WHERE. Flavour HAPPENS APRIL 21-23, 2017 SCOTIABANK CONVENTION CENTRE FRI 2-10PM SAT 12-10PM SUN 12-6PM NIAGARAFOODANDWINE.CA

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1 WHERE Flavour HAPPENS APRIL 21-23, 2017 SCOTIABANK CONVENTION CENTRE FRI 2-10PM SAT 12-10PM SUN 12-6PM NIAGARAFOODANDWINE.CA

2 NIAGARA S BIGGEST FOOD & WINE EVENT! The Niagara Food & Wine Expo is the region s largest and most diverse food and beverage tasting event. Visitors can sample from hundreds of local and international wines, beers and spirits alongside incredible gourmet cuisine. A partnership with the Niagara Food & Wine Expo gives you access to thousands of consumers, trade and media looking to discover incredible restaurants, gourmet products, fine wines, craft beers and exceptional spirits. Brought to you by the producers of the highly acclaimed Gourmet Food & Wine Expo, InterVin International Wine Awards and VINES Magazine, this event is a collaborative effort supported by numerous industry professionals, associates and partners. highlights TASTING FLOOR Hundreds of wines, spirits and beers from Ontario and around the world are readily available for guests to sample and explore throughout the show floor. GOURMET RESTAURANTS The region s best chefs and restaurants prepare samples of their finest creations to engage and delight attendees. CRAFT BREWERIES Discover premium international beers, local microbrewery and hand-crafted artisanal brews. TASTING STAGE Located on the show floor, this stage will offer guests exciting education on wines, spirits and beers. SHOPPING Taste and discover olive oils, chocolates, specialty sauces, gourmet products and so much more from international and local vendors. LUXURY SPIRITS Cutting-edge cocktails will feature trend-setting spirits alongside classic favourites. CHEF STAGE Ongoing cooking demonstrations provide first-hand culinary training hosted by notable celebrity and certified chefs. NIAGARA INSIDER Over 35,000 avid fans and followers of the Niagara Food & Wine Expo subscribe to this online resource for Expo updates and industry news. INTERVIN INTERNATIONAL WINE AWARDS InterVin award-winning wines will be featured on the Tasting Stage. ENTERTAINMENT AREA The seating and entertainment area offers guests a place to relax and enjoy all the Expo has to offer. A series of talented bands/musicians and performers will entertain customers all weekend.

3 DEMOGRAPHICS Over 15,000 consumers, trade and media attend the Expo every year. Consumer attendees are well-educated and affluent gourmet and beverage enthusiasts who appreciate quality and desire the finer things in life. They are the socially active, forward-thinking and influential people that set the trends for the rest of the country. We also attract thousands of industry professionals including restaurant managers, decision makers, sommeliers, chefs, retail buyers, hotel executives and prominent business owners. Local and regional media professionals also attend to review and report on industry trends, show features and more. 68% FEMALE VISITORS 28% AGE % AGE The Niagara Food & Wine Expo targets food and beverage enthusiasts from across Ontario. The geographic data breaks down as follows: Niagara region consists of Niagara Falls, Niagaraon-the-Lake, St. Catharines, Thorold, Fonthill, Beamsville, Grimsby, Welland and Port Colborne. Hamilton, Burlington and Oakville area also includes Ancaster, Dundas, Stoney Creek, Milton and surrounding communities. The GTA or Greater Toronto Area captures all markets from Mississauga, east to Ajax and north to Newmarket. Tourism is defined as Northern Ontario, Eastern Ontario, out-of-province and out-of-country visitors. HAMILTON BURLINGTON OAKVILLE 32% MALE VISITORS 18% AGE % AGE geographic data 22% AGE % 23% 27% 33% GREATER TORONTO AREA TOURISM NIAGARA REGION 91% COLLEGE, UNIVERSITY OR POSTGRADUATE EDUCATION 47% INDIVIDUAL INCOME OF MORE THAN $60K 59% GO OUT SOCIALLY OR DINE OUT 2+ TIMES/WEEK expo stats 14,000 + ANNUAL VISITORS 60,000 SQUARE FEET OF EXHIBITION SPACE 1,800 INDUSTRY BUYERS, LICENSEES, OWNERS & TRADE PROFESSIONALS 100 WINE, FOOD, LIFESTYLE, TRAVEL & ENTERTAINMENT MEDIA SPONSORS, PARTNERS & EXHIBITORS WINES, BEERS & SPIRITS 70 + GOURMET FOODS & RESTAURATEURS 1 + million MEDIA IMPRESSIONS FROM MULTIMEDIA MARKETING CAMPAIGN

4 marketing The Niagara Food & Wine Expo is targeted at affluent, educated and socially active adults searching to expand their wine knowledge and enjoy an exceptional culinary experience. The Niagara Food & Wine Expo will partner and advertise with some of the most highly regarded and influential media. Our extensive multimedia marketing campaign ensures we reach individuals who enjoy the finer things in life and possess the disposable income to participate in such pursuits. RATES EXHIBIT SPACE 5 x 10 Booth 10 x 10 Booth Per Square Foot Corner Premium ONLINE MARKETING OPPORTUNITIES $850 $1,250 $12.50 $150/corner Online Advertising Reach this targeted consumer group with your enticing click-through online advertisements on niagarafoodandwine.ca. Inclusions per booth: 8 backwall, 3 sidewalls, ice delivery, shared refrigeration, building security, material handling, 10 tickets, 10 Exhibitor Badges, web listing and Expo Guide listing. Niagara Insider The Niagara Insider consumer newsletter reaches 35,000 subscribers. Connect with this incredible audience to promote your brand. PRINT MARKETING OPPORTUNITIES Title Banner Official Expo Guide This full-colour, glossy magazine is distributed on-site to thousands of attendees. Leave a lasting impression with your professionally designed advertisement. Rates: $1,000 Covers $800 Full Page $500 Half Page $300 Quarter Page $200/issue SPONSORSHIPS Reach your ideal audience through a customized sponsorship opportunity. We can create a package designed to meet your goals and fit within your budget. Please contact us to discuss. WHERE our Flav HAPPENS APRIL 15-17, 2016 SCOTIABANK CONVENTION CENTRE FRI 2-10 SAT SUN 12-6 NIAGARAFOODANDWINE.CA Scotiabank Convention Centre 6815 Stanley Avenue, Niagara Falls, Ontario L2G 3Y9 niagarafoodandwine.ca Friday 2-10pm Saturday 12-10pm Sunday 12-6pm

5 SCOTIABANK CONVENTION CENTRE 6815 STANLEY AVE, NIAGARA FALLS, ON, L2G 3Y9 April 21, pm to 10 pm April 22, Noon to 10 pm April 23, Noon to 6 pm 2017 EXHIBIT SPACE AGREEMENT We, the undersigned (hereinafter referred to as the Exhibitor ) offer to take, for our use, exhibition space from Niagara Food & Wine Expo (hereinafter referred to as the Exhibition ) subject to the terms and conditions on this page and the reverse side. EXHIBITOR INFORMATION EXHIBITOR INFORMATION Company Name (Promotional): Company Name (Billing): Address: City: Province: Postal: Contact: Phone: Fax Website: Alt Contact: Alt Phone: Alt EXHIBITOR S REQUEST FOR BOOTH SPACE (a) Booth Dimensions: (Depth) X (Width) = Total Square Feet (b) Space Rental: Cost $ ($1250/10x10 or $850/5x10.) Premium $ ($150/corner) (c) Preferred Booth Locations: First Choice Second Choice Third Choice (d) Please do not locate our booth: (e) Products to be exhibited: (f) Special Notes: DEPOSIT/PAYMENT INFORMATION Space Rental: Print Advertising Online Advertising 13% (# RT0002): GRAND TOTAL: Deposit: Balance Due: $ CREDIT CARDS: AMEX, Mastercard and VISA accepted. Card Number: Expiry Date: Authorized Signature: CHEQUES: Please make cheques payable to Town Media, 940 Main Street West, Hamilton, Ontario, L8S 1B1 Tel: or Toll Free Sample sales will be reimbursed to exhibitors less a 10% administrative fee plus HST. I agree to the terms and conditions of this agreement and have read and understand the exhibitor rules and regulations on page two. The client acknowledges that liability is not limited to the corporate entity and that in the event of default of payment, the individual shall be guarantor and surety for full payment of the outstanding account. Contracts cancelled before February 1 st are subject to a cancellation fee of 50% of the contracted amount. After February 1 st, the full contracted amount remains due and payable. Date Submitted: Submitted by: (Authorized Signature) By signing above, I confirm I have read and agree to all of the rules and regulations noted on page 2. For Office Use Only Assigned Booth(s): Accepted By: Date: Rep: --- _ SCAN TO foodandwineexpo@sunmedia.ca FAX

6 Town Media a Division of Sun Media Inc. 940 Main Street West, Hamilton, Ontario, L8S 1B1 Toll Free: x 323 Fax SHOW DATES: April 21-23, 2017 LOCATION: Scotiabank Convention Centre EXHBITOR RULES & REGULATIONS 1. CONTRACT: This contract for space constitutes a contract between the Exhibitor and the Management, and in addition to its terms, shall include and incorporate the Exhibitor s Rules and Regulations printed on this application, the tentative floor plan which the parties acknowledge may be amended and modified by the Management, and the Rules and Regulations which will be sent to the Exhibitor as part of the Exhibitor s Manual, a copy of which is available upon request. 2. LICENCE AND TERM: The licence given hereunder shall be solely for the use and occupation of the space allocated to the Exhibitor. This shall be for the period commencing at the appointed move-in time and ending at the appointed move-out time including the installation and the removal of exhibits. 3. INSURANCE: Full insurance coverage during the entire duration of the Exhibition including move-in and move-out must be obtained by the Exhibitor. The Exhibitor must be prepared to furnish a Certificate of Insurance to Management upon request. 4. QUALIFICATIONS TO EXHIBIT: All manufacturers, importers and distributors of wine, premium distilled spirits, gourmet food and related products shall be eligible to apply for exhibit space in the Gourmet Food & Wine Expo subject to approval. The Management reserves the right to reserve, decline, or prohibit any exhibit or part of an exhibit, which in its opinion is not suitable to or in keeping with the character of the exhibition. 5. LOCATION OF EXHIBIT: Management reserves the right to relocate an exhibitor, as it shall deem necessary to the proper conduct of the Exhibition. 6. SUBLICENCE OF SPACE: The Exhibitor shall not sublicense, transfer, or apportion any part of its allotted space, shall not exhibit nor permit to be exhibited in its space any merchandise NOT a part of its own regular products, and shall not exhibit any advertising material not directly pertaining to the products exhibited except as specifically approved by the Management. Representatives of alcoholic beverages may serve product in other booths only if the company maintains its own minimum 10 x 10 exhibit as governed by all applicable Rules and Regulations. 7. NON-DELIVERY OF THE BUILDING: The Management will not be liable for failure to deliver the space in the event of the building becoming unavailable through fire, act of God, public enemy, strikes, the authority of the law, or any other cause beyond its control. 8. DAMAGES, EXTENDED MOVE IN OR OUT: The Management shall not be liable for any damages, whether direct, indirect, general, special, consequential or otherwise to the Exhibitor, its agents and employees or visitors to its exhibit whether occasioned by Management, its officers, agents or employees, or by another Exhibitor. All exhibitors must be completely set up with surrounding aisles clear, 2 hours prior to show opening and all materials must be removed from SCCN by Sunday at midnight otherwise you will be subject to a $500 penalty plus any SCCN charges. If exhibitor moves out or tears down booth before 6pm on Sunday a $500 charge will apply. 9. SOP: All alcohol to be sampled or served at the Expo must be purchased using the event SOP which will be available two months prior to the Expo. Please have your purchase receipts available at the booth at all times. 10. PAYMENT SCHEDULE: Contract Signed Deposit 2nd Payment 3rd Payment May 1 Dec 31, % 40% due January 1 40% due March. 1 After Jan 1 but prior to March.1 50% 50% due March. 1 After March 1 100% 11. CANCELLATION: In the case the Exhibition shall not be held for any reasons whatsoever, then and thereupon the licence of the space to the Exhibitor shall be terminated. In such case, the limit of the claim for damage and/or compensation by the Exhibitor shall be returned to the Exhibitor of the amount received by the Management from the Exhibitor for licence of the space, provided that if the Exhibition is terminated for any reason during the term of the licence the amount to be refunded to the Exhibitor hereunder shall be prorated based on the proportion of the term expired up to the termination. 12. EXHIBIT SPACE RENTAL INCLUDES: * Standard drape booth as described in the Exhibitor Manual. * General exhibition security services. * Tasting glasses as outlined in Exhibitor Manual. * Exhibit staff access as per maximum outlined in Exhibitor Manual. * Listing in official program subject to deadline. All other requirements and furnishings, including electrical, are the responsibility of the exhibitor. Floor covering in exhibits is mandatory. 13. EXHIBITOR S MANUAL: The Management will mail to each Exhibitor, a manual which shall contain a copy of the Operational Rules and shall provide complete shipping instructions, production information and order forms for all services needed during installation, show period, and removal from the exhibition. This kit shall be forwarded to the Exhibitor s Contact Person. 14. CANCELLATION OF CONTRACT: Contracts cancelled before February 1 st are subject to a cancellation fee of 50% of the contracted amount. After February 1 st, the full contracted amount remains due and payable. 15. INTERPRETATION OF REGULATIONS: The Management has the right to make such changes, amendments, and additions to these Exhibitor s Rules and Regulations, as it shall deem necessary to the proper conduct of the Exhibition and thereupon the Exhibitor s Rules and Regulations and the Operational Rules shall rest with the Management and its decision shall be final. Management may require Exhibitors to make such alterations to their displays, as it deems necessary to the proper conduct of the exhibition and, on failure to comply, may order the immediate removal of the entire exhibit without compensation and at the Exhibitor s expense. 16. BOOTH SHARING: Is not permitted. All products represented within your exhibit space must be wholly owned by the corporation or company booking the exhibit space. The official agency of record may book booth space to present products they represent. Any exhibitor subletting or promoting products that they do not officially represent will be fined $1000 per occurrence. Advance booth sharing agreements may be issued at $500 per upon approval. 17. AISLES AND COMMON AREAS: Are not to be used by individual exhibitors. No solicitation may be conducted in the aisles, foyers or common areas. Flyers, incentives and signage are not permitted in any common areas without express prior written approval by show management and may involve a sponsorship agreement. Any unauthorized solicitation or distribution in the aisles or common areas will be subject to fines of $1000 or more per incident.