Laura Theodore Bio. Laura Theodore

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2 Mission Statement The Jazzy Vegetarian speaks to healthconscious people of all ages, focusing on nutritious, delicious, and easy to prepare food and eco-lifestyle tips to help people live a more balanced and sustainable lifestyle.! The Jazzy Vegetarian reaches out to mainstream Americans, dedicated vegans, and nonvegetarians alike, who are on the path to wellness and health through! earth friendly and!compassionate food choices. 2

vegetarian fare with the world. Laura s message? That simple, healthy, vegetarian food can satisfy just about anyone s palate!

3 Background The Jazzy Vegetarian is about enjoying a healthy, vital life! Acclaimed radio and television personality, vegan chef, jazz singer, and stage performer, Laura Theodore - AKA The Jazzy Vegetarian - is dedicated to sharing her love of healthy, easy, jazzed-up vegetarian fare with the world. Laura s message? That simple, healthy, vegetarian food can satisfy just about anyone s palate! Of course, the real key to Jazzy Vegetarian s success is that Laura has created healthy recipes that truly TASTE GREAT. Few chefs have created vegetarian recipes that successfully replicate comfort-food favorites and are actually easier and less time-consuming to prepare, healthier and more flavorful than their original counterparts! Meatless Meatloaf, No-Egg Scramble, Cashew French-Toast, and Festive Zucchini Lasagna are just a taste of the Jazzy Vegetarian recipes that can turn any novice chef into a home-cook hero! 4

4 Laura Theodore Bio Laura Theodore Laura is a radio host and television personality, vegan chef, sustainable lifestyle blogger, compassionate cookbook author, and award- winning jazz singer and actor. She is the proud creator of the Jazzy Vegetarian," and author of "Vegetarian Cooking for Every Day." Every Wednesday, at 1 PM (EST) she hosts "Jazzy Vegetarian Radio." Ms. Theodore has made guest appearances on ABC, NBC, CBS, USA, Public Television, and America s Talking Network. She has been featured in The New York Times, USA Today, The New York Daily News, The New York Post, People, JazzTimes, Variety, Dallas Morning News, and Time Magazine, among others. Laura began eating vegetarian style over 20 years ago when good plant-based recipes were hard to find. She began creating healthy recipes, based on the delicious tastes in her cherished family dishes. Ms. Theodore began her personal journey into the world of vegetarian cooking when she started working with Marcy Baskin, author of Hingham Grain and Spice Cookbook. In New York City, Laura counseled with nutritionist and life extension specialist, Oz Garcia. As an award-winning jazz singer and songwriter, Laura has recorded six solo CDs, including her award-winning disc, Tonight's the Night, which received a Musician Magazine Award. Her 2009 CD release, "Golden Earrings," was selected to appear on the 52nd Grammy Award list. (Best Jazz Vocal Album). In addition, she was host of the Manhattan Cable Network TV show "All That Jazz," which ran for six years. On the acting side of things, Laura has appeared in over 60 plays and musicals including Off Broadway in the hit show "Beehive," which earned her a coveted Backstage Bistro Award. She was honored with the Denver Critics Drama Circle Award (Best Actress in a Musical) for her starring role as Janis Joplin in the World Premier Production of Love, Janis. A love for good food, compassion for animals and enthusiasm for great music has created a joyous life and business path for Laura Theodore! 5

5 Laura Theodore Testimonials Laura Theodore - AKA The Jazzy Vegetarian is the next breakout celebrity food personality! She is dynamic, engaging, vibrant, memorable and fun! - Meghan, Key West Completely credible and authentic. Her recipes are so easy. I want to make what she s cooking! It s clear she loves food and has worked hard to perfect these recipes! - Jeffrey, Los Angeles Her meatless meatloaf was amazing! My husband is a total carnivore, and he went back for seconds and thirds! - Nicole, New York City Inspiring and easy-to-follow. Kind of like a super healthy Paula Deen! - Rebecca, Brooklyn I really get that she s a foodie! Her presence and passion remind me of a vegetarian version of Giada De Laurentiis with a [Sandra Lee], Semi-Homemade twist! - Nathan, Vancouver 3

A Note from Laura I have always loved entertaining groups of friends for dinner parties and for the holidays!

My ambition was to offer outstanding vegan fare that would please the omnivorous palates of our neighbors, overnight guests, and visiting relatives.

Many people today are selecting vegetarian alternatives for good reason:! Concern for the welfare of animals.

6 A Note from Laura I have always loved entertaining groups of friends for dinner parties and for the holidays! Thus, many years ago, I began to focus on creating plant-based dishes that would entice folks to visit and dine at my home - even though many of my friends were not vegetarians themselves. My ambition was to offer outstanding vegan fare that would please the omnivorous palates of our neighbors, overnight guests, and visiting relatives. As my veggie creations became more and more popular with family and friends, I continued to focus on creating fabulously delicious, vegetarian versions of classic, traditional American Cuisine. Many people today are selecting vegetarian alternatives for good reason:! Concern for the welfare of animals.! As the US government and many renowned doctors, hospitals, and cancer treatment centers stress, balanced vegetarian diets can fight cancer; reduce the effects of osteoporosis; reduce weight, blood pressure and cholesterol; and keep our bodies younger and fitter!! Eating vegetarian meals reduces our carbon footprint and has a positive impact on the environment and potentially global warming, as well as usually being far more affordable!! According to Environmental Defense Fund, if every American substituted just one meat based meal per week with a vegetable and grain based meal, the carbon dioxide savings would be the same as taking more than half a million cars off of our roads. By choosing just one meatless meal each week, anyone can begin to make a difference in becoming healthier, wealthier, and environmentally wiser! 32

MEDIA KIT. June HelloFresh Media Kit June 2016

MEDIA KIT. June HelloFresh Media Kit June 2016 MEDIA KIT June 2016 1 CONTENTS Introduction 3 Philosophy 4 Mission 5 Company Factsheet 6 Products 8 Testimonials 9 Contact 10 2 INTRODUCTION HelloFresh delivers cook from scratch meal plans straight to