Looking at the bigger picture in Dairy - The key trends you need to know. Neil Hendry - Global Head of Consulting GlobalData Consumer

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1 Looking at the bigger picture in Dairy - The key trends you need to know Neil Hendry - Global Head of Consulting GlobalData Consumer 1

2 Agenda About GlobalData Global Dairy market overview Consumer and Innovation trends Looking ahead: What next? 2

3 Agenda About GlobalData Global Dairy market overview Consumer and Innovation trends Looking ahead: What next? 3

4 About GlobalData 4

5 About GlobalData s primary consumer research In 2016, we surveyed over 500,000 respondents in 51 countries worldwide 5

6 About GlobalData s TrendSights framework 6

7 Agenda About GlobalData Global Dairy market overview Consumer and Innovation trends Looking ahead: What next? 7

8 Milk, cheese, yogurt dominate global dairy Milk Yogurt (incl drinkable yogurt) Cheese Butter & spreadable fats Others Share of Global Dairy market VOLUME % 7% 10% 9% Share of Global Dairy market VALUE % 12% 40% 72% 29% 12% Source: GlobalData Consumer 8

9 The dairy market globally is worth ~$720bn Global Dairy market 2015 Volume : 318bn Value: $720bn Val CAGR ( ): 4% 2015 Global Bakery & Cereals Volume : 157bn Value: $515bn Val CAGR ( ): 3% 2015 Global Confectionery Volume : 14bn Value: $167bn Val CAGR ( ): 4% 2015 Global Meat Volume : 95bn Value: $978bn Val CAGR ( ): 2% Source: GlobalData Consumer volume (kg), value (USD) 9

10 What is driving this growth? Focus on healthy living and clean eating Good fat to fight the war on sugar Snack-ified dairy Greater availability of non-dairy alternatives Trust in the perceived naturalness Satiety & weight management Better awareness of organic and grass-fed dairy Disruptive innovations e.g. novel flavors Blurring consumption occasions 10

11 Agenda About GlobalData Global Dairy market overview Consumer and Innovation trends Looking ahead: What next? 11

12 5 Dairy innovation trends to watch in 2017 Savory takes centre stage Beyond the cow 2 Plant power 3 Make it quick, make it easy 4 Going green

13 Trend #1: Savory takes centre stage Of consumers who say they try to eat as much dairy as possible I often/sometimes try new or different varieties of 56% 72% 64% say they sometimes/often experiment with new and unusual flavors in food & drink 76% Source: GlobalData global consumer surveys in 2015 Q2, 2016 Q3 13

14 Saturation of sweet flavors is pushing dairy brands to test savory variants to stand out from the crowd Haiyan Bright Changyou Haiyan (sea salt) flavored fermented milk Adds a savory twist to a traditionally sweet flavored milk drink Fage Crossovers carrot and ginger with pistachio yogurt Chef-inspired, savory dual compartment crossover yogurt Unexpected savory flavor combinations for chef level snacking 14

15 Trend #2: Beyond the cow Goat milk Yak milk Donkey milk Cow's milk Sheep milk Buffalo milk Camel milk How often do you try new or different varieties of drinks that deliver a specific health benefit? 16% 10% 26% 31% 16% Do not drink this Never Rarely Source: GlobalData global consumer survey 2016 Q3 Sometimes Often 15

16 Non-cow dairy products are capitalising on their functional and health credentials Desert Farms raw camel s milk Raw, fresh camel milk which claims to be the world s most wholesome dairy beverage Appeals to experimental consumers seeking nutrient dense beverages Transilvania Lactate buffalo s yogurt Yogurt produced from buffalo milk Contains high levels of minerals and vitamins, appealing to both the adventurous and health conscious consumer 16

17 Trend #3: Plant power Consumers globally who consider these ingredients to have a POSITIVE IMPACT on their health* Rising vegan/vegetarianism More natural, cleaner image Oat protein Soy protein 64% 61% Sustainable, affordable protein source in the long term Milk protein 58% Pea protein 49% Source: GlobalData global consumer survey in 2015 Q2, *other responses include neutral, negative, unfamiliar with ingredient 17

18 Dairy-free launches are not only for vegans Veggemo vegetable derived milks Uses a selection of vegetables to replace dairy-based milk Contains pea protein, tapioca, and starch from white potatoes MyLife Biocheese cheese slices A dairy-free cheese alternative made with coconut oil Taps into demand from those leading their lives free-from dairy, gluten and GMO 18

19 Trend #4: Make it quick, make it easy 60% of consumers globally say they rely heavily on timesaving products and services Consumers top 3 priorities when choosing food/drink to consume in the following situations Travelling At work At home 27% 20% 45% 32% 16% 10% 36% 28% 17% Ease of preparation Portability Ready to consume Source: GlobalData global consumer survey 2016 Q3 19

20 Convenience is king for today s busy consumers Weetabix on-the-go protein The breakfast drinks contain milk, protein, fruit, and soluble wheat fiber blended together Claims to offer a proper breakfast, bottled, catering to time-scarce consumers Jarlsberg cheese snacks Individually wrapped cheese snacks which tap into the snackification of dairy A convenient format allowing on-the-go consumption of a protein and calcium rich snack 20

21 Trend #5: Going green 45% of consumers would consider buying products that support the humane treatment of animals 41% of consumers say they are often/always influenced by how ethical/ environmentally friendly/ socially responsible the product is, when choosing food Source: GlobalData global consumer survey 2016 Q3 21

22 Social and environmental responsibility can help to nurture brand-consumer engagement Grass-fed meat and dairy products represent the "greening" of the meat and dairy industries, reflecting improved animal welfare standards, since animals are generally less confined, have regular access to pasture and are free to roam at least during the normal growing season Italy s oldest dairy company Brazzale has set a water footprint for its cheese. In 2012 it was able to certify the use of 2,094 liters of water per kilogram of cheese, which is less than half the typical 5,000 liters of water used to make a kilogram of cheese* *Gran Moravia sales material obtained at the Fancy Food Show NY

23 Linking back to GlobalData s TrendSights framework 23

24 Agenda About GlobalData Global Dairy market overview Consumer and Innovation trends Looking ahead: What next? 24

25 A few innovation opportunities in the near future Colourful and photo-ready Flavor surprises Redefining consumption 25

26 Thank you! Questions? Please contact us: +44 (0)

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