We bestow the world with happiness, by offering finest traditional Austrian coffee and pastry specialties.
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2 WARNING THIS PRESENTATION WILL MAKE YOU VERY HUNGRY. YOU WILL BE SHOWN IMAGES THAT WILL CHANGE YOUR PERCEPTION OF FOOD FOR THE REST OF YOUR LIFE. THE ONLY CURE, FOR THE CRAVINGS INDUCED BY THE IMAGES YOU WILL SEE, IS TO IMMEDIATELY VISIT ONE OF AÏDA S OUTLETS IN VIENNA, OR TO OPEN ONE IN YOUR CITY.
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4 We bestow the world with happiness, by offering finest traditional Austrian coffee and pastry specialties.
5 CASUAL VIENNESE COFFEE HOUSE CHAIN SERVING TRADITIONAL AUSTRIAN CULINARY SPECIALITIES A VARIETY OF OVER 600 PRODUCTS OVER 30 STORES FAMILY OWNED RECIPES OUR PRODUCTS ARE FREE OF CHEMICALS AND ADDITIVES
6 Our Background 105 years of experience CURRENTLY IN THE HANDS OF THE FAMILY S FOURTH GENERATION Producing 3 tons of cakes per day Exporting products to all 7 continents Deep freezing and logistic experience since 1952 Over 500 employees worldwide
7 Since
8 Our success story is composed of serving premium quality for an affordable price.
9 Hi, my name is Rosa Prousek! My husband, Josef Prousek, made pink our brand colour, because my name Rosa, means pink in German!
10 3 COLOURS THAT DEFINE VALUE Premium instant QUALITY handmade romance passion appetite tradition health ORGANIC COFFEE QUALITY CHOCOLATE NATURAL INGREDIENTS TIMELESS HEALTH VALUE Tradition Service Family Values PRESTIGE KNOW-HOW EXCELLENCE SOLUTIONS FRIENDLINESS ExclusIve VICTORY PEOPLE RELIABLE
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12 Aïda s products are still produced in adherence to the strict guidelines of the original recipes of its founder Josef Prousek ( ) café vienna since 1913 Handgemacht created by Josef Prousek 1913 x 100 jahre Genuss!
13 Josef and Felix Prousek 1st and 2nd Generation 1924.
14 CONCEPT POSITIONING Independent Coffee Shops Inexpensive Low quality High quality Expensive 5* Hotel Coffee Shops
15 Hilde and Felix Prousek, the 2nd Generation 1934.
16 WE serve Breakfast Coffee Pastry Cakes Drinks Snacks Lunch TeA time Ice CREAM Specialties Happy hour
17 ConfectionERy
18 Europe s BIGGEST PRODUCER OF HANDMADE CAKES the cakes
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24 ONLY AUSTRIAN INGREDIENTS family recipes PRODUCED IN VIENNA AUSTRIA NO ADDITIVES handmade Variety of Gluten, LactoSe and sugar free options All cakes are halal Certified café vienna since 1913 Handgemacht created by Josef Prousek 1913 x 100 jahre Genuss!
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41 cream slices recipe from 1948
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44 HANDMADE APPLE STRUDEL FROM THE ORIGINAL RECIPE BY ROSA PROUSEK
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47 Our famous Danish pastries and strudels are freshly baked inside our stores, flooding them with a mouth-watering fragrance!
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49 The croissant was invented in 1683, in Vienna, during the Turkish invasion. The Turkish invaders built a tunnel under the city wall, but the Viennese bakers, who were already at work, saw the vibrations caused by the digging operations in a bucket filled with water and triggered the alarms. To celebrate their victory, they invented a pastry in the shape of the Turkish half-moon.
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53 In Demark, Danish pastry is called Wienerbrod meaning Viennese bread. In 1850, during a strike amongst bakers in Denmark, pastry chefs from Austria came to help and brought new recipes. The so called Plundergebäck became very popular in Denmark and after the labour strike the Danish adopted it.
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58 Over 500 different types of Confectionary to choose from
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60 Choose from 18 Coffee Specialties Schlagwhipped obers cream HeiSSe Milch espresso espresso RISTRETTO espresso espresso espresso Zucker Schlagobers Obers espresso AIDA Melange Ristretto Espresso Double Espresso kleiner Brauner Zucker Schlagobers Kakao Pulver Milchschaum espresso Heisse Milch Schlagobers MOZART-LIQUEUR HEISSE SCHOKOLADE espresso Mozart Kaffee Schlagobers WHISKEY espresso espresso HeiSSe Milch espresso espresso Cafe au Lait AMARETTO-LIQUEUR espresso espresso Amaretto Kaffee Water espresso Verlängerter Caffe Latte HeiSSe Milch Wasser espresso Schlagobers espresso espresso Irish Coffee Kakao Pulver Milchschaum STEAMED MILK espresso Schlagobers ORANGE-LIQUEUR espresso espresso Zucker Schlagobers Obers espresso espresso Schlagobers espresso espresso VAnillE EIS Steamed Milk Coffee Kalte MILCH Milchkaffee Einspänner Cappuccino Maria Theresia Kaffee Großer Brauner Wiener Eiskaffee French Press
61 2 BLENDS
62 - Original Mix since % Arabica - From Brazil, Costa Rica Guatemala and Nicaragua - Taste adjusted to your Market
63 Awarded with the golden Coffee bean
64 In 1948 AÏda was the first CafÉ to import an Italian espresso machine.
65 To this day we are using Full Automatic San Marco espresso Machines
66 IF YOU WANT TO MAKE EVERYONE HAPPY SELL ICE CREAM!
67 DO YOU PREFER CAKE OR ICE CREAM?
68 Can t decide?
69 WE PRESENT CAKE ICE-CREAM
70 OVER 32 FLAVORS
71 EACH FLAVOUR CORRESPONDING TO OUR TRADITIONAL, VIENNESE SPECIALTIES
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76 IMAGINE YOUR DAY WITHOUT EATING BREAKFAST!?
77 THAT S THE REASON WE SERVE BREAKFAST EVERYDAY AND ALL DAY!
78 Breakfast Served all day long Our Danish pastries are baked in the store A smell that makes you want more A variety of healthy choices Served on an elegant tiffie Fresh squeezed juices Over 18 Viennese coffee specialties
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83 Served on an étagère
84 TO bestow YOU With THE IMPERIAL FEELING OF THE HABSBURG EMPIRE
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86 SNACKS & LUNCH - Served all day Long - Tailored to the market - No kitchen needed - Pre- cooked - Preparation time Max. 6 minutes - To Go option
87 SALADS
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89 SANDWICHES
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97 Traditional austrian dishes
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102 Chocolaterie
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110 DRINKS
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112 hot chocolate
113 ICE TEAS - Home Made - Sugar Free
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115 the stores AÏDA VINTAGE
116 AÏDA VINTAGE Size: sqm. Location: B and C locations close to city center Experience: fresh brewed coffee Viennese atmosphere, wide variety of confectionary, ice cream lounge, breakfast served all day, quick and friendly service, retro vintage design Customers: big mix of millennials, hipsters, pensioners, blue collars Average bill: 8,90 e
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119 Size: Location: sqm. High Frequency Experience: fresh brewed coffee, classical Viennese atmosphere with a modern touch, emphasis on coffee to go, big variety of confectionary, ice cream lounge, breakfast and snacks served all day, full service Customers: tourists, regular customers millenials, office workers, families, mothers with children Average bill: 5,- e
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122 Size: Location: sqm. A and B locations Experience: full AÏDA experience Wiener Gemütlichkeit (Viennese cosiness) relaxed atmosphere full Service full Selection Customers: families, white collars, blue collars, students Average bill: 11,- e
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130 Size: sqm. Location: Flagship store, A locations Experience: The Imperial Viennese feeling for an affordable price, full service, wide selection of products Customers: families, white collars, business people, housewives business meetings Average bill: 12,- e
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136 FOR FURTHER INFORMATION AND INQUIRIES please contact
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