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1 Versión en español 15 th Mediterranean Wine & Food Trade Fair Program of activities visitors information Palacio de Congresos de Torremolinos, Málaga / SPAIN Organize: Collaborates: Media Partners:

2 2014 program 15 th Wine and Mediterranean Food Trade Fair VERSION Palacio de Congresos y Exposiciones de la Costa del Sol, Torremolinos *Updated: 19 / Nov. / 2014 ( * ) The schedule is subject to change. Page 01 saturday, November 22 9:00 / 12:45 h. Tasting Room - Exhibition Hall Final Tasting Palacio Awards. As in all editions up till now, we count on the participation of the national and international experts in wine, sensory analysis and press (specialized in wine and food). A professional and reliable jury determines the best wines among the participating ones in this contest. Led by: Mr. Juan Miguel Rubio, Manager of Juanmi Rubio - Sensaciones Gastronómicas, member of the Sabor a Málaga Enogastronomy & Tourism Chair s teaching department -University of Málaga-, Technical Director of FVAM Tasting Panel: Mr. Paco del Castillo, Sommeliers Trainer, Sensorial Analysis Expert at Universidad Politécnica of Madrid. Mr. Custodio López Zamarra, Sommeliers Trainer, Winner of National Gastronomy Contest as the Best Spanish Sommelier in several editions, Sommelier at Restaurante Zalacaín for 30 years to Mr. Sergio Vergara, Sommelier at Restaurante Dani García, Marbella (2 times Michelín-starred). Mr. Iván Martínez Hierro, Winner of Nariz de Oro de España 2014 Contest, Sommelier at Vinoteca La Tienda Colmado, Medina de Pomar (Burgos). Mr. Aurelio Molina, Sommelier at Makro Málaga, Winner of Azpilicueta Sumiller 2012 Contest. Mr. Francisco Rubiales, Sommelier at D-Wine Marbella, Winner of Trofeo Custodio Zamarra 2011 Contest, Winner of Mejor Sumiller de Andalucía Contest in several editions. Mr. Agustín Navarro, Sommelier at Restaurante Kabuki Raw, Hotel Finca Cortesín, Casares (Málaga). From top to bottom, and from left to right: Félix Macías 09:30 / 14:00 h. Estepona Room III FVAM Course: Sabor a Málaga Gastronomy. First Journey. Consult Program at page 7. Training course specialized in new modern gastronomyrelated trends, within the brand Sabor a Málaga. Three journeys directed by the main sommeliers, chefs, bartenders, oenologists and teachers of several universities from Andalucía, in order to give a really demanded igastronómica Training Course. Organized by: Costa del Sol Convention and Exhibition Centre. Collaborates: Sabor a Málaga Enogastronomy & Tourism Chair -University of Málaga- and King s Buffets h. Exhibition Hall The first journey of the FVAM 2014 begins. For Professionals and General Public. 11:00 h. Stage - Exhibition Hall Ribbon Cutting Opening Act. 12:30 / 14:00 h. Wine Tunnel - Exhibition Hall 13:00 / 14:30 h. Benalmádena Room Conference & Tasting. Pendiente de confirmación. 3:00 / 14:30 h. Sala Benalmádena Wines4Fun! A wines world. An approach to the international wine sector, to the main wine-growing regions of the world and to the international consumer trends. Mr. Christian Bungard, WSET Advanced. Partner of Wines- 4Fun! Founder of Cervinco Intenacional. Export Manager of Bodegas PradoRey. Professor of World Wine Market at University of Nebrija and University of Salamanca. Mr. David Ferrer, WSET Advanced. Sommelier by Chamber of Commerce of Madrid. Partner of Wines4Fun!. Partner of Cervinco Intenacional. Export Manager of Grupo Valdecuevas. Professor of International Wine Sector at International University of La Rioja.

3 Page 02 16:45 / 18:00 h. Fuengirola Room Pedro Ximénez, the legendary wines. The Pedro Ximénez is, along with the Muscat of Alexandria, one of the most used Spanish grapes when preparing sweets. After aging, the wines made from these grapes seem to be infinite in time. To learn more about them and taste their authentic oenological peculiarities, one of the great Spanish experts in this type of wines will surprise you from beginning to end. Mr. Paco del Castillo, Sommeliers Trainer, Sensorial Analysis Expert at Universidad Politécnica de Madrid. 17:00 / 17:30 h. Stage - Exhibition Hall Delivery of Prizes: 2014 Palacio Awards. 17:30 / 19:00 h. Wine Tunnel - Exhibition Hall 17:45 / 18:45 h. King s Buffets Room Show-Cooking and Pairing: The new sea cuisine of Málaga. Mr. Abraham Garrote, Chef & Owner of Restaurante La Solana, Fuengirola (Málaga) and member of the chefs group La Liga del Sur. Mr. Aurelio Molina, Sommelier at Makro Málaga, Winner of Azpilicueta Sumiller 2012 Contest. 19:00 / 20:00 h. Benalmádena Room Great Wines of the FVAM The FVAM has become one of the greatest wine and food events in Andalucía. The principal reason is the quality of the products that have been offering its exhibitors annually. In this activity, with a limited capacity, both professionals and amateurs who decide to attend, will learn about and taste some of the most epic wines they ve ever tasted, which will be exhibited the FVAM. All of this managed by one of the greatest sommeliers of our country. Mr. Custodio López Zamarra, Sommeliers Trainer, Winner of the National Gastronomy Contest as the Best Spanish Sommelier in several editions, Sommelier at Restaurante Zalacaín for 30 years to :00 h. The first journey of the FVAM 2014 finishes. sunday, November 23 The Alboran Sea bathing Málaga, provides daily, through 5 fishing ports of this Andalusian province, some species with the higher organoleptic quality, but often the public doesn t know both the temporality of these and some other species that radiate an excellent quality, but either because of ignorance or commercial interest, these species do not reach our tables. In this activity, you will learn about the virtue of some of these species and find out in an epic pairing why claim a place at the best restaurants. 10:00 / 14:10 h. King s Buffets Room and Estepona Room III FVAM Course: Sabor a Málaga Gastronomy. Second Journey. Full Program at page 7. Second journey of this attractive course, with really interesting round tables and a spectacular show-cooking. Organized by: Costa del Sol Convention and Exhibition Centre. Collaborates: Sabor a Málaga Enogastronomy & Tourism Chair -University of Málaga- and King s Buffets h. Exhibition Hall The second journey of the FVAM 2014 begins. For Professionals and General Public.

4 Page 03 12:30 / 14:00 h. Wine Tunnel - Exhibition Hall 12:30/ 14:00 h. Banalmádena Room Extra Virgin Olive Oils from Spain: The oil as our identity mark. 17:30 / 18:15 h. Benalmádena Room Essential wines. There are, worldwide, many grape varieties, processing styles, ways of understanding the terroir or types of wood. In this master class, one of the best Spanish tasters will give us his version of which wines cannot be missing in any menu. Mr. Iván Martínez Hierro, Winner of Nariz de Oro de España 2014 Contest, Sommelier at Vinoteca La Tienda Colmado, Medina de Pomar (Burgos). 19:00 / 19:45 h. King s Buffets Room Show-Cooking and Pairing: Changing the style. Spain is, without doubt, one of the countries where the quality of extra virgin olive oils (AOVEs) exceeds the quality of other competitors highly; but our unfinished subject, which is marketing, makes much of our liquid gold be sold abroad. In this vibrant activity we will taste some of the best oils in our country, coming from, in many cases, current successful trendsetting micro oil mills. Mr. Francisco Lorenzo Tapia, President of OLEARUM Association, Culture and Heritage Oil and AOVE s (Extra Virgin Olive Oils) Sensory Analysis Expert. 16:00 / 17:00 h. Estepona Room Contest Previous Phase: 7 th Best Young Sommelier in Andalucía. Young sommeliers of Andalucía will meet in this contest. An event organized to show the new talents of this so fashionable profession. Coordinated by: D. Javier Ríos, Maître at Hotel Marbella Club. Organized by: Costa del Sol Convention and Exhibition Centre. Activity that will make you tremble and keep you on tenterhooks from beginning to end through a show-cooking / food pairing, a chef and an internationally prestigious sommelier will give stunning brushstrokes of where new trends are focused in. Mr. Juanma Galán, Sommelier at Restaurante Ramón Freixa (2 times Michelín-starred). Mr. Diego Gallegos, Chef & Owner at Restaurante Sollo, Gastronomy Manager at Caviar de Riofrío. 20:00 h. The second journey of the FVAM 2014 finishes. 17:30 / 19:00 h. Wine Tunnel - Exhibition Hall

5 Page 04 monday, November 24 10:00 / 14:00 h. King s Buffets Room and Estepona Room III FVAM Course: Sabor a Málaga Gastronomy. Third Journey. Complete Program at page 7. Third journey of this training course, with a show-cooking / pairing of the current Nikkei style, conferences and tastings. Organized by: Costa del Sol Convention and Exhibition Centre. Collaborates: Sabor a Málaga Enogastronomy & Tourism Chair -University of Málaga- and King s Buffets h. Hall de Exposición The third journey of the FVAM 2014 begins. For Professionals and General Public. 11:00 / 12:15 h. Sala Nerja Contest - Qualifying Phase. 1 st Best Pair in Tasting Wines. In a dynamic and transgressive contest, pioneer in Andalucía, participants compete in pairs in a blind tasting of different types of wines from the D.O. Málaga and D.O. Sierras de Málaga, where they must data: region, wine type, D.O., winery, brand, variety of grape... In order to win different prizes and to be recognized as the best pair in tasting wines. (Up to capacity). Organized by: Torremolinos City Council, Costa del Sol Convention and Exhibition Centre, CRDO Málaga, CRDO Sierra de Málaga and CRDO Pasas de Málaga. Collaborates: Hotel Convento La Magdalena 5*, THB Class Hotel Reserva del Higuerón 4*, MS Hoteles 4*, Bodegas Málaga Virgen, Vinoteca Museo Los Patios de Beatas, Restaurante Frutos, Fundación Picasso, Museo del Vino Málaga. 11:30 / 12:15 h. Fuengirola Room Conference. Internacionalization of the Agrifood Companies EXTENDA s Support. The promotion and loyalty abroad have become the most imperative needs within the agrifood market. In this activity, we will discover both the possibilities and the necessary trends to achieve an excellent internacionalization at the agrifood trade. Mrs. María Lara Quinlan, Manager of EXTENDA - Promoción y Red Exterior. 12:30 / 13:45 h. Benalmádena Room Goodbye Traditional Europe: The emerging winemaking areas. In an itinerant wander and looking for the best of each vineyard in the world, we will show you how some areas -located thousands of miles away from our conception of quality- begin to produce unique wines that deserve a reconsideration of the map of quality wines worldwide. Come with us, without moving, to vineyards in Asia, Africa and South America, and taste wines that will impress you by sure. Mr. José Luis Paniagua, Sommelier at Restaurante Atrio, Cáceres (2 times Michelín-starred). (*) Price of activity: 10 12:30 / 14:00 h. Wine Tunnel - Exhibition Hall 16:00 / 16:45 h. Estepona Room Contest Final Phase: 7 th Best Young Sommelier in Andalucía. Coordinated by: Mr. Javier Ríos, Maître at Hotel Marbella Club. Organized by: Costa del Sol Convention and Exhibition Centre.

6 Page 05 16:00 / 16:45 h. Benalmádena Room Beers with Soul. The craft beer in Spain gain followers rapidly. The characterization of their grain, hops used, fermentation and roasting process will change their styles until obtaining a beer for every taste. Learn more about some of the craft beers that are most talked about, so as about the reasons why they have become a new trend. Mr. Javier Gila, Manager of Aservin, Asesoría Vinícola, President of the Association of Professional Sommeliers of Madrid (AMS), Winner of Trofeo Custodio Zamarra Contest at MadridFusion 2008, Winner of Gourmets Contest as the Best Sommelier in :00 /18:00 h. King s Buffets Room Show-Cooking and Pairing: Sabor a Málaga Gastronomy throughout its Regions. - Gastronomy of Valle del Guadalhorce: Mr. Francisco Ruiz, Chef & Owner of Restaurante Casa Paco, Coín (Málaga). - Gastronomy of Serranía de Ronda: Mr. Guillermo Serrano, Chef-Owner of Restaurante Pedro Romero, Ronda (Málaga). - Gastronomy in the Region of Málaga-Costa del Sol: Mr. Rafael Gutierrez, Corporate Chef at Bar Bodega El Pimpi, Málaga. Sommeliers Responsible of the activity: Mr. Sergio Vergara, Sommelier at Restaurante Dani García, Marbella (2 times Michelin starred), reknown as Best Sommelier in Andalucía several times. Mr. Juan Miguel Rubio, Manager of Juanmi Rubio - Sensaciones Gastronómicas, member of the Sabor a Málaga Enogastronomy & Tourism Chair s teaching department -University of Málaga-, Technical Director of FVAM UP TO FOR THE WINNER Posh Sommeliers and Chefs will show a spectacular service and the versatility and quality of the flavoured Málaga food products, where to enjoy, through pairings and amazing dishes with the best products of each region, the guidance of these stars of gastronomy to a change of your food perception and a reinforcement of your perception, thanks to this taste that forces us. Guest Regional Ambassadors: - Gastronomy of Antequera: Mr. David Muñoz, Chef at Hotel Convento La Magdalena 5* and Hotel Antequera Golf 4* -Antequera Golf Group-, Antequera (Málaga). - Gastronomy of La Axarquía: Mr. Julio Galacho, Head Chef at Mulse Bar & Restaurante, Rincón de la Victoria (Málaga). Best Pair in Tasting Wines contest Wines from the DO Málaga & DO Sierras de Málaga REGISTER NOW

7 Page 06 18:30 / 19:30 h. Antequera Room Contest - Qualifying Phase. First Best Pair in Tasting Wines. Only the best couples from the previous phase, after having demostrated its expertise in tasting wines, will have the opportunity of being recognized as the best pair in tasting wines, just when passing an even more complicated tasting of different types of wines from the DO Málaga and DO Sierras de Málaga, where they must data: region, wine type, DO, winery, brand, variety of grape... Organized by: Torremolinos City Council, Costa del Sol Convention and Exhibition Centre, CRDO Málaga, CRDO Sierra de Málaga and CRDO Pasas de Málaga. Collaborates: Hotel Convento La Magdalena 5*, THB Class Hotel Reserva del Higuerón 4*, MS Hoteles 4*, Bodegas Málaga Virgen, Vinoteca Museo Los Patios de Beatas, Restaurante Frutos, Fundación Picasso, Museo del Vino Málaga. You can register online for Activities 18:30 / 19:30 h. Fuengirola Room Bartender Revolution: New trends of cocktails. The cocktail is one of the trends with the greatest impact nowadays, but within them there are several disciplines that mark yesterday, today and tomorrow of mixology. In this activity, in the hands of three speakers totally opposite to each other, you can see the road to this sensational profession which is, in turn, a great way of life. Vintage Mixology Mr. Christian Jiménez, Brand Ambassador Reserve at DIAGEO, expert in spirits. Tiki Revolution Mr. Tony Navarro, Bartender at El Pimpi, Málaga. Organic Cocktails Mr. Sam Vanderfelt, Bartender at Freudenhaus, Marbella. 19:45 h. Stage - Exhibition Hall Delivery of Prizes: Special Mentions. 7 th Best Young Sommelier in Andalucía. 1 st Best Pair in Tasting Wines from the DO Málaga and DO Sierras de Málaga. 20:00 h. Exhibition Hall The third journey of the FVAM 2014 finishes. FVAM 2014 Closing. (*) Exclusive for non-professional visitors Maximum of 3 tastings with ticket

8 15 th Edition Mediterranean Wine & Food Trade Fair III FVAM Course: "Sabor a Málaga" Gastronomy PÁG. 07 Collaborates: "Sabor a Málaga" Eno-Gastronomy and Tourism Chair - University of Málaga saturday 22 Nov. 09:30 / 09:35 h. Estepona Room Presentation. Dr. Mr. Antonio Guevara, Dean of the Faculty of Tourism at University of Málaga. 09:35 / 10:30 h. Estepona Room Conference. The enogastronomy as a business source in Málaga. Dr. Mr. Enrique Torres Bernier, University of Málaga. 10:30 / 11:30 h. Estepona Room Conference. Wine and Public Literature. Mr. Juan Benítez Sánchez, Professor of Language and Literature, member of the Gastronomic Academy of Málaga, member of the Royal Academy of Fine Arts of Antequera. 12:00 / 14:00 h. Estepona Room Round table. Málaga and its Gastronomy: a destination to exploit or to create?. Participants: Mr. Fernando Sánchez, Doctor in Gastronomyrelated Journalism with his first doctoral thesis in Gastronomic Criticism and Journalism, collaborator at several publications; Mr. Javier Sánchez, editor at the eno-gastronomic magazine Excelencias ; Mr. Marcos Chacón, Journalist specialized in Eno-Gastronomy, and Mr. José Cabello, Creator of the Congress GastroMarketing and Coordinator of Sobregustos Communicación. Moderated by: Dr. Mr. Enrique Torres Bernier, University of Málaga. SUNDAY 23 Nov. 10:00 / 12:00 h. Estepona Room Round table. The tourist visiting the city centre of Málaga: options, habits and trends. Participants: Mr. Ángel Sánchez Rossó, Restaurante Chinitas ; Mr. Alejandro Frutos, Restaurantes Mesón Málaga, Mentidero and Cantarranas and Mr. Edgar Egea de las Cruces, Gastrobar El Carruaje. Moderated by: Dr. Mr. Enrique Torres Bernier, University of Málaga. 12:10 / 14:10 h. Sala King s Buffets Show-Cooking: Sabor a Málaga Tapas. Mr. Aitor Perurena, Chef and Owner of Restaurante 1870, Marbella, Gastronomic Counsellor of Catering Lepanto and Owner of Prestaciones Exclusivas, Marbella, and Mr. Daniel Carnero, Chef & Owner of Gastrobar la Cosmopolita", Málaga. MONDAY 24 Nov. 10:00 / 12:00 h. Estepona Room Conference. How to export the Spanish Wines. D. Enrique Andrade, Enologist at Bodegas Resalte. 12:30 / 14:00 h. King s Buffets Room Conference - Pairing. Sabor a Málaga Asian Cuisine: from the imperial Japan to the current Nikkei. Mr. Francisco Rubiales, Sommelier at D-Wine, Marbella, Winner of Trofeo Custodio Zamarra 2011 Contest, Winner of Mejor Sumiller de Andalucía Contest in several editions, and Mr. Benjamín de la Mata, wandering sushiman and Chef & Owner of Restaurante Tunante, Málaga. Registration & Forms Organize: Collaborates:

9 Important Information for your visit Celebration: 15 th Mediterranean Wine & Food Trade Fair November 22 nd, 23 rd and 24 th 2014 Uninterrupted: from 11:00 to 20:00 Costa del Sol Convention & Exhibition Centre, Torremolinos (Málaga). SPAIN C/ México Torremolinos (Málaga). SPAIN Admission: professionals: Free entry, business card required at the entrance. Previous online registration: Non Professionals: 5,00 (including 3 wine tasting tickets and a wineglass souvenir) Activities & Prices: Online registration at: 0 for 5 professionals for Non professionals (*) Except November 24 th activity. Further information at page 04. Transport: 15% iberia discount Reservation: 30% renfe ave discount Discount Bonus: Acceso: Minors under 18 years of age are not allowed, except students attending a special formative activity together with the Institutions and previously registered Child Care Service available (Private Outsourcing Service) Contact: secretaria@feriadelvinoydo.com (+34) / 240 / 262

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