Turkey Promotional Activity by Category Ground White Parts Whole Dark Parts 70,000. Fri. Dec 28, 2018 NATIONAL SUMMARY

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1 Advertised Prices for Turkey to Consumers at Major Retail Supermarket Outlets during the period of 12/28 thru 01/03. NATIONAL SUMMARY 1/ 35.7% of 29,100 Feature Rate outlets THIS WEEK LAST WEEK LAST YEAR 54.7% of 29,100 outlets 19.9% of 29,100 outlets Special Rate 4/ 0.8% 1.4% 2.6% 15,560 61,470 12,501 3/ Stores Wtd Avg Stores Wtd Avg Stores Wtd Avg - Hens , " - Toms , Frozen - Hens , , " - Toms , , , Frozen , Rotisserie , Boneless, whole Cutlets Tenders Marinated Tenders Drumsticks Thighs Wings Necks Smoked Drumsticks Smoked Wings Smoked Necks GROUND TURKEY: 8, , , Sausage % lean 5, , % lean 1, , , Breast Rolls (frsh/frz 1 lb.) % lean 2, , Breast Note: rolls & specialty not included in ground turkey total and weighted average. This Week's Turkey Feature Highlights Due to the Christmas holiday this week, this report contains data from ads that broke from Wednesday December 26 through Friday December 28. As the Christmas holiday becomes a fleeting memory, turkey activity slows. Whole birds can be found, but less frequently as some retailers work to clean existing inventories. Values are lower for fresh, while trending higher for frozen. There are limited offers of bone-in breasts. Rotisserie breasts and white meats go barely noticed. Dark part ads center on the smoked variety. Grinds become more active as we near the New Year and resolutions toward healthier eating habits begin. Retailers' attention is focused on 85% lean. Most conventional grinds are better valued. Deli featuring is slower as both service and self-service are less active. All report information gathered from publicly available sources including store circulars, newspaper ads, and retailer websites. Turkey Promotional Activity by Category Ground White Parts Whole Dark Parts 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 activity level Ground Turkey Featuring by Type 19% Nov Nov 30-Dec-06 Dec Dec Dec Dec 28-Jan-03 6% 3% 4% 1/ Feature Rate: the amount of sampled stores advertising any reported turkey item during the current week, expressed as a percentage of the total sample. 2/ Activity Index: a measure of the absolute frequency of feature activity equal to the total number of stores for each advertised turkey item (e.g., a retailer with 100 outlets featuring 3 turkey items has an activity index of 300). 3/ Stores/Avg: the total number of advertising outlets and the weighted average price weighted by the respective number of outlets. 4/ Special Rate: the percentage of sampled stores with a no-price promotion (e.g., buy 1, get 1 free, etc.) 5/ Specialty: products produced from birds raised on an all vegetable diet without antibiotics and minimally processed. 1 of 7 68% Sausage 85% lean 93% lean Breast 9.2% Relative Feature Activity by Region 13.0% 13.1% 13.2% 27.7% 21.2% 0.1% 2.5% NE SE MW SC SW NW AK HI

2 Special Rate 4/ Advertised Prices for Turkey to Consumers at Major Retail Supermarket Outlets during the period of 12/28 thru 01/03. NORTHEAST U.S. (CT,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT) 32.7% of 5,500 sampled outlets 1.6% of stores w/ no-price promotions SOUTHEAST U.S. (AL,FL,GA,MS,NC,SC,TN,VA,WV) 35.5% of 7,400 sampled outlets 0.5% of stores w/ no-price promotions MIDWEST U.S. 21.9% of 6,100 sampled outlets (IA,IL,IN,KY,MI,MN,ND,NE,OH,SD,WI) 0.0% of stores w/ no-price promotions Activity Index = 1,899 Activity Index = 3,647 Activity Index = 2,454 ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg - Hens " - Toms Frozen - Hens " - Toms Frozen Rotisserie Boneless, whole Cutlets Tenders Marinated Tenders Drumsticks Thighs Wings Necks Smoked Drumsticks Smoked Wings Smoked Necks GROUND TURKEY: Sausage % lean , , % lean Breast (99-100% lean) Rolls (frsh/frz 1 lb.) % lean Breast 2 of 7

3 Advertised Prices for Turkey to Consumers at Major Retail Supermarket Outlets during the period of 12/28 thru 01/03. SOUTH CENTRAL U.S. SOUTHWEST U.S. NORTHWEST U.S. (AR,CO,KS,LA,MO,NM,OK,TX) (AZ,CA,NV,UT) (ID,MT,OR,WA,WY) Feature Rate 1/ 37.3% of 4,900 sampled outlets 56.8% of 3,800 sampled outlets 49.7% of 1,300 sampled outlets Special Rate 4/ 2.3% of stores w/ no-price promotions 0.4% of stores w/ no-price promotions 0.0% of stores w/ no-price promotions Activity Index = 2,465 Activity Index = 3,757 Activity Index = 1,189 ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg - Hens " - Toms Frozen - Hens " - Toms Frozen Rotisserie Boneless, whole Cutlets Tenders Marinated Tenders Drumsticks Thighs Wings Necks Smoked Drumsticks Smoked Wings Smoked Necks GROUND TURKEY: Sausage % lean , % lean Breast (99-100% lean) Rolls (frsh/frz 1 lb.) % lean , Breast of 7

4 ALASKA HAWAII (AK) (HI) Feature Rate 1/ 8.6% of 100 sampled outlets 34.5% of 100 sampled outlets Special Rate 4/ 0.0% of stores w/ no-price promotions 0.0% of stores w/ no-price promotions Activity Index = 8 Activity Index = 141 ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg - Hens " - Toms Frozen - Hens " - Toms Frozen Rotisserie Boneless, whole Cutlets Tenders Marinated Tenders Drumsticks Thighs Wings Necks Smoked Drumsticks Smoked Wings Smoked Necks GROUND TURKEY: Sausage 85% lean % lean Breast (99-100% lean) Rolls (frsh/frz 1 lb.) 93-94% lean Breast 4 of 7

5 Feature Rate 1/ SERVICE DELI - Turkey Category 3 Turkey Ham Turkey Pastrami SERVICE DELI - Chicken SELF-SERVICE DELI (dollars per tub or pouch) Turkey 7-10 oz Turkey 16 oz Chicken 7-10 oz Advertised Prices for Poultry Deli Meats to Consumers at Major Retail Supermarket Outlets during the period of 12/28 thru 01/03. (prices in dollars per pound unless otherwise noted; does not reflect all poultry items available in the marketplace) NATIONAL SUMMARY This Week 24.2% of 29,100 stores Last Week 35.4% of 29,100 stores Last Year 56.8% of 29,100 stores Activity Index = 3,022 Activity Index = 4,819 13,532 20,890 29,308 Stores Wtd Avg Stores Wtd Avg Stores Wtd Avg ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg 1, , , , , , , , , , , NORTHEAST U.S. (CT,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT) , , , SOUTHEAST U.S. (AL,FL,GA,MS,NC,SC,TN,VA,WV) 33.2% of 5,500 sampled outlets 31.1% of 7,400 sampled outlets 2, , , , , , , , , , : composed of 1-3 whole breast lobes using no binders. (slicing) : composed of multiple (5-7) whole or partial breast muscles; sectioned and formed with minimal binders. (thin slicing) Category 3: composed of multiple muscle pieces chopped and reformed into desired shape. (shaving) 5 of 7

6 Advertised Prices for Poultry Deli Meats to Consumers at Major Retail Supermarket Outlets during the period of 12/28 thru 01/03. (prices in dollars per pound unless otherwise noted; does not reflect all poultry items available in the marketplace) MIDWEST U.S. (IA,IL,IN,KY,MI,MN,ND,NE,OH,SD,WI) SOUTH CENTRAL U.S. SOUTHWEST U.S. NORTHWEST U.S. (AR,AZ,CO,KS,LA,MO,NM,OK,TX,UT) (CA,HI,NV) (AK,ID,MT,OR,WA,WY) Feature Rate 1/ SERVICE DELI - Turkey Category 3 Turkey Ham Turkey Pastrami SERVICE DELI - Chicken SELF-SERVICE DELI (dollars per tub or pouch) Turkey 7-10 oz Turkey 16 oz Chicken 7-10 oz 13.1% of 6,100 sampled outlets Activity Index = 1,446 Activity Index = 2,464 Activity Index = 1,000 Activity Index = 609 ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg % of 4,900 sampled outlets 3.0% of 3,800 sampled outlets 36.3% of 1,300 sampled outlets : composed of 1-3 whole breast lobes using no binders. (slicing) : composed of multiple (5-7) whole or partial breast muscles; sectioned and formed with minimal binders. (thin slicing) Category 3: composed of multiple muscle pieces chopped and reformed into desired shape. (shaving) 6 of 7

7 Advertised Prices for Poultry Deli Meats to Consumers at Major Retail Supermarket Outlets during the period of 12/28 thru 01/03. (prices in dollars per pound unless otherwise noted; does not reflect all poultry items available in the marketplace) ALASKA (AK) HAWAII (HI) Feature Rate 1/ 41.9% of 100 sampled outlets 54.0% of 100 sampled outlets SERVICE DELI - Turkey Category 3 Turkey Ham Turkey Pastrami SERVICE DELI - Chicken SELF-SERVICE DELI (dollars per tub or pouch) Turkey 7-10 oz Turkey 16 oz Chicken 7-10 oz Activity Index = 50 Activity Index = 122 ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg : composed of 1-3 whole breast lobes using no binders. (slicing) : composed of multiple (5-7) whole or partial breast muscles; sectioned and formed with minimal binders. (thin slicing) Category 3: composed of multiple muscle pieces chopped and reformed into desired shape. (shaving) 7 of 7