Topics. I. Company. Nutricafés Business Overview. Communication Strategy

Transcription

1 Lisbon, 2013

2 Topics I. Company II. III. IV. Nutricafés Business Overview Products Communication Strategy

3 Mission and Values Mission We want to develop the coffee business, creating solutions that attract consumers and generate profitability, through our experience, quality of products and services, flexibility and true spirit of business partnership. Values Experience Dedication Relationship Innovation

4 Company History Nutrinveste MCH 50% Explorer 50% MCH 50% Explorer 50%

5 Nutricafés Today Leading service provider of hot-drinks (coffee, tea, chocolate) in Portugal & Spain 3rd largest operator in the Portuguese coffee market Main activities include roasting, grinding, packaging, distribution and service Two segmented leading brands: Nicola and Chave D Ouro Countrywide coverage multi-channel distribution reaching over 10,000 clients, with over 1M Nutricafés coffees served every day Complete product & services bundled offering 4,000 tons of coffee; 35M turnover; 7M EBITDA (>30% EBITDA Margin) Up-to-date equipment facilities with spare capacity Superior quality of products and services Experience, Innovation, Relationship, Ethics and Dedication Large product variety customized to each channel Presence in over 30 countries

6 Topics I. Company II. III. IV. Nutricafés Business Overview Products Communication Strategy

7 Organization CEO João Dotti Chief Financial officer Dina Heitor Quality Management Ana César Chief Operations Officer José Seno Accounting/ Finance Dept Anabela Lopes Internacional Markets Vasco Moniz Retail Francisco Montalvão On-trade North & Islands Rui Campos On-trade South Ricardo Costa Marketing & Trade Marketing Manuela Campos Technical Assistance Post-Sale Artur Monteiro Production Francisco Margalha Control Management Susana Sousa Human Resources Cláudia Ribeiro Information Systems Commercial Team Leaders Luis Martins Rui Silva Clientes Manager Jorge Paiva Commercial Team Leaders José Azevedo Paulo Cruz Paulo Pinto Client Manager João Ralão Trade Mkt Óscar Pereira Anabela Meireles Filipe Pinto Maintenance Guilherme Sousa Procurement & Industrial Logistics Catarina Pascoa Commercial Logistics/ Fleet Management Tiago Dias Quality & Product Development Ana César Law Rita Ribeiro Total Number Employees 154

8 Distribution Channels Portuguese Market & Competition Consumption of coffee in Portugal has been stable throughout the years, although it has decreased in the past 2 years due to the most recent economic measures to which the country has been submitted The coffee market was worth over 400 million in 2012 Portuguese Coffee Sector Channel Analysis Immediate Consumption/ On-trade Dominant Channel 76,000 points-of-sale distributed between restaurants (6%), snack bars (42%) and cafés (52%) Coffee price reflects investment in POS, coffee machines, technical assistance, cups, sugar and other equipment (average price of 15/kg) Office Delivery stable channel Office delivery most companies offer their employees coffee a business opportunity Price includes coffee machines, technical assistance, cups and sugar (average price 12/kg) Greater focus in urban centers where businesses are located Retail volume growth associated with private label and increase in sales of coffee capsules Channel split among hypermarkets, supermarkets and small grocers Average price of 8.0/kg in own brands and 3.9/kg in private labels Coffee capsules sales increasing by 2 digits, 45% penetration in households, worth over 50% of coffee market in value in this channel; Supermarkets represent 58% of total volume of Retail.8. sales and 51% of total value Retail sales.8

9 Integrated Business Model Grinding Business Value Chain (I): Sourcing Cleaning Process Roasting Grinding Packaging Direct Sales Technical Assistance POS Equipment Roasting & Cooling Process Desgassing Packaging

10 Business Value Chain (II): Servicing Integrated Business Model Roasting Grinding Packaging Direct Sales Technical Assistance POS Equipment

11 Products Nutricafés Positioning Competitive Advantages Coffee Beans Ground Coffee Coffee Pods Sugars Tea and Chocolates POS Materials Equipment Renovated and focused sales team Up-to-date facilities and state of the art PODs machine Strong and well known brands Modern IT Systems SAP and PDAs for sales team Door-to-door direct sales. Nationwide coverage Long term relations with clients, mostly contracted HORECA OD RETAIL EXPORT Distribution Channels

12 Topics I. Company II. III. IV. Nutricafés Business Overview Products Communication Strategy

13 Nicola Horeca Immediate Consumption/On-Trade Premium Coffee Blend Chiado Coffee Blend Especial Coffee Blend A high quality coffee rich in Arabica beans, with distinct acidity and medium but very balanced body. The smoothness, the sweetness and a slight acidity of the best Arabica beans, balanced with a touch of selected Robusta beans. The perfect balance between body, intense aroma and smooth flavor, truly for a special coffee Clássico Coffee Blend Intenso Coffee Blend Decaffeinated Coffee Blend Intense aroma and fullbodied A unique and strict Cutting edge flavor make it a selection of the best technology removes favorite among these Robusta beans. The nearly all the caffeine, who prefer a strong result is a full-bodied while preserving the notable coffee coffee with persistent aroma and flavor of a cream. great coffee 8 9 5

14 Chave D Ouro Horeca Immediate Consumption/On-Trade Prestigio Coffee Blend Tradição Coffee Blend Janelas Verde Coffee Blend With exotic origins that confer it a sublime flavour and intense aroma, this batch stands out for its difference, associating an image of sophistication to a truly refined coffee. A batch with a wellbalanced flavour and acidity, intense cream and a full body. A batch with a full body, long-lasting creaminess, and an outstanding taste Especial Coffee Blend Aromático Coffee Blend Decaffeinated Coffee Blend A batch with a sweetness and acidity characteristic of the prestigious Arabica, at high altitudes; it has refined flavour. A well-balanced flavour with a smooth taste, body and cream, for those who appreciate good coffee. The aroma, lightness and flavour of Chave D Ouro, without caffeine

15 Selecto Coffee Blend Coffee Blend with fine aroma and velvety falvor. Nicola Home Consumption Bocage Intense Roast Coffee Blend A strong coffee ideal for coffee lovers who appreciate an intense blend. Bocage Coffee Blend The perfect balance between aroma and creamy texture and intense full-bodied flavor Rossio Coffee Blend Suave Coffee Blend Descaf Coffee Blend Perfect harmony between intense aroma and full-bodied drink. The ideal blend for a lasting impression. A perfect blend between a blend of Arabica bean varieties and decaffeinated coffee. Enjoy the satisfying harmonious flavor and aroma of a caffeinefree coffee

16 Nicola Mondoses Pods E.S.E. Standard The ideal dose of coffee. Simple easy and ready to use, with all the flavor and characteristics of freshly ground coffee. Selecto Coffee Blend Coffee Blend with fine aroma and velvety falvor. Bocage Coffee Blend The perfect balance between aroma and creamy texture and intense full-bodied flavor. Descaf Coffee Blend Enjoy the satisfying harmonious flavor and aroma of a caffeinefree coffee

17 Selecto Coffee Blend Nicola Mondoses Coffee Capsules Compatible with Nespresso Machines Bocage Coffee Blend Coffee Blend with fine aroma and velvety falvor. The perfect balance between aroma and creamy texture and intense full-bodied flavor. 6 7 Mundi Coffee Blend Coffee with very delicate aroma and sublime presence. Intense Roast. Descaf Coffee Blend Enjoy the satisfying harmonious flavor and aroma of a caffeinefree coffee. 9 5

18 Nicola Capsule Tea Compatible with Nespresso Machines Fruits Of the Forest An intense Infusion of berry fruits resulting in a sweet, fruity flavor with a hint of bitterness Marrakech Green Tea A refreshing combination of green tea and mint. Citrus Black Tea The intense, astringent flavor of black tea, in perfect balance with the sweetness and flavors of citrus fruits.

19 Nicola Tea Chamomile Infusion Lime Tree Infusion Grean Tea Mint Infusion Lemon Verbena Infusion Black Tea Red Tea Lemongrass Infusion

20 Topics I. Company II. III. IV. Nutricafés Business Overview Products Communication Strategy

21 Communication Nicola - Website

22 Communication Nicola Facebook

23 Communication Interior decoration:

24 Communication Interior decoration:

25 Communication Retail in-store promotions Sugar

26 Communication Sugar

27 Communication Outdoor Advertising Press Marketing investment focused towards the retail channel final consumer, as well as clients owners of restaurants and cafés, the ultimate decision maker. Other on-going initiatives include loyalty programs, client events, investment in point-of-sale material, innovation of products and packaging

28 Communication Press Marketing investment focused towards the retail channel final consumer, as well as clients owners of restaurants and cafés, the ultimate decision maker. Other on-going initiatives include loyalty programs, client events, investment in point-of-sale material, innovation of products and packaging

29 Communication merchandising

30 Communication merchandising

31 Communication

32 TV Advertising

33 3D Projects

34 Thank you