Innovation in action. March Your monthly round up of the latest trends and innovations to hit the market, by the people who make Happen, happen.

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1 Innovation in action March 2018 Your monthly round up of the latest trends and innovations to hit the market, by the people who make Happen, happen. S O U R C E:

2 Nestle Nestlé s uses science to create new Milkybar Wowsomes Nestlé UK and Ireland has launched Milkybar Wowsomes, a chocolate bar that uses an innovative sugar reduction technique to reduce the sugar content by 30%. S O U R C E: Nestle

3 Bepps Startup Bepps launches UK first black-eyed pea puffs Three variants of the vegan-friendly bagged snacks will be available initially through the brand s website S O U R C E: Bepps

4 Selfridges Selfridges launches world's first edible drink packaging Ooho! is a fully-biodegradable spherical packaging made of seaweed and filled with filtered London tap water S O U R C E: idges-launches-worlds-first-edible-drinkpackaging/ article Ooho!

5 Cadbury Cadbury launches coconutflavoured Dairy Milk and we want it in the UK now Cadbury announced its coconut version of its classic Dairy Milk and we re wondering why it took so long. S O U R C E: Cadbury

6 Nestle Nestlé unveils new Nescafé range in nitrogen-infused cans Nestlé has expanded its Nescafé Azera range with the addition of a new variant which is packed in nitrogen-infused cans, which will be available in the UK. S O U R C E: Nescafe

7 Lego Lego introduces 'sustainable' trees made from sugar cane Lego has said it will introduce parts to its collection made from sugar cane, admitting it needs to do more to join the fight against plastic waste. S O U R C E: Lego

8 Better Wellbeing and the human friendly business by John Grant Exploring the growing recognition that the primary purpose of an organisation should be to be human friendly and support the wellbeing of people, the book uses engaging case studies to show how attitudes to wellbeing are changing across brands, the workplace, sustainability and innovation. S O U R C E: John Grant

9 Sandows Sandows adds sparkling soda made with cold-brew coffee Both containing cold brew coffee and unrefined golden cane sugar, Citrus and Spice variants will have an rsp of 1.99 (250ml) S O U R C E: Sandows

10 L Oréal L'Oréal launches 3D AR hair color simulation app L'Oréal has launched a new augmented reality app in partnership with Modiface to allow users to try on a new hair color in real time through an instant 3D simulation. S O U R C E: AR-hair-color-simulation-app, html#.WsTkakxFy3B L Oréal

11 Co-op Scan and go: Co-op shoppers to avoid tills with phone app The Co-op is set to roll out technology that allows shoppers to scan and pay for items on their smartphone while they shop, and then walk out of the store without visiting a till. S O U R C E: Chris Bull/Co-op

12 Innocent Innocent enters the dairy-free milk alternatives market Innocent Drinks has entered the dairy-free alternatives market with its new range of non-dairy milk products. S O U R C E: Innocent Drinks

13 Coca-Cola Coca-Cola plans to launch its first alcoholic drink Coca-Cola is planning to produce an alcoholic drink for the first time in the company's 125-year history - with an alcopop-style product in Japan. S O U R C E: Reuters

14 REKORDERLIG REKORDERLIG is launching a new line of ciders - with an extra boozy twist. The Swedish brand is introducing a range of cocktails, taking their popular cider flavours and adding a dash of spirit. S O U R C E: ig-cider-cocktails/ REKORDERLIG

15 Elmhurst This Former Dairy Now Makes The First Commercial Peanut Milk Elmhurst Dairy used to make milk. Now it uses just plants, and its newest product is a new kind of nut milk. S O U R C E: Elmhurst

16 Google Get a free Google Home Mini at these London pop-up donut shops A Google Home Mini doesn't cost much dough but that isn't stopping Google from giving them away - at pop-up donut shops across London S O U R C E: Google Home Mini

17 BrewDog BrewDog's mock Pink IPA 'beer for girls' splits opinion BrewDog has made a mock "beer for girls", saying "enough is enough with stereotypes". S O U R C E: ~BrewDog

18 Powering the World s Innovation in FMCG, Retail and OTC LONDON AMSTERDAM NORTH AMERICA AUSTRALIA Mark Cowan markc@happen.com Joris Daniel Westerman Quinn danielq@happen.com jorisw@happen.com Melinda Lehman melindal@happen.com Martine Barrie martineb@happen.com

Innovation in action AUGUST Your monthly round up of the latest trends and innovations to hit the market, by the people who make Happen, happen.

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