Turkey Promotional Activity by Category Ground White Parts Whole Dark Parts 12,000. Fri. Sep 21, 2018 NATIONAL SUMMARY

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Mitchell Lewis
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1 Advertised Prices for Turkey to Consumers at Major Retail Supermarket Outlets during the period of 09/21 thru 09/27. NATIONAL SUMMARY 1/ 34.9% of 29,100 Feature Rate outlets THIS WEEK LAST WEEK LAST YEAR 32.2% of 29,100 outlets 25.8% of 29,100 outlets Special Rate 4/ 2.6% 4.6% 1.4% 12,578 13,132 14,147 3/ Stores Wtd Avg Stores Wtd Avg Stores Wtd Avg - Hens Frozen - Hens Frozen 1, , Rotisserie Boneless, whole Cutlets Cutlets, thin sliced Tenders Marinated Tenders Drumsticks Thighs Wings Necks Smoked Drumsticks Smoked Wings Smoked Necks GROUND TURKEY: 8, , , Patties , Sausage % lean 1, , , % lean 4, , , Breast 1, , Rolls (frsh/frz 1 lb.) Patties % lean 1, , , Breast Note: rolls & specialty not included in ground turkey total and weighted average. This Week's Turkey Feature Highlights Turkey feature activity decreases slightly from a week ago. There is a light scattering of whole bird offers. Bonein breasts are seen a little more often. Where found, you will tend to pay a little more for fresh and frozen. Rotisserie breasts are non-existent. Cutlets are better valued. Dark parts are easier to find; prices are lower for the smoked variety and mixed for fresh. Offerings of grinds are similar to last week with 85% and 93% leans continuing to garner the most attention. Weighted average prices are lower for conventional 93% lean, ground breast, and rolls. Deli activity slows. Values are slightly higher for processor and private label shaving meats. All report information gathered from publicly available sources including store circulars, newspaper ads, and retailer websites. Turkey Promotional Activity by Category Ground White Parts Whole Dark Parts 12,000 10,000 8,000 6,000 4,000 2,000 0 activity level Aug Aug Aug 31-Sep-06 Sep Sep Sep Ground Turkey Featuring by Type 14% 55% 4% 1/ Feature Rate: the amount of sampled stores advertising any reported turkey item during the current week, expressed as a percentage of the total sample. 2/ Activity Index: a measure of the absolute frequency of feature activity equal to the total number of stores for each advertised turkey item (e.g., a retailer with 100 outlets featuring 3 turkey items has an activity index of 300). 3/ Stores/Avg: the total number of advertising outlets and the weighted average price weighted by the respective number of outlets. 4/ Special Rate: the percentage of sampled stores with a no-price promotion (e.g., buy 1, get 1 free, etc.) 5/ Specialty: products produced from birds raised on an all vegetable diet without antibiotics and minimally processed. 1 of 7 9% 18% Patties Sausage 85% lean 93% lean Breast 31.1% 6.3% Relative Feature Activity by Region 13.9% 10.8% 22.0% 15.0% 0.0% 0.8% NE SE MW SC SW NW AK HI

2 Special Rate 4/ USDA National Retail Report - Turkey Advertised Prices for Turkey to Consumers at Major Retail Supermarket Outlets during the period of 09/21 thru 09/27. NORTHEAST U.S. (CT,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT) 54.7% of 5,500 sampled outlets 5.0% of stores w/ no-price promotions SOUTHEAST U.S. (AL,FL,GA,MS,NC,SC,TN,VA,WV) 24.7% of 7,400 sampled outlets 0.0% of stores w/ no-price promotions MIDWEST U.S. 30.4% of 6,100 sampled outlets (IA,IL,IN,KY,MI,MN,ND,NE,OH,SD,WI) 2.2% of stores w/ no-price promotions Activity Index = 4,823 Activity Index = 1,330 Activity Index = 1,964 ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg - Hens Frozen - Hens Frozen Rotisserie Boneless, whole Cutlets Cutlets, thin sliced Tenders Marinated Tenders Drumsticks Thighs Wings Necks Smoked Drumsticks Smoked Wings Smoked Necks GROUND TURKEY: Patties Sausage % lean % lean , Breast (99-100% lean) Rolls (frsh/frz 1 lb.) Patties % lean Breast of 7

3 Advertised Prices for Turkey to Consumers at Major Retail Supermarket Outlets during the period of 09/21 thru 09/27. SOUTH CENTRAL U.S. SOUTHWEST U.S. NORTHWEST U.S. (AR,CO,KS,LA,MO,NM,OK,TX) (AZ,CA,NV,UT) (ID,MT,OR,WA,WY) Feature Rate 1/ 26.6% of 4,900 sampled outlets 46.8% of 3,800 sampled outlets 39.8% of 1,300 sampled outlets Special Rate 4/ 3.9% of stores w/ no-price promotions 4.8% of stores w/ no-price promotions 0.0% of stores w/ no-price promotions Activity Index = 1,532 Activity Index = 2,257 Activity Index = 636 ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg - Hens Frozen - Hens Frozen Rotisserie Boneless, whole Cutlets Cutlets, thin sliced Tenders Marinated Tenders Drumsticks Thighs Wings Necks Smoked Drumsticks Smoked Wings Smoked Necks GROUND TURKEY: Patties Sausage % lean % lean Breast (99-100% lean) Rolls (frsh/frz 1 lb.) Patties % lean Breast of 7

4 ALASKA HAWAII (AK) (HI) Feature Rate 1/ 2.2% of 100 sampled outlets 30.1% of 100 sampled outlets Special Rate 4/ 0.0% of stores w/ no-price promotions 0.0% of stores w/ no-price promotions Activity Index = 2 Activity Index = 34 ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg - Hens Frozen - Hens Frozen Rotisserie Boneless, whole Cutlets Cutlets, thin sliced Tenders Marinated Tenders Drumsticks Thighs Wings Necks Smoked Drumsticks Smoked Wings Smoked Necks GROUND TURKEY: Patties Sausage 85% lean % lean Breast (99-100% lean) Rolls (frsh/frz 1 lb.) Patties 93-94% lean Breast 4 of 7

5 Feature Rate 1/ SERVICE DELI - Turkey Category 3 Turkey Ham Turkey Pastrami SERVICE DELI - Chicken SELF-SERVICE DELI (dollars per tub or pouch) Turkey 7-10 oz Turkey 16 oz Chicken 7-10 oz USDA National Retail Report - Turkey Advertised Prices for Poultry Deli Meats to Consumers at Major Retail Supermarket Outlets during the period of 09/21 thru 09/27. (prices in dollars per pound unless otherwise noted; does not reflect all poultry items available in the marketplace) NATIONAL SUMMARY This Week 54.6% of 29,100 stores Last Week 58.9% of 29,100 stores Last Year 46.8% of 29,100 stores NORTHEAST U.S. (CT,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT) SOUTHEAST U.S. (AL,FL,GA,MS,NC,SC,TN,VA,WV) 63.7% of 5,500 sampled outlets 60.2% of 7,400 sampled outlets Activity Index = 10,172 Activity Index = 11,428 36,357 39,591 33,483 Stores Wtd Avg Stores Wtd Avg Stores Wtd Avg ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg 2, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , : composed of 1-3 whole breast lobes using no binders. (slicing) : composed of multiple (5-7) whole or partial breast muscles; sectioned and formed with minimal binders. (thin slicing) Category 3: composed of multiple muscle pieces chopped and reformed into desired shape. (shaving) 5 of 7

6 Advertised Prices for Poultry Deli Meats to Consumers at Major Retail Supermarket Outlets during the period of 09/21 thru 09/27. (prices in dollars per pound unless otherwise noted; does not reflect all poultry items available in the marketplace) MIDWEST U.S. (IA,IL,IN,KY,MI,MN,ND,NE,OH,SD,WI) SOUTH CENTRAL U.S. SOUTHWEST U.S. NORTHWEST U.S. (AR,AZ,CO,KS,LA,MO,NM,OK,TX,UT) (CA,HI,NV) (AK,ID,MT,OR,WA,WY) Feature Rate 1/ SERVICE DELI - Turkey Category 3 Turkey Ham Turkey Pastrami SERVICE DELI - Chicken SELF-SERVICE DELI (dollars per tub or pouch) Turkey 7-10 oz Turkey 16 oz Chicken 7-10 oz 47.6% of 6,100 sampled outlets Activity Index = 5,465 Activity Index = 4,941 Activity Index = 2,626 Activity Index = 1,418 ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg , % of 4,900 sampled outlets 3.0% of 3,800 sampled outlets 61.2% of 1,300 sampled outlets , , : composed of 1-3 whole breast lobes using no binders. (slicing) : composed of multiple (5-7) whole or partial breast muscles; sectioned and formed with minimal binders. (thin slicing) Category 3: composed of multiple muscle pieces chopped and reformed into desired shape. (shaving) 6 of 7

7 Advertised Prices for Poultry Deli Meats to Consumers at Major Retail Supermarket Outlets during the period of 09/21 thru 09/27. (prices in dollars per pound unless otherwise noted; does not reflect all poultry items available in the marketplace) ALASKA (AK) HAWAII (HI) Feature Rate 1/ 51.6% of 100 sampled outlets 64.6% of 100 sampled outlets SERVICE DELI - Turkey Category 3 Turkey Ham Turkey Pastrami SERVICE DELI - Chicken SELF-SERVICE DELI (dollars per tub or pouch) Turkey 7-10 oz Turkey 16 oz Chicken 7-10 oz Activity Index = 92 Activity Index = 215 ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg : composed of 1-3 whole breast lobes using no binders. (slicing) : composed of multiple (5-7) whole or partial breast muscles; sectioned and formed with minimal binders. (thin slicing) Category 3: composed of multiple muscle pieces chopped and reformed into desired shape. (shaving) 7 of 7

Turkey Promotional Activity by Category Ground White Parts Whole Dark Parts 35,000. Fri. Jan 26, 2018 NATIONAL SUMMARY

Turkey Promotional Activity by Category Ground White Parts Whole Dark Parts 35,000. Fri. Jan 26, 2018 NATIONAL SUMMARY Advertised Prices for Turkey to Consumers at Major Retail Supermarket Outlets during the period of 01/26 thru 02/01. NATIONAL SUMMARY 1/ 26.7% of 29,100 Feature Rate outlets THIS WEEK LAST WEEK LAST YEAR