PRESS KIT TRADE COMMISSION OF CHILE

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2 CONTENTS GENERAL INFORMATION CHILE CHILEAN WINE REGIONS FIGURES FOR CHILEAN WINES 2011 THE CHILEAN WINE TOUR WELCOME TO THE CHILEAN WINE TOUR LOCATION AND TIMETABLE THE WORKSHOP LIST OF PARTICIPATING WINERIES

3 GENERAL INFORMATION CHILE Chile is squeezed into a narrow strip of landscape more than 4,300 Km long and an average of just 177 Km wide between the Andes Mountains and the Pacific Ocean. Rich in geographic and climatic diversity, Chile encompasses the Atacama Desert (the driest in the world), a fertile Central Valley, a Lake District, the wilds of Patagonia, and the ice-filled wonders of the Antarctic region. Chile has something special. As a result of decades of sustained growth, Chile enjoys a diverse economy based on mining, forestry, agriculture, fishing, tourism... and wine, of course! The first wine grapes arrived in Chile in the early 1500s with the Spanish missionaries, but despite its nearly 500 years of existence, Chile s wine industry is fresh, young, diverse and evolving to meet the needs of today s ever-demanding world markets. Our wines, today, are recognized far and wide for product quality and variety. Currently the world s fifth-largest wine producer, Chile exports to 150 markets. Industry plans include positioning Chile as the number one producer of sustainable and diverse premium wines from the New World, reaching exports of bottled wine of US$3 billion by the year 2020.

4 GENERAL INFORMATION CHILEAN WINE REGIONS N

5 GENERAL INFORMATION CHILEAN WINE REGIONS 1. Elqui Valley Crystal clear skies make for starry nights and sun-drenched days. Recent grape plantings to more than 2,000 meters above sea level, making this not only Chile s northernmost, but highest wine region as well. Cabernet Sauvignon leads the wine-grape production, but it is the cool-climate Syrah that has attracted the most attention. Geography and climatic factors result in surprisingly fresh and spicy wines. 2. Limarí Valley With just mm of rainfall per year, drip irrigation is essential for managing vines. Despite its semi-arid, Mediterranean climate and high summer temperatures, the Limarí Valley is an oasis for fine wine production. It is a transversal valley, extending from the majestic Andes to the Pacific Ocean, which allows the curious Camanchaca fog to blanket the area with cool air each morning. 3. Choapa Valley The Choapa Valley is located at Chile s narrowest point, where there is no distinction between the Andes and the Coastal Mountains. This small valley consists of two sectors, Illapel and Salamanca. Neither have wineries in place as yet, but vineyards planted on rocky piedmont soils are producing limited quantities of high quality Syrah and Cabernet Sauvignon grapes with high acidity and low ph. 4. Aconcagua Valley The region is primarily dedicated to fruit and vegetable production, but has produced wine grapes since the mid-19th century. The possibility of incorporating drip irrigation sparked renewed interest in the valley beginning in the 1980s. The region pioneered the planting of Syrah in Chile and currently has large tracts of land dedicated to organic and biodynamic agriculture.

6 GENERAL INFORMATION CHILEAN WINE REGIONS 7. Maipo Valley The expansive and varied Maipo Valley is nestled between two mountain ranges, the Andes and the Coastal Mountains. Winemakers unofficially divide the valley into three distinct sectors: Alto Maipo, closest to the Andes; Central Maipo, along the valley floor; and Pacific Maipo in the sector closest to the Pacific Ocean. All three enjoy a Mediterranean climate with hot, dry summers and cool rainy winters, but vary with respect to the degree of influence received by the mountains or the sea. 8. Cachapoal Valley Cachapoal is the northernmost of the two valleys in the Rapel Valley and is itself further divided from east to west. The majority of the wineries are located in the cool eastern sector between the Pan-American Highway and the Andes Mountains. On the opposite side of the highway and approaching the Coastal Mountains, the western sector receives just enough cool maritime influence to create a warm, ideal for the area s distinctive, full-bodied, fruitforward Carmenère. 9. Colchagua Valley Colchagua Valley is the larger and southernmost of the Rapel Valley s. Particularly worth watching are the expressive, fullbodied Cabernet, Carmenère, Syrah, and Malbec. Colchagua lies closer to the Coastal Range than to the higher Andes and benefits from the cooling breezes that blow in directly from the sea, extending the growing season for a long, slow ripening period. Temperatures vary widely on any given summer day, which further contributes to the expressive, fruity, well-balanced character of the wines crafted here. 10. Curicó Valley Curicó is Chile s second largest wine producing valley. Only its southern neighbor Maule has more area planted to vine. Numerous factors, such as the Mediterranean climate, a 5- month summer dry season with an average temperature of 20ºC (68ºF) sufficient rainfall (700 mm / 28 in) and welldrained alluvial soils make this valley viticulturally attractive for both, red and white, varieties.

7 GENERAL INFORMATION CHILEAN WINE REGIONS 11. Maule Valley Maule is Chile s largest producing valley, and it can be divided into three sub-regions. The climate is Mediterranean subhumid throughout, with variations in the different sectors. The Pacific section, closest to the Coastal Mountain range, has higher temperatures and lower rainfalls, while the opposite is true when moving toward the Andean piedmont. Add to this a broad range of soil types and it is easy to see why there are a diversity of flavors and styles being developed in the Maule. 12. Itata Valley The northernmost sector of the 3-valley Southern Region. Annual rainfall is concentrated during the winter months and averages more than 1,100 mm per year. Improved transportation systems and the drive for new terroir have led a handful of new wineries to set up in Itata. Contrary to logic, this valley is often much hotter than Maipo, which is more than 500 Km closer to the equator. Temperatures swing widely during the course of the day, and the quality of light encourages excellent color development in the grapes. 13. Biobío Valley With an average rainfall similar to that of the Medoc, a deep and generous subterranean water table, and cool evening mists that creep down the Andean foothills, the Bíobío is very special. Fruit ripens slowly this far south, and the harvest begins a full 20 to 25 days after the harvests in more northerly valleys have reached full swing. Chardonnay, Gewurztraminer, and Riesling express themselves very well here with higher acidities closer to those found in Old World bottlings. 14. Malleco Valley Located 640 km (400 mi) south of Santiago, Malleco is currently Chile s southernmost appellation, although experimental vineyards have been planted much further south in Osorno. The area has proven exceptional for Chardonnay and experimentation with Pinot Noir proves promising, although high rainfall and a shorter growing season make the area risky for most other varieties.

8 GENERAL INFORMATION FIGURES FOR CHILEAN WINES Export Report Chilean wine has always had a privileged place in the Belgian market. During 2011, and according to a GfK report, the Chilean category reach 8.3% of market share in volume, and positioning just behind France and Italia Source: Customs Chile Regarding Chilean bottled wine exports to Belgium, the past five years, they were up 6.3% yearly on average, moving from U$21 Millions in 2005 to more than U$29 Millions in 2011, and positioning on the 13th place for Chilean bottled wine exports.

9 GENERAL INFORMATION FIGURES FOR CHILEAN WINES Export Report RNK Winery Cases (M) Jan Dec 2010 Jan Dec 2011 Change % US$ FOB Cases US$ FOB FOB Price FOB Price Cases US$ FOB FOB Price (MM) (M) (MM) 1 USA , ,47-4,42 1,93 6,64 2 UK , ,46-8,49-0,52 8,71 3 NETHERLANDS , ,8 15,34 23,39 6,97 4 BRAZIL , ,98 13,08 26,44 11,82 5 CANADA , ,42-1,46 4,83 6,38 6 JAPAN , ,73 12,06 15,96 3,48 7 CHINA , ,15 53,47 73,73 13,2 8 IRELAND , ,16 2,48 8,06 5,45 9 DENMARK , ,84-6,08-2,01 4,33 10 GERMANY , ,6-14,42-4,41 11,7 11 RUSSIA , ,57-1,35 2,61 4,01 12 MEXICO , ,29-0,28 5,05 5,35 13 BELGIUM , ,14-5,9 4,01 10,53 14 SOUTH KOREA , ,27 13,9 22,05 7,16 15 FINLAND , ,47-2,27 7,53 10,03 Others , ,63 12,68 17,90 4,63 TOTAL , ,03 2,21 10,39 8 Source: Customs Chile

10 THE CHILEAN WINE TOUR 2012 WELCOME TO THE CHILEAN WINE TOUR 2012 ProChile, the Export Promotion Bureau from Chile, brings you an exclusive opportunity to taste some of the best wines from Chile at the Chilean Wine Tour, to be held in Tervuren on September 6, 2012 at the Colonial Palace. The activity will focus on bringing together important members of the wine trade including wine journalists, wine writers, wine magazines, importers, sommeliers, wine shops and other wine professionals, to discover and learn about the latest developments in the wine industry in Chile and the wide selection of wines that Chilean wineries have to offer. The program includes a workshop for professionals and a general tasting with presence of relevant Chilean winemakers, 28 wineries and more than 200 wines to taste. The objective of this event is to introduce new Chilean wineries to the Belgian trade and media, and to broaden the presence and distribution of Chilean wine while building an image focused on the highest quality. For registration:

11 THE CHILEAN WINE TOUR 2012 LOCATION & TIMETABLE Address Colonial Palace, Avenue des Palais, 3800 Tervuren Koloniënpaleis Paleizenlaan, 3080 Tervuren Palais des Colonies Avenue des Palais, 3080 Tervuren Free Parking will be available 11:00 am - 12:30 pm Workshop Premium Chilean Wine: The B Sides. Original expressions for non-traditional varieties and new developments for Chilean terroirs. 12:30 pm - 19:00 pm General Chilean Wine Tasting Note: 17:30 - Ceremony in honor of Wijnen De Clerck 17:30 pm - 19:00 pm Networking cocktail - VIP Consumer Tasting

12 THE CHILEAN WINE TOUR 2012 THE WORKSHOP Contents Time Duration Theme PANEL 11:00 11:05 5 Welcome and introduction Christophe Desplas 11:05 11:15 10 Latest Developments / Wines of Chile Claudio Cilveti 11:15 11:25 10 Experience of Chileboutique with Chilean Premium Wine in the Belgian Market 11:25 11:35 10 Evolution supermarkets in the Belgian Market Koen Batsleer Baudouin Havaux 11:35 12:20 45 Wine Tasting The B Side (9 wines) Patrick Valette 12:20 12:30 10 Q&A (Moderation Christophe Desplas) Panel Participants Claudio Cilveti / Recently named new Managing Director for Wines of Chile. Former Marketing Director of San Pedro Wine Group. Koen Batsleer/ Owner Chileboutique, importer of Premium Chilean Wine. Patrick Valette / Franco-Chilean Winemaker, Advisor and winemaker Viña VIK. He has been consultant for recognized Chilean wineries. Baudoin Harvaux / Wine Journalist - Director for Concours Mondial de Bruxelles Christophe Desplas / Director ProChile for the BENELUX area. Former Marketing Manager for Carolina Wine Brands

13 THE CHILEAN WINE TOUR 2012 THE WORKSHOP Wine List / Workshop Wine Winery Composition Year D.O. 1 Santa Digna Estelado Miguel Torres Pais (Brut) 2011 Secano Interior 2 Triskel Aresti Sauvignon Blanc 2011 Leyda 3 Momentos La Junta Viognier-Sauvigon Blanc 2012 Curicó 4 Reserva Especial J.Bouchon Malbec 2010 Maule 5 La Fortuna La Fortuna Malbec sin Azufre 2011 Lontuè 6 Specialties Santa Carolina Mourvèdre 2010 Cachapoal 7 Limited Edition Viña Morandé Carignan 2008 Loncomilla 8 Chaski Pérez Cruz 90% Petit Verdot 6% Carmenere 4% Cabernet Sauvignon 2008 Maipo

14 THE CHILEAN WINE TOUR 2012 LIST OF PARTICIPATING WINERIES List of wineries with presence in the Belgian market Nro Vineyard Importer Valleys 1 Aresti Disfruta-The Grape NV Curicó, Leyda, Maipo & Colchagua 2 Bisquertt Vineplus Colchagua 3 Carmen Mafribel Maipo, Casablanca, Leyda, Colchagua 4 J. Bouchon MundoWijnen Maule 5 La Rosa Delhaize Cachapoal 6 Miguel Torres Mafribel Central, Curicó, Maule, Limarí, Secano interior 7 Montgras Import De Leeuw Colchagua, Maipo, Leyda 8 Pérez Cruz Chileboutique Maipo Alto 9 Santa Carolina Wijnen De Clerck Casablanca, Leyda, San Antonio, Maipo, Cachapoal, Colchagua, Rapel, Cauquenes 10 Siegel Universal Wine Colchagua, Central, Maipo, Leyda 11 Tuquén Wines Excluvino Casablanca, Maule, Colchagua 12 Ventisquero Magnus Wijnen Maipo, Casablanca, Colchagua 13 Veramonte Poot Agenturen Casablanca, Colchagua 14 Viña Morandé Conseil Vins Maipo, Casablanca, Limarí, Maule 15 Viñedos Terranoble Rabotvins Maule, Colchagua and Casablanca. 16 Viu Manent Import De Leeuw Colchagua y Casablanca

15 THE CHILEAN WINE TOUR 2012 LIST OF PARTICIPATING WINERIES List of wineries looking for a partner for the Belgian market Nro Vineyard Contact Valleys 1 El Principal Jorge Mira Olivos jmira@elprincipal.cl Maipo 2 Errázuriz Rodrigo Plass rplass@chadwickwines.cl Aconcagua, Casablanca 3 Estampa Ben Gordon bgordon@estampa.com Colchagua 4 Junta Winery Francisco Ossandón fossandon@juntawinery.com Curicó 5 La Fortuna Juan E Oyarzún jeofortuna@gmail.com Curicó 6 Leyda Andrés Tauber atauber@leyda.cl Leyda 7 Maola Wines Nicolás Vergara nvergara@maola.cl Cachapoal 8 Millamán Trinidad Jara tjara@millaman.cl Curico, Maipo & Maule 9 Tierra del Fuego Enrique Figueroa efigueroa@cf.cl Maule Limarí, Leyda, Maipo, 10 Undurraga Stefano Rossi srossi@gvp.cl Colchagua, Maule 11 Vinos del Sur - Rucahue Daniel Soto daniel@dshwines.cl Maule and Itata 12 Viñedos Errazuriz Ovalle Pablo González-Calvo de Miguel pgonzalez@eov.cl Colchagua The complete list of wines will be published in the wine catalogue For special requirements or specific meetings with these wineries please contact ProChile at prochile@prochile.be

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