Wine Australia providing insights for Australian. Wine. Eden Valley. Export Report: Bottled wine. MAT December 2016

Transcription

1 Wine Australia providing insights for Australian Eden Valley Export Report: Bottled wine MAT December 16 Wine

2 Important reading This report provides an overview of bottled wine exports where there is a GI claim on the label. It does not provide a full picture of all wine that has been produced and exported from a specific region. This report is for bottled wine only and wine exported in bulk containers is not included. This report is updated quarterly. All data, unless specifically stated, is for the moving annual total (MAT), in other words, for the 12 months to the month ending that stated on the front cover. All growth rates are for the annual change to the same period. All data presented is for wines where the report s region is the primary GI named on the label. For example, one bottle of Yarra Valley/King Valley blend will contribute 750ml towards the Yarra Valley report but will be excluded from the King Valley report. When the wine is not regionally identified, data is not included in this report. For example, if the same Yarra Valley/King Valley wine has no GI claim on the bottle it will be included in a report no label claim. Disclaimer: While Wine Australia makes every effort to ensure the accuracy and currency of information within this report, we accept no responsibility for information, which may later prove to be misrepresented or inaccurate, or reliance placed on that information by readers. Provisions of the Copyright Act 1968 apply to the contents of this publication, all other right reserved. For further copyright authorisation please see 2

3 Contents Bottled exports over time volume, value & avg. value Bottled exports by destination over time volume and value Bottled exports by price point and destination volume Bottled exports by colour/wine style volume Bottled exports by colour/wine style value Bottled exports by colour/wine style average value Bottled exports by top 15 destinations volume Bottled exports by top 15 destinations value Bottled exports by top 15 destinations average value Total bottled exports by price point volume Red bottled exports by price point volume White bottled exports by price point volume Bottled wine exports to no. 1 destination Bottled wine exports to no. 2 destination Bottled wine exports to no. 3 destination Bottled wine exports to no. 4 destination Bottled wine exports to no. 5 destination p4 p5 p6 p7 p8 p9 p p11 p12 p13 p14 p15 p16 p17 p18 p19 p 3

4 GI claims over time Volume Value Average Value AUD per '000 litres Change '000 AUD Change litre Change MAT December % $6,864 3% $.91 3% MAT December % $6,589 4% $ % MAT December % $7,508 14% $ % MAT December % $7,164 5% $. 18% MAT December % $6,627 8% $.63 5% MAT December % $4,775 28% $.82 2% MAT December % $6,503 36% $ % MAT December % $5,933 9% $ % MAT December % $7,013 18% $ % 4

5 GI claims by country MAT December Volume ('000 litres) Belgium Canada China, Pr Denmark Finland Germany, Federal Republic Hong Kong Japan Netherlands New Zealand Ship Singapore Sweden United Kingdom United States Of America Value ('000 AUD) Belgium Canada China, Pr ,380 Denmark Finland Germany, Federal Republic Hong Kong Japan Netherlands New Zealand Ship Singapore Sweden United Kingdom 1, ,614 2,668 2,090 1, ,904 1,826 1,958 United States Of America 2,717 2,790 2,381 1,729 1,6 1,884 1,300 1,289 1,061 1,467 5

6 Bottled exports by price point and destination $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $ to $19.99 Above $ Total ('000 ('000 ('000 ('000 ('000 litres) (%) ('000 litres) (%) litres) (%) litres) (%) litres) (%) litres) (%) ('000 litres) (%) United Kingdom na % % % % 5.5 9% % United States Of America na 0.0 na % % % % % China, Pr 0% % 2.6 1% % % % % Canada na 0% % % 14.1 % % % New Zealand na % 7.0 1% % % % % Denmark na 0% % % % % % Japan na 0% % % % % % Hong Kong na % % % % % % Singapore na % % % % %.8 46% Korea, R na na 0.6 na na % % % Netherlands na 0.9 0% % 0% % % % Sweden na na na 1.3 na % % % Finland na na na % % % % United Arab Emirates na na na % % % % Vietnam na na na na % % % Other 0% 0.8 5% % %.1 0% % % Total 0% % % % % % % 6

7 Bottled exports by colour/wine style Volume ( 000 litres) Change in volume White, 428, 76% Volume change ('000s of litres) Red, 134, 24% Sparkling, 2, 0% Carbonated,, 0% Fortifieds,, 0% Red White Sparkling Carbonated Fortifieds Volume change %change 15% 23% 55% 0% 0% 7

8 Bottled exports by colour/wine style Value ( 000 AUD) Change in value White, $4,151, 59% Value change ($'000s ) $1,0 $1,000 $800 $600 Red, $2,775, 40% $400 $0 Sparkling, $88, 1% $0 Fortifieds, $, 0% Carbonated, $, 0% $0 Red White Sparkling Carbonated Fortifieds Value change $69 $969 $44 $1 $ %change 3% 30% 99% 0% 0% 8

9 Bottled exports by colour/wine style Average value (AUD per litre) Change in average value Fortifieds Average value change ($A per litre) $40.00 $35.00 Carbonated $30.00 $25.00 Sparkling $.00 $15.00 White $.00 $5.00 Red $0.00 $5.00 $0.00 $.00 $.00 $30.00 $40.00 $50.00 $60.00 $.00 Red White Sparkling Carbonated Fortifieds Avrg. Val. change $2.50 $0.55 $37.03 $3.11 $ %change 11% 6% 342% 0% 0% 9

10 Bottled exports by top 15 destinations Volume ( 000 litres) Other Ship Netherlands Taiwan Province MAT December 16 MAT December 15 Germany, Federal Republic Sweden Korea, R Denmark Japan Singapore Hong Kong New Zealand Canada China, Pr United States Of America United Kingdom United Kingdo m United States Of America China, Pr Canada New Zealand Hong Kong Singapo re Japan Denmar k Korea, R Sweden German y, Taiwan Netherla Federal Province nds Republic MAT December MAT December Ship Other

11 Bottled exports by top 15 destinations Value ( 000 AUD) Other Ship Netherlands Taiwan Province Germany, Federal Republic Sweden MAT December 16 MAT December 15 Korea, R Denmark Japan Singapore Hong Kong New Zealand Canada China, Pr United States Of America United Kingdom United Kingdo m $ $500 $1,000 $1,500 $2,000 $2,500 United States Of America China, Pr Canada New Zealand Hong Kong Singapo re Japan Denmar k Korea, R Sweden German y, Taiwan Netherla Federal Province nds Republic MAT December 16 $1,958 $1,467 $1,380 $322 $253 $221 $191 $188 $3 $76 $76 $63 $58 $51 $42 $565 MAT December 15 $1,826 $1,061 $678 $364 $242 $402 $140 $276 $43 $29 $42 $4 $0 $59 $95 $472 Ship 11 Other

12 Bottled exports by top 15 destinations Average Value (AUD per litre) Other Ship Netherlands MAT December 16 MAT December 15 Taiwan Province Germany, Federal Republic Sweden Korea, R Denmark Japan Singapore Hong Kong New Zealand Canada China, Pr United States Of America United Kingdom United Kingdo m $ $5.00 $.00 $15.00 $.00 $25.00 $30.00 $35.00 United States Of America China, Pr Canada New Zealand Hong Kong Singapo re Japan Denmar k Korea, R Sweden German y, Taiwan Netherla Federal Province nds Republic MAT December 16 $.38 $.26 $16.17 $13.73 $13.63 $19.68 $17.75 $16.13 $7.58 $13.86 $19.76 $30.42 $21. $11.74 $13.99 $15.80 MAT December 15 $11.47 $9.28 $15.18 $15.29 $9.16 $23.98 $19. $14.24 $11.98 $15.60 $14.51 $25.35 $24.04 $11.39 $12.95 $17. Ship Other 12

13 Bottled exports by price point Volume ( 000 litres) Change in volume Volume ('000s of litres) 250 MAT December 15 MAT December 16 Volume change ('000s of litres) $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $ to $19.99 Above $ MAT December MAT December $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $ to $19.99 Above $ Vol change %change 0% 30% 9% 38% 33% 36% 13

14 Bottled red wine exports by price point Volume ( 000 litres) Change in volume Volume ('000s of litres) 70 MAT December 15 MAT December 16 Volume change ('000s of litres) $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $ to $19.99 Above $ MAT December MAT December $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $ to $19.99 Above $ Vol change %change 0% 123% 32% 34% 36% 16% 14

15 Bottled white wine exports by price point Volume ( 000 litres) Change in volume Volume change ('000s of litres) MAT December 15 MAT December 16 Volume change ('000s of litres) $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $ to $19.99 Above $ MAT December MAT December $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $ to $19.99 Above $ Vol change %change 0% 55% 3% 40% 34% 83% 15

16 Bottled wine exports to United Kingdom Overview Volume ('000 litres) Total wine by price point MAT December 15 MAT December 16 Volume ('000 litres) MAT December 15 MAT December 16 Change Red wine Volume (litres) 26,186 27,023 3% Value (AUD) $780,216 $599,3 23% Average value $29.80 $ % White wine Volume (litres) 132, ,537 21% Value (AUD) $1,045,819 $1,358,668 30% Average value $7.86 $8.41 7% Total wine Volume (litres) 159, ,559 18% Value (AUD) 1,826,035 1,957,978 7% Average value $11.47 $.38 9% Total volume and average value Volume Average Value Average value (AUD per litre) $12.00 $ $ $ $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $ to $19.99 Above $ $.00 $9.50 MAT December 13 MAT December 14 MAT December 15 MAT December 16 $

17 Bottled wine exports to United States Of America Volume ('000 litres) Total wine by price point MAT December 15 MAT December 16 Volume ('000 litres) Overview Total volume and average value Volume MAT December 15 MAT December 16 Change Red wine Volume (litres) 4,531, % Value (AUD) $130,467 $366, % Average value $28.79 $ % White wine Volume (litres) 9, ,094 12% Value (AUD) $928,475 $1,099,826 18% Average value $8.48 $9.01 6% Total wine Volume (litres) 114, ,028 25% Value (AUD) $1,060,705 $1,466,811 38% Average value $9.28 $.26 % Average Value Average value (AUD per litre) $12.00 $.00 1 $ $ $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $ to $19.99 Above $ $4.00 $2.00 MAT December 13 MAT December 14 MAT December 15 MAT December 16 $ 17

18 Bottled wine exports to China, Pr Volume ('000 litres) Total wine by price point MAT December 15 MAT December 16 White wine by price point Volume ('000 litres) Overview Total volume and average value Volume MAT December 15 MAT December 16 Change Red wine Volume (litres) 23,714 43,452 83% Value (AUD) $454,5 $805,993 77% Average value $19.17 $ % White wine Volume (litres) 19,490 41, % Value (AUD) $8,002 $503,6 142% Average value $.67 $ % Total wine Volume (litres) 44,670 85,352 91% Value (AUD) $677,898 $1,380,094 4% Average value $15.18 $ % Average Value Average value (AUD per litre) $.00 $18.00 $ $14.00 $12.00 $.00 $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $ to $19.99 Above $ $8.00 $6.00 $4.00 $2.00 MAT December 13 MAT December 14 MAT December 15 MAT December 16 $ 18

19 Bottled wine exports to Canada Overview Volume ('000 litres) Total wine by price point MAT December 15 MAT December 16 Volume ('000 litres) MAT December 15 MAT December 16 Change Red wine Volume (litres) 13,502 9,756 28% Value (AUD) $244,844 $168,489 31% Average value $18 $17 5% White wine Volume (litres) 9,638 13,680 42% Value (AUD) $112,615 $153,264 36% Average value $11.68 $11. 4% Total wine Volume (litres) 23,770 23,436 1% Value (AUD) $363,558 $321,752 11% Average value $15.29 $13.73 % Total volume and average value Average value (AUD per litre) 40 Volume Average Value $ $ $ $ $.00 $ $6.00 $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $ to $19.99 Above $ 5 $4.00 $2.00 MAT December 13 MAT December 14 MAT December 15 MAT December 16 $ 19

20 Bottled wine exports to Hong Kong Overview Volume ('000 litres) 12 8 Total wine by price point MAT December 15 MAT December 16 Volume ('000 litres) MAT December 15 MAT December 16 Change Red wine Volume (litres) 9,236 4,757 48% Value (AUD) $300,182 $140,486 53% Average value $32.50 $ % White wine Volume (litres) 7,196 6,458 % Value (AUD) $97,682 $80,184 18% Average value $13.58 $ % Total wine Volume (litres) 16,774 11,215 33% Value (AUD) $402,271 $2,671 45% Average value $23.98 $ % Total volume and average value Average value (AUD per litre) 6 18 Volume Average Value $ $ $25.00 $ $ $.00 0 $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $ to $19.99 Above $ 4 2 $5.00 MAT December 13 MAT December 14 MAT December 15 MAT December 16 $

21 Notes & Definitions Export approvals: Wine approved by Wine Australia for export on specified dates. Exports reported in this document refer to the date wine is shipped and not the date of approval. Note that the AUD FOB value of wine reported in this document may differ from export values reported by the Australian Bureau of Statistics (ABS). The divergence between the two values derives from differences between Wine Australia and the ABS in the method of converting the value of exports denominated in foreign currency to AUD. In the case of the Australia, the exporter makes the conversion when submitting wine for export approval while the ABS converts the value on the day of shipment, at the daily conversion rate. With the Wine Australia method, it is expected that some of the conversions will occur at hedged rates while this does not occur with the ABS method. When the Australian exchange rate is moving significantly the alternative methods will result in diverging valuations. Volumes reported by Wine Australia and the ABS differ only marginally due to the approval versus shipment basis of reporting as well as marginal differences in scope and definition. MAT: Moving annual total refers to the twelve months to the end of the nominated month. % Change : Is calculated as the percentage change in the MAT for the immediate past 12 months compared to the preceding 12 months. Formula: % Change = ((current MAT preceding MAT)/preceding MAT) x 0 AUD: Australian dollars FOB: Free on board' value of the wine, where the point of valuation is where goods are placed on board the international carrier, at the border of the exporting country. The FOB value includes production and other costs up until placement on the international carrier but excludes international insurance and transport costs. Country: In most instances, this indicates where the wine is consumed. In some instances, it may be the country at which the wine is offloaded for bottling and/or transshipment to the country of final consumption. GI: Geographical indications identify wines as originating in a region or locality.

22 Notes & Definitions (continued) Still wine: Still wine in bottles, casks, flagons or bulk containers. Bulk: Wine shipped for repackaging elsewhere. This may involve containers with a capacity of litres or more but will most often mean large shipping containers ranging in size between 000 and litres. Cask or soft packs: Plastic containers within cardboard outers usually carrying between 2 and litres. Flagons: Glass containers holding 2 litres or more. Bottles: Glass containers holding less than 2 litres. Alternative packaging: Includes: Flagon, Tetrapak, PET and Aluminium Red wine: Amounts reported may or may not include both dry red wine and rose White wine: Amounts reported may or may not include both dry and sweet white wine Fermented sparkling: Sparkling wine in which the effervescence is produced naturally through secondary fermentation in the bottle.