BROCHURE SEPTEMBER 2012

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1 BROCHURE SEPTEMBER 2012

Venues have been carefully selected on the basis of the range and quality of cheese and / or wine, product presentation, innovation, venue heritage and customer service.

2 THE LONDON CHEESE & WINE GUIDE LAUNCHED NOVEMBER 2012 The London Cheese & Wine Guide is the first ever guide to London s top cheese and wine venues. This premium printed, A5 book reviews more than 100 of London s best cheese shops, delicatessens, market stalls, wine merchants, wine bars and restaurants. Venues have been carefully selected on the basis of the range and quality of cheese and / or wine, product presentation, innovation, venue heritage and customer service. Each venue profile includes a description of the venue, contact information, price comparisons and professional photography. The information is presented in a user-friendly format with colour-coded cheese and wine sections, allowing the reader to quickly identify each type of venue. THE LONDON CHEESE & WINE GUIDE ALSO FEATURES: A foreword by international wine writer Matthew Jukes, who is The London Cheese & Wine Guide s wine consultant A cheese and wine education section which includes: a unique wine aroma chart suggested cheese boards tips on matching cheese and wine comprehensive cheese and wine glossaries Recipes from some of London s top Michelin-starred restaurants, including the inaugural publication of Chez Bruce s signature Parmesan Crisp recipe The Cheese & Wine Taster Challenge, which encourages users to explore some lesser-known cheeses and wines at featured venues The London Cheese & Wine Guide targets affluent foodies and discerning wine enthusiasts. The core audience is ABC1 men and women aged living in London and food-loving visitors. Retailing at 11.95, The London Cheese & Wine Guide is an affordable, inspiring reference book and also a great gift item - the ideal Christmas stocking filler. Wholesale rates are available. 2 THE LONDON CHEESE & WINE GUIDE BROCHURE SEPTEMBER 2012 THE LONDON CHEESE & WINE GUIDE BROCHURE SEPTEMBER

SAMPLE PAGES Specialist Shops Neal s Yard Dairy 6 Park Street, SE1 9AB Mon-Sat. Sun.

Irish cheese. The shop s first class counter hosts produce from over 70 artisan cheesemakers, many of which have been expertly matured in-house.

There is even an atmospheric shower in the corner, which maintains humidity in the shop, allowing the cheeses to be left unwrapped.

3 SAMPLE PAGES Specialist Shops Neal s Yard Dairy 6 Park Street, SE1 9AB Mon-Sat. Sun Randolph Hodgson 9:00am - 6:00pm Closed Specialist Shops CHEESE 80 Countries of origin Britain, France, Ireland, Italy Neal s Yard Dairy is the ultimate destination in London for British and Irish cheese. The shop s first class counter hosts produce from over 70 artisan cheesemakers, many of which have been expertly matured in-house. The white-washed walls, stone flooring and stacks of Cheddar truckles create an authentic dairy feel. There is even an atmospheric shower in the corner, which maintains humidity in the shop, allowing the cheeses to be left unwrapped. The engaging staff will explain any cheese and always offer you a taster. Randolph Hodgson has played a pivotal role in the revival of British cheese over the past 30 years. Any one visiting Neal s Yard Dairy will agree that he has done a fantastic job. PRICING per 100g Brie de Meaux 2.34 Mature Cheddar Parmigiano-Reggiano 3.60 Stilton boroughshop@nealsyarddairy.co.uk / London Bridge Other London locations Covent Garden / Spa Road 4 THE LONDON CHEESE & WINE GUIDE BROCHURE SEPTEMBER 2012 THE LONDON CHEESE & WINE GUIDE BROCHURE SEPTEMBER

SAMPLE PAGES Wine Merchants Vini Italiani 72 Old Brompton Road, SW7 3LQ This sleek, chic and meticulously designed store is dedicated to the promotion of Italian wine in London through education and

The owners of Vini Italiani place high emphasis on events, courses and tastings to showcase their unrivalled collection of exclusively Italian wines representing all 20 regions of the country.

4 SAMPLE PAGES Wine Merchants Vini Italiani 72 Old Brompton Road, SW7 3LQ This sleek, chic and meticulously designed store is dedicated to the promotion of Italian wine in London through education and experience. The owners of Vini Italiani place high emphasis on events, courses and tastings to showcase their unrivalled collection of exclusively Italian wines representing all 20 regions of the country. An abundance of Italian passion and award-winning sommeliers make this one of London s top destinations for a taste of la dolce vita info@vini-italiani.co.uk / South Kensington Mon-Fri & Sun. 12:00pm - 8:00pm Sat. 10:00am - 9:00pm 2011 Bruno Cernecca, Diuska Luppi and Matteo Berlucchi WINE 530 No. to sample 16 Specialty Italian wine PRICING Per sample Per bottle Av. bottle sold 29 Food & Wine Halls Harrods Brompton Road, SW1X 7XL Harrods recently revamped its wine department and now offers eclectic wines alongside its classic selection. Amongst the bottles you will find a new aroma zone by Le Nez du Vin - interactive technology to develop your skill at identifying wine aroma. The cheese counter in Harrods exquisite food hall is arranged by type of cheese, rather than country, which makes it easy to find what you are after. The focus is on traditional cheeses and pride of place is given to a whole drum of Gorgonzola, specially selected for Harrods and matured for 120 days. WINE 3,200 No. to sample 16 PRICING Per sample 1-5 Per bottle 7-9,000 Mon-Sat. 10:00am - 8:00pm Sun. 11:00am - 8:00pm (opening times change seasonally) 1849 The Qatari Royal Family / Knightsbridge CHEESE 135 Countries of origin Britain, France, Germany, Ireland, Italy, Netherlands, Spain, Switzerland PRICING per 100g Brie de Meaux 2.65 Mature Cheddar Parmigiano-Reggiano 3.75 Stilton THE LONDON CHEESE & WINE GUIDE BROCHURE SEPTEMBER 2012 THE LONDON CHEESE & WINE GUIDE BROCHURE SEPTEMBER

5 To stock The London Cheese & Wine Guide and for further information, contact: Lucy Gregory (Editor) Phone +44 (0) Hana Gajdosova (Marketing & Production Executive) Phone +44 (0) Paperback: 176 pages Publisher: Allegra Publications Language: English Product Dimensions: 21 x 14 x 1.5 cm ISBN: Recommended retail price: About the publisher and author London based publications company, Allegra Publications, creates premium consumer guide books. In addition to The London Cheese & Wine Guide, Allegra s range includes Great Cake Places, The London Coffee Guide, The New York Coffee Guide, The Vienna Coffee Guide and The Belgium & Netherlands Coffee Guide. Allegra Publications is part of the Allegra Group, which also comprises Allegra Strategies and Allegra Events. Copyright All rights reserved. No part of this brochure or The London Cheese & Wine Guide may be reproduced in any form by any electronic or mechanical means (including photocopying, recording or information storage and retrieval) without permission in writing from Allegra Publications Limited. Allegra Publications Ltd, 2nd floor Marlborough House, Finchley Road, London, NW3 6LB, UK Tel: +44(020) Fax: +44(0) THE LONDON CHEESE & WINE GUIDE BROCHURE SEPTEMBER 2012

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