4Z DAVID JUMBO CRKD PEP BIGS STUBBS BBQ SFSD BIGS ZESTY RANCH SFSD PL TRL MX TROP/NT 6Z PL P3 HR PNT/TERI JRK WONDFL PIST SHLLD 2.5Z CORNNUTS REGULAR 4Z DAVID SUNFLWR BBQ 5.25 BIGS L/SLT PKIN SD 5Z DAVID SUNFLWR KRNL 4Z PRMPK ENRGZ TRL MX 7.5Z PL SPCY NUT/C STX 6Z WONDFL PISTCHIO 5Z CORNNUTS BBQ Category Insights 59

7 NUTS & SEEDS 4ft planogram-minneapolis 60 Category Insights

8 NUTS & SEEDS 4ft planogram-minneapolis TOP SHELF PL PIST TUBE NUT PL PP DLX MXD NUT PL PP DLX JMB CASH PL CASHEW PL HNY RSTD CASHEW PL PP69 PNUT PL PP69 HON RST PNUT PL PP69 HEAT PNUT PL PNUT SLTD CARML PL PNUT SSLT VINGR SECOND SHELF BLUE DIA WASABISOY BLUE DIAMOND SMKHSE 1.5Z BLUE DIA WHOLE NAT AL BLUE DIA RST ALMD PL TRAIL MIX 1.7Z NUTRITION TRL MX HRT NUTRITION SE HNY/NUT NUTRITION SE CHC/NUT PL TURTLE MIX 3Z PL CHC PB BRWNIE MX 3Z PEG SECTION GIANT SEEDS 5.75Z DAVID SUNFLWR SD DAVID JUMBO SUNFLR BIGS DILL PCKL SF SD GIANT PMKIN SEED PL SALT CASHEW 3Z PL HNY RSTD CASH 3Z PL TRL MIX NT/CH 6Z CORNNUTS RANCH 4Z GIANT SF SD DILL PKLE DAVID SUNFLWR RNC DAVID JUMBO BFLO RCH BIGS BACON SF SD WONDFL PIST SHLLD 2.5Z PL PNUT SLT BG 6Z PL P3 CHIP PNT/BF JRK PL PB CHOC TRAIL MIX 6Z CORNNUTS REGULAR 4Z GIANT SF SD BCN RANCH 5Z GIANT KETTLE RST SD 5Z DAVID JUMBO CRKD PEP BIGS ZESTY RANCH SFSD WONDFL PISTCHIO 5Z PL HNY RST PNUT BG 6Z PL P3 HR PNT/MGHM JRK PL TRL MIX SWT/SALTY CORNNUTS BBQ WONDRFL S/P PIST PL CHPOLTE PNUT BB 6Z PL P3 HR PNT/TERI JRK PL TRL MX TROP/NT 6Z PRMPK ENRGZ TRL MX 7.5Z GIANT KETTLE CRK PEP 5Z GIANT KETTLE SWDLPK 5Z DAVID SUNFLWR BBQ BIGS L/SLT PKIN SD 5Z PL DRY RSTD PNUT 6Z BOTTOM SHELF WONDRFL 100 CAL PIST FISH SALTEDINSHELL 12Z Category Insights 61

9 NUTS & SEEDS 3ft planogram-minneapolis 62 Category Insights

10 NUTS & SEEDS 3ft planogram-minneapolis TOP SHELF PL PP DLX MXD NUT PL PP DLX JMB CASH PL CASHEW PL HNY RSTD CASHEW PL PP69 PNUT PL PP69 HON RST PNUT PL PP69 HEAT PNUT SECOND SHELF BLUE DIA WASABISOY BLUE DIA RST ALMD BLUE DIAMOND SMKHSE 1.5Z PL PIST TUBE NUT PL TRAIL MIX 1.7Z NUTRITION SE CHC/NUT PL TURTLE MIX 3Z PL CHC PB BRWNIE MX 3Z PEG SECTION GIANT SEEDS 5.75Z BIGS BACON SF SD DAVID SUNFLWR SD PL SALT CASHEW 3Z PL TRL MIX NT/CH 6Z CORNNUTS RANCH 4Z GIANT SF SD BCN RANCH 5Z BIGS DILL PCKL SF SD DAVID JUMBO SUNFLR PL HNY RSTD CASH 3Z PL TRL MIX SWT/SALTY CORNNUTS REGULAR 4Z GIANT KETTLE RST SD 5Z BIGS ZESTY RANCH SFSD DAVID SUNFLWR RNC 5.25 PL PNUT SLT BG 6Z PL PB CHOC TRAIL MIX 6Z CORNNUTS BBQ PL HNY RST PNUT BG 6Z WONDFL PISTCHIO 5Z PRMPK ENRGZ TRL MX 7.5Z GIANT KETTLE CRK PEP 5Z BIGS L/SLT PKIN SD 5Z DAVID SUNFLWR BBQ 5.25 PL CHPOLTE PNUT BB 6Z WONDFL PIST SHLLD 2.5Z Category Insights 63

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12 NUTS & SEEDS ConAgra UPC PK SZ OI Allowance SRP DAVID SUNFLOWER SEED SHIPPER CONTAINS: DAVID SUNFLOWER SEED ORIGINAL DAVID SUNFLOWER SEED BBQ DAVID SUNFLOWER SEED RANCH OZ $2.65 $1.99 Dates - Booking Items Order dates: 6/26/17-7/21/17 Return order to Eby-Brown by: 7/21/17 Ship date: 9/4/17 Date for in-store promotion: 9/4/17 Category Insights 65

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14 NUTS & SEEDS Thanasi UPC PK SZ OI Allowance SRP BIGS BACON BIGS DILL PICKLE BIGS STUBBS BBQ BIGS ZESTY RANCH OZ 5.35 OZ 5.35 OZ 5.35 OZ $0.05 $0.05 $0.05 $0.05 $2.09 $2.09 $2.09 $2.09 Dates - Open Buy Window Order dates: 6/26/17-7/21/17 Date for in-store promotion: 6/26/17-7/21/17 Category Insights 67

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16 NUTS & SEEDS Blue Diamond UPC PK SZ OI Allowance SRP WASABI & SOY TUBE SMOKEHOUSE TUBE WHOLE NATURAL TUBE OZ 1.5 OZ 1.5 OZ $0.30 $0.30 $0.30 $1.99 $1.99 $1.99 Dates - Open Buy Window Order dates: 6/26/17-7/21/17 Date for in-store promotion: 6/26/17-7/21/17 Category Insights 69