2019 CONVENIENCE RETAIL QUESTIONS

Transcription

1 Portfolio Availability Q1 Availability of 3 or more Coca-Cola Brand IC Packages in the Cold Vault (excl. 12oz can) Q2 Availability of 6 or more KO Tea IC SKUs in the Cold Vault: Gold Peak, Honest, and/or Peace Q3 Availability of 6 or more SKUs of KO Coffee (Dunkin Donuts or McCafe) AND 6 or more SKUs of Monster* Coffee (Java, Caffe, Espresso) Q4 Availability of 10 or more Cold Sports/Ingredient Enhanced Water SKUs in the Cold Vault: POWERADE or vitaminwater Q5 Availability of 7 or more Cold KO Water SKUs in the Cold Vault: Dasani, smartwater, Topo Chico or any Sparkling Water varieties Space Growth Q6 % Share of Cold Equipment in Impulse and Foodservice Zones: Number of KO Cold Equipment Placements (incl. Monster*)/ Total Number of Cold Equipment Placements CDE Penetration Q7 % Share of KO Cold Facings**: Number of KO Cold facings (SSD & Still)/Total Number of Cold facings (SSD & Still) in all Cold POIs (Retailer- and bottler-owned Open Air Coolers, Checkout Coolers, and Cold Drink Equipment) In-Store Activation Q8 Activation of Coke with Food (Meals or Snacks): Any KO Product in the store with Food messaging Q9 Activation of stand-alone Display of any smartwater Pkgs (Base or Sparkling): May be shared display with Dasani LCP or POWERADE 2019 CONVENIENCE RETAIL QUESTIONS & Survey Questions *Monster Only in bottler-distributed markets **SSD facings excl. Dr. Pepper TM for both KO and competition. Still facings incl. Energy Perimeter of the store includes In-aisle displays and Endcaps Displays includes: Endcaps, Stand-alone Displays, Racks, Pallets, etc.

2 Convenience Retail Q Availability of 3 or more Coca-Cola Brand IC Packages in the Cold Vault (excl. 12oz can) IC Package Picture Examples (not a comprehensive set) Category: SSD Cola Trademark: Coca-Cola Brand: Coca-Cola Package: IC SKU: Various Brand Coca-Cola 3 or more Package Types/Sizes of Coca-Cola (excluding 12oz cans) are found anywhere in the Cold Vault. is the % of the Stores of the selected Bottler in

3 Convenience Retail Q Availability of 6 or more KO Tea IC SKUs in the Cold Vault: Gold Peak, Honest, and/or Peace Product Picture Examples (not a comprehensive set) Category: RTD Tea Trademark: Brand: See Detail KO Tea Gold Peak Honest Peace 6 or more SKUs of KO Tea Gold Peak, Honest, and/or Peace are found anywhere in the Cold Vault.

4 Convenience Retail Q Availability of 6 or more IC SKUs of KO Coffee (Dunkin Donuts or McCafe) AND 6 or more SKUs of Monster* Coffee (Java, Caffe, Espresso) in the Cold Vault Product Picture Examples (not a comprehensive set) Category: RTD Coffee Trademark: Brand: See Detail *Monster coffees only in bottler-distributed markets. Otherwise 6+ KO Brand SKUs. Source: CCNA Coffee Team/BL KO Coffee Dunkin Donuts McCafe Monster* Coffee Java Monster Caffe Monster Espresso Monster 6 or more SKUs of KO Coffee AND 6* or more Monster Coffee are found anywhere in the store.

5 Convenience Retail Q Availability of 10 or more Cold Sports/Ingredient Enhanced Water SKUs in the Cold Vault: POWERADE and/or vitaminwater Product Picture Examples (not a comprehensive set) Category: Still Sports/IEW Trademark: Brand: See Detail KO Still POWERADE vitaminwater 10 or more SKUs of KO Still POWERADE and/or vitaminwater are found anywhere in the Cold Vault.

6 Convenience Retail Q Availability of 7 or more Cold KO Water SKUs in the Cold Vault: Dasani, smartwater, Topo Chico* or any Sparkling Water varieties Product Picture Examples (not a comprehensive set) Category: Water Trademark: Brand: See Detail IC *Topo Chico included only where bottler-sold & distributed KO Water Dasani Dasani Sparkling smartwater smartwater sparkling Topo Chico* 7 or more SKUs of KO Water Dasani (base & sparkling), smartwater (base & sparkling), and/or Topo Chico are found anywhere in the Cold Vault.

7 Convenience Retail Q % Share of Cold Equipment in Impulse and Foodservice Zones: Number of KO Cold Equipment Placements (incl. Monster**)/Total Number of Cold Equipment Placements Equipment Examples (not a comprehensive set) Category: SSD & STILL Trademark: Brand: All KO X X **Monster included only in bottler-distributed markets. KO SSD BRANDS KO** STILL BRANDS Number of KO CDE units divided by the Total Industry CDE units CDE: Cold Drink Equipment such as coolers Calculation example: 5 KO CDE units 10 Total Industry CDE units = 50%

8 Convenience Retail Q % Share of KO** Cold Facings: Number of KO Cold facings (SSD & Still)/Total Number of Cold facings (SSD & Still) in all Cold POIs (Retailer- and bottler-owned Open Air Coolers, Checkout Coolers, and Cold Drink Equipment) POI Picture Examples (not a comprehensive set) Category: SSD & Still Trademark: All KO Trademarks Brand: KO SSD & Stills (incl. Monster) IC X X **Monster included only in bottler-distributed markets. KO SSD BRANDS KO** STILL BRANDS Number of KO SSD & Still Cold facing divided by the Total Industry SSD & Still Cold facings found anywhere in the store. Facings: Cold single serve packages facing shopper Calculation example: 50 KO SSD & Still Cold facing 100 Total SSD & Still Cold facing = 50%

9 Convenience Retail Q Activation of Coke with Food (Meals or Snacks): Any KO Product in the store with Food messaging Activation Examples (not a comprehensive set) Category: SSD & Still Trademark: See Detail Brand: KO SSD BRANDS KO STILL BRANDS X Fill In Aisle: Cold Vault: any displays of KO activated with Meals or Snacks messaging anywhere in the Store.

10 Convenience Retail Q Activation of stand-alone Display of any Smartwater Pkgs (Base or Sparkling): May be shared display with Dasani less than case pack (LCP) or POWERADE smartwater Examples (not a comprehensive set) Category: Still Trademark: smartwater Brand: KO Stills smartwater smartwater sparkling smartwater alkaline (2019) smartwater antioxidant (2019) Option to share display with Dasani (less than case pack) Dasani Sparkling POWERADE Fill In Aisle: X Cold Vault: X X any standalone displays of smartwater and/or smartwater sparkling anywhere in the store. Displays may be smartwater-dedicated or shared with Dasani or POWERADE.