Innovation in action AUGUST Your monthly round up of the latest trends and innovations to hit the market, by the people who make Happen, happen.

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1 Innovation in action AUGUST 2018 Your monthly round up of the latest trends and innovations to hit the market, by the people who make Happen, happen. S O U R C E:

Turing Turing's multi-screen smartphone promises to revolutionize the market by 2020 Turing is back with another smartphone and strong ambitions to revolutionize the market.

2 Turing Turing's multi-screen smartphone promises to revolutionize the market by 2020 Turing is back with another smartphone and strong ambitions to revolutionize the market. The Hubblephone is a futuristic device with an advanced vision system, boasting multiple screens and the ability to lip-read its users requests. S O U R C E: Turing

Poundland Poundland launches anti-ageing skincare range Pro-vitamin B5 miceller cleansing water and collagen anti-ageing day cream aren t the kind of products customers are used to seeing on the

3 Poundland Poundland launches anti-ageing skincare range Pro-vitamin B5 miceller cleansing water and collagen anti-ageing day cream aren t the kind of products customers are used to seeing on the shelves of Poundland, but all that is set to change today with the launch of its new skincare range. Priced at just 1 per item, the new #6 skincare range aims to deliver healthier looking glowing skin with collagen fillers, sweet almond oil, ceramide and vitamins A and E. S O U R C E: Poundland

The new line will include a tinted foundation, available in eight colours, a matte lip balm

4 Chanel Chanel launches its first makeup line for men Chanel has made headlines over the weekend with the announcement of their brand new makeup line for men. The new line will include a tinted foundation, available in eight colours, a matte lip balm and four shades of eyebrow pencil. S O U R C E: Chanel

5 Kylie Cosmetics Kylie Jenner Just Launched Her Own Instagram Face Filter You can virtually try-on some Kylie Cosmetics lipsticks. Kylie Jenner, once the queen of Snapchat, just launched her own custom face filter on Instagram. Starting today, IG users who follow Jenner can swipe over to their live camera on Instagram and see what they look like when Kylie-fied with Kylie Cosmetics lipstick. S O U R C E: 8/kylie-jenner-kylie-cosmetics-instagram-filter/ Jenna Rosenstein

Savlon Healthy Hands The objective of the campaign was to introduce young children in rural India to the habit of washing hands with soap before meals Can a piece of chalk teach young kids a lesson

6 Savlon Healthy Hands The objective of the campaign was to introduce young children in rural India to the habit of washing hands with soap before meals Can a piece of chalk teach young kids a lesson or two in hygiene? Apparently, it can. Under the Healthy Hands Chalk Sticks campaign, soap brand Savlon along with advertising agency Ogilvy & Mather introduced special chalk sticks infused with soap to young children in rural India. These work like regular chalk sticks used to write, but the chalk powder that collects on students hands lathers up when it comes in contact with water. T3fDFiO/How-Savlon-and-Ogilvy-taught-hygiene-lesson- S O U R C E: to-kids- through.html?utm_source=scroll&utm_medium=referral&ut m_campaign=scroll Ogilvy

7 Carlsberg Carlsberg creates 'world's first' off-the-grid pub powered by waterfall. The "Carlsberg cabin" has been built by six strangers, supported by tradesmen, over seven days using local sustainable materials. The pub uses hydro and solar power. It has three rooms and is available to book through Airbnb. S O U R C E: Carlsberg

8 Soylent US meal replacement sensation Soylent coming to UK The engineered nutrition brand will be available to Brits from September exclusively via Amazon. S O U R C E: Soylent

WOW Chia seed drinks tap into consumer movement away from all things sugary Chia seed based drinks can disrupt the beverage market thanks to two key attributes: around 33% less sugar than fruit juice

9 WOW Chia seed drinks tap into consumer movement away from all things sugary Chia seed based drinks can disrupt the beverage market thanks to two key attributes: around 33% less sugar than fruit juice and an array of functional benefits, according to chia seed based drink brand wow. S O U R C E: WOW Food & Drinks Ltd

10 Diageo Diageo launches flavoured edible straws to pair with RTDs The straws come in strawberry, lime, chocolate and lemon flavours. S O U R C E: Diageo

11 Nestlé Nestlé launches S.Pellegrino water in sleek, modern cans Nestlé-owned water brand S.Pellegrino has launched a new line of canned waters featuring updated packaging. The look of the new design is said to draw inspiration from the classic S.Pellegrino bottles, including the brand s green hue and iconic red star, all overlaid on metallic silver. S O U R C E: S.Pellegrino

Malibu Malibu Deploy 300,000 Connected Bottles Across Europe as Part of Because Summer Campaign Malibu Rum continue their connected bottles journey in European scale-up to support Malibu Games.

12 Malibu Malibu Deploy 300,000 Connected Bottles Across Europe as Part of Because Summer Campaign Malibu Rum continue their connected bottles journey in European scale-up to support Malibu Games. The project, which marks another collaboration between Malibu and Internet of Things (IoT) agency, SharpEnd, represents a huge scale-up operation as part of the brand s connected bottle journey. S O U R C E: Malibu

13 Flyte Flyte Drink organic energy drinks Flyte is the first energy drink of its kind. 100% sourced from nature and low calorie. Powered by organic caffeine. Non GMO. Carbon positive. S O U R C E: Flyte Drink

14 Blockbuster The last Blockbuster standing now has a craft beer brewed in its honour. The perfect pairing for popcorn and that platoon DVD. Oregon s frontier mentality, to this day, is considered a badge of honour by the locals. While the rest of the world zigged, the denizens of the Beaver State zagged their own path. With the region s general penchant for quirk and irony as well, the news that the last remaining Blockbuster in America now is getting its own beer is an of course this would happen in Oregon moment. S O U R C E: Blockbuster

Lush Lush encourages Londoners to ditch single-use coffee cups with pop-up Lush, the cosmetics retailer, is creating a vegan coffee shop to encourage consumers to carry reusable cups.

15 Lush Lush encourages Londoners to ditch single-use coffee cups with pop-up Lush, the cosmetics retailer, is creating a vegan coffee shop to encourage consumers to carry reusable cups. The activation in Soho is in collaboration with Change Please, the homelessness charity, and will offer a free coffee, iced coffee or tea. S O U R C E: Lush

16 Walkers Walkers launches Poppables range in the UK Walkers is bringing its Poppables crisp range to the UK, following a huge success in the US. Available from the end of May, the range will include Sweet Chilli, Cheddar Cheese and BBQ Ribs flavours in 110g sharing bags, retailing at S O U R C E: snacks/walkers-launches-poppables-range-uk / Walkers

All Shook Up All Shook Up cocktails on the go Taking inspiration from the UK s most popular cocktails, All Shook Up creates yummy, premixed drinks at an affordable price.

17 All Shook Up All Shook Up cocktails on the go Taking inspiration from the UK s most popular cocktails, All Shook Up creates yummy, premixed drinks at an affordable price. Not only are our drinks delicious, the unique designs of our cans are a must have accessory for any outfit. Take out your phones and get snapping because these drinks are meant to be shown off. S O U R C E: All Shook Up

Seedlip The world s first distilled nonalcoholic spirits, Served in some of the world s best cocktail bars, michelin starred restaurants & luxury hotels.

18 Seedlip The world s first distilled nonalcoholic spirits, Served in some of the world s best cocktail bars, michelin starred restaurants & luxury hotels. Seedlip, maker of the world's first distilled non alcoholic spirits has expanded into the world of citrus with the launch of their new spirit Grove 42. They continue to grow through a set of 10 new pop-up bars around the world. S O U R C E: Seedlip

19 Cask & Kettle We announce the launch of the breakthrough brand Cask & Kettle. It's the worlds first complete Hot Cocktail that comes in a standard K Cup (aka the most popular Single Serve Brewer) format. The brand is the product of 2 years of breakthrough development and work. They come in beautifully packaged 5 packs and use liquid concentrates to pack all the flavour and alcohol in a very small package. S O U R C E: Cask & Kettle

20 Pro-Yo High protein yoghurt... pro-yo! Packed with more protein than two eggs and less sugar than an apple, Pro-yo is a healthy snack that tastes great and comes in a handy pouch. It s the ideal companion for a hectic day, a visit to the gym or anytime you need a protein hit, Pro-yo grab n go! S O U R C E: Pro-Yo

Struik Foods Holland s Struik Foods claims UK first with Bunlimited hotdog meal kit It follows Bunlimited s rollout last month of individual packs of hotdogs, toppings and sauces.

21 Struik Foods Holland s Struik Foods claims UK first with Bunlimited hotdog meal kit It follows Bunlimited s rollout last month of individual packs of hotdogs, toppings and sauces. S O U R C E: e.co.uk/# Bunlimited

Mars Twix Just Released Soft Centres Cookies And They Sound Delicious Twix has just revealed a new product, and it's safe to say we're just about ready to bulk buy them.

22 Mars Twix Just Released Soft Centres Cookies And They Sound Delicious Twix has just revealed a new product, and it's safe to say we're just about ready to bulk buy them. Ladies and gents, we introduce you to the Twix Soft Centres biscuits. Everyone is painfully aware that, with the hot weather out, our summer bods may need some extra work, but with a new addition to the Twix family we can safely say that nobody could care less about the few extra calories. S O U R C E: released-soft-centres-cookies-and-they-sound-delicious Mars

23 Kellogg s Kellogg s NO Added Sugar Granola Granola is taking over the breakfast cereal aisles. If you're into granola, it seems there's no end to the new brands and varieties appearing on the supermarket shelves. And the granolas that already exist are now being produced in low sugar or no added sugar varieties. S O U R C E: Kellogg s

24 Easyjet Easyjet vies for more female pilots by reimagining scene from Leonardo DiCaprio movie Catch Me If You Can. Budget airline EasyJet has reimagined a scene from the film Catch Me If You Can to inspire more girls to become pilots. In the movie, actor Leonardo DiCaprio's character, Frank Abagnale Jr, impersonates a pilot while being flanked by an entourage of female cabin crew. But easyjet has released a video featuring a girl in the role of the pilot, while the cabin crew are played by boys. S O U R C E: Fly-Easyjet-vies-female-pilots-reimagining-scene-famousmovie.html Easyjet

25 Powering the World s Innovation in FMCG, Retail and OTC LONDON AMSTERDAM NORTH AMERICA AUSTRALIA Mark Cowan markc@happen.com Joris Daniel Westerman Quinn danielq@happen.com jorisw@happen.com Melinda Lehman melindal@happen.com Martine Barrie martineb@happen.com

Innovation in action. March Your monthly round up of the latest trends and innovations to hit the market, by the people who make Happen, happen.

Innovation in action. March Your monthly round up of the latest trends and innovations to hit the market, by the people who make Happen, happen. Innovation in action March 2018 Your monthly round up of the latest trends and innovations to hit the market, by the people who make Happen, happen. www.happen.com S O U R C E: Nestle Nestlé s uses science