FEELING REFRESHED TODAY? FRESH VELTINS

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1 FEELING REFRESHED TODAY? FRESH VELTINS

2 Drawing on tradition and good taste: Fresh VELTINS! A brand will only come alive if its name is associated with a range of qualities which are appreciated by consumers. That is what VELTINS has achieved, no mean feat! This Premium Pilsner, with its Sauerland origin and long family tradition has become one of Germany s leading premium labels. Quite an achievement if you consider the fact that there are more than 1,200 breweries and over 5000 beer brands in Germany. After all, this is the place where in 1516 the German purity law, the Reinheitsgebot was born, the first ever piece of food legislation in the world! Two words to say it all: Fresh VELTINS! 2 3

3 185 years of brewing tradition The Secret of Success When in 1824 the tavern brewery in Grevenstein first opened its then inconspicuous doors, nobody would have believed that this marked the beginning of the success story that was to become one of the greatest German beer brands. The natural conditions were perfect: extensive forests in the Sauerland mountains, particularly around Grevenstein, but even more importantly, the crystal clear and soft brewing water or brewing liquor guarantee a satisfyingly full-bodied beer. Clemens Veltins, present day owner Susanne Veltins great-great-grandfather, seized the opportunity when he took over business in 1852, founding a family tradition. Years before, he had studied brewing in the United States, and he set out to establish a premium quality, great tasting beer the same fresh VELTINS which today goes on to impress more and more beer-aficionados the world over!

4 Evidence of good taste Top-grade Ingredients, Fresh VELTINS! An excellent beer for all occasions. VELTINS is synonymous with freshness, for a good reason: By enacting the beer purity law in 1516, German brewers created the basis for a tradition of excellence, individually and expertly refined by the C. & A. Brewery during the many decades that followed. This is another reason why VELTINS today ranks among the most popular German Pilsner-type beers: as it has for hundreds of years, the pure brewing water still springs from the natural mountain sources located around Grevenstein, an area which has for some time enjoyed protection as a natural reserve. Since its beginning, the VELTINS brewers have used nothing but pure malt, delicate hops and vigorous yeast. Today, the original VELTINS formula represents a technologically sophisticated brewing process resulting in consistent taste and quality. Day after day, our brewers deliver proof that tradition and high-tech are in no way mutually exclusive. Fresh VELTINS is perfect evidence of good taste. 4 5

5 Hospitality on a premium level At Home around the World Consistent high quality and incomparable freshness have cemented VELTINS enviable reputation around the world. Within the hospitality industry and the beverage trade, fresh VELTINS stands for premiumlevel enjoyment. This is not only true in Germany as the brand s popularity is increasing the world over. At restaurants and in pubs, fresh VELTINS is served on draught, while the unique embossed bottle is fast becoming a favourite too. The product range V+ creatively reinterprets the Pilsner-theme, offering a premium beer-mix beverage. As early as 1993, VELTINS decided to opt for internationalisation and quite successfully so: export destinations in European countries and overseas have been increasing year after year. VELTINS suits the taste of beer lovers all around the globe as an authentic German speciality beer with a character of its own.

6 Commitment to sports Where Victories are Celebrated The VELTINS brand is synonymous with tradition, with emotion and with conviviality. So it doesn t come as a surprise that this brewery has been committed to the world of sports for a number of years. For more than a decade, VELTINS has enjoyed a close and successful partnership with FC Schalke 04, the cult soccer club with a reputation all over Europe. Wherever the players of this traditional club celebrate their victories, VELTINS is part of the party a wonderful friendship. Because soccer and hospitality are so perfectly matched, the venue of so many international sports events is proudly named the VELTINS- Arena. 6 7

7 VELTINS sponsoring activities Sponsoring activities boost brand awareness and popularity ratings Brand experience and brand loyalty through integration of VELTINS catering campaigns and active onsite image building FC Schalke 04 and VELTINS-Arena Official sponsor of FC Schalke 04 since 1997 Also source of the name for the VELTINS-Arena since 2005 High level of national publicity as a football sponsor Beer and premium partner to VfL Wolfsburg Official beer and premium partnership with VfL Wolfsburg from the 2013/14 season Exclusive alcohol sales and supply licence for the Volkswagen Arena Carefully placed brand presence in the stadium Regional commitments Sponsor of a great many local societies and events Longstanding partner to the Winterberg bobsleigh, luge, and skeleton track and BSC Winterberg By promoting local customs and traditions, we take our social responsibilities seriously

8 Appreciated by connoisseurs It s in the taste Today, VELTINS is one of Germany s most important premium beer brands. But, nothing comes from nothing it is the fresh taste that hits the spot. The special brewing technique, which is indispensable for this type of beer, was developed in the Bohemian town of Pilsen, more than 150 years ago. A Pilsner-type beer is a pale brew with pleasant, hoppy bitterness. Original gravity is 11% minimum, making it a so-called Vollbier, or standard beer. It was Carl Veltins himself, who in 1926 made the decision to solely rely on the Pilsner brewing technique. Since then, connoisseurs the world over have come to appreciate a freshly tapped VELTINS. 8 9

9 One thing s for sure: It s as Fresh as it Gets The fact that fresh VELTINS is literally on everyone s lips, not just in Germany, but increasingly worldwide, is due to a variety of facts. Tradition, innovation and brewing expertise are indispensable for this story of success. And these characteristics are inherent in the entire range of VELTINS products keg beer trend (% over 2009) +2,7 % -5,2 % -13,6 % -16,6 % -20,4 % -25,3 % -31,1 % VELTINS Krombacher Bitburger Jever König Pilsener Warsteiner Beck s Source: Inside (2015)

10 VELTINS Pilsner / VELTINS non-alcoholic 50 L Keg VELTINS Pilsener, art. no L Keg VELTINS Pilsener, art. no L Keg VELTINS Pilsener non-alcoholic, art. no x 5 L Keg VELTINS Pilsener, art. no. 0039, non-returnable VELTINS Pilsner 20 x 0.5 L VELTINS Pilsener, art. no. 0478, non-returnable 12 x 0.33 L VELTINS Pilsener, art. no. 0081, non-returnable 24 x 0.5 L can VELTINS Pilsener, art. no. 0038, non-returnable VELTINS Pilsner VELTINS non-alcoholic VELTINS Radler 3 x 6 x 0.5 L can VELTINS Pilsener, art. no. 0112, non-returnable 4 x 6 x 0.33 L VELTINS Pilsener nonalcoholic, art. no. 0435, non-returnable 24 x 0,33 l sleek can VELTINS Radler, art. no. 0337, non-returnable 10 11

11 Glasses VELTINS exclusive goblet, 0.2 L, art. no L, art. no L, art. no L, art. no VELTINS Vltava tankard, 0.2 L, art. no L, art. no L, art. no L, art. no VELTINS hip Pilsner tulip, 0.2 L, art. no L, art. no L, art. no L, art. no Taps Stainless-steel tap column, single-faucet, art. no double-faucet, art. no KEG spigot, art. no KEG spigot lateral, art. no Catering supplies Beer coaster holder, art. no Beer coasters, art. no Bottle opener, zinc, art. no Bottle opener, metal, art. no. 3600

12 Beer tap sign Beer tap sign, art. no Tap handle VELTINS, art. no Blackboard, art. no Catering supplies Drip paper frill holder, art. no Drip paper frill, art. no Menu card covers, Size DIN A4, art. no Size DIN A5, art. no Tapster s apron, black, embroidered, art. no Outdoor Promotion Serving tray, art. no Sidewalk signs, 60 x 100 cm, art. no Bar mat, 52 x 27 cm, art. no

13 Outdoor promotion Wall-mounted sign, 56 x 53,5 x 8,5 cm, art. no Wall-mounted sign, customer's text 206 x 53,5 x 8,5 cm art. no Outdoor promotion Extension arm, 73 x 75,5 x 17 cm, art. no Menu display box, Size 1 x DIN A4, art. no Size 2 x DIN A4, art. no Size 3 x DIN A4, art. no Size 4 x DIN A4, art. no Sconces, art. no Outdoor promotion Flag / banner, 350 x 150 cm, art. no x 150 cm, transverse, art. no Streamer, 490 x 75 cm, art. no Sunshade, 200 cm, art. no. 3163

14 A BEER MADE OUT OF TRADITION Back to the roots: The brewery C. & A. Veltins revives its venerable knowledge in the craft of beer brewing with its new beer brand Grevensteiner Original Inspired by the traditional brewing of the twins Carl and Anton Veltins during the beginning of the last century. The beer shines palely amber coloured with orange reflections from inside the mug with the family brewerys more than 100 year old lettering style as an ornament. The brewery C. & A. Veltins has been associated with the historical and bulbous Steinie bottle for decades. That is why the traditional Steinie bottle, the historically appearing label, as well as the sealing on the crown cork brings the history and long tradition to life in a modern product

15 GREVENSTEINER 30 l Keg Grevensteiner, art. no Export carton 2 x 4 x 0,5 l, art. no. 204 coaster holder, 50 pieces / dispenser, art. no Tap badge, art. no Metal tracker, Size DIN A3 art. no Size DIN A4 art. no Grevensteiner tap handle, art. no Glass mug "Grevensteiner" 6 x 0,3 l art. no x 0,5 l art. no Glass cup Silesia "Grevensteiner" 6 x 0,2 l art. no x 0,3 l art. no x 0,4 l art. no. 2402

16 Beer mix perfectly complements assortment Trend & Lifestyle Taste With its premium beer mix VELTINS V+, the C.&A. VELTINS brewery, aware of changing trends and lifestyles, has extended its product portfolio to address the needs of a new target market. More and more trend-conscious consumers are interested in fresh beer and fruit flavour mixed beverages. Exciting new products such as these make an enticing addition or alternative offering for the on-trade

17 VELTINS V+ 24 x 0.5 L can VELTINS V+ Lemon, art. no. 0638, non-returnable 24 x 0.5 L can VELTINS V+ Curuba, art. no. 0148, non-returnable 24 x 0.5 L can VELTINS V+ Cola, art. no. 0738, non-returnable

18 18527FS1506 Contact Brauerei C. & A. VELTINS GmbH & Co. KG An der Streue D Meschede-Grevenstein Telephone: +49 (0) 29 34/ Fax: +49 (0) 29 34/ Internet: As of 09/2015