ITEMS UNDER SEPARATE COVER. November 5, 2014

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1 ITEMS UNDER SEPARATE COVER November 5, 2014 November Event Schedule General Store Plan of Action Hardeman-Kempton ADA Playground Options TrafficScapes Pavement Options WLP Concrete Inspection Report

2 EVE ANTICIPATED PBOJECI'IO s Wilderness Lake Preserve Estimated for November Holiday Craft and Gift Boutique I Lodge Activity Date. Number RSVP/ Number People I Number Price Per I Total Profit/loss Actually Attended Anticipated Persol'l..! Collected table Expenses to include kids' activities -750 Estimated Balance Krispy Kreme Doughnut Sales I **Special Event Fundraiser Expenses 200 Estimated Balance Godzilla's Birthday and Karaoke Night I Lodge Activity Date. I Number RSVP/ Number People 1 1 Number I Price Per I Total I' Profit/loss Actually Attended Anticipated Person. Collected 1 Income Brought In 45 $10. $7.50. $2. I 400 Sponsorship Income Expenses Estimated Balance I under 3 free Free Karaoke -L after8p~. I -675 I I I -275 I I I 11I1S**Community Fairy Photo Shoot I Fund raiser I ** Special Event I I I Expenses -175 Estimated Balance +465

3 ~ WILDERNESS LAKE PRESERVE Wilderness Lake Preserve Lodge "General Store" Plan of Action Mission Statement: The Lodge General Store at Wilderness Lake Preserve is a uniquely created small store front that provides moderately priced concessions, themed gift shop trinkets and occasional one of kind items. The General Store was created and viewed as goodwill and a sense of community spirit. Our goal is to provide unique convenient items to the residents and guests while maintaining profitability to help subsidize resident events and activities. Market Analysis: Target Market: Residents of the community, guests of residents and Lodge visitors. Market Trends: Year round concession foods i.e. ice cream, candy, chips, sodas, water, crackers, yogurt, etc. Seasonal Operation Fall/Winter: warm drinks, holiday ornaments, nature themed note cards, flavored cocoa, soup, cookies, WLP calendars, gift sets, coffee mugs, hand sanitizer Spring/Summer: sunscreen (small bottles), beach towels, hats, tumblers, saltwater taffy, magnets, usb bracelets Marketing/Sales: Income Sources: Sales of merchandise and possible sponsors. Pricing:.50 and up Advertising and Promotion: Website, E-News Blast, Newsletter, Bulletin Boards, Daily Promotions Sales Strategy: Monthly Promotions, Future Items, Featured "Special Item" Announcement in the media outlets.

4 ~ WILDERNESS LAKE PRESERVE Anticipated Projections: Month Income Expense Variance Oct. $ Nov. $ Dec. $ Jan. $ Feb. $1, March $1, April $1, May $1, June $2, July_ $1, Aug. $1, Sept. $ $15,

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6 Wilderness Lake Preserve Lodge General Store Action Plan Mission Statement: The Lodge General Store at Wilderness Lake Preserve is a unique, internet café, store front that provides moderately priced concessions and Wilderness Lake Preserve specialty gift shop merchandise. The General Store was created and viewed as goodwill and a sense of community spirit. Our goal is to provide a serene internet café setting with convenient items, while maintaining profitability to enhance the Lodge services and subsidize resident events and activities. Market Analysis: Target Market: Residents of the community, guests of residents and Lodge visitors Market Trends: Year round concession sales/seasonal concession items * Appendix 1 Detailed List Marketing/Sales: Income Sources: Merchandise/Concession sales and Consignment items from local vendors Pricing: $0.50 and up Advertising and Promotions: Website Page for Internet Café/General Store with Daily Specials, Promotions through E-News Blast to drive residents to the website and to the Internet Café/General Store, Articles in the Natures News Newsletter promoting Daily Specials, Wilderness Lake Preserve Door Buster Announcements on a Chalk Board Display, Daily Specials Announcements, Weekly Featured Items, Seasonal Featured Items. Buy 3 Get a Free Item or an item at 50% off, and Interest Group related items (Appendix 2) *Appendix 2 Detailed List

7 Anticipated Projections Based on 2013/2014 General Store Balance Sheet Month Income Expense Variance Oct. $ Nov. $ Dec. $ Jan. $ Feb. $1, March $1, April $1, May $1, June $2, July $1, Aug. $1, Sept. $ $15,

8 Appendix 1 Year Round Concessions: Frozen Food Items Sold at $1 each Snickers Bars Nestle Crunch Bars Chocolate Sundae Bars Strawberry Crunch Bars Klondike Bars ICEE Cones Ice Cream Sandwiches Twix Bars Orange Push Ups Fruit Bars Corn Dogs Hot Pockets Yogurt Bars Flavored Ice each Drinks & Snacks each Pepsi Coke Mountain Dew Sprite Root Beer Diet Coke Diet Sprite Lemonade (Seasonal) Orange (Seasonal) Grape (Seasonal) Lipton Tea (Seasonal) Flavored Hot $1 each $1 each $1 each Candy Bars@ $1 each Reeses Bars Snickers Twix Hershey Bars M & M Candies

9 Appendix 1 Continued each BBQ Doritos Regular Salt & Vinegar Popcorn Packaged Cookies/Crackers, each Assorted Flavored Filled Crackers Animal Crackers Chocolate Chip Cookies Gold Fish M & M Cookies Ritz Peanut Butter Crackers Soups (Instant $1 each Special request Items Hummas & $2.50 each Veggie each Baked Items Otis Spunkmeyer 3 for $1 $1 each Merchandise Items Canvas Bags (Large) $15 Canvas Bags (Small Tote) $11 Calendars $3 Coasters $8 Coloring Books $2 Gift Sets (Mugs, Coaster, Hot Chocolate Packet) $17 Lanyards $2.50 License Plate Frame $2 License Plate $3 Mugs (Glass) $8 Mugs (Stainless Steel) $14 Picture Frames $3 Swim Trunks $1 T-Shirts $10

10 Appendix 1 Continued Seasonal Merchandise Back to School items Prices to be determined at the time of purchase Glue Folders Paper Pencils Christmas Ornaments $7 Holiday Flavored Candy Sticks.25 each Tennis Balls - $3/3 pack, $4/4 pack Additional Items in the Planning Stages Capaccino Machine (Researching vendors to supply the machine, i.e. Sysco) Hand Sanitizer Hand Towels Sporting Key Chains (Baseball, Basketball, Golf, Tennis) Sunscsreen WLP Logo Items in the Planning Stages Baseball Hats Key Chains Stationary Sticky Notes

11 Appendix 2 Marketing/Sales Strategies: Examples: Daily Promotions through E-blasts to drive to Website and to Internet Café/General Store Promotional Teasers in an E-blast to go to the Website for full details on Daily Specials ~ Fresh Baked Otis Spunkmeyer Cookies 3 for $1 ~ Buy 3 Ice Creams and receive a 4 th ice cream at %50 off (Saturday, Noon 3pm) ~ Buy 3 Ice Creams and receive a Free Flavored Ice tube (Sunday, 1pm 3pm) ~ Pool guests purchase 2 waters and receive a 3 rd bottle at 50% off ~ Purchase a WLP coloring book and receive crayons at 50% off ~ Purchase a hat and receive a $10 T-shirt for $5 Door Buster Announcements on a WLP Logo chalk board w/easel (In Construction) Newsletter Promotional Articles ~ First 10 WLP Residents to mention this article will receive one free 2015 calendar ~ Articles featuring items specific to an interest group, i.e., Tennis, Yoga, Swimming, Photography Club, Moms with Tots, etc. Sales Goals & Expectations: Increase Operating Profit by purchasing items through vendors with lower costs, increase margin Focus on promotions during the months of October, November, December, and January to boost sales Merge General Store sales with big events to increase sales (Setup sales booth during events) Promotions to increase units sold per transaction Increased traffic through promotions and advertising will result in yearly increased transactions Increases in average selling prices on goods will result in increased revenue and profit

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