Alto Adige Wines U.S. Newsletter Volume

Transcription

1 Alto Adige Wines U.S. Newsletter Volume Feature Story: Alto Adige Wines 2016 U.S. Campaign Activities Page 2 What the Press Has to S ay: Alto Adige in the Media Page 4 News from Twitter Page 5 Alto Adige Contact Information Page 5

2 Alto Adige Wines U.S. Newsletter Volume PG 2 Alto Adige Wines 2016 U.S. Campaign Activities Alto Adige Wines will continue the third year of its Provit initiative with major marketing and PR activities, building upon the already highly successful marketing program launched in The 2016 U.S. public relations campaign targets consumers, trade, and press with a series of technical seminars and master classes, full media relations scope, print and online advertising, as well as social media activations. Technical Seminars in Austin and Chicago Technical seminars featuring the wines of Alto Adige will take place in Austin, Texas on April 26, and in Chicago, Illinois on April 28. Both seminars will be moderated by Master Sommelier, Tim Gaiser, an expert on the wines of Alto Adige. The panel will consist of four winery representatives. Continued on page 3

3 Alto Adige Wines U.S. Newsletter Volume PG 3 Continued from page 2 Alto Adige Wines 2016 U.S. Campaign Activities At each seminar, the panelists will showcase 12 wines selected from the region s core varieties including Pinot Grigio, Pinot Bianco, Gewürztraminer, Schiava, Pinot Nero, and Lagrein. Following the seminar presentation, attendees will have the opportunity to taste wines independently at different varietal tables in order to highlight the key grape varieties not shown during the seminar. Alto Adige Wines Master Class Series In September 2016, Alto Adige Wines will once again partner with the Guild of Sommeliers to execute a series of master classes to be held in four major U.S. cities: New Orleans, Washington, D.C., St Louis, and Phoenix. Led by Geoff Kruth, Master Sommelier and the Guild of Sommeliers Chief Operating Officer, the classes will give wine buyers, sommeliers and other wine professionals an in-depth education on Alto Adige wines. Each class will include a tasting of 10 wines from a variety of producers to showcase the highest quality and diversity of the region. For more information on the Guild of Sommeliers, visit: Advertising and Social Media Campaigns Build U.S. Awareness Alto Adige wines will be featured in two full-page, color ads within the Wine Spectator in Insertions are slated to appear in the April and September issues. In addition to the print campaign, Alto Adige Wines will continue to grow its social media presence through targeted, strategic content on Facebook, Twitter, and Instagram.

4 Alto Adige Wines U.S. Newsletter Volume PG 4 Press Highlights What the Press Has to Say: Alto Adige in the Media Abbazia di Novacella Alto Adige Kerner Anyone keeping score at home will have noticed that I have a bit of a fetish for the Alto Adige region of northeastern Italy. This Kerner is one reason why. A German grape with some Riesling parentage, good Kerners have a crisp, dry, appley nature and are green-gold in the glass. This one s a beauty, with a peach note and a good balance between opulence and restraint. Which is what we re all looking for, aren t we? Amy Glynn Paste magazine August 12, 2015 I am such a fan of Pinot Grigio from Alto Adige. Representing the best of the variety, with high acidity kept fresh by planting vineyards in the high elevations at the base of the Italian Alps, while developing rich stone fruit and citrus flavors, helped by warm daytime temperatures occurring easily throughout summer days in the Italian region. Consistent favorites include Elena Walch, Tieffenbruner, Alois Legader and Abbazia di Novacella. Hayley Hamilton Cogill D Magazine September 9, 2015 What if I told you about a beautiful Alpine region that is technically in Italy but where the people speak German and make some of the best white wines and some of the bestvalue Pinot Noirs in the world? Would you believe it? Would you call it a fantasy land? Well, the place is called Alto Adige, Italy s northernmost wine region, and it s real. And its Pinot Blanc, Gewürztraminer and especially a light, fruity, easydrinking red called Schiava offer real value. Jason Wilson Beverage Media October 27, 2015 Pinot Grigio, for example, too often tastes wan and insipid, but in Alto Adige, the grape produces interesting sometimes even arresting wines which work beautifully with food. Kettmeir s 2014 Pinot Grigio tasted surprisingly rich and spicy, and the Viticoltori Alto Adige s 2014 San Pietro Pinot Grigio had cheerful fruit and clear focus. Most memorable was the San Pietro Pinot Grigio Kristall, made from fruit grown at up to 2,000 feet above sea level. It felt very refined, with ripe fruit, white-pepper spice and notable minerality. Andrew Harper AndrewHarper.com November 5, Nals Margreid Galea Schiava Alto Adige It was through the promotion of Sudtirolean wines that I first made the acquaintance of this grape. I was quickly smitten. Gentle and low in alcohol, this refreshing red is oozing with honesty first exhibited by its pretty, enticing nose. While light in density, it's packed with beautiful floral and cheery cherry flavors. The fastest (and least expensive) way to teleport yourself to lunch at a causal trattoria in northern Italy. Still very smitten. Terrific bargain. Steve McIntosh Winethropology December 14, 2015 Continued on page 5

5 Alto Adige Wines U.S. Newsletter Volume PG 5 Press Highlights Continued from page 4 News from Twitter: Amy Corron Jan 16: Grüner Veltliner from Alto Adige #grüner #altoadigewines #italy #wine #gv Robin Kick Jan 13: Peachy, dense, salty and chiseled. Exceptional Sauvignon is not only made in France. Ciro 30 Nov 2015: to #Boston #Massachusetts Kellerei Kaltern Ashley 20 Nov 2015: Great #biodynamic Pinot Noir with tons of minerality from #AloisLageder #Mimuet Alina 24 Sep are amazing. Thank for the opportunity! #SipWithKaren Contact Information 575 Madison Ave. New York, NY, P: altoadigewines@gmail.com Changed importers? News from your winery? Questions about the campaign? Let us know! Elyse at egenderson@cornerstonepr.com with updates, questions, and to receive all information regarding upcoming campaign activities. Keep Up-to-Date Follow Alto Adige Wines on Twitter and