Roadshow Report New Yansha Shopping Mall, October 2015

Transcription

1 Tastes of Europe campaign in China 2015 Page 1 Executive Summary Roadshow Report New Yansha Shopping Mall, October 2015 The fifth Roadshow of the Tastes of Europe Campaign was organized on October in New Yansha Shopping Mall. The mobile exhibition stand was placed in a strategic location on the second floor of the shopping mall to reach as many visitors as possible. The stand attracted hundreds of visitor during the two-day programme; the most popular programme elements were the live cooking shows and the quiz sessions. The increased flow of visitors is attributed to the variety of samples, optimal location and the additional visibility in the shopping mall. All KPIs have been met or exceeded during this Roadshow as detailed in the tables below and shown in the attached pictures. Report Content: I. Statistics II. Agenda III. Cooking Show Menu IV. Staff V. Products Sampled VI. Website and social media VII. Follow-up Actions VIII. Photo Gallery I. Statistics Key Performance Indicators Item Target Implemented Visitors Visitors at the stand Visitors at cooking show Quiz participants Completed questionnaires Promotional items Quiz gift bags (pen, apron, GI product, bag) Branded bags and pens for survey participants Producer fliers N/a 200+ Product samples Cooking show dish tasting MS represented through samples 4 13 Product categories represented (including spirit drinks 6 7 sampled during the cooking show) Tasting samples distributed

2 Tastes of Europe campaign in China 2015 Page 2 II. Agenda TIME ACTIVITY & CONTENT LOCATION 11:30 Stand opens Animation area 11:30 11:40 Introduction to the campaign Animation 11:45 13:30 Variety sampling Show kitchen 12:00 12:15 1 st Quiz Animation area 12:15 12:30 1 st Tour of the stand Stand 13:30 15:00 Cheese sampling Ask the Producer session Cheese section 14:00 14:45 Olive oil sampling Olive Oil section 15:00 15:45 Live cooking show and sampling Show kitchen of dishes cooked 15:45 16:00 Ask the expert session Show kitchen and animation area 16:00 16:30 Questionnaire time Animation area 16:30 18:00 Ham and beer sampling Ham and beer sections 17:00 17:15 2 nd Quiz Animation area 17:45 18:00 2 nd Tour of the stand Stand 18:00 19:30 Wine and cheese sampling Wine and cheese sections 19:30 End of animation Stand III. Cooking show menu Flame Scottish salmon with Pere Magloire Calvados - PGI Scottish Farmed Salmon, UK (Salmon fillets) - PDO Lakonia, Greece (olive oil) - GI Calvados Pays d'auge, France (Pere Magloire Calvados) - GI Polska Wódka/Polish Vodka, Poland (Lubuski Vodka) Red wine cooked pear with white wine espuma - GI Polska Wódka/Polish Vodka, Poland (LubuskiVodka) - PDO Valpolicella, Italy (Masi Agricola) - PGI Prosecco, Italy (Zonin) - PDO Xynisteri, Cyprus (Xynisteri) IV. Contractors Staff Support Staff - Albane Salzberg, Project Coordinator - Max Xie, Chef - Lesley Murray, Products Coordinator - Jing Lan, Moderator - Iris Chen, Logistics Coordinator - 4 hostesses - Jessie Lu, Logistics Coordinator - Stand supervisor and technician - Missy Hong, Hostesses Coordinator

3 Tastes of Europe campaign in China 2015 Page 3 V. Products Sampled Products Sampled Product Product category Country of Origin # of samples PGI Bayerisches Bier Beer Germany 40 PGI Českobudějovické pivo, PGI Budějovické pivo Beer Czech Republic 80 PGI Danablu Cheese Denmark 100 PDO West Country farmhouse Cheddar cheese Cheese United Kingdom 100 PDO Asiago Cheese Italy 120 PDO Queijo S. Jorge Cheese Portugal 100 PDO Queijos da Beira Baixa Cheese Portugal 100 PDO Queijo de Nisa Cheese Portugal 100 PDO Prosciutto di Parma Ham & Meat Italy 400 PGI Lakonia Olive Oil Greece 100 PDO Estepa Olive Oil Spain 100 PDO Beurre d Isigny Diversity (butter) France 100 PDO Miel de Granada Diversity (honey) Spain 100 PGI Štajersko prekmursko bučno olje Diversity (pumpkin seed oil) Slovenia 60 PGI Aceto Balsamico di Modena Diversity (vinegar) Italy 80 PGI Scottish Farmed Salmon Diversity United Kingdom 100 PGI Venezie Giulia Wine Italy 40 PDO Makkas Maratheftiko Wine Cyprus 40 PDO Xynisteri Wine Cyprus 40 GI Brandy Spirit drink France 100 GI Vodka of Finland Spirit drink Finland 100 GI Swedish Vodka Spirit drink Sweden 100 Total:

4 Tastes of Europe campaign in China 2015 Page 4 VI. Website and social media: Website-EN: Website-CN: F%E6%BC%94%EF%BC%8C%E9%87%91%E6%BA%90%E6%96%B0%E7%87%95%E8%8E%8 Emall/ Weibo: lace Facebook: &type=3 Twitter: WeChat ID: tastesofeurope2015 VII. Follow up-actions: - Full roadshow report will be submitted together with the final technical report. - Analysis of visitor surveys will be submitted by 22 October 2015

5 Tastes of Europe campaign in China 2015 Page 5 VIII. Photo Gallery a. Ask the Expert Session: Chef Max Xie

6 Tastes of Europe campaign in China 2015 Page 6 b. Ask the Producer Session: PDO Asiago Cheese c. Cooking show

7 Tastes of Europe campaign in China 2015 Page 7 d. Cooking show audience e. Cooking show sampling

8 Tastes of Europe campaign in China 2015 Page 8 f. Beer and ham sampling

9 Tastes of Europe campaign in China 2015 Page 9 g. Cheese sampling h. Wine and ham sampling

10 Tastes of Europe campaign in China 2015 Page 10 i. Olive Oil sampling

11 Tastes of Europe campaign in China 2015 Page 11 j. Variety sampling k. Quiz participants

12 Tastes of Europe campaign in China 2015 Page 12 l. Quiz question winner m. Touchscreen