* People come in with empty boxes and leave with meals * Able to cook there? Still a grocery store? * Provide customizable recipes * Some variables

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2 * People come in with empty boxes and leave with meals * Able to cook there? Still a grocery store? * Provide customizable recipes * Some variables within the recipe * Recipes depend on region/availability of food * App that maintains/keeps track of how much they eat - Will people use it? * Tips around food - Who is this for? Sports game today? * Brand like a regular fast food/packaged food - looks less expensive and more acceptable * Easy instructions to cook and put together * Plan ahead of time - pick up in the morning or save in the morning, just heat up * Buy one week s worth of food and stock up * Buy in bulk, save for multiple meals * Share with the rest of community - go to somewhere else/another store for different recipes/food choices * Like a pharmacy, order and pick-up * Cafeteria in schools, set meals for day of the week * Sell junk food? * Organize by time to prepare, nutrients, body type or lifestyle?

3 1. Provide Customizable Recipes Some variables within recipe to allow different nutritional needs, recipes depend on region/availability of whole food (different every season/store) and people shares bulk food, taking only what they need for the recipe (shares with the rest of community) 2. Organize food by time to prepare/body type & lifestyle/type of nutrients Tips around food on how to cook the specific food (more flexible/ creative for consumers? Would it become a hassle?) 3. Planning one week of meal, buy in bulk Set meal plans made in store, customized to lifestyle needs, buy food in bulk to cook the meals for a week provides tips on preparing food ahead of time (eg. making more than enough dinner and then save for breakfast) 4. Jars/Containers with recipes, just pick up ingredients and go home to cook Defines the recipe by container and the container will make it easier to understand how to put the food together. 5. Special counter for quick grab and go Attach quick-cooking recipe so that people can remake it at home if they like (skip cooking process), the recipe will use the bulk food that can be bought from the store

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8 There were still too many ideas in each direction, so there was still a need to narrow it down to 3 main directions.

9 FILL UP THE BOX The grocery store sells the bulk food and organizes it so that the community can share, for example, you don't need to use a whole lettuce if you don't need the whole thing. People just take what they need. Consumers buy boxes where it corresponds to their daily recommended servings according to Health Canada, where they fill up the different sections that correspond to the category of food they have to fulfill. In addition, there's info-graphics on the box which suggests some ingredients which would be suitable for that gender and age group. It's possible to add simple instructions on how to prepare the food. Aside from the individual portions, moms can even buy the food in family packs where can buy enough food to cook dinner for the whole family. The branding will be fun and quirky with a sense of humour. Simple graphics and colourful scheme can engage and help the consumers to read the information that is presented on the boxes.

10 CHEAP MEALS The main selling point of this concept is that, for about $5, people can buy convenient and healthy/balanced meals without spending too much time or money. The way it works is that the store will have the raw base, like oatmeal, sandwich, or spaghetti and these will come with the basic ingredients that are already fairly healthy. The meal will cost the base price of $5, and according to how much the consumer feels like they should eat, they can add/change the ingredients in the meal for a small amount of price to increase the nutritional value of the whole meal. If they want to add a snack on the side, even if they want to eat it later, they can also add it for an extra small price. The store acts like a fast-food take-out store but what it more special about this concept is that they can bring home the raw material to cook later at home. It's like buying a pack of instant noodles, you still have to cook it, but everything is portioned for you so it saves a lot of time in cooking. Plus, all the ingredients that the store uses will be things that are unprocessed and fresh. The branding of the store will be more down to earth and made to look cheap cause of the whole "cheap food" concept.

11 NO-THINK MEALS My mom actually inspired this direction, she complained that she didn't know what to cook for dinner because it seems like she's cooking the same stuff over and over again, therefore she lost the motivation to cook. From my research, the thing that stood out to me was that eating healthy could be really easy if meals were planned ahead of time and people can get by with only cooking once per day in larger portions, and then saving and just re-heating things up after. No-think meals is an electronic way of sharing and planning meals weekly to find out exactly how much whole food you need to buy in a week to produce that weekly meal plan. On the website, people can create an account; add the number/ profiles of people that live in the household. And weekly, they can just choose from our database of user-submitted recipes based on how long it takes to cook and how well it fits their profiles. Some recipes can even be made in bigger portions to carry over to the next day breakfast, to eliminate the cooking in the morning. Users can submit recipes that are in one person portions and the fields provided can create warnings if the recipe doesn't contain enough nutrients/ingredients from each of the food groups. A sort of grocery store can be attached to the website, allowing the user to place an order of their weekly meal plans. The user can just go an pick up their food weekly and the grocery store don't have to waste any food. Users who submit recipes to the site can earn credits to buy food from this store. When people receive the bulk of food, they can refer back to the website to learn how to cook it. The branding will make the food look as light and fresh as possible and the website should reflect the easiness of the whole process.

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13 Although I started the project wanting to take the physical packaging approach, it was soon apparent by feedback that it was not going to be effective in solving my design problem. A majority of the feedback leaned towards the website/app ideas and so I decided to take that approach because it made sense if younger adults were my target audience.

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15 Aside from the technical how to cook, I wanted to add social media to it to encourage discussion and hype it up for people to learn more about the food.

16 I wanted to find a new name for freestyle cooking, but, even after mind-mapping it, freestyle was simple to understand and catchy enough to be the title of the website

17 I was personally intrigued by the style of oldschool recipes that were made with type-writer/ hand-written and paired with beautiful photos of food. It portrayed a great sense of personalness to it and it was very clean-looking. Although I dropped the type-writer aesthetics later, the hand-written style was still kept.

18 Vegetables and Fruits (Greens) Greens Grain Dairy Grain Dairy Freestyle, Ubuntu Bold Italic subheads, permanent marker Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum ut elit lorem. Phasellus fermentum, dolor vitae lobortis eleifend, enim nulla sodales lacus, vitae interdum mi dui vitae massa. (Body Copy, Letter Gothic) Bake Grill Meat Greens Grain Dairy Meat Junk Greens Grain Dairy Meat Junk Boil Steam Stir-Fry Saute Stew Mix/Raw Mircowave Deep-fry Poultry Roast Junk Junk Greens Grain Dairy Meat Junk Greens Grain Dairy Meat Junk

19 Cedarville JustMeAgainDownHere Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum ut elit lorem. Phasellus fermentum, dolor vitae lobortis eleifend, enim nulla sodales lacus, vitae interdum mi dui vitae massa. (Tahoma 12pt) Courier New can be a fall-back font COURIER NEW Reanie Beanie Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum ut elit lorem. Phasellus fermentum, dolor vitae lobortis eleifend, enim nulla sodales lacus, vitae interdum mi dui vitae massa.(courier New 11pt) Permanent Georgia Bold Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum ut elit lorem. Phasellus fermentum, dolor vitae lobortis eleifend, enim nulla sodales lacus, vitae interdum mi dui vitae massa. (Georgia 12pt) Ubuntu Italic La Belle Aurore Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum ut elit lorem. Phasellus fermentum, dolor vitae lobortis eleifend, enim nulla sodales lacus, vitae interdum mi dui vitae massa. (Ubuntu Mono 12pt) Letter Gothic Rock Salt Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum ut elit lorem. Phasellus fermentum, dolor vitae lobortis eleifend, enim nulla sodales lacus, vitae interdum mi dui vitae massa. (Letter Gothic 11pt) Letter Gothic permanent marker Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum ut elit lorem. Phasellus fermentum, dolor vitae lobortis eleifend, enim nulla sodales lacus, vitae interdum mi dui vitae massa. (Letter Gothic 11pt)

20 eat it your way Login Sign-up Inventory Schedule Cooking 101 your inventory Item Name Item Name Item Name Item Name Greens Grill Stew Steam Mix/Raw Saute Stew Steam Boil Mix/Raw Roast Mircowave Item Name Item Name Item Name Item Name Grain

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25 The feedback I got back was that the site was looking too systematic and that the freestyle concept was not showing through yet. So I took a step back and did some more research on existing programs which tackle the same amount of information and how they present the info to the users. Some sites and apps (I use an android) I looked at were: Mint, Nosh, Jamie Oliver, Allrecipes: Dinner Spinner, Wunderlist, GrocerySmart, Knowledgebook: Cooking.

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29 spontaneity with real food Bake Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque sed massa eget lectus lacinia viverra. Phasellus in lectus quam. Proin justo purus, ullamcorper non pellentesque sit amet, vulputate eu tellus. (Museo) Lorem ipsum dolor sit amet, consectetur adipiscing elit. (Ubuntu mono) Boil Steam tomatoes bread Stir-Fry Saute Roast Deep-fry Grill Apple Stew Mix/Raw Apple Banana More Spices Mircowave Orange Pineapple Strawberry Blackberry Type new item for list here

30 What was missing in my site was the messiness and the whole-heartiness of food that I wanted to portray in freestyle and it was difficult to find the right images for them online. So, I decided to take my own.

31 Although I d like to take my own photos and be dedicated to that, to take all the photos for the scope of the project is not realistic. I sourced other free images onlline.

32 How to s Be inspired How to s Keep track Inventory Planner Saved meals Your eating habits be spontaneous with real food Freestyle is is a personal blah blah assistant blah blah to blah help blah and blah inspire blah you blahto cook blah blah what blah you blah already blah have blah blah freely blah and blah suggest blah blah healthy blah food blah blah based blah on blah your blah needs. blah blah blah blah blah blah blah Browse Login Sign-up Be inspired How to s Keep track Boil how to s Simple tutorials that will teach you how to cook anything. Mircowave Be inspired How to s Keep track Good Picks What to pick up at the grocory store Corn your inventory Find Keep out track the of top all picks the from food professionals items you have blah here, blah you can add items to your shopping list on the top right blah dropdown box of each food category. You can even create new combos for spices and save them here 10 items Items to buy Date bought: 00/00 Date bought: 00/00 Date bought: 00/00 Best for Lorem Ipsum Best for Lorem Ipsum 10 items Items to buy Be inspired How to s Keep track View options Month Week Day Reheat : Drag and drop icon to reheat a meal from before Intake Tracker For Monday Month 17th Plan your meal for the day here! If you want to edit other days, click on the arrows beside the date or expand the calendar view with view options. B r eakfast Sandwich Who s going to eat this? Lunch Meal name Be inspired How to s Keep track Sort by: Name Categories Food Group User submitted Name of dish Saved meals Find Here out are the all top the picks meals from that professionals you've saved, blah we'll blah never blah force you to cook what you're uncomfortable with, but always feel free to explore new combinations! We've provided some inspiration on the sidebar Sandwich veggie snack Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetur, adipiscing elit consectetur, adipiscing elit Integer hendrerit. Integer hendrerit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer hendrerit nulla eu justo sollicitudin vitae eleifend ante facilisis. Praesent lobortis sem ac ipsum suscipit tristique. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer hendrerit nulla eu justo sollicitudin vitae eleifend ante facilisis. Praesent lobortis sem ac ipsum suscipit tristique. Grapes 10 items 10 items Items to buy Items to buy Name 100/100g 000/100g 000/100g 000/100g Dinner Who s going to eat this? Spice item Name of dish Name of dish pizza Lorem ipsum dolor sit amet, consectetur, adipiscing elit Integer hendrerit. Bruschetta A simple Italian dish that makes an excellent appetizer for a pasta dinner or a snack. Meal name Grill Stir-fry Who s going to eat this? Salmon 10 items Add new combo Items to buy Inventory Greens Grains Dairy Meat Spices Shopping List Greens Grains Dairy Meat Spices Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer hendrerit nulla eu justo sollicitudin vitae eleifend ante facilisis. Praesent lobortis sem ac ipsum suscipit tristique. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer hendrerit nulla eu justo sollicitudin vitae eleifend ante facilisis. Praesent lobortis sem ac ipsum suscipit tristique. Print shopping List Snacks Spice item snack name Lasgana Lorem ipsum dolor sit amet, consectetur, adipiscing elit Integer hendrerit. Poached eggs Lorem ipsum dolor sit amet, consectetur, adipiscing elit Integer hendrerit. be spontaneous with real food Shopping? Cooking? Lettuce Best for dieters Loaded with minerals like iron and vitamins, they have benefit of filling you up and have very few calories Good Picks Who s going to eat this? Muffins Lorem ipsum dolor sit amet, consectetur, adipiscing elit Integer hendrerit. fruit salad Lorem ipsum dolor sit amet, consectetur, adipiscing elit Integer hendrerit. Corn Grapes Lettuce Best for dieters Loaded with minerals like iron and vitamins, they have benefit of filling you up and have very few calories Salmon Corn Boil How to s Meal Plan Monday Month 17th Breakfast Sandwich Be inspired How to s Keep track browse and get inspired Be inspired How to s Keep track eating habits As your personal assistant, we can help you keep track and suggest what Find out type the of top food picks to include from professionals in your daily blah meals. blah Here are the statistics that blah we based suggestions on! Progress of: Name Be inspired How to s Keep track Tomato Be inspired How to s Keep track Omelette An omelette or omelet is a dish made from beaten eggs quickly cooked with Lorem butter ipsum or oil in dolor a frying sit amet, pan consectetur folded around adipiscing a combination elit. Pellentesque of filling. To sed obtain a massa fluffy texture, eget lectus whole lacinia eggs viverra. or sometimes Phasellus egg in lectus whites roin quam. justo only are P beaten with a purus, small amount ullamcorper of milk non or pellentesque cream, or even sit amet, water. eu vulput tellus. s and cook methods: Egg Stir-Fry be spontaneous with real food LOGIN Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer hendrerit nulla eu justo sollicitudin vitae eleifend ante facilisis. Praesent lobortis sem ac ipsum suscipit tristique. Toast Stir-fry Find out the top pick's from professionals based Find out the top picks from on your lifestyle needs. Click on the food items to professionals blah blah blah get inspired about how to cook it! Select a type of lifestyle Month Tomato Green Peppers Stir-Fry Stir-Fry No-cook Grill Boil No-cook Grill Lunch Meal name Stir-fry Spice item Or search by food item Professional s Picks Tomato Over-eating Healthy Intake Eaten Good for the eyes Ability to fight cancer Tomatoes are widely known for their outstanding antioxidant content, including, of course, their oftentimes-rich concentration of lycopene. Stir-fry Boil No-cook Grill User submitted photos: Add more items Dinner Meal name Best for Lorem Ipsum Best for Lorem Ipsum Submit your own photo Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer hendrerit nulla eu justo sollicitudin vitae eleifend ante facilisis. Praesent lobortis sem ac ipsum suscipit tristique. save picks meal plan it Lettuce What to improve on (And suggestions to help you!) Best for Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer hendrerit nulla eu justo sollicitudin vitae eleifend ante facilisis. Praesent lobortis sem ac ipsum suscipit tristique. Less meat! More greens Less dairy products! Just abut more grains peppers Corn Grapes Bread Best for Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer hendrerit nulla eu justo sollicitudin vitae eleifend ante facilisis. Praesent lobortis sem ac ipsum suscipit tristique.

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34 I personally feel that my project leans more towards the exploratory side, although I would have love to settle with a solid idea from the start and slowly work my way towards a solid end product, I would not have gotten this far without all the exploring that I did. I think there is a good amount of things that could be reduced down and then the branding of the site could be rocked out more. If I were to expand on the site, I would look at how it can integrate with grocery stores and how it can be campaigned to advertised to the younger adults about this site.

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