Superb. Company. Passionate
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1 Superb Company Passionate
2 CONTENTS Major Companies PARIS CROISSANT BR KOREA SAMLIP MILDAWON SPC Overview HISTORY VISION ORGANIZATION GLOBAL PRESENCE FUTURE OBJECTIVE Business Performance SPC DRIVING FORCES SALES & MARKET SHARE OVERSEAS SALES AWARDS & RECOGNITIONS PHILANTHROPIES
3 SPC Overview
4 HISTORY 1945 Sang Mi-Dang (Samlip General Food) 1972 Shany 1983 Shany Food & Technology Institute 1985 BR Korea, Honam Shany 1986 Paris Croissant 1988 Paris Baguette 1992 Korean-French Institute of Baking 1999 SPC Euro 2002 SPC Japan, Paris Croissant USA Lina s, Shanghai SPC Food 2003 Pascucci, Amelie 2004 SPL, Beijing SPC Food Qingdao Samlip Food Tamati 2005 Paris Baguette USA 2006 Paris Baguette America, SPC capital 2007 Incheon International Airport Concession Business Passion 5, Queen s Park 2008 Seoul National Univ.- Educational-industrial cooperation La Grillia, 2 minute Fresh Acquisition of Mildawon (Milling) 2009 Dunkin Donut Coffee Roasting Plant 2010 Baskin Robbins Ice cream Cake Export Highway Service Station Business Nexgen (BR Korea R&D Center in US) 2011 Samlip and Shany Integration Acquisition of Bocheon Mineral Water Jamba Juice 2012 Paris Baguette Vietnam, Parlour
5 VISION Vision Mission Value Creating Company, SPC The Best Way to Happiness Value Customer Driven Creative Challenge Grow Together
6 ORGANIZATION Major Companies SPC Brands PARIS CROISSANT ( 86) PARIS BAGUETTE ( 88) PASCUCCI ( 03) LINA S ( 02) TAMATI ( 05) PASSION 5 ( 07) QUEENS PARK ( 07) LAGRILLIA ( 08) HOLIDAY SWEETS ( 08) 2MINUNTES FRESH ( 08) JAMBA JUICE ( 10) Other subsidiaries HONAM SHANY ( 85) SPC ( 97) SPC LOGISTIC ( 04) SPC CAPITAL ( 07) MILDAWON ( 08) SPC NETWORKS ( 09) SUNGIL CHEMICAL ( 10) BASKIN- ROBBINS ( 86) DUNKIN DONUTS ( 93) Overseas BIZEUN ( 06) TAPIAU ( 96) LE POMMIER ( 07)
7 GLOBAL PRESENCE PARIS CROISSANT USA PARIS BAGUETTE USA PARIS BAGUETTE BON DOUX PARIS BAGUETTE AMERICA SPC EURO SPC FRANCE DALIAN SPC BEIJING SPC TIANJIN SPC NANJING SPC SPC SINGAPORE SPC VIETNAM SEOUL(HQ) SPC JAPAN SHANGHAI SPC SHANGHAI SPC TRADE
8 FUTURE OBJECTIVE Total sales of $6 billion 15% of New business share of the whole business Ordinary profit of $360 million 1,000 stores worldwide Global No.1 Bread & Confectionary Company Creation of New profit models Development of global market, Creation of global brands Establishment of Corporate culture Strategy Trend Leader Customer-oriented Management Contribution to Our customers & communities
9 Major Companies
10 SPC BRANDS 3,462 1,
11 World Class Company, World Best Partnership
12 PARIS CROISSANT No. 1 Market share in Korea Domestic 3,462 stores Gross sales US$ million Overseas Sales in stores 1,600 million USD CAGR 23.3% 1, Number of stores 850 CAGR 12.9% 3,
13 PARIS CROISSANT Paris Baguette Café Pascucci 24 3, High-end Bakery Café Bakery Café Italian Coffee Shop Smoothie Bar Lina s Tamati Passion 5 L atelier Parlour Sandwich Café 6 Sandwich Café 2 Dessert Gallery Gallery Café Luxurious Tea Room Queens Park La Grillia Holiday Sweets 2minutes Fresh Organic Restaurant Italian Restaurant 2 Dessert Café Smoothie Bar
14 No.1 Company, Representing Joyful Food & Culture
15 BR KOREA No. 1 Market share in Korea Domestic 1,840 stores Gross sales US$ million Sales in million USD F 25 CAGR 24.4% Anyang Dunkin Donuts Anyang plant 72 CAGR 11.4%
16 BR KOREA Ice cream Coffee & Donuts 995 stores 845 stores
17 SAMLIP No. 21 Market share in in Korea Domestic Distribution Channels stores 696 agencies Sales in million USD Since 1995, completing Sihwa plant which has the high-tech automated system, SAMLIP has built the reliable corporate image that secures food sanitation and safety. Gross sales US$ million CAGR 7% %
18 SAMLIP Traditional Korean Rice Cake In shop Bakery Home style Bakery 163 stores 235 stores 32 stores
19 MILDAWON Hope for the Future MILDAWON
20 MILDAWON Area 17,695 m2 Facilities site 5,037 m2 Mildawon produces the first class strong wheat flour, All-Purpose of the first Class wheat flour and high grade flour for noodle. Especially, Seol and Yeon are being distributed by organic grocery stores.
21 Business Performance
22 SPC DRIVING FORCES Powerful CRM Currently 10 million members. 5,000 stores nationwide X 200 customers/day = Access to 1,000,000 customers/day Mobile users can send virtual gifts to friends that can be redeemed using mobile phones.
23 SPC DRIVING FORCES SPC operates a national certified bakery education and training center, providing world-class bakery skill for our franchisees, employees and suppliers.
24 SALES & MARKET SHARE Market Share Brand Power Gross Sales Store Number All brands have their own powerful identity Window Bakery Coffee and Donut No.1 window bakery with 69% M/S No..1 donut with 66% M/S Packaged Bakery Ice cream No.1 packaged bakery with 84% M/S No.1 ice cream with 70% M/S
25 OVERSEAS SALES Unit: US$ million Sales in China Sales in USA
26 AWARDS & RECOGNITIONS Seok Ryu-Jang, the order of Korean National Merit Korean Respected corporate Award Most Trusted Brand Award Korean Management Award 10 consecutive years of Korean Brand Power Super Bakery Brand Good Design Mark and Pack Star Award Korean First Brand Award Brand Olympic Award Korean Super Brand Award Art & Business of Korean Maecenas Award National Customer Satisfaction Index Global Dunkin Brands Awards Web Award Korea The honorable Mingxing Bakery in China 5 Star Class Bakery in China Ordre National du Merite I Officier of France Global Design Awards Reddot, Pentawards
27 AWARDS & RECOGNITIONS The official sponsor of G20 Seoul Summit to provide food services to delegates and press pool in Nov Supporting world cup street cheering festival with bread, coffee, donut and ice cream. About 100,000 of Red Devils enjoyed together with SPC.
28 PHILANTHROPIES SPC is committed to contribute to society and be responsible for world environment.
29 SPC GREENER THAN EVER Fostering sustainable agriculture, Going toward healthy tomorrow. Always between nature and all of us.
30 Global Strategy Team Future Strategy Division, SPC Group , YeokSam-Dong, GangNam-Gu, Seoul, Korea To Contact Us: Chloe, CHOI Phone:
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