getting to where life is good Left Side

Transcription

1 T r a d e K i t Left Side Product Sheet....2 Fact Sheet Happy Camper Chardonnay Happy Camper Merlot Happy Camper Cabernet Sauvignon Right Side Award List. 1 Wine Enthusiast Coastal Living....3 Wine Spectator... 4 Sante Annual Buying Guide...5 Via TheLongLongHoneymoon.com (an RV Blog)...7 RV Trade Digest.8 Happy Camper Story Lines.9 Happy Camper Goes on Vacation..10 Happy Camper Wines ~ T: ~ F: ~ jeffreydye@happycamperwines.com ~

2

3 F a c t S h e e t WINERY INFORMATION FOUNDED: 2005 Happy Camper Wines Phone: Fax: jeffreydye@happycamperwines.com Web: PROPRIETORS PRINCIPALS Proprietor Jeffrey Dye CONSULTANT PUBLIC RELATIONS DIAZ COMMUNICATIONS PHILOSOPHY When did enjoying a great glass of wine become an indoor activity? Must we always be cramped up in cellars and leather clad dens? Now there s a wine that celebrates the freedom of the great outdoors! Happy Camper! Toast your trusty companions while the landscape spreads out before you. Relish and savor the sunset! Seek out new adventures and bring along Happy Camper. Happy Camper is all about getting to where life is good. Happy Camper sets out to capture a new horizon of wine lovers. It s a place where wine is fun and the pressures of choosing a wine are long gone. Happy Camper appeals to the young at heart looking to be free of the crusty old school attitudes about wine and food. In three delicious varietals, Happy Camper is setting the pace for the good times ahead. With its distinctive packaging and memorable name, Happy Camper is poised to become an American wine legend. DISTRIBUTION National PRODUCTION 10,500 Cases WINES 2007 Chardonnay, California 2006 Merlot, California 2006 Cabernet Sauvignon, California Happy Camper Wines T: F: jeffreydye@happycamperwines.com

4 2007 Happy Camper Chardonnay Winemaking Philosophy When did enjoying a great glass of wine become an indoor activity? Must we always be cramped up in cellars and leather clad dens? Now there s a wine that celebrates the freedom of the great outdoors! Happy Camper! Toast your trusty companions while the landscape spreads out before you. Relish and savor the sunset! Seek out new adventures and bring along Happy Camper. Happy Camper is all about getting to where life is good. Tech Data Appellation 100% California Alcohol 13.6% ph 3.55 T.A R.S. 0.7% Case production 3,500 cases Suggested retail $8.99 Winemaker s Notes This 2007 Happy Camper Chardonnay compliments any adventure. Crisp apple and pear with fresh fruit aromas combine after a desert rainstorm. On the palate, thirst-quenching cool climate apple and pear flavors deliver delicious fruit all finishing with a refreshingly lively mouthfeel. Food & Wine Pairings This Chardonnay is a perfect wine for sautéed sea bass or roast chicken with creamy risotto. Clearings and wide open spaces await, Happy Camper! Happy Camper Wines T: F: jeffreydye@happycamperwines.com

5 2006 Happy Camper Merlot Winemaking Philosophy When did enjoying a great glass of wine become an indoor activity? Must we always be cramped up in cellars and leather clad dens? Now there s a wine that celebrates the freedom of the great outdoors! Happy Camper! Toast your trusty companions while the landscape spreads out before you. Relish and savor the sunset! Seek out new adventures and bring along Happy Camper. Happy Camper is all about getting to where life is good. Tech Data Appellation 100% California Alcohol 13.1% ph 3.63 T.A R.S. 0.5% Case production 3,500 cases Suggested retail $8.99 Winemaker s Notes A delightfully refreshing Merlot, the 2006 Happy Camper Merlot is a crowd favorite. On the nose, it delivers aromas of blackberry, plum, and spice. On the palate those flavors, along with currant, give way to luscious fruit that becomes supple, smooth tannins on the finish. Food & Wine Pairings Smooth tannins effortlessly make way for grilled pork tenderloin, smoked salmon, and/or pastas and pizzas. The night is filled with stars. Our Merlot is one of them, Happy Camper! Happy Camper Wines T: F: jeffreydye@happycamperwines.com

6 2006 Happy Camper Cabernet Sauvignon Winemaking Philosophy When did enjoying a great glass of wine become an indoor activity? Must we always be cramped up in cellars and leather clad dens? Now there s a wine that celebrates the freedom of the great outdoors! Happy Camper! Toast your trusty companions while the landscape spreads out before you. Relish and savor the sunset! Seek out new adventures and bring along Happy Camper. Happy Camper is all about getting to where life is good. Tech Data Appellation 100% California Alcohol 13.0% ph 3.68 T.A R.S. 0.5% Case production 3,500 cases Suggested retail $8.99 Winemaker s Notes Brimming with blackberry, underscored by earth and spice, this 2006 Happy Camper Cabernet Sauvignon is intended to please an easy-going lifestyle. On the nose, it delivers aromas of wild black fruit, plum, and spice. On the palate this segues into more expressive berry flavors. And, as it finishes, it conveys silky, soft tannins that linger with black fruit. Food & Wine Pairings This Cabernet is your perfect companion to roasts, hearty grills, or full-flavored cheeses. Taste the adventure and live large, Happy Camper! Happy Camper Wines T: F: jeffreydye@happycamperwines.com

7 AWARD LIST 2006 Happy Camper Chardonnay 2008 Florida State Fair International Wine Competition Silver 2008 Orange County Fair Wine Competition Silver 2008 California State Fair Wine Competition Silver 2008 Houston International Wine Competition Bronze 2008 Los Angeles County Fair Bronze 2006 Happy Camper Merlot 2008 Florida State Fair International Wine Competition Silver 2008 Dallas Morning News Wine Competition Silver 2008 Houston International Wine Competition Silver 2008 Los Angeles County Fair Silver 2008 California State Fair Wine Competition Silver 2008 San Francisco Chronicle Wine Competition Bronze 2006 Happy Camper Cabernet Sauvignon 2008 Florida State Fair International Wine Competition Silver 2008 Houston International Wine Competition Silver 2008 Los Angeles County Fair Silver 2008 San Francisco Chronicle Wine Competition Bronze Happy Camper Wines T: F:

8 Wine Enthusiast Magazine s September 2008 issue reviews the 2006 HAPPY CAMPER BEST BUY CHARDONNAY and rates it as a BEST BUY!

9 As Seen In... Coastal Living Magazine, April 2007 w w w. h ap py c a m p e r w i n e s. c o m

10 KEEPING GOOD COMPANY IN WINE SPECTATOR REVIEWS Wine Price Score Wine Price Score CLINE Chardonnay California White Truck 2005 $13 82 DOMAINE CHANDON Chardonnay Carneros 2005 $24 82 OJAI Chardonnay Santa Maria Valley $30 82 Bien Nacido Vineyard 2005 PRIDE Chardonnay Napa Valley 2005 $37 82 RAMEY Chardonnay Napa Valley Carneros $58 82 Hyde Vineyard 2005 STAGS LEAP WINERY $28 82 Chardonnay Napa Valley 2005 STERLING Chardonnay Central Coast $10 82 Vinter s Collection 2005 TURNING LEAF Chardonnay California Reserve $12 82 ACACIA Chardonnay California A by Acacia 2005 $11 83 BEAULIEU VINEYARD Chardonnay Napa Valley 2005 $15 83 GIRARD Chardonnay Russian River Valley $22 83 HAPPY CAMPER Chardonnay California 2005 $9 83 LANDMARK Chardonnay Sonoma-Monterey- $26 83 Santa Barbara Counties Overlook 2005 MERIDIAN Chardonnay Santa Barbara County 2005 $10 83 FESS PARKER Chardonnay Santa Barbara County 2005 $18 83 PEPPERWOOD GROVE Chardonnay California 2005 $8 83 MIRIMAR TORRES Chardonnay Russian River Valley $28 83 Don Miguel Vineyard TWIN FIN Chardonnay California 2005 $10 83 BABCOCK Chardonnay Santa Rita Hills $20 84 Rita s Earth Cuvee 2005 BJORNSTAD Chardonnay Sonoma Coast $50 84 Porter-Bass Vineyard 2005 BUENA VISTA Chardonnay Carneros 2005 $19 84 CHALONE Chardonnay Monterey County 2004 $11 84 DUTTON ESTATE Chardonnay Russian River Valley $45 84 Dutton Ranch Dutton Palms Vineyard 2005 FIVE RIVERS Chardonnay Monterey County 2005 $10 84 CAMERON HUGHES Chardonnay Edna Valley Lot $10 84 KUNDE ESTATE Chardonnay Sonoma Valley $18 84 Chardonnay Nu 2005 ROBERT MONDAVI Chardonnay Carneros 2004 $20 84 SCHUG Chardonnay Carneros 2005 $24 84 ST. SUPERY Chardonnay Napa Valley Oak Free 2005 $19 84 J.R. STOREY Chardonnay Russian River Valley $24 84 Storey Vineyard 2005 TANDEM Chardonnay Russian River Valley $38 84 Lorenzo Vineyard 2005 VILLA MT. EDEN Chardonnay Santa Maria Valley $15 84 Bien Nacido Vineyard Grand Reserve 2005

11

12 As Seen in Via - July + August

13 As Seen on TheLongLongHoneymoon.com - an RV Blog May 14, 2008 Visit the website and search on Happy Camper to watch the video review and read the entire blog entry. Happy Camper Wine Review Enter Happy Camper the first wine brand I ve seen that caters to the RV/camping market. The name is brilliant, instantly memorable. The label is its equal, boasting an Airstream-like travel trailer, an aluminumskinned towable nested somewhere amongst the California redwood trees. On the bottle neck sleeve are camping scenes of (hopefully sober) people canoeing, bicycling, and even piloting a motorboat. How can an RV enthusiast not remember a brand like Happy Camper? Then there s the wine. As I state in the video review, Happy Camper is a good wine. I daresay that if it were served in your glass at a fancy steak and lobster dinner (the kind with those exquisitely delicate chocolate souffles) you wouldn t skip a beat. Happy Camper may draw you in with the label, but what s inside the bottle will keep you coming back.

14 As Seen in RV Trade Digest February 5th, 2007 Happy Camper markets brand of wine exclusively to RVers SAN MARTIN, Calif. Happy Camper wine is a newly released brand that s fits into an easy going lifestyle. It provides great packaging and immediate simplicity of product with its screw cap. On a whimsical side, the most important aspect of this wine is just as it suggests, having fun in the great outdoors. Who doesn t love a Happy Camper? According to proprietor Jeffrey Dye, When did enjoying a great glass of wine become an indoor activity? Must we always be cramped into wine cellars and leather clad dens? This wine celebrates the freedom of the great outdoors! I want everyone to be able to toast their trusty companions, while the landscape spreads out before them. I want people to be able to relish and savor the sunset, seek out new adventures, and bring along a Happy Camper. Happy Camper is all about getting to where life is good! On a serious side, Jeff Dye created a brand that could become an instant success, based on all current research pointing in the direction of the Millennial Generation of wine consumers (those born between 1977 and 1985, now able to purchase wine). According to the Wine Market Council s president John Gillespie, domestic wine consumption grew for an 11th straight year, with a large part coming from this core age demographic. This age group isn t fascinated with who grew the grapes, who crushed and fermented the grapes, and who bottled the wine. This is a grab n go generation with an eye toward the economy. According to author/keynote speaker Wally Boch of All in all, they seem to be an interesting mix of ambition and practicality, with a solid underpinning of values. One of their biggest worries is reducing debt. Sixty-three percent of the college graduates believe they'll have to make some sacrifices to achieve those goals they have. Happy Camper wines with a suggested retail of $8.99, fits perfectly into that lifestyle. Happy Camper sets out to capture a new horizon of wine lovers; a place where wine is fun and the pressures of choosing a wine are long gone. Happy Camper appeals to the young at heart looking to be free of the crusty old school attitudes about wine and food. In three delicious varietals (Cabernet, Merlot, and Chardonnay), Happy Camper is setting the pace for the good times ahead. With its distinctive packaging and memorable name, Happy Camper is poised to become an American wine legend. Embracing the adventure that is life Happy Camper! Happy Camper wines are proud to bring this great tasting, crowd pleaser to the wide open spaces and shelves of America. Happy Camper is rolling into retailers across the country, and are listed on our new Web site:

15 HAPPY CAMPER SELLING POINTS New Generation Fun Brand According to Information Resources Inc. (IRI), the top 10 selling new wine brands in 2005 were all Fun labels. Catchy, Memorable Name Who doesn t say Happy Camper! Nostalgic Camper on the label brings back fond memories of good times with friends and family. Great Wines All varietals are made predominantly from high quality, California Central Coast fruit. A suggested retail of $8.99 makes Happy Camper a great value. Unique & Clever Marketing Awarded Gold Medal for label design at the 2006 Los Angeles County Fair. Web site lists accounts that carry Happy Camper. Screw cap closure with universal camping symbols. Top quality Point of material for sales support. Let s not forget the Campers According to Recreational Vehicle Industry Association (RVIA), one in 10 American vehicle owners also own an RV. Happy Camper could possibly have a huge market in a little-known pocket of American culture. Success Happy Camper has been a huge success in every market introduced and is currently represented by some of the largest customers in the country. Happy Camper Wines ~ T: ~ F: ~ jeffreydye@happycamperwines.com ~

16 HAPPY CAMPER GOES ON VACATION When did enjoying a great glass of wine become an indoor activity? Must we always be cramped up in cellars and leather clad dens? Now there s a wine that celebrates the freedom of the great outdoors! Happy Camper! Toast your trusty companions while the landscape spreads out before you. Relish and savor the sunset! Seek out new adventures and bring along Happy Camper. Happy Camper is all about getting to where life is good. Happy Camper sets out to capture a new horizon of wine lovers. It s a place where wine is fun and the pressures of choosing a wine are long gone. Happy Camper appeals to the young at heart looking to be free of the crusty old school attitudes about wine and food. In three delicious varietals, Happy Camper is setting the pace for the good times ahead. With its distinctive packaging and memorable name, Happy Camper is poised to become an American wine legend. Happy Camper Wines are proud to bring this great tasting, crowd pleaser to the wide open spaces and shelves of America. Happy Camper is rolling into a retailer near you and will be listed on our new web site at Embrace the adventure that is life! Happy Camper! Happy Camper Wines T: F: jeffreydye@happycamperwines.com