EXECUTIVE SUMMARY GO TO MKT STRATEGY
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- Opal Wilkerson
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2 EXECUTIVE SUMMARY To consistently offer our customers the most economical, best quality, new and innovative products that are on trend, that are affordable & in their purist form for their wellness, without compromising quality. GO TO MKT STRATEGY
3 MANAGEMENT TEAM - COLLECTIVELY WE HAVE 42 YRS CPG EXPERIENCE!!
4 RISK MITIGATING FACTORS REGISTERED CORPORATION BUSINESS PREMISES WEBSITE IT SET UP FULL PPRODUCT & BRAND DEVELOPMENT PRODUCT LIABILITY GS1 CANADA EDI COMPLIANT QUICK BOOKS 3PL VENDOR OF RECORD SHIPPING PRODUCT OPERATING CAPITAL
5 COCONUT DEW HYDRATION PRODUCT OF INDONESIA Currently traited and selling in 300 Walmart stores Nationally Listed in all LCL Market banners nationally & Fortinos. 1 st PO ships Jan 14 th Listed in Sobeys Atlantic, awaiting distributor for route to mkt Sobeys Ontario looking at March 2017 launch to tie in with POG update
6 INTRODUCING CANADA S 1 st NATURAL COCONUT DRINKING POWDER
7 KEY ATTRIBUTES OF NATUREITY COCONUT DEW HYDRATION PRODUCT OF INDONESIA Vegan, NON-GMO and gluten-free Dehydrated at source so we're not shipping water around the world, NATUREITY Coconut Dew Hydration is coconut water on-demand 300g stand up Pouch format = 5.5 liters. 27 servings per 300g pouch. SRP $7.99 Versus regular coconut water at SRP $5.99 a liter. NATUREITY Coconut Dew Hydration SRP per liter at $1.45 Represents $4.54 or 76% in savings Water Soluble. Use in smoothies or favorite beverage Convenience Grab & Go portability gym, school, office, sports activities Sustainably sourced and produced Naturally occurring essential electrolytes
8 WHY NATUREITY COCONUT DEW HYDRATION? SRP CAD$ 7.99 for 300g - Cost per gram $0.02
9
10 WHAT S IN THE MARKET CURRENTLY THE INGREDIENT LIST
11 LISTED WITH WALMART LAUNCHING MAY 2017 IN 330 ml & AUGUST 2017 in 1 LITRE FORMAT Premium Quality 100% pure
12 NATURAL - VITA COCO 330ml 12 X 330ML = LITRES SRP $15.99 COST PER LITRE $4.038 PUR COCO ORGANIC 1L 6 X 1L SRP $23.99 COST PER LITRE $ $3.99-1% VS VITA COCO CONVENTIONAL 6 X 1L SRP $20.99 COST PER LITRE $ $ % VS. VITA COCO CONVENTIONAL
13 ORGANIC COCONUT PALM SUGAR PRODUCT OF IDONESIA Presented to-date at Fortinos & Sobeys Atlantic - Product listed LAUNCH DATE Q2 APRIL 2017 Another top ACV banner looking at March 2017 launch to tie in with POG update
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15 WHAT IS ORGANIC COCONUT PALM SUGAR? Coconut Palm Sugar (also known as Organic Coconut Sugar) is a rich, unrefined brown sugar with a deep caramel flavor. It is produced by tapping the sweet nectar from the tropical coconut palm tree flower and drying the nutrient rich juice in a large open kettle drum. The juice condenses into a delicious, handmade whole brown sugar that adds warm color and a depth of flavor to baking. No chemicals, bone char, or animal by-products are used to make or de-colorize this sugar making it ideal for vegans too. The taste of pure coconut palm sugar is similar to brown sugar. For cooking purposes, it has a very low melt temperature and an extremely high burn temperature so it can be used baked products in place of sugar.
16 DID YOU KNOW? Earth Friendly! The United Nations' Food and Agriculture Organization named coconut palm sugar the most sustainable sweetener in the world in The trees use minimal amounts of water and fuel, especially compared to sugar cane production, and produce for about 20 years. It has no artificial ingredients and is not chemically altered in any way.
17 ALSO INTRODUCING NATUREITY ORGANICS ORGANIC COCONUT BLOSSOM NECTAR PRODUCT SIMULATION WITH ACTUAL LABEL ACTUAL LABEL WILL BE PREMIUM QUALITY PAPER WITH GLOSS LAMINATION ACTUAL BOTTLE IS PREMIUM QUALITY WITH LONG GOLD SEAL OVER CAP
18 ALSO INTRODUCING NATUREITY ORGANICS ORGANIC COCONUT AMINOS ALL PURPOSE SEASONING Original presented to only Fortinos & Sobeys Atlantic to-date Product listed LCL Market presentation Feb 2017 LAUNCH DATE Q2 APRIL 2017 In Final Stages of R&D and Maturity Launching Q Organic Coconut Aminos Chilli & Lime Organic Coconut Aminos Ginger & Garlic
19 ORGANIC SPICE RANGE VERY HIGH QUALITY GLASS BOTTLE SUPERIOR QUALITY WATER PROOF EMBOSSED LABEL HIGH QUALITY CORK CAP, AIR TIGHT AND WATER PROOF
20 ORGANIC SPICE RANGE
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