Innovation for a new Food&Beverage experience
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- Job Rodgers
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1 Innovation for a new Food&Beverage experience
2 2 PROBLEM The Food & Beverage market constantly produces large numbers of data and information related to products, which are quite difficult to gather in a productive way. Even when available, data and information are usually neither efficiently structured nor ready to use. This generates a lack of precious feedback for the whole supply chain and for the user experience.
3 3 PROBLEM CUSTOMER PERSONA They all have Weak Experiences and Lack of informations CHENG MIKE AMÉLIE Who? Who? Who? >50 yrs old Chinese Fine Wines Investor Fine Wine Trading >35 yrs old American Wine Company Manager Sales & Tasting Events >25 yrs old French Wine Lover Wine Tasting Events Desire Desire Desire To know everything about his Fine Wines, if they are authentic and if they have been conserved well To know everything about wine shipments and to increase Wine tasting Events ROI To remember everything she has tasted during wine events
4 4 SOLUTION Wenda Unique Preserves the Authenticity and Monitors the Quality of Fine Wine bottles. Through time. A WENDA Device on every single bottle, for conservation parameter monitoring, protection and communication. App to read the data. Platform to process them into insights. A full WENDA experience for wine. CHENG Who? >50 yrs old Chinese Fine Wines Investor Go to market Commercial - R&D agreement with: a German sales consulting company a Switzerland innovation consulting company Wine importers and distributors Agricultural sciences University Gastronomic sciences University Chemical studies Fine Wine Trading Desire To know everything about his Fine Wines, if they are authentic and if they have been conserved well Track record: 20 bottles protected and tracked informations certifying the provenance and quality of those bottles
5 5 SOLUTION Wenda EXPRESS is the digital place for Wine logistic units conservation status and stockage monitoring. A specific WENDA Device inside carton boxes and/or pallets and/or containers. App to read the data. Platform to process them into insights. The wenda experience for logistic phases. MIKE Who? >35 yrs old American Wine Company Manager Sales & Tasting Events Go to market Commercial agreement with: Wine marketing consulting company Gastronomic sciences University Wine importers and distributors R&D agreement with: Freight logistic company Gastronomic sciences University Desire To know everything about wine shipments and to increase Wine tasting Events ROI Track record: 2000 bottles tracked 3 shipments informations certifying the journey of those bottles
6 6 SOLUTION Lead Generation for Wine Tasting Events A smart glass and a MEMORvINO device on the exhibitor s table, in order to generate feedback for visitors, structured leads for exhibitors and overall significant data for the event management. The wenda experience for Wine Tasting. MIKE Who? >35 yrs old American Wine Company Manager Sales & Tasting Events Desire To know everything about wine shipments and to increase Wine tasting Events ROI Go to market Commercial agreement with: Wine marketing consulting company Gastronomic sciences University Track record: 2 events 8 exhibitors 300 leads generated
7 7 SOLUTION The digital place for wine lovers AMÉLIE A smart glass and a MEMORvINO device on the exhibitor s table, in order to generate feedback for visitors, structured leads for exhibitors and overall significant data for the event management. The wenda experience for Wine Tasting. Who? >25 yrs old French Wine Lover Go to market Commercial agreement with: Wine marketing consulting company Sommeliers Wine Tasting Events Desire To remember everything she has tasted during wine events Track record: 2 events 8 exhibitors 40 wine tasted 40 wine data sheet
8 8 STRENGTH - IoT Environment New user experiences and data driven decisions are created Web / Portal Dashboard API Data are turned into information and insight Our Cloud platform collects all the data Raw data are gathered through Automatic Id Tech or Wenda devices put on simple objects Big Data Management & Artificial Intelligence Communication systems (usb, wi-fi, nfc, bluetooth, 4G) Wenda Devices Manager Wenda Security & Access Management
9 9 STRENGTH - FOCUS ON BAYESAN PROBABILITY The probability of good wine quality is determined Web / Portal API 90% 10% Data are turned into information and insight Our Cloud platform collects all the data Light Temperature Big Data Management & Artificial Intelligence Communication systems (usb, wi-fi, nfc, bluetooth, 4G) Wenda Devices Manager Wenda Security & Access Management Tilt angle
10 10 REVENUE MODEL Product Data Service Inc Inc HQ HQ Inc Wine Event 5 Wenda 5 Wine Event Wine Maker Subscription Service Subscription 5 Subscription Experience Wine Event Fine Wine Lover
11 11 MARKET - OPPORTUNITY 28% 7.8TR 128B 2B FoodTech mkt IoT Big Data AI mkt 8% 54B 1k 34M Fine Wine mkt Fine Wine mkt Wine events (Italy) Wine pallet delivery
12 12 MARKET - SCALABILITY caviar cocoa coffee evo oil wine & spirits
13 13 Comparable - STRATEGY CANVAS The competition is really concentrated on the hardware component and on the communication of it. Wenda instead has created a structured Cloud Platform for the management of the solutions, focusing on the user-customer experience and on different services across the entire supply chain. Wenda
14 14 Comparable - PRODUCTS PRICE Commercial Data Logger eprovenance TRACEABILITY Unique Express FEATURES Wenda
15 15 Comparable - PRODUCTS CHECK EASINESS nfc Unique ANTI QrCode COUNTERFEITING Prooftag PROTECTION LEVEL Wenda
16 16 MEET OUR GREAT TEAM CTO Background Automotive industry Auto id tech Senior program manager HW dev 25+ yrs experience Background Entrepreneur CEO Profingest (Bologna) Auto id tech SW dev 25+ yrs experience Background Marketing Economics Food & Beverage MIP 2+ yrs experience CTO Andrea Monterumisi CEO Antonio Catapano CMO Mattia Nanetti Background Statistics Project management SW dev 10+ yrs experience Background Electronic engineer Project management SW dev IT management Complex projects in logistics 25+ yrs experience Background Marketing management Sales management EMEA manager fo multinational companies Computer science degree (USA) 25+ yrs experience Background SW dev 20+ yrs experience Background SW dev 20+ yrs experience CDO Anna Chiara Forni PM Giovanni Golfieri CMO Guido Rossi Sw Dev Antonio Ferrante Sw Dev Mario Cioffi Sw Dev Antonio Ferrante
17 17 ADVISOR - MENTOR - PARTNER Partner Advisor Business Angel Sommelier Sommelier Consultant - Phd Massimo Giuliodori Andrea Gori Michele Coratti Roberta Spadoni Ex-Ericsson Manager Pwc Ex-Dhl Legance Antonio Cassese Edoardo Costa Elena Galletti Giacomo Gitti Innov. Consulting Altrove Innovation No-Profit Org. Future Food Institute Research Institute Fondazione Mach Wine Maker Villa Oppi Ai Consulting Pangea Formazione University Agri Sciences
18 18 MILESTONES Company Established Working Prototype University Partnership 85k BA investment Project 1,2,3 Mach Partnership 1.5k patent prize UniCredit Start Lab acceleration Project 5 500k data collected 100+ devices on the mkt Future Food Institute partnership Project 6 100k Debit Capital investment EIA 2nd place Patent+PCT Sommelier Partnership 15k Novak Druce Award 300+ leads/prospects Project 4 IngDan Internationalization Program (China - Silicon Valley) problem/solution fit product/market fit
19 19 ACCELERATION - INTERNATIONALISATION Innovative Made in Italy Hong Kong Shenzhen Beijing Chongqing Silicon Valley
20 20 ROADMAP 2018 Coffee market Unique smaller device BlockChain consolidation 2017 Australia Germany France MEMORvINO launch on large-scale BlockChain Hw dev: Bluetooth Artificial Intelligence China USA Switzerland Extra virgin Olive Oil market MEMORvINO launch on mid-scale business model fit scale
21 28 TRUSTED BY Collezionisti Collezionisti Laboratori Wenda Trasporti Trasporti Eventi
22 22 ADVANTAGES - STRENGHT First Mover IoT - Big Data - AI Platform - Environment - Algorithms Industry Scalability Same platform for different F&B Industries Intellectual Property Patent Pending in Italy + International PCT Data-Driven Decisions User Experiences Digital - Physical
23 Address WENDA srl Via S. Quasimodo Castel Maggiore BO Italy Social Media facebook.com/wendasrl twitter.com/wenda_it linkedin.com/company/wenda-srl instagram.com/wenda_it/ wenda channel on youtube
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