Mirabeau Wine. An Overview

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Noreen Oliver
5 years ago
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1 Mirabeau Wine An Overview

2 Overview Mirabeau is an award winning wine from Provence Owned by an Englishman who moved London to Provence (with his family) to live his dream of making wine Winemaker: Jo Ahearne, is a Master of Wine who studied Oenology at Charles Sturt University in Australia and a former M&S winemaker Mission: to become one of the most well known, quality Provence rosé producers in the UK and to thereby create demand for our distributors

3 Award Winning & Critically Acclaimed Pale pink in colour, with a restrained nose of roses and red tulip, the palate is elegant, balanced, fresh and crisp, with a lingering finish Tobias Brauweiler, The Ritz

4 2011 Vintage Côtes de Provence Rosé wine reviews Producer Wine Reviewed Score Mirabeau Rosé 17 May Ch d'esclans Whispering Angel 4 May Ch Léoube Le Secret de Léoube Rosé 28 Apr Berne Grand Récolte Rosé 4 May Ch Sainte Marguerite Grand Réserve Rosé 4 May Ch Minuty M de Minuty Rosé 4 May Saint André de Figuière Vieilles Vignes 28 Apr Ch Minuty Rosé et Or 8 May Ch de Roquefort Corail 24 May Ste-Lucie MiP Classic 28 Apr Ch Riotor Famille Abeille Rosé 4 May Ch Minuty M de Minuty Rosé 8 May Ste-Lucie L'Hydropathe Élite Rosé 28 Apr Saint André de Figuière Magali 28 Apr Ch Peyrassol Commanderie de Peyrassol Rosé 4 May Ste-Lucie Made in Provence Premium 28 Apr Ch Léoube Rosé 28 Apr Quiot Dom Houchart Rosé 22 Mar Ch Riotor Rosé 18 Apr

5 89 Points

6 Marketing Mirabeau is committed to building a highly engaging brand using a combination of traditional and social media and has already made a pretty good start

7 Mirabeau really stands out from the crowd. David Williams

In the Press A heart-achingly beautiful rosé... Effortlessly classy and eminently affordable, this is a must-have wine for refined entertaining. Lovely stuff.

8 In the Press A heart-achingly beautiful rosé... Effortlessly classy and eminently affordable, this is a must-have wine for refined entertaining. Lovely stuff. Jamie Goode, Sunday Express Matthew Jukes, Daily Mail Weekend Magazine Mirabeau really stands out from the crowd. This is a seriously good dry rosé. Tom Bruce-Gardyne. Glasgow Herald David Williams, The Observer Firm and scented with a satin texture. Good fresh, well integrated acidity. Jancis Robinson MW Fragrant, fresh, vibrant, bright, crisp and lip-smackerous. Here s to many more. Olly Smith, Mail on Sunday Sleek and elegant. A lovely, balanced rosé...excellent... Terry Kirby, The Independent on Sunday Rose Murray Brown MW Very tasty. Fire up the BBQ and have a healthy glass of Mirabeau. Simon Woods. Drinking Outside the Box Mirabeau is aromatically punchier than many Provence examples, full fruitiness leaping from the glass. The Wine Gang

9 Some of the PR to date Pippa Middleton Picnic tips: Buy posh rugs, cantaloupe melons and a bottle of Mirabeau rosé!

Mirabeau is a great example of how to market wine in the age of social media Jamie Goode Jamie Goode is a British author with a PhD in plant biology, and a wine

10 Mirabeau is a great example of how to market wine in the age of social media Jamie Goode Jamie Goode is a British author with a PhD in plant biology, and a wine columnist of The Sunday Express. Goode also contributes to wine publications such as Harpers, The World of Fine Wine, Decanter, GrapesTALK and Sommelier Journal.

11 Mirabeau is a social brand We ve been creating original and engaging content since 2010 Blogs, Recipes, Photography and lots of videos

12 We ve posted over 200 videos

13 then one went viral

14 Over 5 million views in first 2 weeks

16 We engage with consumers every day

17 Website statistics We re already reaching thousands of consumers in the UK

18 Engaging across targeted platforms Blog

19 With a Responsive Website at its core Our website is optimised for large format monitors, laptops, tablets and handheld devices

And this year we re launching our second rosé - Pure Mirabeau We ve blended classic Grenache with the more punchy Syrah for wonderful cherry and raspberry flavours and added a smattering of

20 And this year we re launching our second rosé - Pure Mirabeau We ve blended classic Grenache with the more punchy Syrah for wonderful cherry and raspberry flavours and added a smattering of Vermentino to provide delicacy and a hint of white pepper. Provençal garrigue and minerality add to its complexity while a creamy texture makes for beautiful finesse and concentration. Elegant and with a lingering finish, this is a wine that whispers rather than shouts. A delicate pale pink wine - a pure expression of the very best from Provence and a perfect way to help you savour your most special moments. Jo Ahearne MW

21 Working with Samphire PR on UK launch of Pure Mirabeau

22 Mirabeau portfolio

23 Thank you

Prophet's Rock Pinot Gris Reviews 2014 Vintage

Prophet's Rock Pinot Gris Reviews 2014 Vintage A concentrated Pinot Gris from low-yielding vines (4-5 tonnes/ha) grown in bony, rocky soils. Weighty wine with appealing juicy flavours (pear, apricot, floral