presentation zinnia nizar-sompie tokyo japan foundation x zinnia

Transcription

1 presentation zinnia nizar-sompie

2 hello, my name is zinnia.

3 hello, my name is zinnia. i am a graphic designer.

4 hello, my name is zinnia. i am a graphic designer. i am also currently the president of indonesia graphic designer association.

5 hello, my name is zinnia. i am a graphic designer. i am also currently the president of indonesia graphic designer association. i was in tohoku region since december 2nd, joining door to asia a program by japan foundation with 8 designers from different south east asia countries

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7 we stayed for 10 days in iwate, visited kesennuma, rikuzentakata, afunato and ishinomaki

8 10 days fantastic views

9 10 days of making new friends and connections

10 10 days of surprises

11 10 days of inspiration

12 but most importantly, i was given a challenging task: 1. to learn and analyze how design thinking can make an impact in times of a disaster 2. to help chosen companies to create any kind of design communication that can relate to my country/internationally.

13 all designer are divided into groups and I got Anchor Coffee.

14 anchor coffee is: 1. an established café since 2005, build by yasutada onodera (yatchi-san) 2. two out of 7 stores were wipe out during the tsunami 3. they lost many of their regular customer especially indonesian customer because of new location

15 store gone by tsunami serving lifestyle store is new and different place to meet for kesennuma people strongest in the industry no competitor milk is originally from kesennuma cups a day lunch change weekly franchises different store different specialty 150 kg per day for roasting reaching a happy life as a goal regulars come to the shop indonesian workers like to hang out and use the internet never forget je ne souviens quebec motto not to forget advertising in local paper, flyers and social media in japanese gift packaging for drip coffee 50 employees in total temporary shop became a meeting place first time learn about coffee is from grandpa onodera don t want to export because don t want to steal another person s job rias explanation used to live in minnesota family is important individual shop is important to make changes and inspire people to start business do this for the community not only for money quote from takeshi this is not one incident that killed 2000 people, this is 2000 incident killed by 1 people make espresso blend especially for places and store style is different than the rest of the cafe in kesennuma bali festival in kesennuma president and ambassador came to kesennuma different name for stores anchor means home to stay in one place after traveling for so long need to be rooted drinks 5 cups a day. *red highlighted are the keywords for the base of my idea

16 concept: free magazine for Indonesian & foreigners living / traveling to Kesennuma by Motherport (new name for Anchor Coffee) reason: - all their current advertising are in Japanese - all their social media and website are also in Japanese - easy to distribute (Motherport s stores or local supermarket or port) - content is driven by Motherport

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19 new name with similar logo (redesign by Dan Matutina) monthly magazine focusing on Indonesian with English so bilingual Indonesian loves to hangout, and warkop means warung kopi where in Indonesia, that s where people have quick lunches or coffee break or just hanging out.

20 sample cover for second edition

21 sample cover for third edition

22 Kata Yatchi (Yatchi Says) introduction for each month and what is special for him or Motherport that particular month inspiring photos from Yatchi to make it personal

23 Page for promotion for local communities, or Yatchi s friends, just a short description why people should go there

24 Page for promotion for Motherport s special, either new blends, or menu, or even products.

25 New Idea Play Indonesian music once a week This page is for the playlist that s going to be played

26 New Idea Pushing 2 ideas - Indonesian like to joke around, so have an article about joking - while joking, have an exchange of languages, to increase the popularity of English class, perhaps in the future have an Indonesian class for local communities to learn Indonesian

27 Back cover as information on store location, opening time and specialties

28 For existing website, have a banner so social media and website can be active as well for this free magazine

29 To dowload a pdf version of the magazine To have interaction with people, they can submit song names

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31 thank you.